Culture

Here Are Some Of The Tequila Brands Keeping The Beloved Art Of Creating The Liquor Alive And Well

@doncheposboca / @cazcabeltequila / Instagram

Tequila is perhaps the most iconic drink from Mexico (although mezcal has been making a BIG comeback for a few years now, particularly as part of urban hipster cultures). We recently reported how tech mogul Elon Musk is trying to get his controversial Teslaquila off the ground, and how Breaking Bad actors Bryan Craston and Aaron Paul are considering having their own label. That is all good if they bring money and jobs to the area of Tequila, Jalisco, where the ancient spirit is produced under Denomination of Origin. 

In the meantime, here are a few Mexican-owned tequila brands, some of which are the usual suspects (1800, Corralejo) while others are smaller but exciting brands. 

Sotol Hacienda de Chihuahua (just like tequila, but a bit different)
https://www.vinomex.com.mx/

Credit: sher_castroc/ Instagram

This tequila is housed in a legendary hacienda, as the company, Sotol, states: “The Hacienda Tabalaopa, a family jewel since it’s establishment in 1881, has historically embraced Sotol as the spirit of the region”. This premium spirit, Sotol, is a bit different to tequila as it is elaborated with a wild agavacea variety termed Dasylirion which only grows in the Chihuahuan Desert of northern Mexico. This is an example of how the industry is diversifying, encompassing other regions of Mexico.

Tequila Moderno
https://tequilamoderno.com

Credit: brandsofmexico / Instagram

This beautiful bottle contains a premium tequila developed by a young Mexican entrepreneur. This relatively new brand is socially conscious and has programs to support agave growers in Jalisco. They source their agave azul from small growers, supporting the local farming industry. It has gotten some good reviews and is bound to become a staple of hipster bars worldwide. 

Tequila San Matias
https://www.sanmatias.com/us/products/

Credit: snmatiascristal / Instagram

This casa tequilera is as traditional as it comes: it has been operating since 1886 when it was founded by Don Delfino González. However, its owners have taken good care of the brand’s image, using a contemporary brand design that looks great on any bar shelf. Their crown jewel is the San Matias Cristal, which is clear and pure, distilling the floral notes to the nose and the palette that pure blue agave brings. It is the new face of an old distillery, so it brings together the new and the classic in interesting ways. 

Tequila Pueblo Viejo
https://www.tequilapuebloviejo.com/us/home.html

Credit: puebloviejomx / Instagram

One of the most traditional brands around (we can totally picture Jorge Negrete or Pedro Infante drinking straight from the bottle while delivering a serenata). This tequila is also the brainchild of Don Delfino González, who during the period that preceded the Mexican Revolution found the perfect conditions for growing agave azul and producing tequila in the Los Altos region of Jalisco. The red soil fields here are rich in iron and other minerals, which provides the perfect nourishment for the agave plants. 

Tequila La Malinche
http://tequilalamalinche.com/intro_eng/

Credit: tequilamalinche / Instagram

This tequila is manufactured by Tequilas del Señor, a house that has more than seven decades of expertise. It is named after the indigenous woman, La Malinche, that according to the legend served as a translator for the conquistadores. For those who enjoy a clear taste, La Malinche is a good option. To the nose, it provides intense notes of baked agave with hints of mint and citrus. It is silky in the mouth with pleasant herbal notes and lovely acidity. It is great to drink by itself… perhaps after a few carnitas tacos. 

Tequila Espinoza
http://tequilaespinoza.com/?lang=en

Credit: mecomunicacion / Instagram

Just look at this bottle! It would be envied by the most delicate whiskeys on the planet. The reposado (which basically means “rested”, as it has matured in oak barrels for years) variety has a smokey and deep flavor. This house is owned by Armando Orozco Espinoza, a young tequila master that comes from a long tradition of experts. The mantra of this house: ” passion, tradition, braveness, attitude, maturity, and youth.” Bound to become one of the classics. 

Tequila Don Sueños
http://donsuenos.com/

Credit: doncheposboca / Instagram

These tequilas fall in the super-premium category, so they are bound to be a bit pricey (so please don’t make cheap margaritas with it… go a bit more sophisticated and put together a fancy cocktail). This relatively new brand was years in the making: they hired a tequila master to spot the perfect agave plants to create a distinctive flavor. The family that runs this business has been growing agave for more than four decades. The fields and factory are located in the “Golden Triangle” region in Los Altos (Highlands) of Jalisco. 

