Latinos Securing the Bag: 5 Financial Influencers You Need in 2025
This year is all about getting your financial health to a better place. Struggling with credit card debt? Need help figuring out how to buy your first house? First time filing taxes? There are so many financial influencers on social media who are helping to make sense of all of your financial questions. Even better, we found five financial influencers who share our collective Latino identity.
Here are five financial influencers to follow in 2025.
Diana Cabrices – Fractional Chief Evangelist and Founder of Diana Cabrices Consulting
A first-generation Cuban-Venezuelan-American with a sales background, Cabrices started working as a wealth tech growth expert in 2017. According to her website, She has worked “feverishly maximizing the enterprise value of startup wealth tech companies on a mission to make the lives of financial advisors easier.” With more than 5,000 followers on LinkedIn, Cabrices is a popular source for financial advice and tips in the wealth tech world.
Brittney Castro – Certified Financial Planner
Castro started as a financial advisor when she was 22 years old. Six years later, she launched her own Registered Investment Advisory, Financially Wise Inc. According to her website, Castro has worked with thousands of clients to get them to their financial goals. Investment News chose her work as one of the 40 under 40 in 2020. With more than 17,000 followers on Instagram and more than 11,000 followers on X (formerly Twitter), Castro’s reach continues to grow as people seek financial advice on social media.
Josh Rincon – Program Director at Avance Latino
Rincon is a popular financial influencer with more than 501,000 followers on TikTok and 914,000 followers on Instagram. He offers followers daily tips and financial advice covering several topics, including homeownership, income generation, and tax information. According to Avance Latino’s website, Rincon has worked with companies like Meta, Discover Finance, and Adobe. If you are looking for a more expansive look at financial tips that run the gamut, Rincon makes a good follow for you.
Delyanne Barros – Founder of Delyanne the Money Coach, LLC
Soon before the pandemic, Barros launched Delyanne the Money Coach, LLC because she wanted to find a way to help Latinos with financial advice and investment coaching. The Brazilian-born influencer started her career as an attorney at an employment law firm, fighting for employees to get what they deserved from employers. She then turned to a different career as an employment law editor before launching her company and focusing on it full-time in 2021. Barros has over 281,000 followers on Instagram, 336,000 on TikTok, and 17,000 on X (formerly Twitter).
Chris Ortega – CFO at Fractional
Ortega has the largest LinkedIn following on the list, with more than 31,000 people. He focuses on helping small and medium businesses (SMBs) maximize their profits and grow. The financial influencer has made his support for artificial intelligence (AI) and its potential benefits for finance known. In an interview with CFO.com, Ortega listed AI as a resource he would suggest people turn to for questions about corporate finance.
