Culture

Elon Musk’s ‘Teslaquila’ Drink Faces Legal Trouble From Mexican Tequila Industry

Elon Musk is one of the most well known entrepreneurs in the world, most notably as the co-founder and CEO of Tesla cars. Now, Musk is about to set his sights on his newest venture as he has trademarked an alcoholic drink dubbed “Teslaquila.” However, Musk is already facing opposition from Mexico’s Tequila Regulatory Council (CRT), which presides over what can legally be considered tequila in the U.S. and Mexico.

“Teslaquila” started as an April Fools joke with Elon Musk but it didn’t take long for him to make that joke a reality.

In October, Tesla trademarked the name “Teslaquila” as a “distilled agave liquor” and “distilled blue agave liquor.” Shortly after Musk tweeted a photo of the bottle, saying it was “coming soon.” The idea might be on hold as the CRT is prepared to take on Musk in a legal battle of who gets to use the word tequila in their product.

Musk has already filed an application with the US Patent and Trademark Office in October to trademark the word “Teslaquila.” The CRT recently released a statement challenging the product on intellectual and geographic grounds.

“If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico’s Industrial Property Institute,” said the CRT in a statement to Reuters. “Otherwise it would be making unauthorized use of the denomination of origin for tequila.”

What legal standing does the CRT have when it comes to tequila? Turns out, a lot.

The CRT main purpose is to keep regulations and tabs on tequila producers to assure they follow strict production rules. This means the drink must be made in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas. The main concern is that the proposed name, “Teslaquila,” might confuse and trick people into thinking it’s true tequila. Technically, it wouldn’t be tequila without approval from the CRT. The organization has the right to govern the designation of tequila in both Mexico and the U.S.

If Teslaquila, which has yet to be approved by the U.S. patent office, were to go forward without approval the company could find itself in legal trouble. Both the CRT and the Mexican government could bring up legal issues hindering the company and brand. Manufacturing products in the tequila business is notoriously difficult because the main ingredient agave, is in dangerously short supply.

In his latest Tweet, Musk said “We will fight Big Tequila” which might indicate this is far from over.

Musk isn’t the first high profile name to get into the crowded tequila business. Justin Timberlake, P. Diddy and George Clooney have all gotten into the business. If Tesla goes ahead with its tequila plans without the Mexican authorities’ approval, then it may have to change it’s name to distance itself from tequila.


READ: Cafe Tacvba Greets Refugee Caravan In Mexico City With Support And Music

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Diego Luna Talks The Importance Of The Storytelling In ‘Narcos: Mexico’ And Why Mexico City Will Always Be His Home

Entertainment

Diego Luna Talks The Importance Of The Storytelling In ‘Narcos: Mexico’ And Why Mexico City Will Always Be His Home

Courtesy of Netflix

Netflix’s “Narcos: Mexico” Season 2 comes back to continue the story of enigmatic drug lord Miguel Ángel Félix Gallardo and the subsequent rise and fall of the Guadalajara cartel he founded in the 1970s, with Diego Luna reprising his role as the mysterious Félix Gallardo.

The show depicts how Félix Gallardo’s eloquence and strategic thinking helped him attain a swift rise to the apex of the Mexican drug cartels. 

For a man of which not much is widely known about, Luna reveals in this exclusive interview with mitú how he was able to dive into his character.

When preparing for this role, Luna said there wasn’t as much research material about El Padrino (Félix Gallardo’s alias) compared to the personal stories of other real-life personalities, such as El Chapo. 

“The good thing for me in playing this role is this man was a very discreet person, he understood the power of discretion,” Luna says.

It was important to see what people said about him—what people say or feel when they were around this character, this perception of him helps a lot. I had to do research and see what was a common answer—people talk about how intelligent and precise and strategic he was, and that’s how I wanted to portray and build this character,” Luna told mitú over the phone. 

Season 2 picks up after the murder of DEA agent Kiki Camarena, with Félix Gallardo enjoying political protection at his palatial home in Mexico.

It’s evident in the beginning scenes of this second season that his rags-to-riches story is starting to unravel and a bit of paranoia is starting to set in that he may have a knife (or gun) at his back at any moment. 

A running allegory used by the characters’ dialogues of the Roman Empire’s eventual collapse and Julius Caesar’s ultimate end foreshadows what we all know will happen to Félix Gallardo—his drug empire will eventually collapse in a smoke of cocaine dust. 

From crooked Mexican politicians and cops to ranch hands trying to make extra money delivering cocaine across the border, the show demonstrates the complicity among the cartels and how far the cartels’ reach.

