identity

Patty Delgado Is Changing The World Of Latino Fashion With Her Own Store Hija De Tu Madre

Javier Rojas / mitú

Patty Delgado doesn’t consider herself a trailblazer or even a trendsetter. Yet, the 26-year-old designer is making a name for herself in the fashion world with her colorful embellished denim jackets. Delgado traveled to Mexico City for six months in 2015 and it was there that she discovered something big. She bought an appliqué of the Virgen de Guadalupe (Our Lady of Guadalupe) and instantly knew she needed to put it somewhere special. She choose her old faded Levi’s denim jean jacket. Instantly, she knew this was going to be much bigger.

Patty Delgado started Hija de tu Madre November 2016 and she hasn’t looked back since.

CREDIT: CREDIT: Javier Rojas/ mitú

“I felt an instant connection to the jacket because of what the Virgen means to a lot of Latinos, especially immigrant families,” Delgado recalls. “I knew this was going to be a hit and told myself going forward I’m going to make these jackets.”

Fast forward three years later, Delgado opened up a showroom this month for her brand Hija de tu Madre.

2018 is that you? 👀✨📸 by @_angelguerra

A post shared by Hija de tu Madre (@hijadetumadre) on

The intimate space is located in Mariachi Plaza in the heart of LA’s Latino neighborhood Boyle Heights. Delgado grew up in Boyle Heights and understands the importance of having her business in the predominately Latino neighborhood.

“It made sense for me to have a space owned by a Latina that was born in this neighborhood,” Delgado says. “This was the perfect opportunity to plant my roots right here in Boyle Heights.”

Customers can find her showroom in the heart of East Los Angeles.

CREDIT: CREDIT: Javier Rojas/ mitú

The first thing that greets visitors upon entering her showroom is a giant mural of the Virgen de Guadalupe and a restroom that features the words “Get It Girl” that has been a popular location for pictures. The intention of the studio is to experience what Hija de tu Madre represents rather than a regular store. People can stop by and take pictures and try on jackets and get more of a feel of what Delgado’s brand truly is about.

“People come here and they just want to take a photo and model in the jackets,” Delgado says. “That’s what this space is for and I’m glad I can share this with my people.”

She’s sold her Latino-inspired denim jackets around the world from Texas all the way to France.

CREDIT: CREDIT: Javier Rojas/ mitú

“A lot of the ideas I get come from a place of nostalgia. Hija de tu Madre was basically my childhood nickname,” Delgado says. “I like to pull things from my family all the time like cousins say “ya guey’ all the time and I made a phone case that says that now.”

Her most known and best selling item has been a denim jacket with colorful sequins with the image of the Virgen de Guadalupe. The jacket rose her to social media fame and now sells other items that remind her of identity like gold necklaces with phrases like ‘Bruja’ and ‘Me Vale’.

Delgado credits much of her inspiration from her travels to Mexico City where she found not only her passion but self-identity.

CREDIT: CREDIT: Javier Rojas/ mitú

The UCLA graduate never saw herself in this position as she was always behind the scenes when it came to design. She studied religious studies in college, which she credits in helping find her interest with cultural motifs she utilizes on her designs. After various digital branding and fashion design gigs, she found a sense of purpose with these denim jackets.

“I was always interested in religious symbols and iconography, that’s why I incorporate that so much into my designs,” Patty says. “Sometimes I get people that tell me ‘Oh my god, you’re selling religion!’ but I say I’m not selling religion. I’m selling reminders of identity and nostalgia,” Delgado says.

Delgado adds: “I feel that we are owners of our images and these are just reminders of our heritage and culture.”

She hopes to inspire the next generation of Latinx designers and creators.

CREDIT: CREDIT: Javier Rojas/ mitú

“I come from a family of entrepreneurs and they’ve been so proud of the way I’ve been able to make a name for myself through social media.” Delgado says. “So I say give yourself the opportunity to take a risk, People will be really surprised to see what happens when they stop listening to that place of doubt in their heads and put it in silent mode.”


READ: This Fashion Designer Is Turning San Marcos Blankets Into Stunning Streetwear

Share this story by clicking the share button below!

