Here Are Some Of The Tequila Brands Keeping The Beloved Art Of Creating The Liquor Alive And Well
Tequila is perhaps the most iconic drink from Mexico (although mezcal has been making a BIG comeback for a few years now, particularly as part of urban hipster cultures). We recently reported how tech mogul Elon Musk is trying to get his controversial Teslaquila off the ground, and how Breaking Bad actors Bryan Craston and Aaron Paul are considering having their own label. That is all good if they bring money and jobs to the area of Tequila, Jalisco, where the ancient spirit is produced under Denomination of Origin.
In the meantime, here are a few Mexican-owned tequila brands, some of which are the usual suspects (1800, Corralejo) while others are smaller but exciting brands.
Sotol Hacienda de Chihuahua (just like tequila, but a bit different)
This tequila is housed in a legendary hacienda, as the company, Sotol, states: “The Hacienda Tabalaopa, a family jewel since it’s establishment in 1881, has historically embraced Sotol as the spirit of the region”. This premium spirit, Sotol, is a bit different to tequila as it is elaborated with a wild agavacea variety termed Dasylirion which only grows in the Chihuahuan Desert of northern Mexico. This is an example of how the industry is diversifying, encompassing other regions of Mexico.
This beautiful bottle contains a premium tequila developed by a young Mexican entrepreneur. This relatively new brand is socially conscious and has programs to support agave growers in Jalisco. They source their agave azul from small growers, supporting the local farming industry. It has gotten some good reviews and is bound to become a staple of hipster bars worldwide.
Tequila San Matias
This casa tequilera is as traditional as it comes: it has been operating since 1886 when it was founded by Don Delfino González. However, its owners have taken good care of the brand’s image, using a contemporary brand design that looks great on any bar shelf. Their crown jewel is the San Matias Cristal, which is clear and pure, distilling the floral notes to the nose and the palette that pure blue agave brings. It is the new face of an old distillery, so it brings together the new and the classic in interesting ways.
Tequila Pueblo Viejo
One of the most traditional brands around (we can totally picture Jorge Negrete or Pedro Infante drinking straight from the bottle while delivering a serenata). This tequila is also the brainchild of Don Delfino González, who during the period that preceded the Mexican Revolution found the perfect conditions for growing agave azul and producing tequila in the Los Altos region of Jalisco. The red soil fields here are rich in iron and other minerals, which provides the perfect nourishment for the agave plants.
Tequila La Malinche
This tequila is manufactured by Tequilas del Señor, a house that has more than seven decades of expertise. It is named after the indigenous woman, La Malinche, that according to the legend served as a translator for the conquistadores. For those who enjoy a clear taste, La Malinche is a good option. To the nose, it provides intense notes of baked agave with hints of mint and citrus. It is silky in the mouth with pleasant herbal notes and lovely acidity. It is great to drink by itself… perhaps after a few carnitas tacos.
Just look at this bottle! It would be envied by the most delicate whiskeys on the planet. The reposado (which basically means “rested”, as it has matured in oak barrels for years) variety has a smokey and deep flavor. This house is owned by Armando Orozco Espinoza, a young tequila master that comes from a long tradition of experts. The mantra of this house: ” passion, tradition, braveness, attitude, maturity, and youth.” Bound to become one of the classics.
Tequila Don Sueños
These tequilas fall in the super-premium category, so they are bound to be a bit pricey (so please don’t make cheap margaritas with it… go a bit more sophisticated and put together a fancy cocktail). This relatively new brand was years in the making: they hired a tequila master to spot the perfect agave plants to create a distinctive flavor. The family that runs this business has been growing agave for more than four decades. The fields and factory are located in the “Golden Triangle” region in Los Altos (Highlands) of Jalisco.
Tequila 29 Two Nine
A young brand that has gotten some traction in the European market. The reposado variety is a delight: deep, peppery flavors thanks to the eight months it spends in oak barrels. Tequila 29 Two Nine is owned by a family who, according to company communications, wants to disrupt the game.
One of the most widely sold tequilas, both in Mexico and overseas. It is manufactured in the Hacienda Corralejo in Guanajuato, which as become a tourist attraction in its own right. As stated by the company, “visitors can satisfy their curiosity and excitement about the processes used to make tequila. The atmosphere is a delight to both sight and smell, as exemplified by casks for aging tequila located in beautiful cellars and filled with a suggestive and captivating aroma that evokes the honey of cooked agave”. Sounds like a perfect holiday to us!
Tequila El Jefe
This is a luxury craft tequila owned by Mexican-Americans but manufactured the distiller Tequilera Las Juntas in Jalisco. It is made from 100 percent Blue Weber Agave grown in the region of Tequila. It has won multiple international awards.
A young, hip brand whose slogan is #takelifebystorm. It was created by Marco, a master distiller with over 40 years of experience. He says: “I’m really proud of what I’ve done throughout my career at some of the best brands, but there are always limitations when you work for someone else. Tromba represents everything I think great tequila can be.” Marco is joined by Rodrigo Cedano, a young apprentice who really strives to create a tequila that distinguishes itself from the dozens of options in the market. Guess where the name comes from? “Tromba gets its name from the intense rainstorms of the Jalisco highlands that nourish its famed agave plants. It also represents energy and rejuvenation that fuels the passion and purpose of its founders”.
It takes its name from the famous poisonous rattlesnake. This brand specializes in blends that infuse tequila with flavors such as honey and coffee. It is created in the town of Arandas, in the Jalisco highlands. This brand makes sure that the agave plants are used in a sustainable way, and use every part of the plant in the production process. They have some pretty good ideas for cocktails: http://cazcabel.com/the-drinks/.