Latidomusic

Rising Star Chesca Talks Career Beginnings, Being a Latina in the Music Industry, Performing at Jimmy Kimmel and More

Welcome to Spotlight, where we do a deep dive into the careers of artists, producers, songwriters, and more people making an impact in the Latin music industry.

Puerto Rican singer Chesca is the definition of a hustler. She started as the vocalist for her dad’s cover band in Puerto Rico and became her own manager booking shows in places like China and Greece. The world is hers for the taking and she is going for it.

Chesca is ready for global stardom and she’s taking it one step at a time.

During our interview here at Latido Music by mitú, Chesca opened up about how a tragic accident at 11 years old changed her life, how music literally saved her, and the sacrifices she’s had to make to be where she is today.

Watch the full interview below:

Chesca is aware that being a Latina in the music industry isn’t easy but feels compelled to share her story and everything she’s had to do to get here. She would pretend to be her own manager and publicist at the beginning of her career. Chesca would book herself shows around the world where she would get to perform her own original songs. One of her songs actually got picked up by the radio in China, which is a market not many Latin stars even imagine entering, especially not when they’re just starting their careers.

“With everything that I’ve been through, I have a voice, and I have a story to tell that can motivate so many young women, that’s what keeps me going,” Chesca says.

While she had some success performing in English, she felt that she needed to go back to her roots and start doing music in Spanish. The stars aligned, and Chesca was signed by Saban Music Group, and currently has some high-profile collaborations under her belt. She’s behind the viral hit like “Te Quiero Baby (I Love You Baby),” which blew up on TikTok and led her to perform at the Latin Billboards last year with Pitbull.

Chesca most recently performed at the 2021 Latin AMAs red carpet and received a nomination for Best New Latin Artist at the 2021 iHeart Radio Music Awards.

After our conversation with Chesca, it’s clear that she’s making the right moves at the right time to make a name for herself in the industry, and we can’t wait to see what’s next for her career.

READ: Ivy Queen, Goyo, and Chesca to Headline Urban Divas United Concert in April

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Maluma, Karol G, Anitta + More Latin Acts Leading ‘GMA’ Summer Concert Series

Latidomusic

Maluma, Karol G, Anitta + More Latin Acts Leading ‘GMA’ Summer Concert Series

MALUMA / KAROLG / ANITTA / INSTAGRAM

The line-up for this year’s Good Morning America Summer Concert Series was announced and many Latin music acts are leading the bill. Among the superstars performing are Colombia’s Maluma and Karol G and Brazil’s Anitta.

Kudos to GMA for upping the Latin music representation.

The calendar for this year’s Summer Concert Series is filled with Latin music artists. Good Morning America did a great job of dividing the dates among the different genres. It’s cool to see the heavy representation for Latin music, which posted a 20 percent gain in streaming in the U.S. in 2020.

Karol G will be the first Latin music act performing this year.

Karol G will be the first Latin music superstar to perform for the Summer Concert Series this year. Her latest LP KG0516 became her first to top Billboard‘s Top Latin Albums chart. The album also hit No. 20 on the all-genre Billboard 200 chart. The bachatón anthem “El Barco” was seemingly inspired by her split from Puerto Rican rapper Anuel AA.

Maluma is another superstar from Colombia performing for GMA‘s concert series.

Maluma and Anitta are both confirmed to perform for the Summer Concert Series, however, both their dates are TBA right now. Maluma kicked off the year with his new album 7 Días En Jamaica (#7DJ) that was inspired by a trip to the country. His most-viewed music video from the project is “Agua de Jamaica” with over 33 million views on YouTube.

Anitta’s performance will be a big moment for Brazilian representation.

Anitta is continuing to tease her hotly-anticipated album Girl From Rio. Last month, she released the title track, which samples “The Girl from Ipanema” with a trap music twist. Currently, the music video has over 20 million views on YouTube. This week the song became Anitta’s first to break through top 40 radio in the U.S. It’s at No. 38.

Other Latin music artists scheduled to perform include Colombian heartthrob Sebastián Yatra and Mr. Worldwide Pitbull. Colombian-American singer and actress Sofia Carson will be performing as well.

