Culture

For a Limited Time, You Can Get a Bag of Spicy Cinnamon Toast Crunch

General Mills, the company behind Cinnamon Toast Crunch, is releasing the limited-edition CinnaFuego Toast Crunch, a snack pack of spicy cinnamon cereal that will be available at Walmart’s online store starting Aug. 12, according to Food Business News.

According to Delish, Mindy Murray, the senior marketing communications manager at General Mills, said, “CTC is always looking to give our fans the most absurd and exciting experiences. So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

This unusual blend of sweet, spicy and savory is the latest addition to CTC’s roster of cinnamon crunchiness. In the past, General Mills has released a wide array of flavored CTC cereals, including apple cinnamon, strawberry, blueberry and French toast.

What makes CinnaFuego unique is that it doesn’t come in regular cereal boxes. Rather, the portable snack is packaged in 5.9 oz plastic bags with a resealable pouch, encouraging buyers to eat the spicy cinnamon as not only as a breakfast food but as a midday snack or as an on-the-go option for hungry kids and their flavor-curious parents.

This may be the first time a major corporation has created a spicy variation of one of their best-selling cereals. The only other example that can be found online is a homemade batch of Flamin’ Hot Cheerios made by a group of YouTubers.

The company says they want to allow “consumers” to “easily fan the flames of snack time.” There’s no telling how long the CinnaFuego Toast Crunch will be in circulation, so if you have even the least bit of curiosity about it, don’t hesitate to order a bag or two from Walmart.com.

Online, reaction to CinnaFuego Toast Crunch has been decidedly mixed, with some saying they can’t wait to try the snack while others wouldn’t touch it with a 10-foot pole.

Pick up a bag of CinnaFuego Toast Crunch starting Aug. 12!

Notice any corrections needed? Please email us at corrections@wearemitu.com