Culture

Goya CEO’s Trump Gaffe Might Be Costing The Brand More Than He Bargained For

Update August 12, 2020

It seems that Robert Unanue, the CEO of Goya, caused some real damage to the food brand. Unanue celebrating President Trump brought a lot of attention to the brand and most of it has been negative, according to a study.

Goya is still dealing with the CEO’s gaffe celebrating Trump.

According to a study, the tone-deaf statement from the CEO has cost the company millions in negative press. Apex Marketing Group told NBC News that the CEO’s comments praising the president led to $10 million in positive press and $47 million in negative press.

The Spanish-American CEO has refused to back down from celebrating President Trump who has attacked the Latino community. The administration is notorious for locking migrant children in cages and trying to end Deferred Action for Childhood Arrivals (DACA). Unanue’s praise of President Trump did not go unnoticed and a boycott ensued. Seems like the boycott has been serious because Unanue’s sisters had to save his job.

Original: Robert Unanue, the CEO of beloved Latino brand Goya Foods, is receiving relentless backlash after praising President Trump. #BoycottGoya is trending after Unanue’s comments praising President Trump for being the leader we are blessed to have.

Goya Foods CEO Robert Unanue wants you to know that you’re “blessed’ to have President Donald Trump as our leader.

“We’re all truly blessed at the same time to have a leader like President Trump who is a builder,” Unanue, a Spanish-American, said at the event. “That’s what my grandfather did. He came to this country to grow and prosper. And so we have an incredible builder and we pray. We pray for our leadership, our president, and we pray for our country. That we will continue to prosper and to grow.”

People are way more than shook by the baffling comments and his refusal to apologize.

Goya Foods is one of the most beloved brands by Latino households. President Trump has put migrant children from Latin America in caged in detention centers. President Trump started his campaign in 2015 calling Mexican immigrants rapists and murderers.

“So, you’re allowed to talk good or to praise one president, but you’re not allowed to aid in economic and educational prosperity? And you make a positive comment and all of a sudden, it is not acceptable,” Unanue told Fox News.

Social media was flooded by people who just don’t understand what the CEO of Goya was even thinking.

Julián Castro, a former candidate for president, was not shy to call out the CEO. President Trump has not been a friend to the Latino community when it comes to legislation and rhetoric.

People are offering recipes and alternatives to avoid having to use Goya products.

#GoyaAlternatives is filled with recipe after recipe and business after business to help you get over Goya. The boycott is getting a lot of attention on social media and people are getting excited to make their own adobo and sofrito.

Now, don’t go and just throw away your Goya products.

There are a lot of ways to make goo duse of the Goya you have at home. If you truly wish to never see the brand again, you can donate the food to food banks or anyone else who will take them. You can also simply choose to use the product until it is done and not buy anymore.

READ: A Latina Broke Down The Ingredients Of Sazón And Apparently It Can Trigger Anxiety And Brain Damage

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President Trump Falsely Claimed That Covid Is To Blame For Ending DACA

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President Trump Falsely Claimed That Covid Is To Blame For Ending DACA

Drew Angerer / Getty Images

In 2017, then-Attorney General Jeff Sessions held a press conference terminating Deferred Action for Childhood Arrivals (DACA) on behalf of the Trump administration. Since then hundreds of thousands of DACA recipients have lived in uncertainty. President Donald Trump tried to rewrite history at his town hall event Oct. 15.

President Donald Trump blamed the end of DACA on Covid during his town hall.

The truth is that President Trump’s administration attempted to end DACA in 2017. Former Alabama Senator Jeff Sessions was the attorney general at the time and made the announcement in a press conference. Since then, the Trump administration has continued to advance a lawsuit to terminate the program. DACA allows for hundreds of thousands of adults to work and live in the U.S. without fear of deportation.

Long before Covid, the Trump administration was told to resume DACA as intended.

Instead, the Trump administration has violated federal orders and continued to restrict DACA and those who can apply. The Supreme Court refused to hear arguments against DACA meaning that the lower court’s ruling stood. The ruling was that the Trump administration had to reinstate the program in full. However, the Supreme Court did not dismiss the case allowing for the administration to come back.

President Trump also claimed that DACA recipients and Dreamers are not that same.