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READ: Exclusive: Maluma Talks Sun Collab “Rumba,” Working with The Weeknd, J.Lo And More

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Meet PJ Sin Suela: The Rapper Turned Doctor Working Through The Pandemic, Talks New Single “A Que No Me Tocas”

Latidomusic

Meet PJ Sin Suela: The Rapper Turned Doctor Working Through The Pandemic, Talks New Single “A Que No Me Tocas”

@edgo787 / @pjsinsuela / Instagram

Doctor by day, artist by night, that’s the life of Puerto Rico’s very own rapper and physician, PJ Sin Suela. In an exclusive interview with Latido Music by mitú, PJ talked to us about his new single “A Que No Me Tocas,” his life as a doctor in Puerto Rico amidst the COVID-19 pandemic, and fans recognizing him at the hospital.

PJ Sin Suela is used to growing up in two cultures.

Born Pedro-Juan Vazquez Bragan in The Bronx and raised in Puerto Rico, PJ is no stranger to living between two languages. One of the songs that showcase his natural bilingual talent is “Duolingo.” He effortlessly switches between English and Spanish.

“Here we use a lot of Spanglish, and it’s a cultural thing that sometimes we Puerto Ricans criticize a lot, but it’s a reality here,” PJ says. “My grandfather is American, and he moved to Puerto Rico for the army and married my grandma, that’s why I speak a lot of English since I was little. I honestly think it’s a nice thing for those of us that can speak two languages that we’re able to do so, I consider that to be a superpower.”

PJ officially joined the medical field as a doctor to fight the COVID-19 pandemic in Puerto Rico.

PJ graduated from medical school as his musical career was on the rise. He chose to focus on his music career until the Covid-19 pandemic struck the island. The rapper put on his white coat and worked full time as a doctor at the hospital to help in the global fight against the virus.

“I’ve learned a lot, it wasn’t something that I planned honestly. When I graduated med school, I was always doing music, but I wasn’t really working at a hospital from Monday thru Friday from 7 a.m. till 5 p.m., and sometimes 24-hour shifts,” PJ shared about his experience. “I’ve learned so much, especially that life can change in an instant. It’s a good thing for me to have these two options in life, in my case with music and medicine, so I’m very happy I get to work in both fields.”

Being a local celebrity, it was only a matter of time until he was recognized in the hospital by the patients he was treating.

“I usually give them stickers, and sometimes they take pics with me,” PJ said laughing. “Some of them do ask me to sing, but I never really do that.”

His new single “A Que No Me Tocas” is about breaking the mold in the music industry.

The music video for “A Que No Me Tocas” features an artist being put on different music video sets according to “what sells” in the music industry. PJ Sin Suela makes fun of that and proudly lives by his own rules.

“I feel like ‘A Que No Me Tocas’ represents me and my brand of comedy, making fun of the stereotypes while at the same time trying to break them, since you know I’m in medical school, but also rap, and I’m always speaking my mind,” PJ shared.

In terms of the music video, while writing the song he was already thinking of the visuals and the characters that he would like to have on the screen. “I knew I wanted to have a Ninja Turtle on there.”

As someone that’s known for breaking the rules, PJ told us the three rules that he lives by.

PJ is known for never holding back in his rap and for living life on his own terms. Here are the three rules he does live by.

“1. Never disrespecting women. 2. Not silencing myself when I don’t like something, always speaking up. 3. Pasarla bien. I’m here to have a good time, I do this (singing) because I love it, because I love to be on stage and doing live shows,” PJ says.

Recently, Puerto Rico has been in the news due to the femicides of two women: Keishla Rodriguez and Andrea Ruiz. PJ, living by his rules, defended women once again, and promised to do better to become an ally to women.

“Today I feel, in addition to sadness and fear, shame and frustration,” PJ says. “I promise to be aware of the language I use. I promise to be an ally. I promise to learn and unlearn.”

READ: Meet Morelli: Colombian Hit-Maker Talks Writing For Camilo And New Single “Mala Conmigo”

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