The US Latino Market is
America's Sleeping Giant
U.S Latino GDP: 7th Economy of the world (Bigger than Russia or India)
Latino Businesses represent 86% of the total new businesses in America.
Latinos represent 69% of the net growth of new home
ownership in the US.
Latinos watch more online video, share more content on
social media, use their smartphones and use social media more
than any other ethnicity.