Culture

California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards

Jesus Ruvalcaba was an artist looking for more creative freedom in his life. Even after getting a job as an art director at eBay and Hewlett-Packard in Silicon Valley, the then 36-year-old felt complacent. It was a stop at a grocery store when he went to buy his mother a birthday card that a light bulb flashed in his head. 

“I looked at all these cards but couldn’t find something that resonated with my Latino culture,” Ruvalcaba said. “I felt that an entire population group was being ignored.”

That night planted the seeds of what would eventually become Paper Tacos, a greeting card business focusing on Mexican culture and traditions. From get well soon messages that read “sana sana colita de rana” ((heal, heal little frog) to birthday cards that read “sapo verde,” Ruvalcaba had tapped into a demographic that wasn’t typically represented in the greeting card business. 

“I knew I wasn’t the only one who felt like this,” he said. “This was more than just about a greeting card but seeing my culture being seen.” 

Ruvalcaba, the son of two Mexican immigrants, got most of his inspiration growing up in the Central Valley fields of California. He worked alongside his parents in the isolated artichoke fields where he learned to draw. 

Credit: Jesus Ruvalcaba / Paper Tacos

Ruvalcaba knew he wanted to be an artist at a young age and says growing up he would usually be found carrying around a sketchbook full of drawings. He didn’t grow up with much as his parents were Mexican immigrants who worked tirelessly as fieldworkers in the central California valley in cities like Castroville and later in Salinas. 

“My parents didn’t really know a lick of English so my drawings did a lot of the talking for me,” he says. “We didn’t have much growing up but they would buy me art supplies and always encouraged me to keep drawing.”

Those drawings would pave the way for a career in animation as Ruvalcaba became the first in his family to graduate college obtained a degree in graphic design at California State University Monterey Bay and eventually his Master’s degree. Shortly after, he would find himself in Silicon Valley working for companies like eBay and Hewlett-Packard as an art director. 

Ruvalcaba knew he could still do more with his talents. After attending a Dia de los Muertos art event in 2016, he met another artist selling Spanish prints with Mexican slogans. He was then reminded of that night at the market when he couldn’t find a Spanish greeting card for his mom. 

“It hit me right there and then that if I could come up with greeting cards that have Mexican sayings like “sana sana colita de rana,” I could tap into a market that was never really acknowledged prior.” Ruvalcaba said. 

After receiving encouragement from his girlfriend, Ruvalcaba put his illustration skills and graphic design experience to work as he produced his first set of 15 cards for 300 dollars. In Fall 2017, Paper Tacos became a reality. 

Credit: Jesus Ruvalcaba / Paper Tacos

About a year after the idea of Paper Tacos first came up, Ruvalcaba attended the same art festival from the year prior and sold his first greeting card for $5 apiece. The response to the cards was immediate and customers told Ruvalcaba about what it meant to see their culture on a product like this.

“It felt like my idea was validated in a way and seeing everyone respond so positively to Paper Tacos was just the cherry on top,” said Ruvalcaba. “From there it only got even bigger.”

In the following months of 2017, Paper Tacos made its launch and by the end of 2017, he had made $2,000 within just three months of launching his site. In 2018, he had made over $12,000 in sales and today has over 20K followers on Instagram alone. When he started the business, there were only 15 card designs which have now grown to over 100. He’s also branded outside of California and is currently selling his greeting cards at 25 stores throughout the country.

For Ruvalcaba, Paper Tacos hasn’t been just any business move or a little extra income revenue. It’s a tribute to his Mexican background and a reflection of his culture that he feels is being celebrated every time one of his cards is given. 

Credit: Jesus Ruvalcaba / Paper Tacos

When asked about where his inspiration for his greeting cards come from, Ruvalcaba says his parents. Those long days working along with them in the artichoke fields and holidays where all they had was each other. 

“Every card is a reflection of me growing up in a Mexican household and other people have connected with that,” said Ruvalcaba. “When I brainstorm ideas I just look back to my childhood.”

That connection is something special he says. While Ruvalcaba still has a full-time job as a designer in Santa Clara, if things keep going the way they are, Paper Tacos will become his main focus. 

Through Instagram, Ruvalcaba has begun working with more freelancers to keep growing Paper Tacos and get more artists opportunities. His business plan is to expand to other Latino backgrounds to work and reach out to Salvadoran and Nicaraguan artists so that they too can see representation.  

“This business has shown me how powerful this product can be and every time someone tells me the impact that these cards have had on a family member or a friend, it sticks with me,” Ruvalcaba says. “It’s a special thing to know a simple greeting card can do this.”