“Narcos: Mexico” attempts to show that good and evil isn’t always black and white. The story highlights the gray area where even those committing corrupt acts are victims, Luna explained. 

“Some of the characters that take action are victims of the whole system,” Luna said in Spanish. 

The side of Mexico shown in “Narcos: Mexico” has been criticized by some as a side of Mexico stereotypically seen in the media.

However, Luna sees it as a side of the country that is real and must be discussed in order to move forward.

“When this season ends, I was 10 to 11 years old [at the time.] That decade was actually ending. It’s interesting to revisit that decade as an adult and research that Mexico my father was trying to hide from me [as a child],” Luna explained.

Luna says that this type of storytelling is important to understanding the fuller picture of Mexico.

The need for this type of storytelling—the stories that put a mirror up to a country to see the darkest side of itself—is vital, regardless of how complex it is to write scripts about all the facets of a country marred by political and judicial corruption. 

“In this case the story is very complex, it’s talking about a corrupt system that allows these stories to happen. We don’t tell stories like that—we simply everything. With this, I had a chance to understand that complexity. The journey of this character is a presentable journey. Power has a downside, and he gets there and he thinks he’s indispensable and clearly he is not,” Luna said. 

Outside of his role on “Narcos,” Luna is a vocal activist and is constantly working to put Mexico’s art and talent on an international stage through his work, vigilantly reminding his audience that Mexico has culture waiting to be explored past the resort walls of Cancún and Cabo. 

“The beauty of Mexico is that there are many Mexicos—it’s a very diverse country. You have the Pacific Coast that is beautiful and vibrant and really cool. By far my favorite beach spots in Mexico are in Oaxaca, and all the region of Baja California. You also have the desert and jungle and Veracruz and you have all the Caribbean coast and the city is to me a place I can’t really escape. Home is Mexico City, and it will always be where most of my love stories are and where I belong,” Luna said in a sort of love note aside to his home country. 

As much as Luna can talk endlessly about his favorite tacos in Mexico City (Tacos El Güero for any inquiring minds) and the gastronomic wonders of its pocket neighborhoods such as la Condesa, he also wants the dialogue around Mexico’s violence to be shown under a spotlight, as searing as it may be. 

“We can’t avoid talking about violence because if we stop, we normalize something that has to change,” Luna said. 

Perhaps “Narcos: Mexico” can bring some introspection and change after all. Let’s hope the politicians are watching.

READ: ‘Narcos: Mexico’ Season 2 Picks Up Where We Left Off With Félix Gallardo And The Guadalajara Cartel

Mexican Newspaper Slammed After Publishing Graphic Photos Of Woman’s Tragic Death

Things That Matter

Mexican Newspaper Slammed After Publishing Graphic Photos Of Woman’s Tragic Death

SkyNews/ Twitter

In Mexico, the recent brutal mutilation and slaying of a 25-year-old woman are spurning conversations about the country’s efforts to prevent femicide and laws that protect victims from the media.

On Sunday, Mexican authorities revealed that they had discovered the body of Ingrid Escamilla.

According to reports, Escamilla was found lifeless with her body skinned and many of her organs missing. At the scene, a 46-year-old man was also discovered alive. His body was covered in bloodstains and he was arrested.

As of this story wasn’t troubling enough, local tabloids and websites managed to bring more tragedy to the victim and her family by splashing leaked graphic photos and videos of the victim’s body. In a terribly crafted headline, one paper by the name of Pasala printed the photos on its front page with the headline “It was Cupid’s fault.” The headline is a reference to the fact that the man found at the scene was Escamilla’s husband.

According to leaked video footage from the arrest scene, Escamilla’s husband admitted to stabbing his wife after a heated argument in which she threatened to kill him. He then claimed to have skinned her body to eliminate evidence.

Mexic City’s mayor, Claudia Sheinbaum, revealed that prosecutors will demand the maximum sentence against the alleged perpetrator.

“Femicide is an absolutely condemnable crime. It is appalling when hatred reaches extremes like in the case of Ingrid Escamilla,” Sheinbaum wrote in a tweet according to CNN. According to reports, Mexico broke records in 2018 when its homicide record reached over 33,000 people that year.

The publication of Escamilla’s mutilated body has sparked discussions regarding the way in which reports about violence against women are handled.

Women’s rights organizations have lambasted the papers that originally published photos of Escamilla’s body and Mexican President Andrés Manuel López Obrador also expressed criticism of the media’s response to the brutal slaying.

In a press conference on Thursday, President López Obrador expressed his determination to find and punish anyone responsible for the image leaks. “This is a crime, that needs to be punished, whoever it is,” he stated.