Culture

Goya CEO’s Trump Gaffe Might Be Costing The Brand More Than He Bargained For

Update August 12, 2020

It seems that Robert Unanue, the CEO of Goya, caused some real damage to the food brand. Unanue celebrating President Trump brought a lot of attention to the brand and most of it has been negative, according to a study.

Goya is still dealing with the CEO’s gaffe celebrating Trump.

According to a study, the tone-deaf statement from the CEO has cost the company millions in negative press. Apex Marketing Group told NBC News that the CEO’s comments praising the president led to $10 million in positive press and $47 million in negative press.

The Spanish-American CEO has refused to back down from celebrating President Trump who has attacked the Latino community. The administration is notorious for locking migrant children in cages and trying to end Deferred Action for Childhood Arrivals (DACA). Unanue’s praise of President Trump did not go unnoticed and a boycott ensued. Seems like the boycott has been serious because Unanue’s sisters had to save his job.

Original: Robert Unanue, the CEO of beloved Latino brand Goya Foods, is receiving relentless backlash after praising President Trump. #BoycottGoya is trending after Unanue’s comments praising President Trump for being the leader we are blessed to have.

Goya Foods CEO Robert Unanue wants you to know that you’re “blessed’ to have President Donald Trump as our leader.

“We’re all truly blessed at the same time to have a leader like President Trump who is a builder,” Unanue, a Spanish-American, said at the event. “That’s what my grandfather did. He came to this country to grow and prosper. And so we have an incredible builder and we pray. We pray for our leadership, our president, and we pray for our country. That we will continue to prosper and to grow.”

People are way more than shook by the baffling comments and his refusal to apologize.

Goya Foods is one of the most beloved brands by Latino households. President Trump has put migrant children from Latin America in caged in detention centers. President Trump started his campaign in 2015 calling Mexican immigrants rapists and murderers.

“So, you’re allowed to talk good or to praise one president, but you’re not allowed to aid in economic and educational prosperity? And you make a positive comment and all of a sudden, it is not acceptable,” Unanue told Fox News.

Social media was flooded by people who just don’t understand what the CEO of Goya was even thinking.

Julián Castro, a former candidate for president, was not shy to call out the CEO. President Trump has not been a friend to the Latino community when it comes to legislation and rhetoric.

People are offering recipes and alternatives to avoid having to use Goya products.

#GoyaAlternatives is filled with recipe after recipe and business after business to help you get over Goya. The boycott is getting a lot of attention on social media and people are getting excited to make their own adobo and sofrito.

Now, don’t go and just throw away your Goya products.

There are a lot of ways to make goo duse of the Goya you have at home. If you truly wish to never see the brand again, you can donate the food to food banks or anyone else who will take them. You can also simply choose to use the product until it is done and not buy anymore.

READ: A Latina Broke Down The Ingredients Of Sazón And Apparently It Can Trigger Anxiety And Brain Damage

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This Instagram Page Is Doing The Work To Identify And Expose The People Who Stormed The Capitol

Things That Matter

This Instagram Page Is Doing The Work To Identify And Expose The People Who Stormed The Capitol

homegrownterrorists / Instagram

After a group of Trump supporters stormed the Capitol Jan. 6, people immediately started identifying the intruders. Videos have been circulating and people are steadily contacting the FBI to expose them. Instagram page @homegrownterrorists is one of the leading forces in identifying the rioters.

On Jan. 6, people stormed our Capitol building and the American people are demanding justice.

Images of people storming the Capitol building and looting the offices of members of Congress startled people around the world. One of the safest places in the world was overrun by far-right Trump supporters attacking the democratic process. Americans are demanding justice and working together to identify and report as many people to the FBI that were at the Capitol.

The Instagram page is unapologetically encouraging followers to identify people at the Capitol.

Five people died as a result of the riot, two of them were police officers. The Instagram page, run anonymously, is encouraging people to share the photos to their stories to increase the reach. The account might not have any legal power, but it is having some success. There has been more than one person identified through the IG page that has led to people losing jobs and being arrested by the FBI.

The account has disappeared multiple times but always comes back.

