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El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards

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It’s No Surprise El Chapo’s Wife Is In Jail, Her TikTok Was A Look Inside #CartelLife

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It’s No Surprise El Chapo’s Wife Is In Jail, Her TikTok Was A Look Inside #CartelLife

Drew Angerer/Getty Images

The recent arrest of Emma Coronel Aispuro – the wife of drug lord Joaquín “El Chapo” Guzman – follows a telenovela-style life that straddled hyper-violent Mexican cartels, fame and motherhood. And it’s a life that Coronel shared with her thousands of followers on social media platforms like TikTok.

The former beauty queen used social media to give her fans a peek into the luxurious life she lived and helped birth the large #CartelLife movement that is booming on apps like TikTok.

Parties, TikTok and Reality Shows: the luxuries of Emma Coronel.

Although Emma Coronel Aispuro is now in the news for her recent arrest in the U.S., she was all about flaunting her larger than life and luxurious lifestyle. She has long stood out for sharing her life of luxury on social media, and many of her videos went viral for her dancing and singing.

Since being arrested and brought up on charges related to drug trafficking, Coronel now faces a minimum sentence of 10 years behind bars and even life imprisonment, in addition to an eventual $10 million fine, should she be found guilty of the charges.

But before being placed in a maximum security prison, Coronel was a social media influencer that helped bring the world into the #CartelLife.

Coronel’s social media life was a window into the world of Mexican drug cartels.

In 2018, Coronel decorated her home to mimic that of everyone’s beloved Barbie, in order to celebrate the birthday of her daughters. At the meeting there were even rides, inflatables and an incredible spread of all kinds.

Then, on her own birthday, images of her celebration went viral where she posed with some friends near a pool, as well as a table decorated as white candles.

In 2019, Coronel tried to launch her own clothing brand, inspired by her husband’s nickname. The company “El Chapo Guzmán JGL LLC”, would focus on wallets, sweatshirts, blouses and pants, among other items, but it failed to take off.

She even appeared on a VH1 show to share just how “normal” she was.

Emma Coronel has also participated in the reality show “Cartel Crew”, produced by the VH1 channel, where she spoke about the disadvantages of being the wife of a drug trafficker, since she says that she is judged by the people who don’t truly know her.

“It is very unfortunate that they judge us without knowing us. It’s hard because sometimes you want to do what you see everyone around you doing […] We are normal,” she said during her run on the show.

The son of El Chapo has also turned to TikTok to flaunt his millionaire lifestyle.

Supuestos lujos del hijo de "El Chapo", Jesús Alfredo Guzmán.

El Chapo’s wife isn’t the only one who has taken to social media to share her luxurious life. Jesus Alfredo Guzman, one of the drug lord’s sons, – who is already on US’s Drug Enforcement Administration (DEA)’s most-wanted fugitive list – has also created a TikTok account and quickly amassed more than 15,000 followers.

So far, he’s only shared six videos but they reveal his luxurious and extravagant mansion, which includes an indoor movie theatre and a swimming pool decorated with pillars and fountains.

Although it cannot be confirmed that it is officially the account of Jesús Alfredo, the profile appears to indicate that it could be an authentic. He also spares no details on his fleet of supercars, including three Rolls-Royces, an Audi R8, a white Bentley, and an azure blue Lamborghini.

The clips are all set to narcocorridos, a controversial ballad-style music with lyrics that speak approvingly of illegal activities, mainly drug trafficking.

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An Alleged Rapist Is Running For Governor In Mexico And Still Has The Support Of President AMLO

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An Alleged Rapist Is Running For Governor In Mexico And Still Has The Support Of President AMLO

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For years, Mexicans have been taking to the streets to denounce violence against women and to demand accountability from their leaders. However, much of that messaging doesn’t seem to have reached the very top as President Andres Manuel López Obrador (AMLO) continues to support a candidate for governor facing multiple allegations of sexual assault.

A candidate for governor faces multiple sexual assault allegations and still enjoys widespread support.

Félix Salgado Macedonio, a federal senator (currently on leave) is accused of sexually assaulting five women and yet is still in the running for governor of Guerrero.

Despite the accusations he faces, 64-year-old Salgado, has maintained the support of President AMLO, who has claimed that the allegations are politically motivated, and other high-ranking party officials including national party president Mario Delgado. He was considered the frontrunner in the election for governor.

AMLO came to the candidates defense, calling on people to stop politicking and avoid “media lynchings” and asserting that people should trust the party process that was used to select Salgado as candidate.

“We have to have confidence in the people, it’s the people who decide. If polls are taken and and the people say ‘I agree with this colleague [being candidate],’ I think that must be respected. Politics is a matter for everyone, not just the elites,” López Obrador said.

The MORENA party has committed to reselecting its candidate for governor but Salgado is still in the running.

Officials from the MORENA party announced that they would conduct a new selection process to find a contender for the June 6 election. The party’s honesty and justice commission said its members had voted unanimously to order a repeat of the selection process.

While the honesty and justice commission has ordered a new candidate selection process, Salgado was not precluded from participating in it. He indicated in a social media post on Friday night that he planned to seek the party’s backing for a second time.

“Cheer up colleagues! There is [still fight in the] bull,” Salgado wrote on Facebook.

Activists continue to fight back against his candidacy and the president’s support for an alleged rapist.

Women have protested in Mexico City and Guerrero state capital Chilpancingo and the hashtag #NingúnVioladorSeráGobernador (No Rapist Will be Governor) has been used countless times on Twitter.

Yolitzin Jaimes, a member of the feminist collective Las Revueltas, said the withdrawal of Salgado’s candidacy is a positive first step but urged the authorities to continue investigating the rape allegations.

“… He has to go to jail, … he mustn’t return to the Senate and he mustn’t be nominated [for governor] by any political party because … it’s very probable that he’s seeking to go to the Labor Party [a Morena ally],” she said.

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