Tequila 29 Two Nine
http://www.tequila29.com

Credit: theblogmx / Instagram

A young brand that has gotten some traction in the European market. The reposado variety is a delight: deep, peppery flavors thanks to the eight months it spends in oak barrels. Tequila 29 Two Nine is owned by a family who, according to company communications, wants to disrupt the game.

Tequila Corralejo
https://tequilacorralejo.mx/en

Credit: tequilacorralejo / Instagram

One of the most widely sold tequilas, both in Mexico and overseas. It is manufactured in the Hacienda Corralejo in Guanajuato, which as become a tourist attraction in its own right. As stated by the company, “visitors can satisfy their curiosity and excitement about the processes used to make tequila. The atmosphere is a delight to both sight and smell, as exemplified by casks for aging tequila located in beautiful cellars and filled with a suggestive and captivating aroma that evokes the honey of cooked agave”. Sounds like a perfect holiday to us! 


Tequila El Jefe
https://www.eljefetequila.com/

Credit: eljefetequila / Instagram

This is a luxury craft tequila owned by Mexican-Americans but manufactured the distiller Tequilera Las Juntas in Jalisco. It is made from 100 percent Blue Weber Agave grown in the region of Tequila. It has won multiple international awards. 

Tequila Tromba
http://tequilatromba.com

Credit: tequilatromba / Instagram

A young, hip brand whose slogan is #takelifebystorm. It was created by Marco, a master distiller with over 40 years of experience. He says: “I’m really proud of what I’ve done throughout my career at some of the best brands, but there are always limitations when you work for someone else. Tromba represents everything I think great tequila can be.” Marco is joined by Rodrigo Cedano, a young apprentice who really strives to create a tequila that distinguishes itself from the dozens of options in the market. Guess where the name comes from? “Tromba gets its name from the intense rainstorms of the Jalisco highlands that nourish its famed agave plants. It also represents energy and rejuvenation that fuels the passion and purpose of its founders”. 


Tequila Cazcabel

Credit: cazcabeltequila / Instagram

It takes its name from the famous poisonous rattlesnake. This brand specializes in blends that infuse tequila with flavors such as honey and coffee. It is created in the town of Arandas, in the Jalisco highlands. This brand makes sure that the agave plants are used in a sustainable way, and use every part of the plant in the production process. They have some pretty good ideas for cocktails: http://cazcabel.com/the-drinks/.

READ: Elon Musk’s ‘Teslaquila’ Drink Faces Legal Trouble From Mexican Tequila Industry

Sparking Tequila: It Better Be On The Menu At Your Next Pool Party Or I’m Not Going

Culture

Sparking Tequila: It Better Be On The Menu At Your Next Pool Party Or I’m Not Going

@AzulanoTequila / Twitter

Summer 2019 is officially the summer carbonation took over the hearts and minds of the the adult beverage industry. Natty Light, PBR, Four Loko, and practically any alcohol company with a pulse who can make and bottle boozy seltzer jumped on a train that continues to bubble out of control.

The next phase of the sparkling beverage boom: Sparkling tequila.

LA-based Pure Azul just announced that it will be rolling out Azulana sparkling tequila this week in California, producing the first and only beverage on the market made with 100% blue agave tequila and sparkling soda.

Crafted in Jalisco, Mexico, it comes canned in three flavors: Original (… tequila-flavored sparkling soda), Lime, and Pineapple Rosemary. Azulana sparkling tequila will be released in 12-oz. cans, containing 4.3% ABV with 145 calories.

In other words, the legit perfect drink for summer. You just may want to break out some sal y limon to fully enjoy it. 

The three flavors are each unique and, not gonna lie, sound straight up tasty.

Credit: @AzulanoTequila / Twitter

According to the company’s website, the “Original” flavor goes down smooth with a “lightly sweet” and “slightly tart” taste.

The “Pineapple Rosemary,” meanwhile, boasts a fruity, herbal flavor somewhat reminiscent of flowers, while the “Lime” option is zesty and tropical.

Sparkling tequila is the the latest in a total takeover of the alcoholic beverage industry by sparkly, bubbly bebidas. 

Clearly, Azulana looks to capitalize on two glaring beverage industry trends: The proliferation of sparkling hard seltzer and the continued success of tequila, which Azulana notes “continues to thrive.” In 2017, for example, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council.