The mystery person running the account has expressed concern over their safety. The account has been suspended by Instagram after being reported by multiple people. There has even been some talk about them receiving threats of violence via DMs.

The person who runs the account has mentioned it randomly on their stories but with no real detail. According to recent stories, the person behind the account doesn’t want to antagonize the people sending threats.

The owner of the account did say that they have been contacted by Instagram about the account.

A tweet from HomeGrownTerrorists caught Instagram’s attention and the account was reinstated. However, there was a backup account to keep functioning in case the original got deleted. IG and the account owner reached an agreement where they get to keep the main account and the backup account was permanently banned. No questions asked.

If you want to help or be connected to the cause, you can follow this page on Instagram.

There are a lot of people left to identify and the nation’s law enforcement is bracing for more violence. Capitols in all 50 states are on alert for possible attacks and the National Guard is being mobilized in big numbers for the inauguration. We are not out of the woods when it comes to the threats that have been made.

READ: After Last Week’s Riots, A Black Woman Has Been Appointed to U.S. Capitol Police Chief

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Chicago’s Mi Tocaya Is Offering Up Free Mexican Homemeals For Undocumented Community

Culture

Chicago’s Mi Tocaya Is Offering Up Free Mexican Homemeals For Undocumented Community

mitocaya / Instagram

Undocumented communities are being left out of Covid relief plans. Chef Diana Dávila of Mi Tocaya in Chicago is working to help undocumented restaurant worker in the time of Covid. Abuse of undocumented workers is rampant in certain industries and Chef Dávila hopes to offer some kind of help.

Mi Tocaya is a Mexican restaurant in Chicago’s Logan Square that wants to help the community.

Covid-19 has devastated the hospitality industry with restaurants being hit exceptionally hard. Restaurants have been forced to close their doors for good as the virus dragged on with no decent relief plan from the federal government. As several countries financially support citizens to avoid economic disaster, the U.S. government has given citizens $1,800 total to cover 10 months of isolating and business closures.

Namely, Mi Tocaya is working to help the undocumented community.

Mi Tocaya, a family-run restaurant, is teaming up with Chicago’s Top Chefs and local non-profits Dishroulette Kitchen and Logan Square Neighborhood Association. The goal is to highlight the issues facing the undocumented community during the pandemic.

The initiative called Todos Ponen, is all about uplifting members of our community in a time of severe need. The restaurant is creating healthy Mexican family meals for those in need.

”We asked ourselves; How can we keep our doors open, provide a true service to the community, maintain and create jobs, and keep the supply chain intact by supporting local farmers and vendors. This is the answer,” Chef Dávila said in a statement. “I confidently believe The TODOS PONEN Logan Square Project addresses all of the above and can very well be easily implemented in any community. Our goal is to bring awareness to the lack of resources available to the undocumented workforce- the backbone of our industry.”

The initiative starts in February.

Mi Tocaya is offering 1000 free meals for local farmers and undocumented restaurant workers. The meals are available for pickup Tuesday through Friday from 11 a.m. to 3 p.m. at 2800 W Logan Blvd, Chicago, IL 60647. to make this happen, Mi Tocaya also needs your help.

The restaurant has teamed up with two nonprofits to make sure that they can scale their operation to fulfill their commitment. They are also asking for donations to make sure they can do what they can to help undocumented restaurant workers.

According to Eater LA, 8 million restaurant workers have been laid off since the pandemic started. Some restaurants have had to lay off up to 91 percent of their staff because of Covid, about 10 percent of those are undocumented. In the cities, that number is as high as 40 percent of the laid-off restaurant staff are undocumented.

“People don’t want to talk about the undocumented workforce, but they’re part of our daily routine in most restaurants,” Jackson Flores, who manages the operations of Mi Tocaya, said in a statement. “They are in the toughest position in the whole economy because they’re an invisible part of it. Restaurant worker advocacy groups have added the creation of relief funds to their agendas, but there have yet to be long-term changes in protections for undocumented workers. Without access to unemployment benefits and other government resources, this group is especially vulnerable.”

READ: Hands-Free Cholula Dispensers Have Become a Thing In Restaurants Because of COVID-19

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