Seriously, it was just last year that some of the world’s most popular artists – reggaetoneros and trap artists like Bad Bunny and J Balvin – were completely ignored. I mean it was so serious there was even a hashtag: “Sin Reggaetón, No Hay Grammy.”
At the 2019 Latin Grammy Awards, the top award categories very conspicuously left out these very artists. However, this year they’re dominating all the categories and bringing in a record number of nominations.
The 2020 Latin Grammy nominations are in and they definitely do a better job at representing the community than last year’s.
In 2019, the Latin Grammy’s went viral but really for all the wrong reasons. social media exploded as Latin artists posted images of the Grammy logo with a large red “X″ across it, with words on the image reading in Spanish: “Without reggaeton, there’s no Latin Grammys.” Balvin even skipped the live show and Bad Bunny, who won best urban music album during the telecast, told the audience: “With all due respect, reggaeton is part of the Latin culture.”
This definitely forced the Grammy’s to reconsider this year’s awards.
“Over the last year, we continued engaging in discussions with our members to improve the awards process and actively encouraged diverse Latin music creators to join and participate,” Latin Academy President and CEO Gabriel Abaroa Jr. said in a statement, calling this year’s nominees “a group that reflects the constant evolution of Latin music.”
To honor Latin rap and reggaeton performers, the Latin Grammys added new categories this year, including best reggaeton performance and best rap/hip-hop song.
J Balvin leads the pack with an astonishing 13 Grammy nominations.
In announcing this year’s nominees, J Balvin is in the lead with 13 total nods, including two nominations Album of the year, thanks to his own album Colores and his collab with Bad Bunny, OASIS.
The Colombian reggaetonero has a chance to win his first album of the year prize — a category with 10 contenders – and his chances look pretty good. However, even if he doesn’t pick up that, he’s in the running for several other awards.
Bad Bunny is close behind with nine nominations for what was a record-breaking year for the artist.
Bad Bunny is included in the Album of the Year category for his album YHLQMDLG (which was this year’s best-selling Latin album), however, his surprise album, LAS QUE NO IBAN A SALIR, wasn’t recognized in any category.
In the Best Urban album category, Bad Bunny’s YHLQMDLG is up against Anuel AA’s Emmanuel, Benito’s Oasis with J Balvin, Balvin’s Colores, Feid’s Ferxxo: Vol. 1 M.O.R., Ozuna’s Nibiru, Sech’s 1 of 1, and rising Puerto Rican rapper Myke Towers’Easy Money Baby.
Meanwhile, the Album of the Year category could get pretty interesting with this caliber of nominees.
This year’s Album of the Year category prove what an incredible year 2020 was for Latin music. We were blessed with hit after hit which was all the more important considering what a traumatic year it’s been.
Bad Bunny and J Balvin are both competing for the award. San Benito’s YHLQMDLG faces off against Balvin’s Colores and their joint album OASIS. Meanwhile, albums from Camilo (Por Primera Vez), Ricky Martin (PAUSA EP), and Kany García (Mesa Para Dos), are all up for the same award. What’s extra special about this category this year is that it’s also featuring three nominees from the LGBTQ community.
This year’s top-selling record, “Tusa”, is also up for a Grammy.
Colombian reggaetonera Karol G along with Trinidadian rapper Nicki Minaj are nominated for this hit song that has just blown up the airwaves this entire year.
“Tusa” is the sole Latin trap nominee in the song of the year category, where 11 tracks are in contention. It’s a departure for Karol G, who didn’t receive a single nomination last year and was part of the group of uber-successful Latin trap and reggaeton artists who were dissed in top categories like album, song and record of the year. This year, the Colombian performer who was named best new artist in 2018 has four nominations, including two shared with Minaj.
It’s encouraging to see the academy actually reflect what is happening in Latin music. The inclusion of this larger variety of artists helps illustrate just how diverse the Latin music industry really is. But to see who actually takes home the awards will be a different story. The Latin Grammy Awards will air live from Miami on Nov. 19 on Univision.
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