Keds Latest Designs Proves That Avoiding Cultural Appropriation In Fashion Is Totally Possible

Culture

Keds Latest Designs Proves That Avoiding Cultural Appropriation In Fashion Is Totally Possible

Keds

It’s always really cool to see a big name brand embrace the art of our Latinidad. It’s like a nod to all of the great Latinx artisans who add beauty and color to our culture. In fact, seeing consumers enthusiastically welcome these goods feels like further validation. With this in mind, it makes this new collaboration all the sweeter for us art and fashion lovers.

Keds is collaborating with designers Thelma Dávila and Lolita Mia on a line inspired by the Latina-created brands.

Instagram / @Keds

In what the shoe company is calling a “collaboration fiesta,” Keds released three fun and vibrant new designs.

Some of the shoes borrow inspiration from Thelma Dávila’s colorful Guatemalan textiles. Alternatively, other pairs utilize Lolita Mia’s festive fringe as embellishments. These touches combine with Keds’ original platform shoes to make a unique product.

Of the partnership with these new brands, Keds’ website says:

“It’s so rewarding to be able to be a part of the professional and personal growth of women who decided to follow their dreams. Entrepreneurs (especially female ones) are always brave, they’re risk-takers that believe strongly in themselves. And we believe in them too. We’re so excited to introduce you to our latest for-women-by-women collaborations.”

The Thelma Dávila brand is named after its Guatemalan founder.

Keds

The company specializes in designing and crafting unique pieces by hand. Furthermore, their products utilize Guatemalan textiles, leathers and non-leather materials. Obviously, this collaboration is built on a solid relationship between the two brands. Since last year, Keds retail locations have carried Thelma Dávila bags and products in stores.

On their website, Keds said the design collaborations were intent on “taking geometric design and color cues from [Dávila’s] native culture, our classic Triple Kick gets transformed into a fiesta-ready standout.”

Founded by jewelry artisan and entrepreneur, Elena Gil, Lolita Mia is a Costa Rican accessory brand.

Keds

While studying abroad in Italy, Gil made a significant personal discovery. She realized that ethnic crafts and traditions were very alike across regions. Specifically, they were similar in cultural importance. In light of this, she decided to start her own brand. Lolita Mia’s handmade products embrace what Gil has coined a “Universal Ethnic Luxury.”

Of the collaboration with Lolita Mia, Keds’ website reads:

“[The] aesthetic shines through in these playful renditions of our platforms in the form of fun, festive fringe and punchy tropical shades.”

The Ked × Lolita Mia collaboration has two designs while the Ked x Thelma Dávila collab is made up of one.

Instagram / @lolitamiacr

“Triple Tassel” is a multicolored platform with purple, pink, orange and white tassels attached to the laces. “Triple Decker Fringe” is an off-white platform slip-on with multi-colored fringe and golden embellishments on top. The “Triple Kick” features a neutral platform with Guatemalan textile accents around the bottom.

Each design is priced at $70 a pair. Moreover, they are available exclusively on Keds’ website. Be sure to order yours today and add a little extra Latinx flare to your summer looks.

Over The Top Wedding Veils From Around The Globe

Things That Matter

Over The Top Wedding Veils From Around The Globe

Unsplash

There’s something we have to address: we stan an over the top wedding veil. Hey, we just generally like a good veil. Because, if you’re going to go to the effort of veiling your face at your wedding, then why not put in a little more effort, and make your look extra AF? We’ve put together a collection of choice OTT wedding veil looks so that you can drool over them. Read on to find out which wedding veil style is your favorite!

1. Match the lace with the dress.

Instagram / @truvmg

This bride has done such a good job matching the lace on her veil with the lace on her dress, that it’s hard to tell where the dress ends and the veil begins! Part of perfecting a dramatic princess-like look is ensuring that you’re overflowing with delicate lace. Clearly, this groom is besotted with his gorgeous bride, and her style just completes shot.

2. Adorn the veil with pearls. 

Instagram / @millennialwifehood

Take this pearl of wisdom: decorating your veil in pearls is one way to make sure that it’s as eye-catching as possible. What’s the bet that this bride’s pearls are something old, or something new, or maybe something borrowed? This bride has played it smart when it came to wearing her set of pearls: with them weighing down the veil at the front, hopefully, everything stayed in place for both the ceremony and the reception!

