Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards

Video Of A Mariachi Band Serenading A Hospital Full Of Health Workers And Covid-19 Patients In Mexico Goes Viral And OMG It’s Amazing

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Video Of A Mariachi Band Serenading A Hospital Full Of Health Workers And Covid-19 Patients In Mexico Goes Viral And OMG It’s Amazing

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Like the rest of the world, Mexico has been struggling during the Coronavirus pandemic. But as most of the country is in lockdown, tens of thousands of healthcare workers are on the frontlines. They’re logging long and hard hours – putting themselves at a huge risk to confront this growing beast.

From New York to Milan, and now in Mexico City, creative residents have come up with moving tributes to these heroes.

With few audiences to play to these days, a group of Mariachi players staged a show outside one of Mexico City’s largest hospitals.

Credit: @NotiMex / Twitter

Plaza Garibaldi, in the historical center of Mexico City, is typically a Mariachi haven. There are usually hundreds of bands roving the square for willing customers asking for classic Mariachi hits – and it can be a lucrative job.

But on Tuesday, about 120 mariachis got together at a hospital to serenade those affected by the pandemic.

Julio César Barragán, the National Mariachi Association spokesman, said that the goal of the musicians was to lift the spirits of patients and health care workers at Mexico’s National Institute of Respiratory Diseases.

“We did this to give encouragement, solidarity and hope to the sick and to medical staff,” Barragán said, according to Mexican news portal Eje Central.

Obviously, such a powerful tribute quickly started going viral.

Wearing face masks (which trumpeters lowered temporarily in order to play their instruments) and maintaining a “healthy distance” from each other, the musicians assembled outside the National Institute of Respiratory Diseases, where they played a range of classic mariachi songs.

The serenata coincided with World Health Day, a World Health Organization initiative whose main purpose this year is to celebrate the work of nurses and midwives and remind world leaders of the critical role they play in keeping the world healthy.

The show of support comes at a time when most street musicians in Mexico City struggle with unemployment.

Credit: omgitsjustintime / Instagram

Demand for Mariachis has fallen by 70%, as the COVID-19 crisis dealt a serious blow to the tourism industry in the capital.

“The situation is very critical,” according to Antonio Guzmán, a 35-year mariachi veteran in Mexico City. Adding: “I used to arrive at Plaza Garibaldi at 10 in the morning and leave at 8 at night. Now, with coronavirus, I have to arrive earlier, around 8 in the morning, without having had breakfast and I go home at 10 or 11 with nothing in my stomach,” he said.

“Sometimes I arrive home with my hands empty,” added Guzmán.

According to the Mexican newspaper Milenio, starting Thursday the mariachi association will start offering events on an online platform to raise money for the more than 2,000 families of mariachi musicians affected by the pandemic.

At the same time these healthcare workers are being celebrated, others across the country are facing discrimination.

According to a report by El Universal, fake news and ignorance are creating a hostile environment for healthcare workers across the country. Many are being discriminaed against, threatened, and even attacked.

Just days ago, residents in Morelos state (just south of Mexico City) protested outside a public hospital demanding Covid-19 patients not be treated in their city – they even threatened to burn down the building. One protester, even threatened the head doctor with being burned alive.

Healthcare workers have even stopped wearing their uniforms on their way to and from work for fear of being attacked.

Mexico’s Beaches Are Still Full Of Crowds Celebrating Semana Santa Despite Calls For Social Distancing

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Mexico’s Beaches Are Still Full Of Crowds Celebrating Semana Santa Despite Calls For Social Distancing

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Although Mexico’s President has come under fire from much of the international community for his relaxed approach to confronting the Covid-19 crisis, many municipalities and states are taking an aggressive stance to halt the pandemic.

In fact, all of Mexico’s more than 6,000 miles of coastline have been closed. That means zero access to beaches – a major draw for millions of local and international tourists.

Officially, all of Mexico’s beaches are closed.

Credit: @localesoaxaca / Twitter

Deputy Health Minister Hugo López-Gatell told a press conference on Thursday that the closure order applies to every beach in the country until the end of the national emergency on April 30.

“The order has been given. It obliges state and municipal authorities to take coherent measures and suspend tourist activity on beaches, be it international or local tourism,” he said.

Other states had already begun to close beaches earlier this week.

Those closures impacted some of the county’s most popular tourist attractions, including Baja California Sur, Baja California and Oaxaca, where local authorities closed down the country’s only nudist beach, Zipolite. Like beaches throughout Mexico, Zipolite is a big draw during the Semana Santa (Easter Week) vacation in April.

Authorities in Tamaulipas and Sonora had also begun to close beaches before the order, and Guerrero announced Wednesday that its beaches would be closed beginning Thursday.

“The state government makes this delicate decision in an unsatisfactory setting: we have had to choose between protecting life and suspending economic activity,” the state government said in a press release.

These authorities recognize that the economy – although it will be impacted – will recover.

Credit: Secretaria de Salud / Gobierno de Mexico

It said that the economy will always be recoverable as long as the human factor still exists and urged citizens to stay at home and practice other methods of social distancing.

But not everyone seems to have got the memo – as miles of beaches remained full of vacationers.

Credit: Pixabay

Even though it’s been proven that social distancing is our greatest tool against the growing pandemic, some are choosing to ignore these guidelines. And as a result, their risking the health of millions.

Over the weekend, people decided to defy the government’s order to stay at home and instead enjoy a day out at the beach in the Gulf coast state of Veracruz. The newspaper Milenio reported that Playa Villa del Mar near the port city of Veracruz was packed on Friday, Saturday and Sunday with both revelers and vendors offering products such as swimming suits, food and alcoholic beverages.

President López Obrador on Friday ruled out any possibility of implementing “draconian measures” such as a curfew to contain the spread of Covid-19, while he said two weeks ago that he wanted to avoid a complete shutdown of the economy because it would disproportionately hurt the poor.

As if people needed another reason to stay clear of beaches – other than you know, a global pandemic – wild animals are making a comeback in less populated areas.

Credit: @infolliteras / Twitter

Videos have captured the animals in Quintana Roo, where the resorts of Cancun and Riviera Maya are located.

One video, which has been watched 120,000 times on Facebook, shows a huge crocodile swimming along a canal between balconies. The people filming express their shock at the animal as he swims past without stopping for the people watching him.

Another video captured a jaguar roaming the streets of Tulum. According to local media, the big cat was spotted near the Grand Sirenis Riviera Maya Resort & Spa.