Entertainment

Latin Music Revenue in the U.S. Grew in 2020, Up 20 Percent in Streaming

Despite the COVID-19 pandemic that grips the globe, Latin music in the U.S. saw a 20 percent rise in streaming revenue in 2020. The genre posted a fifth consecutive year of overall revenue growth last year, according to the RIAA on Wednesday.

Latin music posted its best revenue in the U.S. since 2005.

The RIAA (Recording Industry Association of America) released the 2020 year-end report on Latin music.

“Latin music continues to ‘punch above its weight’ – posting its fifth straight year of growth amidst the challenges and disruptions of the COVID economy,” wrote RIAA COO Michele Ballantyne in an annual revenue report.

After accounting for 5 percent of overall music revenue in the U.S. in 2019, that percentage rose to 5.4 percent last year. Latin music is heavily consumed on streaming and video platforms. Revenue for the genre is at its highest since 2005, the era when reggaeton music first broke through thanks to Puerto Rican acts like Daddy Yankee, Ivy Queen, and Tego Caulderón.

Bad Bunny had the highest-certified Latin music single of 2020.

Over a decade later, and it’s still reggaeton and Boricua artists that are leading the pack of Latin music stars. According to the RIAA, Bad Bunny’s “Yo Perreo Sola” was the highest-certified Latin music single of 2020. The hit song from his Grammy and Latin Grammy-winning YHLQMDLG album was certified 24-times Diamante. The RIAA is responsible for certifying albums and singles as platinum and gold. Latin music accounted for 15 percent of the certifications in 2020.

The news about Bad Bunny shouldn’t be a surprise as Spotify revealed last year that he was the most-streamed artist globally on the platform. He was followed by Canadian superstar Drake and Colombian reggaeton singer J Balvin.

The RIAA credits Latin music’s 20 percent streaming growth in 2020 to the fans who are turning to paid streaming subscriptions. YouTube is another major platform where Latin music is consumed. Billboard reported that 30 percent of the top 100 music videos of 2020 were from Latin music artists.  

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Read: Bad Bunny and Kali Uchis Win Their First Grammy Awards, Jhay Cortez Performs “Dákiti” with Benito

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J Balvin is Having a Baby with Valentina Ferrer

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J Balvin is Having a Baby with Valentina Ferrer

GETTY IMAGES / JOHN PARRA

J Balvin’s greatest hit is on the way. The Colombian reggaetonero’s girlfriend, Valentina Ferrer, revealed that she is pregnant with their baby. She talked about her pregnancy with Vogue México.

Valentina revealed the news in a beautiful photo spread with Vogue México.

Ferrer is on a digital cover of Vogue México proudly showing off her growing baby bump. J Balvin can be recognized standing directly behind her because of his tattooed hands that are holding her stomach. On Instagram, Balvin commented on the photo with a heart emoji.

The photos don’t just end with the cover. There are more stunning photos of Ferrer striking a pose and smiling in her pregnancy glory.

Ferrer revealed that the pregnancy was a shock to her at first. “I took the pregnancy test in the bathroom and I repeated it three more times because I couldn’t believe it,” Ferrer told Vogue México. “But what surprised me the most was when I felt the baby kick for the first time.”

Valentina and J Balvin first met in one of his music videos.

This will be J Balvin’s first child with Ferrer. The two first met on the set of his “Sigo Extrañándote” music video in 2017. The emotional visual was for Balvin’s hit single from his 2016 album Energía. In 2018, they debuted as a couple at New York Fashion Week.

J Balvin is having a busy 2021 so far. The dad-to-be has teased his next album with the singles “Ma’ G,” “Tu Veneno,” and “Otra Noche Sin Ti” featuring Khalid. A documentary about his life, The Boy From Medellín, will be released to streaming on Amazon Prime on May 6.

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Read: Khalid Goes Reggaeton in J Balvin’s “Otra Noche Sin Ti” Music Video

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Urban Divas United Highlights: Ivy Queen’s Throwbacks, Nesi Perrea Sola And More

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Urban Divas United Highlights: Ivy Queen’s Throwbacks, Nesi Perrea Sola And More

IVYQUEENDIVA / INSTAGRAM

Over the weekend, the Urban Divas United concert was streamed online. Puerto Rican icon Ivy Queen led an impressive lineup of women that included rising stars like Chesca and Mariah Angeliq. Nesi from Bad Bunny’s “Yo Perreo Sola” also appeared.

Ivy Queen’s “Yo Quiero Bailar” live was everything.

The queen of reggaeton music, Ivy Queen, was the headliner of the night. This was her first time performing since singing with Gloria Trevi at Premio Lo Nuestro in February. Ivy queen came through with the classics like “Yo Quiero Bailar.”

Ivy also performed with the other women in the show.

In the spirit of camaraderie among the women, Ivy Queen also performed live duets. A standout was Ivy Queen’s performance of her bachatón hit “Te He Querido Te He Llorado” with Goyo of ChocQuibTown, Nesi, and Chesca. Ivy Queen also teamed up with Spanish pop star Natalia Jiménez for her powerful ballad “La Vida Es Así.”

Puerto Rican singer Chesca performed her latest single “Como Tú (Dirty).”

Her collaborator De La Ghetto appeared from a video on the ground as she was dancing. Mariah Angeliq, who featured on recent albums by Karol G and Ovi, also took to the stage. She performed her breakthrough hit “Perreito.”  

You can watch the whole show below.

Nesi, who wrote and sings on Bad Bunny’s hit from his YHLQMDLG album, performed the perreo-de-résistance alone. Other performers of the night included La Duraca, Corina Smith, Nohemy, and Snow Tha Product. Urban Divas United was presented by Neutrogena in collaboration with Conciencia Collective.

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Read: Music Videos You Need To Watch This Week: RBD, Chesca, Anthony Ramos and More

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