READ: Patty Delgado Is Changing The World Of Latino Fashion With Her Own Store Hija De Tu Madre

Google Launches Faces Of Frida So You Can Pass The Time Learning About The Artist’s Life

Culture

Google Launches Faces Of Frida So You Can Pass The Time Learning About The Artist’s Life

Google

Few artists have reached the level of fame as Frida Kahlo. The Mexican painter is more than an artist. Kahlo is a point of cultural pride that transcends nationality within the Latino community and unites Latino art lovers in their le of Latin American art. Now, Google, in the time of self-isolation, is giving everyone a chance to learn about the iconic painter.

Google wants to give everyone a chance to learn about Frida Kahlo with its online “Faces of Frida” exhibit.

Credit: Google

Anyone who visits the “Face of Frida” exhibit can browse through the artist’s incredible paintings. Kahlo is one of the most influential artists the world has ever known. Her fame and people’s admiration continue to this day with tributes still appearing around the world for the Mexican artist.

Viewers can decide which museum’s Frida Kahlo collection they want to explore.

Credit: Google

The exhibit is made possible by 32 museums from around the world collaborating to show Frida Kahlo’s impressive and iconic works of art. Museums across four continents shared Kahlo piece from their exhibits with Google to create an exhibit showing more than 800 paintings. Some of the museums include Museo Frida Kahlo in Mexico, Los Angeles County Museum of Art in the United States, Nagoya City Art Museum in Japan, Fundación MAPFRE in Spain, and Buenos Aires Graffiti in Argentina.

The interactive exhibit is perfect for all Frida Kahlo and art lovers alike. While 3.4 billion people in the world are on lockdown orders, the incredible virtual exhibit of Kahlo’s work gives people a chance to see works of art they haven’t been able to visit yet.

The exhibit is easy to navigate and some of Kahlo’s works have been collected into their own themed galleries.

Credit: Google

Kahlo is most famous for using her own life as the inspiration for her works of art. The artist often played with the themes of pain and death due to her own near-death experiences. Her tumultuous relationship with Diego Rivera influenced Kahlo’s work depending on where they were in their relationship. The couple was notorious for taking extra-marital lovers throughout their marriage.

“Faces of Frida” also offers art fans a chance to learn about Kahlo through editorial features.

Credit: Google

Kahlo was one of the most revolutionary women in the world. She moved through space unimpeded by society’s views on her gender and place in society. She was politically engaged and held onto a list of values that many still argue over today. Namely, there have been discussions and think pieces about the sudden commercialized usage of Kahlo’s image and what she might have to say about it. As someone who was opposed to capitalism, it seems safe to say she might not have appreciated herself being used for capitalistic gains.

You can visit “Faces of Frida” by clicking here.

READ: This LA Play Explores The Mystery Surrounding Frida Kahlo’s Death, Her Love Affairs, And Her Passion For Art

Jessica Marie Garcia Talks Big Hoop Energy And Why She Screenshots Fans’ Messages

Entertainment

Jessica Marie Garcia Talks Big Hoop Energy And Why She Screenshots Fans’ Messages

onmyblock / Instagra,

There’s no denying Jessica Marie Garcia’s vibrant, go-getter personality. She makes it known to audiences and fans both on and off-screen in her role as Jasmine in Netflix’s coming-of-age comedy, “On My Block.”

You know when Garcia walks into a room. She’s just as bold, daring and warm-hearted as she appears around Freeridge, the fictional Los Angeles neighborhood OMB is set in. 

Before season 3 started streaming, mitú caught up with Garcia in between breaks while filming on location in Burbank, California. She discussed big hoop energy, how she connected on a personal level with some of Jasmine’s most emotional scenes, and how she unearthed more of her Mexican roots after moving to Los Angeles. 

What audiences can be excited to see in season 3 is more dialogue between Jasmine and the ‘core four,’ especially with Jason Genao’s character Ruby Martinez in a will-they-or-won’t-they? crush dance throughout the current season. 

A character with as much wise advice and heart as Jasmine needed to be given more lines and fans appreciate it.

Dare we say Jasmine’s energy is big hoop energy?

Garcia talked about how Jasmine’s personalized earrings helped her step into some added fierceness before the camera started rolling.

“I was the one that had their ears pierced at three months old, ok. That’s just like a given. Especially for Jasmine, hoops hold a lot of power. And even as an actor, her ‘Jasmine’ earrings that say Jasmine in them, I put a lot of that in Jasmine,” Garcia says. “I put a lot of love and power on those hoop earrings. I always had hoops growing up. You had to be able to put your fists in them or they’re not realistic. That’s a thing. I want different sizes, different shapes. They’re important for anyone really.”

One of Jasmine’s most relatable qualities was her ability to always see the positive in the direst of situations.

Garcia was an advocate for her character to showcase this multidimensionality. She didn’t want to have a character like Jasmine relegated to being a tag-along character on the outer orbit.

Representation on TV is better for it, especially when it comes to showing love and curves.