In a press release, Katie Pittman, Head of Sales and Marketing at Pure Azul notes, “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”

It’s also good timing – tequila sales are up up up across the US. 

It may not seem like it to those of us who regularly order the Patron or some Cuervo when we having a party, but it’s true. Tequila sales are booming in the US. In 2017, for example, tequila sales were up 8.5% from the year before. 

So if there was ever a time to enter the tequila business – it would be now. Make them coins. 

The grand unveiling was August 22nd at the Rose Bowl in Pasadena, CA.

And, of course, it made its debut at a Rolling Stones concert. Because I guess tequila and Stones go together like…sal y limon? 

But don’t worry if you didn’t make it to that concert. You won’t have to wait long. The sparking tequila beverage will be available at Bristol Farms supermarkets in Southern California from August 28th before expanding to other markets and regions from then. 

While some seemed to at least be open to the idea…

I mean, it all really depends on your feelings towards sparkling drinks to begin with. If you’re already a fan, then sparkling tequila isn’t too much of a stretch. 

Mexicans were openly skeptical.

But let’s note, many on Latino Twitter basically said they were simultaneously fascinated and disgusted by the idea of sparkling tequila.

And a few people pointed out that summer is nearly over. 

But if you have sparking tequila at your house…is summer ever really over? I don’t think so. 

Mexican Officials Jailed This Donkey Because His Owners Didn’t Pay Their Property Taxes But The Donkey Is Finally Out Of Jail

Things That Matter

Mexican Officials Jailed This Donkey Because His Owners Didn’t Pay Their Property Taxes But The Donkey Is Finally Out Of Jail

@Abriendo_Brecha / Twitter

A burro walls free after spending more than 72 hours in a local Mexican jail. He was booked and thrown in there because his owners, a couple in their eighties, were unable to pay their property taxes. 

Together with the help of a local animal welfare group, the donkey is a free from the jail cell and is once again back with his owners. 

Animal lovers everywhere are celebrating the news of a burros release from jail.

A donkey has been freed from jail in San Sebastián Río Dulce, Oaxaca, after 72 hours behind bars through the efforts of an animal rights organizations.

The animal was arrested over the weekend for its owners’ inability to pay local taxes.

Pascual Cruz and Alejandra Mejía, both in their 80s, did not have the means to pay the taxes, which other residents have denounced as abusively high.

After hearing that the couple had been refused the right to take the donkey food and water during its detention, animal rights activists in the state united to file an animal cruelty case with the state Attorney General’s Office.

Oaxaca animal rights group president Hilda Toledo said that activists had planned on going to Río Dulce to protest but the town is considered dangerous and outsiders must solicit authorization to enter, so they chose the legal route.

It all started when a couple in their eighties allegedly didn’t pay taxes. 

A donkey was booked into the town jail in San Sebastián Río Dulce, Oaxaca, apparently for unpaid property taxes.

In a truly cruel move, the city’s tax agent ordered the animals arrest so that the elderly couple wouldn’t be able to transport the firewood they use for cooking. But  Pascual Cruz and Alejandra Mejía, 88 and 86-years-old respectively, say they’ve been caught up in a power struggle between groups trying to take control of local resources. 

Authorities in the Mexican state of Oaxaca came to seize the couple’s burro.

Even though the couple says they only use the burro for domestic uses around the house, not for economic gain, the tax agent seized the donkey and placed it in the town jail. 

The incarceration was denounced by the Network of United Animal Rights Activists of Oaxaca.

“It may not be of much interest or importance to others, but it is for the animal’s owners,” said the organization in a Facebook post, “given that it is one of their most valuable possessions, since they use it to transport firewood from the hills to their home.”

The burro was being held without food or water and many people around Mexico were upset by the animal cruelty.

The couple also claims to have been refused the right to take the animal food and water during several days of imprisonment.

Many people around the world were really concerned for the donkey – some even writing to PETA for help.

One Twitter user wrote to to PETA and. Arjona animal rights supporting celebrities including Ricky Gervais. It’s not clear if any of them were involved in the release of the burro. 

Strangely, this isn’t the first time a donkey has been placed under arrest and thrown behind bars.

Another Mexican donkey landed itself in jail after biting and kicking two men.

The animal was locked up in a holding pen normally used for keeping drunks off the streets after it lashed out at the pair at a ranch in Chiapas state. 

The owner of the angry burro, Mauro Gutierrez, was told that he‘d have to pay the injured men’s medical bills before the creature is released from custody.

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