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The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S. 

Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos. 

This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

credit Twitter @Solecollector

This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.  

The Cortez turns black and orange for Day of The Dead 

Credit Twitter @sneaker_arian

The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.

Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.

The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.

credit Twitter @unrtd

The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!

The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.

credit Twitter @RyoRyo719

Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.

There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.

credit Twitter @thesolesupplier

Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.

‘Dia De Los Muertos’ celebrations run from  November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

15 Fashion And Beauty Trends That Should Stay In The 2010s

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15 Fashion And Beauty Trends That Should Stay In The 2010s

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2019 is coming to a close, and you know what that means—we’re about to begin a whole new decade. Each decade has its ups and downs, its memorably bright moments and its tragically bad trends. The last ten years brought us some crazes that really, truly slayed…but there are so many fashion and beauty trends that we hope will NOT return in the 2020s.

Spray Tan

Credit: Pinterest

The Guardian reported that the spray tan was the fastest growing area of cosmetics in 2010. Let’s just hope. Thankfully, that statistic didn’t hold up throughout the 2010s. Let’s hope it stays that way through the 2020s.

Wedge Sneakers

Credit: Pinterest

Okay, sometimes these can be pretty fly, if paired with the right outfit. And lots of celebs loved them—from Beyonce to Alicia Keys to Nicki Minaj, they were everywhere in the early-to-mid aughts. But they’re not the most functional, if you think about the fact that they’re a sneaker, and a lot of ladies complained that they (ironically) made their legs look shorter. They’re still around, though, and it wouldn’t be surprising to see them carry over into the next decade.

Couture Athleisure

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On a similar note…athleisure?! Athleisure is just glorified sweatpants. There, I said it. But much like its weird cousin, the Wedge Sneaker, it’s likely to grossly overstay its welcome.

Cold Shoulder Cut-Out Tops

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This is just a matter of logic, people. When you wear long sleeves, it’s probably kind of cold out, right? Why would you expose your innocent shoulders to the elements? It makes no sense. Put a real shirt on.

Glitter Roots

Credit: Pinterest

Glitter is one of those polemic things that people either love or really, really hate. Even if you fall into the former, it’s safe to say that no one is trying to keep this trend alive…glitter is hard enough to clean up, so who wants that stuff embedded in their hair? It may look cute and whimsical, but no thanks.

Heavy Contouring

Credit: Makeupandbeauty.com

Oh, the magic of contouring. No one can deny its wildly transformative powers. But in reality, contouring is something that works best when you’re in front of the camera—it’s not really for everyday life. Not only can it add unnecessary time to your morning routine, it can often have a masklike effect if not done well, and we ain’t got nothing to hide in 2020!

Single Earring

Credit: Refinery29

The single earring trend took hold in 2017 (though it started back in the 80s), and honestly—it’s tough to say whether it should stay or go. Asymmetry can be edgy and fierce, for sure, but leaving one ear completely empty? That sounds like something only Prince could pull off. Maybe it deserves a pass IF the wearer can really rock it.

Heel-less Heels

Credit: Daily Mail

Heel-less heels are often used for cosplay, which makes sense—they’re cartoonish enough to work well for a costume. And if you’re dressing up as a person whose ankles may break at any moment, they are absolutely perfect!

Bubble Nails

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Bubble nails—or “hump” nails—are essentially fingernails in 3D. The sculpted acrylic takes on the appearance of (you guessed it!) a bubble, and even though it first came on the scene in 2009 and got pretty popular in 2015, 2020 just may not be ready for this jelly.

Clear Plastic Boots

Credit: Pinterest

Speaking of jelly, the recent clear plastic boots trend hearkens back to the jelly sandals of the 90s. There’s definitely something nostalgic about this current iteration, but boots have a tendency to make feet hot and, well, damp. Not sure how much we want to show off our sweaty feet in the years to come.

Negative Space Eyeliner

Credit: Jon Kopaloff/Getty Images

We all know the satisfaction of a perfect wing, but this negative space trend would be way too hard to master. Imagine all the time it would take to perfect that little triangle—and unlike a classic winged tip, it’s unlikely to flatter most eye shapes. Thank you, next.

Flared Nails

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Flared nails first emerged in the early aughts, but they regained traction in 2017. Why, though?

Real Fur

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Animal activists argue that clothing made from real fur is unethical, as it unnecessarily puts animals in harm’s way and are likely to be mistreated at every level of fur and leather production. With this in mind, fur alternatives are a much better trend to pursue in 2020 and beyond—

Fake Fur

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—Or are they? The truth is, faux furs pose a major threat to the environment, as the methods and materials used to produce it are teeming with petrochemical poisons. Up-and-coming “bioleathers,” made from biodegradable and lab-grown compounds, are likely to be the best alternative that the upcoming decade will have to offer.

