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Whippd Cosmetics Is Launching Nude Glosses for Black Women

Remember the terrible days when “nude” shoes were on-trend and Black women everywhere were forced to take part in something that was meant for white women? Welp, the nude lip trend has done quite a bit of not so great favors for women of color as well. Fortunately, the black-owned beauty shop Whippd Cosmetics is blessing Black women with nude glosses that work for all of our skin tones.

On June 27, Rachel Robins the entrepreneur behind the Whippd brand announced that she’d be launching a line of nude glosses for Black women.

“I created 6 nude lip glosses made with black women in mind and I just want them to go viral! Twitter do your thing,” Robins wrote in a tweet that featured a video displaying the line with meltaonin-rich shades.

Soon enough, Twitter did do its thing and her post wrangled in over 50,000 likes and 26,000 retweets. Speaking to Teen Vogue Robins says she was “extremely shocked but also humbled” by the support she received from Twitter. “So many people messaged me about how the collection made them feel seen. It warmed my heart and was the extra boost I needed to keep going.”

Whippd Cosmetics’ first launch, called the Coco Collection, will include six different nude shades.

The glosses are rich with pigments that cater to Black women who are so often overlooked by beauty brands that still use words like “nude” to cover only a portion of the beauty market. After all, what big brands call “nude” typically works for white women only.

Speaking about her own personal experiences, Robins says she wanted to create nude lip glosses that cater specifically for Black women.

“My experience of trying to find the perfect nude lip color to match me was always unsuccessful,” Robins explained. “The colors I would use would either be too light, too dark or have a blaring red undertone. I would often have to mix together my own shades and I knew other black women have encountered the same issue while shopping for the perfect nude lip.”

The gloss shades launched on July 1st and are available on WhippdCosmetics.com.

The Coco Collection promises to “compliment your complexion” with colors that as sweet-sounding as their names are. From latte, amaretto, butterscotch to brown sugar, ebony, and truffle these shades will sweeten your heart. While the entire collection costs $48, each gloss goes for $10.

If Whippd’s new gloss line isn’t exciting enough, you’ll likely fall in love with their line of body butters and scrubs which are infused with essential oils.

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