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The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S. 

Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos. 

This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

credit Twitter @Solecollector

This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.  

The Cortez turns black and orange for Day of The Dead 

Credit Twitter @sneaker_arian

The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.

Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.

The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.

credit Twitter @unrtd

The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!

The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.

credit Twitter @RyoRyo719

Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.

There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.

credit Twitter @thesolesupplier

Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.

‘Dia De Los Muertos’ celebrations run from  November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

Actress On ‘A Black Lady Sketch Show’ Calls Out The Fashion Industry For Using BLM As A Trend On Social Media

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Actress On ‘A Black Lady Sketch Show’ Calls Out The Fashion Industry For Using BLM As A Trend On Social Media

Graham Denholm / Getty

Fashion consumers are calling out designer brands for their recent displays of Black imagery on their social media pages in light of the Black Lives Matter protests. Of course, representation is appreciated, but a recent post about “Shrill” actress Niccole Thurman is pointing out that such displays should not be treated as Fashion trends.

In a series of tweets shared with her Instagram page, Thurman held the fashion industry accountable.

Calling out the fashion industry for their past exclusion of Black people and people of color, Thurman tweeted a string of emojis, featuring white faces. Sparsely sprinkled into the white faces were a few images of Black emojis and other emojis representing people of color. Thurman captioned the image writing “every Fashion Instagram page looking like.”

Speaking about the fashion industry’s current display of Black models in their social feeds in relation to the global protests that have broken out across the country in response to the recent death of George Floyd. “Feel like this tweet will get me yelled at somehow, so let me just say I’m GLAD to see more beautiful black women in my feed,” Thurman followed up her tweet writing. “It’s just THEY’VE BEEN THERE. THEY’VE *BEEN* BEAUTIFUL. Why’re brands just now seeing them? Don’t think we’re not going to check in on you a month from now.”

Users on Twitter and Instagram were quick to applaud Thurman’s point.

Many people who saw Thurman’s emoji illustration agreed with its sentiment. “Yeees!! And every goddamn photographer (nature photographer aside) I follow probably frantically searched their picture archive for that one shot of a black model they have to post last week, like “Look! I’m good! I take pictures of black people once in a while!!” a user by the name of @LoveCrimeCat wrote in response to the tweet while another remarked that ‘It’s only a matter of time until they go back to regular programming. I hope not but for some of these brands, it’s all performance.’ 

Another user took the time to lambast the fashion industry for “It’s the truth. Half the time the clothes are cut to fit white model better. The only one who really had more models of color on their runways shows was people like Thierry Mugler before he became Manfred.”

In regards to this story, Mitú has reached out to Thurman and is waiting for a comment.

Beauty Buys That Will Help You Support Pride

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Beauty Buys That Will Help You Support Pride

Michael Loccisano / Getty

It’s Pride Month, mi gente which means that if you’ve been slacking on your support of the LGBTQ+ community its time to whip out your wallets and support! This year, we searched for beauty brands that are supporting beauty brands, not just with pretty packaging but actual action.

To celebrate Pride, check out brands that are using your buys to support Pride Month.

Marc Jacobs Beauty

Marc Jacobs Beauty Enamored (with Pride) line includes six new shades of its bestselling Enamored Lip Lacquer. The new line includes fun shades like Coming Out, Dancing Sheen, Hips Don’t Lie, Pink-Kiki, and Wet Your Lips.

Each gloss is available in Marc Jacob’s limited-edition rainbow packaging. For each purchase made, proceeds will be donated to the LGBTQ organization SAGE which works to support older members of the LGBT community

Check it out here.

Glamnetic Power Lash

Glamnetic is dedicating 30% of all proceeds from its new Power Lash set donated to the Los Angeles LGBT Center. The rainbow lashes are made for easy wear and feature a magnetic band that attaches to the brand’s magnetic liner.

Check it out here.

Vaseline

beauty brands supporting pride month
Superdrug.com

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Superdrug, had pared up with Vaseline’s parent company Unilever to produce Pride versions of their beloved iconic products including your lips’ beloved Vaseline!

Check it out here.

Algenist Genius Liquid Collagen Lip

This vegan favorite comes packaged with a rainbow-decorated box to celebrate Pride. What’s more, Alegenist has pledged to support Pride by donating to organizations like The Marsha P. Johnson Institute and LGBTQ+ Freedom Fund.

Check it out here.

Bliss Makeup Melt Wipes

Stay glam while wiping off your makeup with Blizz wipes that are loaded with amazing skin products like chamomile, cucumber, and aloe. The brand is donating 100% of the proceeds of their melt wipes to The Trevor Project.

Check it out here.

Bouclème

beauty brands supporting pride month
boucleme.com

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For every one of Bouclème’s Curl Defining Gel bottle bought, the brand is donating 10% the money to AKT, an organization that works with young people who are having to endure hostile homes.

Check it out here.