Fierce

Whippd Cosmetics Is Launching Nude Glosses for Black Women

Remember the terrible days when “nude” shoes were on-trend and Black women everywhere were forced to take part in something that was meant for white women? Welp, the nude lip trend has done quite a bit of not so great favors for women of color as well. Fortunately, the black-owned beauty shop Whippd Cosmetics is blessing Black women with nude glosses that work for all of our skin tones.

On June 27, Rachel Robins the entrepreneur behind the Whippd brand announced that she’d be launching a line of nude glosses for Black women.

“I created 6 nude lip glosses made with black women in mind and I just want them to go viral! Twitter do your thing,” Robins wrote in a tweet that featured a video displaying the line with meltaonin-rich shades.

Soon enough, Twitter did do its thing and her post wrangled in over 50,000 likes and 26,000 retweets. Speaking to Teen Vogue Robins says she was “extremely shocked but also humbled” by the support she received from Twitter. “So many people messaged me about how the collection made them feel seen. It warmed my heart and was the extra boost I needed to keep going.”

Whippd Cosmetics’ first launch, called the Coco Collection, will include six different nude shades.

The glosses are rich with pigments that cater to Black women who are so often overlooked by beauty brands that still use words like “nude” to cover only a portion of the beauty market. After all, what big brands call “nude” typically works for white women only.

Speaking about her own personal experiences, Robins says she wanted to create nude lip glosses that cater specifically for Black women.

“My experience of trying to find the perfect nude lip color to match me was always unsuccessful,” Robins explained. “The colors I would use would either be too light, too dark or have a blaring red undertone. I would often have to mix together my own shades and I knew other black women have encountered the same issue while shopping for the perfect nude lip.”

The gloss shades launched on July 1st and are available on WhippdCosmetics.com.

The Coco Collection promises to “compliment your complexion” with colors that as sweet-sounding as their names are. From latte, amaretto, butterscotch to brown sugar, ebony, and truffle these shades will sweeten your heart. While the entire collection costs $48, each gloss goes for $10.

If Whippd’s new gloss line isn’t exciting enough, you’ll likely fall in love with their line of body butters and scrubs which are infused with essential oils.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Nordstrom Has A New ‘Inclusive Beauty’ Category To Highlight Black-Owned Beauty Brands And It’s Where The Money Is At

Fierce

Nordstrom Has A New ‘Inclusive Beauty’ Category To Highlight Black-Owned Beauty Brands And It’s Where The Money Is At

Gallo Images / Contributor

If you’re looking to be more intentional about where you spend your cash, Nordstrom has just made your efforts to support Black-owned businesses easier.

The department store recently launched a new Inclusive Beauty online shopping category to highlight Black businesses. In a post to the site’s Inclusive Beauty landing page, Nordstrom encouraged users to “Check out these need-to-know Black-founded beauty brands that we’re proud to have in the Nordstrom family.” The new category includes beloved lines like  Brioge, Epara and Beauty Bakerie!

Even better, the Inclusive Beauty section features a wide range of makeup shades to suit all complexions as well as hair products like silk pillowcases, and hairpieces.

Check out some of the featured Black-owned Beauty brands below!

Bomba Curls Dominican Forbidden Hair Mask

$28NordstromSHOP NOW

Briogeo Repair Rituals Hair Care Set

Briogeo

$20NordstromSHOP NOW

Baby Tress 3-in-1 Edge Styler™ Tool Blush

Baby Tress

$15NordstromSHOP NOW

Epara Hydrating Mist

$56NordstromSHOP NOW

Beauty Bakerie Black Blending Egg Makeup Sponge Set

Beauty Bakerie

$18NordstromSHOP NOW

BeautyStat Universal C Eye Perfector Cream

$65NordstromSHOP NOW

Mantl Face + Scalp Invisible Daily SPF 30 Broad Spectrum

Mantil

$27NordstromSHOP NOW

Notice any needed corrections? Please email us at corrections@wearemitu.com

AOC’s Fans Took Part In An Amazing Meme Campaign To Celebrate Her Bday And It Will Humble You

Fierce

AOC’s Fans Took Part In An Amazing Meme Campaign To Celebrate Her Bday And It Will Humble You

Yana Paskova / Getty

Talk about a take back.

Yesterday, Representative Alexandria Ocasio-Cortez celebrated her 31st birthday, and to pay tribute to her, some of her biggest fans used the congresswoman’s signature looks and iconic words. The result was a mass of Tik Tok and Twitter makeup tutorials set to a mashup of Kendrick Lamar’s 2017 track “Humble.” AOC’s recent spack down of Representative Ted Yoho, who allegedly called the congresswoman a “crazy,” “disgusting” “f*cking b*tch” also made an appearance.

In an ode to AOC’s iconic takedown of Representative Ted Yoho this past July, users donned amazing lip colors and AOC’s finest words.

The AOC Birthday celebration meme saw users do their makeup and style their hair while mouthing a speech AOC gave this past July. Some of the videos featured facts about AOC and her accomplishments in office.

“I am here because I have to show my parents that I am their daughter and that they did not raise me to accept abuse from men,” the user’s mouth while the audio clip of AOC plays.

Olympic medalist Laurie Hernandez even took part in the trend.

Earlier this summer, Rep. AOC admonished Rep. Ted Yoho on the House floor after he called her a “f*cking b*tch.”

According to reports, the confrontation occurred when the two members of Congress were passing each other on the steps of the U.S. Capitol. Rep. Yoho allegedly confronted AOC and accused her of being “disgusting.” This occurred after she made comments that New York’s spike in crime had been caused by the current COVID-19 pandemic.

Rep. AOC rebuked Yoho for his lack of apology at the time on the house floor soon after.

“It is cultural. It is a culture of lack of impunity, of accepting violence and violent language against women, an entire structure of power that supports that,” AOC said before adding “Mr. Yoho mentioned that he has a wife and two daughters – I am two years younger than Mr. Yoho’s youngest daughter. I am someone’s daughter, too. My father, thankfully, is not alive to see how Mr. Yoho treated his daughter. My mother got to see Mr. Yoho’s disrespect.”

Notice any needed corrections? Please email us at corrections@wearemitu.com