Goya’s CEO Robert Unanue is facing backlash after calling President Donald Trump a good builder and leader. Latinos, the regular and most loyal customers listened and are using their wallet to send a message by boycotting Goya and buying their competitors.

Goya CEO Robert Unanue convinced Goya lovers to boycott the brand with one sentence.

Unanue, a Spanish-American, called President Trump a great builder and leader during an event. The reaction was swift and unified as Latinos took to social media to call for a boycott. However, as Latinos do, we didn’t just call for a boycott; we got our abuelas involved.

Some Trump supporters are calling for a “buy-cott” to support a company many claim to have never used.

Like, cool. We get it. You like to support your man no matter what. That’s cool and all but it is very telling that so many people on Twitter are saying that it is their first time buying Goya. Cute.

Latinos are calling for a boycott of Goya and offering up alternatives.

https://twitter.com/gen_melendez/status/1281341103703195649

There are a lot of companies that offer us the delicious sabor we have tome to associate with Goya. Much like Goya, these companies are ready to be pantry staples offering up the Latino sabor we love. Some don’t even have to be Latino to have our staples.

You can even find recipes for things you’ve never tried to make before using #GoyaAlternatives.

Who knew that you could just make adobo? We all love adobo because you can add it to literally anything and it will be delicious. Now we can just make our own and have some on hand for anything we are making. It’s always nice to know that you made something you use all of the time.

People have their abuelas involved because we are an all-hands-on-deck kind of community.

Tbh, Goya could never match what our abuelas are able to do. They have so much experience feeding their picky grandchildren so they know all of the tricks to make anything delicious. They also know the best non-Goya products to use to make the boycott equally delicious.

Now, just make sure you aren’t wasting food.

https://twitter.com/dygeod/status/1281718718846902273

There isn’t anything good about throwing out perfectly good food. Ana Navarro offered up some advice about what to do with your current Goya stash. Eat it and don’t buy more or donate it to food banks or those in need.

READ: Goya CEO Says Calls For Product Boycott Are A ‘Suppression Of Speech,’ Refuses To Apologize