“Being a love interest, being a thicker girl and not having to be like the ‘thing’ they always talk about means everything to me because I don’t think that we see that a lot on TV,” Garcia says. “You know I just don’t talk about being a thicker girl 24 hours a day, it’s such a strange idea that that’s all we can talk about, so I appreciated it, and I also felt a responsibility for all those girls watching, like ‘OK, you gotta do it for me.’ I’m just honored that it’s me.”

Ruby starts catching feelings for her in the show for who Jasmine is as a person and who she makes him feel when she’s around him. And isn’t that just the kind of amor bonito you want to wish upon some of TV’s best breakout characters?

Audiences can also tell throughout the course of the show’s three seasons that Jasmine is there for Ruby in a deeper sense than some of his fellow friends. As much as Ruby’s friends try to support him after his PTSD, Jasmine truly gets what he is going through because of her dad’s disability coming back from war.

Garcia knows as Jasmine that Ruby’s PTSD will always affect him.

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“I don’t think that that is something Ruby as a character is ever not going to think about. You see even in these beautiful moments when we won that dance competition, and he was put in that place,” Garcia says. “[It’s good] for kids to know that these situations don’t get cleaned up in 30 minutes. This is a lifetime of pain that he has to deal with and that’s going to affect him as an adult. That’s going to affect the choices he makes. And again, that loss of innocence, it’s a huge part of him. He’s never going to be season 1 Ruby. It was a near-death experience that will affect him—and the core four.”

Garcia was able to tap into that emotion for such a pivotal scene like bringing Ruby around her family because she experienced that moment. 

“I’ve lived with my grandparents my whole life and my grandmother had dementia when I was, I want to say 13 years old, she got a stroke and got dementia,” Garcia says. “She moved out here and I was taking care of her out here with my mom. And it was something strange to have friends over, because I had to tell them she might scream or she might try to leave. It’s never something that as a teenager, you want to feel more different, so having to explain that is always something that was scary to me. Because I was always like, are my friends going to be able to understand that?”

“So when I played that with Jasmine and I was introducing Ruby to her father, that was nerve-wracking because I wanted it to be something that I could be able to accept but a lot of people don’t understand what that’s like,” Garcia recalls. “It was definitely a scene that I cared about a lot and I freaked out so much filming it. Just because as an actor we’re neurotic and I always want another take, and I never think something is good enough,” she continued. 

It turned out to be one of the most-loved scenes by audiences of the show. 

Fans connected to it as they saw Ruby and Jasmine’s friendship blossomed. 

Garcia enjoys going through her fans’ messages and is known to reply back personally and even screenshot them. 

“I’m lucky enough to say I get them a lot [fan messages], and it’s really just the message of being able to see that they see themselves in me. That is something that I will never get over because growing up, I didn’t,” Garcia admits. “I had to look onto other people in order to see any kind of representation. I say this all the time—Khadijah in Living Single is the reason why I’m here today. Seeing a thick, beautiful woman not be apologetic for any of that is what I wanted to see—but thinking like oh, I’ll be that token person, you know? And I think if it’s a White show, you have a Black friend or a Brown friend, but you never have both. And that’s just not life. So the fact that we have a cast of people of color and not having to completely talk about that the whole time, just being real, is amazing. Those kinds of messages mean everything to me. I save all of them, I screenshot them. I love responding to fans. I love responding to beautiful people, yes!”

She loves to encourage her fans to learn more about filmmaking and writing in order to be the next generation of content creators.

“You can’t decide that we’re going to write for a certain demographic and then not have that demographic writing, it just doesn’t make sense. That’s why we have the same stories. It’s exhausting,” Garcia says. “I think we also have to encourage our youth to go into screenwriting and take film school and just write. That’s the biggest thing is write down everything, because you’ll learn that acting may be something you saw and saw yourself in and you’ll find this love of this other craft because there are so many departments that make this a real thing.”

Garcia has been able to explore more of her roots now that she is living in Los Angeles thanks to the show.

“When I was in Florida, it’s a pretty mixed bag. But as far as Latinos, you’re in Orlando, you’re Puerto Rican. If you’re in Miami, you’re Cuban. And like that’s it,” Garcia recalls of Florida. “They used to call me ‘Mexico’ all the time in Orlando because it was so weird that I was Mexican (I don’t know how it is now). Coming here, I was surrounded by people that looked like me, but I didn’t know their traditions or anything, and then I just felt like I was missing out this whole time. So it’s been a beautiful discovery actually. I don’t speak Spanish, which is probably the bane of my existence, but I also think I speak for a lot of first-generation Latinos who understand it all, but when I speak it it’s a little sad. I say a little prayer and a wish, but you know I’m learning, and that’s part of it too.”

Perhaps in season 4 Jasmine will get to practice her Spanish on the show in some phrases.

READ: Jason Genao Of ‘On My Block’ Talks Growing Up On His Block And His Secret To Making Bomb Empanadas