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The Latin Alternative Music Conference (LAMC) Will Be Free And Virtual This Year

Due to the contingencies placed on all of us as a result of COVID-19, the Latin Alternative Music Conference (LAMC) will be taking place 100% online and will include the first version of the Wonder Woman of Latin Music.

For 21 years, LAMC has paved the way for Latinx music and culture. In a time when the world needs music now more than ever, the organization has decided to, for the first time, host a virtual and accessible space for everyone. The event will be made up of spoken word formats, special appearances by musicians and will also host spaces for networking.

Thomas Cookman, founder of the LAMC, said that in a moment with so many new challenges for the music industry, it was essential to create this type of conference.

In the middle of the Covid-19 pandemic, which has led to the cancellation of so many large-scale events, LAMC 2020 opens its doors in a new way from June 9-13th, one month ahead of its usual scheduling.

Important representatives from the music industry, such as Jose Tillan and Pop Garage, the team behind the production of the Latin Grammys, MTV Music Awards, and more, have come together to help plan the virtual event.

“We are doing our part to make sure that the conference is free for everyone and that a group of professionals comes together to help us ensure the experience at LAMC will be informative and perfect from a technological perspective,” said Cookman

It was also announced that the first edition of the Wonder Women of Latin Music awards, presented by Amazon Music, will be integrated into this conference through a means of awards and panel discussions with the purpose of celebrating the women who are making a difference in the industry.

Check out El Antivirus, Latido Music’s special to defeat the Coronavirus through music.

“Latin music has more global influence now than ever, which is why it’s of vital importance that we highlight and recognize the women artists and executives who have been leading this movement. Through Amazon Music and LAMC, we’ve dedicated a lot of time to support them and their arduous work which has made Latinx music a worldwide phenomenon,” Cookman added.

Previous versions of the LAMC have counted on special appearances by Rubén Blades, Mala Rodríguez, ChoQuibTown, Mon Laferte, Ana Tijoux, Julieta Venegas and many others. In the next few weeks we’ll find out the full program, as well as what artists will be a part of the exciting event, and you can register HERE to stay on top of updates and be a part of the festival.

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