food & drink

Elon Musk’s ‘Teslaquila’ Drink Faces Legal Trouble From Mexican Tequila Industry

@elonmusk / Twitter

Elon Musk is one of the most well known entrepreneurs in the world, most notably as the co-founder and CEO of Tesla cars. Now, Musk is about to set his sights on his newest venture as he has trademarked an alcoholic drink dubbed “Teslaquila.” However, Musk is already facing opposition from Mexico’s Tequila Regulatory Council (CRT), which presides over what can legally be considered tequila in the U.S. and Mexico.

“Teslaquila” started as an April Fools joke with Elon Musk but it didn’t take long for him to make that joke a reality.

In October, Tesla trademarked the name “Teslaquila” as a “distilled agave liquor” and “distilled blue agave liquor.” Shortly after Musk tweeted a photo of the bottle, saying it was “coming soon.” The idea might be on hold as the CRT is prepared to take on Musk in a legal battle of who gets to use the word tequila in their product.

Musk has already filed an application with the US Patent and Trademark Office in October to trademark the word “Teslaquila.” The CRT recently released a statement challenging the product on intellectual and geographic grounds.

“If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico’s Industrial Property Institute,” said the CRT in a statement to Reuters. “Otherwise it would be making unauthorized use of the denomination of origin for tequila.”

What legal standing does the CRT have when it comes to tequila? Turns out, a lot.

The CRT main purpose is to keep regulations and tabs on tequila producers to assure they follow strict production rules. This means the drink must be made in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas. The main concern is that the proposed name, “Teslaquila,” might confuse and trick people into thinking it’s true tequila. Technically, it wouldn’t be tequila without approval from the CRT. The organization has the right to govern the designation of tequila in both Mexico and the U.S.

If Teslaquila, which has yet to be approved by the U.S. patent office, were to go forward without approval the company could find itself in legal trouble. Both the CRT and the Mexican government could bring up legal issues hindering the company and brand. Manufacturing products in the tequila business is notoriously difficult because the main ingredient agave, is in dangerously short supply.

In his latest Tweet, Musk said “We will fight Big Tequila” which might indicate this is far from over.

Musk isn’t the first high profile name to get into the crowded tequila business. Justin Timberlake, P. Diddy and George Clooney have all gotten into the business. If Tesla goes ahead with its tequila plans without the Mexican authorities’ approval, then it may have to change it’s name to distance itself from tequila.


READ: Cafe Tacvba Greets Refugee Caravan In Mexico City With Support And Music

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21 Ways to Sneak Alcohol During the Holidays

Food & Drink

21 Ways to Sneak Alcohol During the Holidays

The holidays offer the perfect opportunity to get together with your family, but you might not always be feeling the holiday cheer when dealing with your tío’s conservative rants or being constantly pestered by your nieces and nephews. We all know how hectic latino family gatherings can be, and you may want to turn to alcohol to make you merrier. However, not everyone wants to drink in plain sight during a holiday gathering, especially in more conservative families, so we put together this list of stealthy ways that you can sneak alcohol during the holidays.

1.  Cut out a soda can sleeve to cover your beer.

Image credit: pexels.com

You can either DIY a can cover by cutting up an empty bottle or buy a pre-made cover that’s made just for this purpose. Depending on the size of your drink, this is a foolproof way to hide your booze. Just make sure you hide your stash so no unassuming relatives accidentally drink it.

2. Use tampon flasks.

Image credit: Twitter @DixieMcElroy

While the idea of drinking out of a tampon even if it’s fake may seem unappetizing, nobody will suspect a thing. Just excuse yourself to the restroom, grab your “tampon”, and take a swig.

3.  Hide it in a Starbucks cup.

Image credit: pexels.com

Did you know that you can fit a whole bottle of wine in a Starbucks “Trenta” cup? Red wine looks close enough to coffee, and the holidays are the perfect excuse to grab yourself a cup of joe. If you’re looking for something even more discreet, use a styrofoam or paper coffee cup and chug away.

4. Make alcohol-infused gummy bears. 

Image credit: pexels.com

Buy a pack of gummy bears and put them into a ziplock bag, then fill the bag with vodka and let it sit in the fridge for a few hours. The gummy bears will soak up most of the alcohol. This trick will make your family think you’re just a candy addict, but be careful if there are kids around – they might want to try some of your boozy gummies. If this inevitably happens, you can use the excuse that you’re trying to prevent the childhood obesity crisis.