Another falsehood by the president at the town hall. DACA recipients are indeed Dreamers. The term Dreamers does apply to DACA recipients who would benefit from the DREAM Act. The legislation would legally enshrine the protections of DACA and was introduced by Sen. Dick Durbin of Illinois in 2001. Over the course of 19 years, the piece of legislation has not moved despite the overwhelming support from the American public.

People watching the town hall were quick to call out President Trump.

People are not letting President Trump get away with trying to rewrite history about DACA. His administration is the one trying to strip DACA recipients of their protections. At one point, President Trump tried using DACA recipients as political pawns in an attempt to secure funding for his border wall.

Voters are calling on other voters to help protect the program in November.

The two nominees have very different DACA plans. President Trump has and will continue to try to take away the protections from DACA recipients. Former Vice President Joe Biden has a plan to offer citizenship to DACA recipients, something American voters support. DACA is a wildly popular program that gives some of the most vulnerable people in our society a chance to live a normal life.

READ: The Trump Administration Has Officially Rescinded DACA. Here’s What You Need To Know.

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Puerto Rico’s Governor Endorses President Trump’s Reelection

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Puerto Rico’s Governor Endorses President Trump’s Reelection

Ricardo Arduengo / AFP via Getty Images

The 2020 election is heating up as Nov. 3 draws closer. Both Joe Biden and President Donald Trump are seeking every endorsement possible and Puerto Rico’s governor just gave hers. Her endorsement has stunned Puerto Ricans and political pundits alike.

Puerto Rico Governor Wanda Vázquez Garced endorsed President Donald Trump in his reelection.

Vázquez Garced was appointed as governor in 2019 following a tumultuous time on the island. Politically, Puerto Rico has recently undergone a series of protests because of political corruption and a chat scandal involving then-Governor Ricardo Rosselló.

Gov. Rosselló attempted to appoint his own successor before resigning following growing protest but the Puerto Rico Supreme Court ruled it was unconstitutional. Vázquez Garced was then appointed as governor. The Puerto Rican people then turned their protests against Rosselló to be against Vázquez Garced. #WandaRenuncia began trending when Rosselló announced his resignation.

The endorsement stunned people who just don’t understand why that endorsement happened.

“I ask all Puerto Ricans who are listening to go vote,” the governor said in an interview on Telemundo. “They have to go to vote, exercise their right to vote and evaluate who has represented being a person who thinks about Puerto Ricans and their needs at the most difficult moment. It is Donald Trump.”

The endorsement came as a surprise for people following President Trump’s disastrous response after Hurricane Maria. The president spent months denying the death count of the natural disaster and fought against aid to the island. It was during this time that the viral video of him throwing paper towels into a crowd of people hit Twitter sparking outrage among the Puerto Rican people.

Puerto Ricans really want people to remember that Vázquez Garced was not elected by the Puerto Rican people.

Vázquez Garced was supposed to accompany President Trump to a campaign event in Central Florida on Friday. Covid put a pause on that so the governor took time during an interview with Telemundo to offer her endorsement of President Trump.

Recently, President Trump approved a $13 billion relief package for Puerto Rico. The sudden move has been seen as political in an effort to get support from Puerto Ricans who fled the island for Florida because of the failed response in 2017. The president denies it saying he had been working on the package for “a long time.”

The endorsement has a very pointed purpose.

Puerto Ricans on the island, while American citizens, are not allowed to vote in the presidential election. However, the Puerto Ricans who left the island following a series of natural disaster are allowed if they are on the mainland.

Florida is one state that a lot of Puerto Ricans have landed and is a key state for either party to win the election. Political pundits have pointed to the Trump administration suddenly advancing things like the relief package as a way to secure the Puerto Rican vote.

Puerto Ricans are telling voters to listen to Puerto Ricans, not the governor of Puerto Rico.

Puerto Ricans are not fans of President Trump. The Hurricane Maria response alone sank the president’s approval ratings with Puerto Ricans. In a recent poll, 52 percent of people in Puerto Rico rated President Trump’s response to Hurricane Maria as poor. Meanwhile, 15 percent of Puerto Ricans said his response was “excellent,” “very good,” or “good.”

READ: Political Chaos Returns To Puerto Rico As The Unelected Governor Faces Investigations And Calls For Her Resignation

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