Culture

Patty Delgado Is Changing The World Of Latino Fashion With Her Own Store Hija De Tu Madre

Patty Delgado doesn’t consider herself a trailblazer or even a trendsetter. Yet, the 26-year-old designer is making a name for herself in the fashion world with her colorful embellished denim jackets. Delgado traveled to Mexico City for six months in 2015 and it was there that she discovered something big. She bought an appliqué of the Virgen de Guadalupe (Our Lady of Guadalupe) and instantly knew she needed to put it somewhere special. She choose her old faded Levi’s denim jean jacket. Instantly, she knew this was going to be much bigger.

Patty Delgado started Hija de tu Madre November 2016 and she hasn’t looked back since.

CREDIT: Javier Rojas/ mitú

“I felt an instant connection to the jacket because of what the Virgen means to a lot of Latinos, especially immigrant families,” Delgado recalls. “I knew this was going to be a hit and told myself going forward I’m going to make these jackets.”

Fast forward three years later, Delgado opened up a showroom this month for her brand Hija de tu Madre.

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The intimate space is located in Mariachi Plaza in the heart of LA’s Latino neighborhood Boyle Heights. Delgado grew up in Boyle Heights and understands the importance of having her business in the predominately Latino neighborhood.

“It made sense for me to have a space owned by a Latina that was born in this neighborhood,” Delgado says. “This was the perfect opportunity to plant my roots right here in Boyle Heights.”

Customers can find her showroom in the heart of East Los Angeles.

CREDIT: Javier Rojas/ mitú

The first thing that greets visitors upon entering her showroom is a giant mural of the Virgen de Guadalupe and a restroom that features the words “Get It Girl” that has been a popular location for pictures. The intention of the studio is to experience what Hija de tu Madre represents rather than a regular store. People can stop by and take pictures and try on jackets and get more of a feel of what Delgado’s brand truly is about.

“People come here and they just want to take a photo and model in the jackets,” Delgado says. “That’s what this space is for and I’m glad I can share this with my people.”

She’s sold her Latino-inspired denim jackets around the world from Texas all the way to France.

CREDIT: Javier Rojas/ mitú

“A lot of the ideas I get come from a place of nostalgia. Hija de tu Madre was basically my childhood nickname,” Delgado says. “I like to pull things from my family all the time like cousins say “ya guey’ all the time and I made a phone case that says that now.”

Her most known and best selling item has been a denim jacket with colorful sequins with the image of the Virgen de Guadalupe. The jacket rose her to social media fame and now sells other items that remind her of identity like gold necklaces with phrases like ‘Bruja’ and ‘Me Vale’.

Delgado credits much of her inspiration from her travels to Mexico City where she found not only her passion but self-identity.

CREDIT: Javier Rojas/ mitú

The UCLA graduate never saw herself in this position as she was always behind the scenes when it came to design. She studied religious studies in college, which she credits in helping find her interest with cultural motifs she utilizes on her designs. After various digital branding and fashion design gigs, she found a sense of purpose with these denim jackets.

“I was always interested in religious symbols and iconography, that’s why I incorporate that so much into my designs,” Patty says. “Sometimes I get people that tell me ‘Oh my god, you’re selling religion!’ but I say I’m not selling religion. I’m selling reminders of identity and nostalgia,” Delgado says.

Delgado adds: “I feel that we are owners of our images and these are just reminders of our heritage and culture.”

She hopes to inspire the next generation of Latinx designers and creators.

CREDIT: Javier Rojas/ mitú

“I come from a family of entrepreneurs and they’ve been so proud of the way I’ve been able to make a name for myself through social media.” Delgado says. “So I say give yourself the opportunity to take a risk, People will be really surprised to see what happens when they stop listening to that place of doubt in their heads and put it in silent mode.”


READ: This Fashion Designer Is Turning San Marcos Blankets Into Stunning Streetwear

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3 Sites That Have Super-Fast Shipping For Your Last-Minute Mother’s Day Buys

Fierce

3 Sites That Have Super-Fast Shipping For Your Last-Minute Mother’s Day Buys

Listen, we get it. These days are hectic, crazy and very nearly apocalyptic. Whether you’re juggling your work from home routine or dealing with your kids, finding the perfect Mother’s Day Gift might be harder this year than most.

When it comes to this, know that we’ve got your back and understand that procrastination happens. To help we put together the top three Mother’s Day gifts that’ll help you navigate fast-shipping.

Check them out below.

Etsy

Etsy now allows an option that will allow you to search results by delivery date ensuring one-of-a-kind options that will arrive just in time for Mother’s Day. From handmade sweaters, specialty baskets soaps, candles, and embroidered pillows you’ll be able to find it all.

Amazon.com

No doubt for the extreme procrastinator Amazon guarantees on-time shipping for just about everyone. While Prime members are more likely to strike shipping gold with orders from the site, shoppers who’ve yet to subscribe to the premiere membership will likely not be disappointed in last-minute shipping fees.

Start off with Amazon Handmade and their Mother’s Day gift guide.

Nordstrom

Nordstrom now offers all sorts of quick delivery options. From their expedited shipping and pick-up in store to curbside pickup, the big box retailer options all sorts of Mother’s Day goods for the last-minute shopper!

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Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Entertainment

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

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