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The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S. 

Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos. 

This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

credit Twitter @Solecollector

This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.  

The Cortez turns black and orange for Day of The Dead 

Credit Twitter @sneaker_arian

The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.

Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.

The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.

credit Twitter @unrtd

The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!

The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.

credit Twitter @RyoRyo719

Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.

There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.

credit Twitter @thesolesupplier

Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.

‘Dia De Los Muertos’ celebrations run from  November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

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Women Are Sharing Their Sage Heel Shopping Advice

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Women Are Sharing Their Sage Heel Shopping Advice

When it comes to heels the options can beyond overwhelming. From stilettos and block heels to wedges and kitten heels, these pumps are proof that when it comes to shoes it’s not always a one-size-fits-all kind of game.

Women on Reddit recently gathered around on a discussion board, to share their best type of heel advice for women.

Check it out below!

“Sarah Flint is great if you really want to invest. Cole Haan is my personal go-go, but I’ve had success with Corso Como as well. J. Crew also has a surprisingly good selection of footwear and I snag trendy or statement shoes from them from time to time. All of these makers have small sizes in-stock as part of their standard offering.

For heels in particular I think committing to leather is important–if you buy them in the proper size they’ll “mold” to your feet in a way that synthetic materials never will. Pretty important for us wee ones who often have to deal with things running large to begin with.

edited for the bot”- ONTaF

“Thanks for the advice! Every pair of Cole Haan shoes I’ve tried haven’t been my favorites, so I’ll check out the others!”- mimosaandmagnolia

“While decidedly not an expert on heels, I checked the gf’s closet and found lots of Cole Haan and Burberry. She’s on her feet all day doing rounds at the hospital so she’s literally put a premium and is willing to pay a premium to be comfortable when she dresses up (however infrequent that’s been in the last year).

These may be outside your budget if purchased new, but may be brands to keep an eye out for at Nordstrom Rack, etc.”- itsonlyastrongbuzz

“Cole Haan for me. I have a pair of navy capped toe pumps that have lasted me for years and are very comfortable. For particularly small feet, I would recommend a Salvatore Ferragamo Vara pump. They’ve got a nice low heel, come in loads of colors, and they too last a long time if you take good care of them.”- Foxlurker8

“Hi! I think Franco Sarto makes a super cute block heel. Practical but still chic. I usually just go to nordstroms and try a bunch on.”- billnyegirl

“I bought a pair of heels once by Franco Sarto and they left blisters on my feet. I was so disappointed because after wearing them for a day my blood stained the tan leather.”- mimosaandmagnolia

“Definitely an investment but it may be worth looking at M Gemi? I bought a pair of their suede loafers on sale and love them — they are so comfortable! Looks like their heels go down to a size 35 (EU) which I think is close to your size?”- WannaWearMyRedShoes

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7 Five-Star Reviewed Plus-Sized Bathing Suits On Etsy

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7 Five-Star Reviewed Plus-Sized Bathing Suits On Etsy

Summer is just around the corner! Which means that it’s time to break out the bikinis and go “skimpy” dipping. Here’s where our list below comes in. Of course, it might seem easier to head over to a big box store like Nordstrom or Target to find your next favorite piece for the summer, but why not support a small business doing the work on Etsy?

We put together a list of top-rated bikini items on Etsy.

Check them out below!

Criss cross bandage suit

LILYSHdesign

Five star and 1,047 sales|Price: $149.00

This top selling swimsuit can be worn both as a swimsuit and paired with skirts and bottoms.

But it here.

Backless Monokini Swimsuit

BlackMintRose

Five star 23 sales|Price: $29.99

This handmade multi color printed high waist swimsuit bikini is perfect with the chica with curves and summer rays on her mind.

But it here.

Sweet swim dress

HerinDesignStudio

Five star 142 sales|Price: $92.00

Combining comfort and style this swimsuit is perfect for the swimmer on the go!

But it here.

Multicolor Stripe Halter Neck One Piece

BlackMintRose

23 sales|Price: $39.99

This handmade multicolor halter top swimsuit is beyond perfect for the LGTBQ proud and or the chica awaiting her hot girl summer. According to one reviewer, the piece is well-made and the seller ships items fast!

But it here.

Blocking High-waisted Two-piece

BlackMintRose

23 sales|Price: $39.99

Handmade and created with flattering colors, this high-waisted two-piece will do more than accentuate your best assets. It’ll have you standing out in the waves!

But it here.

Navy Gingham Reversible High Waist Bikini Set

byswim

224 sales|Price: $65.00

This high-waisted bottom and high neck crop top can be swapped for both the top and or bottom for various looks. Go for gingham or a solid color, either way, you’ll be rocking a classic summer look!

But it here.

Personalized Panama Triangle Reversible Top

byswim

224 sales|Price

Reviewers describe this set as being versatile and comfy to wear. The set is reversible so you can 4 different bathing suit looks in one!

but it here.

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