Culture

Charro And Mariachi Nike Cortez Concept Is Something We Didn’t Know That We Needed

The Nike Cortez has a long and storied history in the Latino community. They are something that every Latino can identify because we have all seen them many times. One company has taken them and given them a whole new feel and people need them made.

Paisa Boys are teasing everyone with a Charro/Mariachi-inspired Nike Cortez.

The design is pretty amazing. The Paisa Boys brand is unapologetic about who they are and what they want to do. They are using clothing to tell the story of the Chicano experience. The brand does not hold back and the products include the intricate and incredible designs from Mexican and Chicano culture.

Their website says they are sold out so it is worth paying attention when they start mentioning stuff.

Over the years, the brand has been giving the Chicano experience a voice through fashion. “Gringos Ilegales!” and “Fierro” are some of the terms that the Paisa Boys have used to bring some fashion choices that will definitely catch everyone’s attention.

The shoes are really something to behold.

That amount of detail is wonderful and not trying too hard. It is a well-done expression of Mexican and Chicano culture. Not to mention the physical manifestation of the experience of people who lives in the U.S., LA specifically, and spent time in Mexico with family. An American classic elevated and refined with a Mexican and Chicano lens.

People are already lining up to buy these shoes.

Credit: ek.prz / Instagram

We just need to know how much and how do we pay. Guarantee that these shoes would be a massive hit. Companies have given us culturally relevant shoes before and they are beloved.

Legit, people just are ready for this kind of heat.

Credit: pajarito_biz / Instagram

No one is ready for this kind of fire. There is no way to know that these were shoes that we needed. We never realized how amazing shoes like this could be and now that we’ve seen them, we can’t unsee it. How do we get these done? Do we petition? What are the steps?

Not being able to get these shoes is already bumming people out.

Credit: bunkhomie / Instagram

Like, for real. Feelings are already getting hurt. We need to be able to make these part of our wardrobe. What will it take, Nike?

READ: The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

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Los Guapacharros Are The Viral TikTok Dancers That You Absolutely Need To Be Watching

Culture

Los Guapacharros Are The Viral TikTok Dancers That You Absolutely Need To Be Watching

HumbertoMartinezHM / TikTok

I’ll admit it. I’m a sucker for pretty much any viral dance but I’ve never been one to pay any attention to TikTok trends. I know that makes no sense but it is what it is.

But enter Los Guapacharros.

This group of athletic, nearly naked, dancers donning traditional Charro suits (or at least parts of them) has taken over TikTok and Mexican news networks with their flashy dance routines, fit bodies, and smooth sensual moves. And I am here for every second of it.

If you don’t already know them: meet Los Guapacharros.

At least here in Mexico it’s been nearly impossible to not see this group of young men popping up all over social media. But for those of you less fortunate, Los Guapacharros have stolen the attention of all the sexes as they dance to hit tunes sensually clad in iconic Charro attire.

The group has skyrocketed in popularity thanks to their interpretations of already classic TikTok dances and choreographies such as “El Despreció” along with some of their own choreography to songs from the Backstreet Boys and Pedro Fernández.

The group belongs to the Humberto Martinez Dance Academy, which is why it’s no coincidence that these ‘Guapacharros’ move so well. Being dance students they are young professionals, disciplined in the art of dance and their talent really shows through in their videos. But these guys are about much more than hot dances: their official Instagram account is filled with other great choreography and funny prank videos.

Their TikTok dance routines are causing some serious loss of productivity – or is that just me?

I mean I know that I’m not alone at just scrolling through video after video on their TikTok and Instagram accounts. I can’t be. The group’s Instagram account already has more than half a million followers and their TikTok videos have been viewed millions of times.

They’ve danced to everything from Backstreet Boys…

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Tacos Mirrey

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The group gets creative with their choreography but also their outfit changes, camera angles, and even plot lines. They’re soooooo good!

And electronic music…

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#hazlotuyo

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Whoever thought to mix Erik Prydz’ ‘Call on Me’ song with traditional Charro outfits, you’re a genius. This works on so many levels.

To Pedro Fernandez.

It’s not all newish music that the group dances to. They also reinvent classic hits from Pedro Fernandez and other traditional artists to fit their own take on choreography.

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Mexico’s Mariachis Are Struggling Amid The Pandemic But People Are Showing Up To Support Them In The Best Way

Things That Matter

Mexico’s Mariachis Are Struggling Amid The Pandemic But People Are Showing Up To Support Them In The Best Way

Hector Vivas / Getty Images

The Coronavirus pandemic has wrought destruction on entire communities. Millions of people have been left without work and struggling to figure out a way forward, a way to support their families, amid the economic consequences of a global pandemic.

Some of us have been furloughed, others let go with the help of unemployment or a severance package, but far too many have been let go with no help at all: such is the case of Mexico’s large mariachi community.

For the first time in three months, the sound of mariachi filled Mexico City’s Plaza Garibaldi.

Credit: omgitsjustintime / Instagram

EArly in the morning, more than 200 mariachi musicians returned to Plaza Garibaldi – Mexico City’s unofficial mariachi hub – and filled the plaza with music.

The musicians hoped to bring attention to the dire economic situation that so many of them face. Thanks to the Coronavirus pandemic and resulting government shut down orders, mariachis have seen a devastating drop in their usual source of income. People have not been able to visit Plaza Garibaldi or hire mariachis for parties such as weddings and quinceañeras, which is having a hugely negative impact on musicians.

“We want help, we want the people to know that the mariachis live on,” musician Marcos Montes told the newspaper El Universal. “We want to work and need the support of people — perhaps not with handouts but by coming to see us and by hiring us.”

The bands showed up to play music but also receive much needed aide.

Credit: Maxx Wolferson / Getty Images

The charity Agrega organized the event, making sure that those who showed up maintained a safe distance as they gathered and played classics like México Lindo y Querido. The musicians also wore masks at the request of the organization. 

Agrega works with businesses and individuals to raise money and provide food to feed the hungry. It is currently raising money for supplies via their fundraising website

The distribution of care packages, which are meant to last six weeks, are part of a campaign Agrega calls “Al Pie de tu Ventana” (“Just Outside Your Window”), a reference to the common sight of mariachis hired to serenade people outside their window.

Many Mexicans are employed in the informal economy – including mariachis – and have received little to no help from the government.

Credit: Hector Vivas / Getty Images

It’s estimated that about 60%-70% of Mexicans are employed in the country’s informal economy: taco stands, food vendors, street artists, domestic workers, and musicians. Many have received little to no help from the government, despite being among the most vulnerable groups.

At Plaza Garibaldi, musicians of all ages and genders came out to play and receive much-needed help.

Jacinto Martínez, 71, said he has spent his entire life as a mariachi. “I’m the son of a mariachi,” he said. “I was taught to play the violin since age 8, and I don’t know how to do anything else. Now my children are helping me to keep going.”

Meanwhile, the Coronavirus pandemic continues to rage across the country.

As of Friday, June 26, Mexico has more than 200,000 confirmed cases of Covid-19 and more than 25,000 people have died. The country is now considered a global hotspot for the virus as numbers continue to reach record highs each day.

Despite the ongoing crisis, the government will be allowing phased reopenings beginning next week.

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