Culture

Elon Musk’s ‘Teslaquila’ Drink Faces Legal Trouble From Mexican Tequila Industry

Elon Musk is one of the most well known entrepreneurs in the world, most notably as the co-founder and CEO of Tesla cars. Now, Musk is about to set his sights on his newest venture as he has trademarked an alcoholic drink dubbed “Teslaquila.” However, Musk is already facing opposition from Mexico’s Tequila Regulatory Council (CRT), which presides over what can legally be considered tequila in the U.S. and Mexico.

“Teslaquila” started as an April Fools joke with Elon Musk but it didn’t take long for him to make that joke a reality.

In October, Tesla trademarked the name “Teslaquila” as a “distilled agave liquor” and “distilled blue agave liquor.” Shortly after Musk tweeted a photo of the bottle, saying it was “coming soon.” The idea might be on hold as the CRT is prepared to take on Musk in a legal battle of who gets to use the word tequila in their product.

Musk has already filed an application with the US Patent and Trademark Office in October to trademark the word “Teslaquila.” The CRT recently released a statement challenging the product on intellectual and geographic grounds.

“If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico’s Industrial Property Institute,” said the CRT in a statement to Reuters. “Otherwise it would be making unauthorized use of the denomination of origin for tequila.”

What legal standing does the CRT have when it comes to tequila? Turns out, a lot.

The CRT main purpose is to keep regulations and tabs on tequila producers to assure they follow strict production rules. This means the drink must be made in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas. The main concern is that the proposed name, “Teslaquila,” might confuse and trick people into thinking it’s true tequila. Technically, it wouldn’t be tequila without approval from the CRT. The organization has the right to govern the designation of tequila in both Mexico and the U.S.

If Teslaquila, which has yet to be approved by the U.S. patent office, were to go forward without approval the company could find itself in legal trouble. Both the CRT and the Mexican government could bring up legal issues hindering the company and brand. Manufacturing products in the tequila business is notoriously difficult because the main ingredient agave, is in dangerously short supply.

In his latest Tweet, Musk said “We will fight Big Tequila” which might indicate this is far from over.

Musk isn’t the first high profile name to get into the crowded tequila business. Justin Timberlake, P. Diddy and George Clooney have all gotten into the business. If Tesla goes ahead with its tequila plans without the Mexican authorities’ approval, then it may have to change it’s name to distance itself from tequila.


READ: Cafe Tacvba Greets Refugee Caravan In Mexico City With Support And Music

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Mexico Wants American Tourists Despite Ongoing Covid Pandemic

Culture

Mexico Wants American Tourists Despite Ongoing Covid Pandemic

VV Nincic / Flickr

Covid-19 has ended a lot of stuff for a lot of people. The most obvious change has been to international travel, especially for Americans. As the virus has spread widely across the U.S. countries have put a halt to allowing American tourist within their border, but not Mexico.

Covid-19 has severly depreciated the American passport.

Once capable of unlocking so many countries, the U.S. passport is no longer helping Americans travel abroad. Instead, the American passport has now become a hindrance for global travelers. Most countries have placed restrictions on American tourists making the U.S. passport one of the weakest.

The countries banning the U.S. are doing so because of the state of the virus in the country.

There have been more than 7 million cases of Covid-19 and more than 200,000 deaths from the virus. The U.S. remains the worst hit country and the global epicenter of the deadly virus. Many blame the lack of a national strategy to properly close down, test citizens, and contact trace those who have been exposed as the reason the virus has been so devastating in the U.S.

The various travel bans have kept families apart.

Other nations went into mush stricter lockdowns that the U.S. and got a handle of the virus. European countries have gotten the virus under control after months and the U.S. continues to see a large number of new cases daily.

One of the countries allowing Americans to visit is Mexico.

Mexico is heavily reliant on the money made from the tourism industry. According to official statistics, the tourism industry is the third-largest contributor to the country’s GDP. Major tourist destinations like Cabo and Cancún saw dramatic dips in tourism leading to national and local figures to sound the alarm. According to The Washington Post, the questions was posed about when to allow the tourists from the U.S. back, not should they.

Los Cabos is one of the hardest-hit tourist destinations.

The tourist destination saw a severe decline in tourists during one of the busiest times of the year. According to The Washington Post, the resort city has lost 80 percent of its revenue because of Covid-19. The virus has brought financial devastation to people across the world and the cities they live in aren’t immune to failing themselves.

“It’s life or death for us,” Rodrigo Esponda, the head of the Los Cabos tourism board, told The Washington Post. “There’s nothing else here. No industrial production. No farming or commercial fishing. It’s tourism or nothing.”