Man Buns

Credit: Pinterest

You either love them or you hate them. Either way, it might be okay for them to stay fossilized in the 2010s, at least for a while.

Slick Woods’ Stage 3 Melanoma Diagnosis Has Sparked a Conversation About Skin Cancer Among Communities of Color

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Slick Woods’ Stage 3 Melanoma Diagnosis Has Sparked a Conversation About Skin Cancer Among Communities of Color

slickwoods / Instagram

Fans of fashion model Slick Woods are in shock after the edgy alternative model took to Instagram last Wednesday to announce that she was going through chemotherapy. On November 20th, The Shade Room then exclusively announced that Woods was currently battling Stage 3 Melanoma and was “fighting for her life”. “At this time, we continue to pray for Slick’s health and that she’ll beat this disease,” The Shade Room said. “Her good spirit and will to fight is a testament to her strength and she’s certainly not alone in this fight given the outpouring of love and support from friends and fans all over the world”.

Woods’ initial hint towards her health troubles came from a photo she posted on Instagram last Wednesday. The photo was of herself, decked in a neon green ensemble, surrounded by friends and throwing her head back with her tongue sticking out. She captioned the photo: “How I feel about chemotherapy, shout out to everyone that gotta go through it #atleastimalreadybald”. 

The cancer diagnosis of the model, famous for being one of the faces of Rihanna’s Fenty Beauty line, has rocked the fashion world.

Friends and fans have flocked to Woods’ social media accounts to express their shock, grief, and support to Woods. No one expected a seemingly healthy woman of only 23-years-old to be faced with such a challenging health battle. On Woods’ photo, fans commented with supportive statements like “You got this Queen #wearesurvivors. You have my support” and “u got this. sending prayers & love ur way”.

The diagnosis is one in a long list of challenges that Slick Woods has had to face in her life. In the past, Woods has been upfront about her difficult past. Originally raised by a single mother, and then by her grandmother after her mother was incarcerated, Woods didn’t have a permanent home during her childhood. “I had a job, I had to do things I didn’t want to do, I saw a lot of s*** I shouldn’t have seen,” she told Evening Standard magazine. Once she was on her own, Woods revealed that she battled opiod addiction while living in a “traphouse”. She scraped together cash by running credit card scams. 

Woods’ diagnosis has sparked a conversation around the common misconception that people of African descent are somehow immune to skin cancer.

While statistics for skin cancer among people of African decent are lower with black people in the United States only making up 1-2% of skin cancer cases in comparison to white Americans who make up 35–45% of skin cancer cases, the truth is, anyone can get skin cancer, regardless of race. In fact, the survival rate of melanoma for people of color is lower, due to the fact that there is lower public awareness in communities of color and it shows up in less-likely places (like the soles of your feet).  “Melanin does confer some natural protection against the risk of skin cancers from UV, but everyone, of any complexion, is still at risk for sun-related skin cancers,” says dermatologist Dr. Andrew Alexis, the director of the Skin of Color Center in New York City. “There’s also just an overall lack of awareness that these cancers actually do occur in patients of color”.

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That body hurt huh #ugglife

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Slick Woods’ diagnosis and battle is a reminder to everyone why regular skin cancer screenings are so important. As for Woods, we respect her request to not be treated like a victim by her fans or the media during this time. Instead, we commend Woods for her bravery and honesty about a situation that is so personal to her. Her courage and forthrightness is inspirational.  

On Twitter, fans of Slick Woods have taken to the social media platform to process her shocking revelation. 

It’s natural that Woods’ diagnosis would spark such a large reaction on social media–the place where she largely rose to prominence.

This fan was effusive in her praise of Slick Woods as the paradigm of female power.

Woods’ battle with cancer is simply another reasons to recognize her as the icon that she is. 

This woman used Woods’ diagnosis as an opportunity to educate the public on the omnipresence of skin cancer.

Contrary to popular belief, skin cancer does not discriminate–everyone has the potential to be at risk, regardless of ethnicity.

This person is still processing the injustice of Woods’ diagnosis as a new mother.

It seems like just yesterday when Woods was sashaying down the catwalk with a full baby bump. Life is unpredictable.

This woman had nothing but good vibes and positive thoughts for the game-changing model.

The optimistic outlook is exactly the outlook that Woods is exemplifying on her own social media platforms.