If you have kids, it’s likely you’ve heard the song “We Don’t Talk About Bruno” from Disney’s “Encanto” about a million times by now. 

The catchy song, written by Boricua Lin Manuel Miranda shot up to No. 1 on the Billboard 200 chart this week.

Thanks to the film’s arrival on Disney+ on December 24, families all around the country fell in love with the touching story of the magical Madrigal family as well as the entertaining soundtrack that came along with it. 

But out of all the memorable songs on the “Encanto” soundtrack, one song has stuck out from the crowd. Yes, we’re talking about “We Don’t Talk About Bruno.”

“We Don’t Talk About Bruno” is the inarguable masterpiece of the film’s soundtrack. The song has taken the internet by storm. As of now, it sits at the No.1 spot on Spotify’s streaming charts and thousands of people have used the song in their TikTok videos. 

On Monday, Disney released a version of “We Don’t Talk About Bruno” sung in 21 different languages. And already, the song has racked up over 2 million views on YouTube. 

A quick peek at the comments shows viewers are awe-struck at how beautiful the song sounds in so many different languages, while totally keeping the mysterious essence of the song intact. 

“The most impressive thing about this is how smoothly each language matches up with the next. It sounds like one song done in the same take! Incredible!” wrote one YouTube commenter.

Many viewers are commenting on how all the voice actors sound exactly like each other, despite speaking different languages. “This is actually INSANE,” wrote one YouTube user. “I can’t [even] start to imagine the effort it would take to compose and edit the song in that many languages. What’s also insane is how SIMALAR [sic] ALL OF THEM SOUND. It’s amazing! It’d be insane if it were the same voice actors doing more than 1 language for a whole movie.”

Industry experts are stumped about the success of “We Don’t Talk About Bruno,” pointing out how unusual it is for such an exposition-heavy song to achieve such mainstream popularity. 

“The major Disney breakout songs don’t really function like ‘We Don’t Talk About Bruno,’ which is so much more about plot continuation and is less a kind of ballad as ‘Colors of the Wind’ or ‘Let It Go,'” Jason Lipshutz, the senior director of music at Billboard, told USA Today. “It doesn’t really make a ton of sense without seeing ‘Encanto,’ but I think because it’s such a compelling song within the movie, it doesn’t really matter if it’s more plot-driven. It’s the catchiest song.”

We have a feeling we’ll be hearing “We Don’t Talk About Bruno” on repeat for weeks to come.