Yet, Los Cabos should be a warning sign to the rest of Mexico.

Cases in Baja California, the state where Los Cabos is located, saw new Covid case numbers triple from 50 a day to 150. The increase in infections is to be expected as the state rolled out the welcome mat for Americans coming to visit the resort town.

“There are some residents who say, ‘Why put my family’s life in danger by inviting more visitors, restarting more flights?’” Luis Humberto Araiza López, tourism minister of Baja California Sur, told The Washington Post. “It’s a delicate line between trying to support public health and economic growth.”

Despite this, there are some countries that Americans can travel to.

The countries Americans can travel to without Covid restrictions are Albania, Belarus, Brazil, Dominican Republic, Mexico, North Macedonia, Serbia, Turkey, and Zambia. As the world continues to open up, Americans who travel abroad are waiting for the U.S. government to get the virus under control. Until then, the U.S. passport is not the same it used to be.

READ: The U.S. Passport Was Once The World’s Strongest, It’s Fallen To 25th Place Thanks To Failed Leadership Amid Coronavirus

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You Can Order A ‘Taco Vacuna’ And ‘La Cura’ At This Covid 19-Themed Taqueria

Culture

You Can Order A ‘Taco Vacuna’ And ‘La Cura’ At This Covid 19-Themed Taqueria

Tacovid: SaborViral / Facebook

Pandemia. Brote. Vacuna. La Peste. Although you may find these terms in a glossary about the Covid-19 outbreak, that’s not what these words actually refer to. Instead, they’re options on the menu at a Mexican taqueria called “Tacovid: Sabor Viral”, a perhaps surprisingly very successful Coronavirus-themed restaurant.

Although to many having a Covid-themed taqueria may seem morbid or disrespectful or perhaps gross – I mean who wants to order a plague taco? – the taqueria is making light of a very serious situation with humor. Something that several other businesses have done since the pandemic began.

”Tacovid: Sabor Viral” is the Mexican taqueria going viral – pun intended – for its Covid-themed menu.

Ok…virus-themed tacos don’t exactly sound appetizing. Especially, as we’re still in the midst of a very real pandemic. But one 23-year-old man in the Mexican city of León, who was forced to close down his dance studio because of Coronavirus, is counting on a Covid-themed restaurant – and so far he’s been surprised by its success.

Brandon Velázquez converted his dance academy into a taquería at the end of July, and given that Mexico and the rest of the world was – and is – in the midst of the Covid-19 pandemic decided to call it Tacovid Sabor Viral.

“I had to close my dance academy during the pandemic [but] then an opportunity arose to return to the same place, however, people still did not go out for fear of getting infected.” he told the newspaper El Universal.

“I had always wanted to open a taqueria and, at the end of July, the opportunity to do so occurred. It was how I took advantage of the moment to create this business with a coronavirus theme,” he added.

Items on the menu are named after – you guessed it – the Coronavirus and don’t sound like anything you’d willfully choose to order.

The young entrepreneur detailed the name of each dish, taking full advantage of the Coronavirus theme.

“We have around 12 different dishes, among them are the ‘Tacovid’; we have ‘Forty’, ‘Quesanitizing’, ‘Pandemic’, ‘Outbreak’, and many others. The price varies depending on the dish you order,” he told El Universal.

In addition to themed dishes, the servers also fit the Coronavirus-theme.

When the pandemic hit Mexico, the government urged Mexicans to observe “su sana distancia” and the now common mascot – Susana Distancia – was born.

“In the restaurant, a waitress dressed as a nurse with the name of ‘Susana’ takes orders and works the tables, referring to the healthy distance campaign that was implemented as a precautionary measure,” he says.

To his surprise – and honestly mine as well – the taqueria has been very successful.

Brandon told El Universal that he’s been pleasantly surprised by the support he has received from customers. “I’m surprised because we have had really good sales, despite the circumstances, we have had a lot of support by the community and we’ve already expanded to have two locations.”

“Customers are funny about the theme we are using in the business, and they are delighted with the dishes we are offering. They enjoy it and have a good time,” added Brandon.

Things are looking so good for Brandon and his Covid-themed taqueria, that he’s looking to expand the food business and add new dishes to the menu. “There is always the idea of new names for other dishes that we want to include in the menu.”

Brandon also said that he’s looking to build out a business model so the restaurant could expand to other parts of the country as a franchise.

Apparently, people are really into Covid-themed foods, as this isn’t the first place that a shop as cashed in on the pandemic. Back in April, a panadería was selling out of Covid-themed baked goods so quickly, they couldn’t keep the shelves stocked.

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