Sephora Announced It’s Finally Taking Mink False Eyelashes Off Of Its Shelves

When it comes to buying products we all have a responsibility to know where our dollars go.

And while in the world of beauty it might seem a bit tricky to be conscientious of animal rights and our planet… it’s so essential. Fortunately, Sephora agrees and their latest announcement confirms it!

Recently, Sephora announced that it would no longer sell mink-based lashes online or in-store in an effort to combat animal cruelty.

Speaking to Allure this week, the big-box beauty store announced that they had started 2020 with efforts to phase mink lashes out of its stock. This week, after animal rights activist organization PETA launched a campaign demanding that the brand do so, the retailer confirmed that when it comes to false eyelashes they are going completely mink-free.

“Following a PETA campaign and emails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward,” PETA shared in a statement about the decision.

In a graphic video about the trading and selling of mink fur which is often used for coats and fake eyelashes, the organization urged Sephora to stop selling the beauty product.

*Warning this video is graphic*

The organization lambasted fur farms in its statement saying “As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs. Some minks even self-mutilate as a result of the intensive confinement, chewing into their own limbs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.”

Confirming their decision to take mink off of its shelves, Sephora wrote in a statement that they “have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.”

The brand went on to say that they shared with PETA “earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”