3. Stuff tradition.

Instagram / @eventsunleashed

Who needs to do down the traditional route and wear the same kind of veil that everyone else is wearing? This bride has opted for a Hat-supported veil, which means that she’s not only protected from the sun for the day, but she’s also got her veil secured for as long as she needs it! Just think about how classy you’d look if you were in her shoes – or veil – while walking down the aisle.

4. Bigger is better.

Instagram / @rainbow_photography_by_lynn

One easy way to really go over the top with your wedding veil is to wear the biggest veil you can find! You don’t necessarily need to get a super long veil to pull off this look. In fact, you may find it easier to manage the veil if doesn’t reach the floor. The catch is in making sure that the weight of your voluminous veil is well-balanced, so it doesn’t fall off your head!

5. Longer is lovely, too.

Instagram / @biancabeii

Nothing screams “majestic” more than having an extra-long veil. We’re talking longer-than-your-train kind of long. Even if your hair is pulled back in a classic style, your long veil can make it seem like you’ve got to-die-for tresses. Can you imagine trying to pull off a Pantene-appropriate hair swish with a long veil like this? In short, it would be epic

6. Your veil can be your crowning glory.

Instagram / @vicstudios1

If you think that your veil isn’t extra enough for your big day, then why not jazz up your style with a crown? Especially since a tiara can be the ultimate accessory if you want to feel like a queen on your wedding day. This bride has pulled off the look effortlessly, by making sure not to overdo it with other jewelry and accessories.

7. Longer, plus bigger, equals magnificent.

Instagram / @wedding.tribe

This bride knows how to go all out with her veil. It’s long, and it’s big, and it’s wonderful! See the way that the veil is opaque? That means it’s got to be hella heavy. This bride is carrying some weight on her head.

8. It’s not just about the veil’s style, it’s about how you wear it.

Instagram / @monique_powers

This bride knows how to rock a veil. It’s transparent enough that you can see her face and her divine makeup, but it’s opaque enough that the back of her head is pretty well concealed.

9. It’s all about the little details.

Instagram / @demofotografo

The best way to show off your love of over the top veils is to wear one that has the tiniest, and most intricate, lace detail through it. It’s feminine, and it’s just such a special way of putting your own unique touch on the veil, too. Personalization is everything these days, amigos. 

10. Consider the design at the edge of the veil.

Instagram / @israelguevara_

The thing is, you need to think about how to protect your veil from getting really wrecked while you’re traipsing through town taking timeless wedding photos. Because let’s face it, the ground is just filled with grime. So, if you have a solid hem around the edge of the veil, you know that it should help in protecting your veil against snagging and becoming ruined. And you know what else? You can use the hem to invest in a little extra-ness, just like this bride here.

11. Consider how the veil looks on camera.

Instagram / @marysol_sanroman

There is no way that this shot occurred naturally. This bride would have been planning this photo for months, thinking about how she’d need someone to stand just a little off-camera to maneuver a giant fan, and how she’d need a wedding veil that would look just right. That’s why she picked the most over the top veil, complete with lace designs throughout, to really get the effect she wanted. Learn from this, babes.

12. Stuff the white veil.

Instagram / @dragonproducciones

Who needs a white veil when you could just go all-out in red? Who are we kidding: over the top wedding veils include standout wedding hairpieces, as well. Besides, a deep crimson like this color captures the real spirit of the wedding – true love and passion.

13. Veils don’t need to have straight edges!

Instagram / @ankirozcar

Curves are cute, too. This bride clearly knew this when she was picking her veil and followed suit. One thing to keep in mind is that if you are going for this style, consider how it’s going to work with your hair on the big day. The trickiest part is figuring out how to tuck it in properly so you can show off the beauty of the veil, without it falling out halfway through the fiesta!

14. Keep the detail at the tail of the veil.

Instagram / @ximenazermeno

We all know that the part of the veil everyone sees the most when you’re walking down the aisle is the end of it. So, why not save the most over the top parts of the veil to the very end? It means everyone can appreciate your taste, and you’re not going to be kicking yourself over the fact that the best part of your veil is hidden away in your perfectly-coiffed hair. It’s a win-win for all.

So, which wedding veil style was your favorite? Were the veils too over the top for you, or not extra enough for your tastes? Tell us about it on Twitter – you can find it by clicking on the logo at the top of the page.

Paid Promoted Stories