5. Get a phone flask.

Image credit: Twitter @FatKidDeals

Everyone’s on their phones these days and a phone-shaped flask is a perfect way to sneak booze around your family. Just pretend you’re texting someone and pour some liquor into your glass.

6. Use a garter belt flask holder.

Image credit: Twitter @pepperlingerie

If you’re a lady, chances are you’ll be wearing more formal attire involving skirts or dresses during the holidays. A garter belt flask makes it easy to lift your skirt and take a swig when you get a moment alone.  

7. Hide alcohol in a gift bag. 

Image credit: pexels.com

This will only work during an event involving presents, but it’s a foolproof way to get tipsy during Christmastime. Put a bottle of your favorite booze in a gift bag and surround it with tissue paper. You can address the gift to yourself so nobody else will open it. Whenever you find yourself near the gift table, you can grab a quick swig and hide it again.

8. Use a hairbrush flask.

Image credit: Twitter @insolate_design

When it’s time for a family holiday photo, you can use your hairbrush to grab a quick drink. Excuse yourself to the bathroom to “brush your hair” to look picture-perfect, and take a swig. Nobody will think twice about your need to look good.

9. Use a flask scarf. 

Image credit: Twitter @blythebrum

There is no better time to wear a scarf than during the holidays. With a flask scarf, you can keep warm and secretly sip your favorite adult beverage.

10. Use a lipstick flask.

Image credit: Twitter @PepperCompinc

If you wear lipstick, the lipstick flask is the perfect way to hide your booze. Just step away for a touch-up before a family photo and drink. This can also work for any other type of makeup. If you’re really dedicated, you can empty a makeup bottle, clean it well, and fill it with your favorite booze.

11. Hide alcohol behind the Christmas tree.

Image credit: pexels.com

One of the best things about Christmas trees is how easily they can conceal things – and you, when you’re looking for a private place to take a swig. Before a family gathering begins, stash away your booze behind the tree. When it’s time to take a drink, you just say that you’re taking a look at the ornaments.  

12. Use a collapsible booze bag.

Image credit: @juleeslc

Booze bags are small bag-like flasks that can hold just about any type of beverage. You can store them almost anywhere to allow for quick access to your favorite drink when you need a little holiday pick-me-up.

13. Or just go for a classic hip flask.

Image credit: Twitter @taylortwostore

Nothing beats tradition, especially during the holidays. Go old school and bring a hip flask to your holiday gatherings. You can discretely take a swig whenever you manage to get a moment of solitude.  

14. Use a flask tie.

Image credit: Twitter @WackyInventions


If you like to dress up for the holidays and are a fan of ties, you can buy a flask tie to secretly get tipsy during your family gatherings. Your outfit might look a little weird, but who cares when you’re drunk? 

15.  Use a fake beer belly. 

Image credit: Twitter @StephanieKelton


Chances are, you’ll be seeing relatives you haven’t seen in a while during the holidays. Use this opportunity to claim that you’ve gained weight in recent months by slapping on a beer belly flask under your favorite holiday sweater.

16.  Use a flask wallet. 

Image credit: pexels.com


This is sure to be discreet. Just slip your “wallet” in your back pocket and nobody will suspect a thing.

17. Hide alcohol in your spare film cases. 

Image credit: Twitter @mhdjwydgiq


If you’re the family’s designated photographer, you likely have some spare film cases lying around. This offers the perfect chance to smuggle some booze into your holiday gatherings.

18. Opt for a wine rack.

Image credit: Twitter @FatKidDeals

The wine rack is a sports bra that can discretely hold your favorite adult beverage. Your relatives probably won’t notice that you’ve gained a cup size.

19. Bring a smuggle mug.

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Tell your family you want to lose weight for the new year and you’re trying out a special weight loss drink. That will explain away your reluctance to drink soft beverages and nobody will want to touch your special drink – more liquor for you!

20. Stash away airplane bottles. 

Image credit: Twitter @SWilliamBrown33

There are endless possibilities to where you can hide an airplane-sized alcohol bottle. Turn it upside down and stuff it in your sock, stash some in your pockets, or hide them near your junk. When you get creative, there’s no limit to what you can do with these. 

21. Nothing beats pregaming.

Image credit: pexels.com

If all else fails, there’s no easier way to secretly get buzzed at a holiday gathering than to drink beforehand. Nobody will suspect a thing – just stay safe and enjoy!

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