Grab Your Cheetos and Click Play… the ‘Flamin’ Hot’ Movie Trailer Is Out Now
Eva Longoria’s directorial debut, ‘Flamin’ Hot,’ just released its first official trailer on Hulu — and we’re here for it.
The film follows Richard Montañez, a former janitor at Frito-Lay who claims that he invented the popular Flamin’ Hot Cheetos snack.
The film stars Jesse Garcia with a supporting cast including Tony Shalhoub, Matt Walsh, Emilio Rivera, Dennis Haysbert, and ‘Enkyboys’ TikToker, Brice Gonzalez.
Richard Montañez says he invented the iconic spicy snack
According to Montañez, he worked at the Frito-Lay factory floor in the custodial department. When a downturn forced the company to lay off its employees, Montañez had an idea to turn things around.
Soon enough, the Flamin’ Hot Cheeto would become one of the most popular snacks in America, all thanks to Latinos. Leading Montañez to become a real-life success story.
Check out the full trailer here:
The true story behind ‘Flamin’ Hot’ is slightly different
“Flamin’ Hot” is a quintessentially Latino story with Latinos in front and behind the camera. In addition to Longoria as director, the script was co-written by “Gentefied” creator Linda Yvette Chávez. The film also won the Jury and Audience Award for Best Film at the Annapolis Film Festival.
“We’re on FIRE🔥 @flaminhotmovie just won the Jury Award AND Audience Award for Best Film at @annapolisfilmfest and I cannot be more proud,” Longoria wrote on Instagram. “What’s next? 😏🔥”
However, according to a statement from Frito-Lay, “None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market.” Regardless, Frito-Lay fully supports Montañez and encourages him to continue telling his story.
Montañez eventually became a marketing director at Frito-Lay, a company that appreciates “Richard’s many contributions to our company, especially his insights into Hispanic consumers.”
Frito-Lay reached out to the creatives behind this film in 2019 to tell them the truth about Montañez’s story. Regardless, they decided to move forward with the project.
“Flamin’ Hot” will stream on Hulu and Disney+ on June 9.
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