Bad Bunny shocked his fans last January when he made private his 44 million followers Instagram account and changed his bio on Twitter. Both profiles on social media had the same message: “You will miss me.”

He hasn’t given us time to miss him, though. If anything, it has been the contrary. 

This 2023, El Conejo Malo seems to have been everywhere

Besides all the tea about his breakup with his long-term girlfriend, Gabriela Berlingeri, being sued by his previous girlfriend, Carliz, and his telenovela romance with Kendall Jenner, Benito Antonio Martínez Ocasio has been the talk of the media. 

But he has also released three new songs this year: “Tormenta” with Gorillaz, “Coco Chanel” with Eladio Carrion, and this week´s “Un x100to”, which raised to number 1 on all streaming platforms in less than 48 hours.

There was also the sweet video for “Ojitos Lindos,” Benito’s song in his history-making album “Un Verano Sin Ti,” with Bomba Stereo.

But was Bad Bunny actually retiring?

Last December, Bad Bunny talked to Billboard about his plans to take a break from music in 2023.

 “I’m going to pause. 2023 is for me, for my mental and emotional well-being to breathe and take pleasure in my accomplishments,” Bad Bunny declared. “We’re planning a party. Let’s travel here, there, and aboard the boat. There is no pressure, although I have a few intermittent obligations and will go to the studio. Cabrón, keep yourself in mind. You’ve put forth a lot of effort.”

Among those intermittent obligations were English and acting lessons. 

Bad Bunny was preparing for his role as the lead in the movie “El Muerto” within the Marvel Cinematic Universe (MCU). This was the reason behind his move to Los Angeles, where he met a particular member of the Kardashian-Jenner clan. Yes, Kendall, we are talking about you!


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♬ original sound – lizthebliz

What happened to ‘El Muerto’?

Sadly, we will have to wait a little longer to see Bad Bunny again on the big screen. “El Muerto” has been put “on hiatus,” according to Marvel sources. Bad Bunny joked about the delay in his historic interview with TIME magazine, in which he was the first person on a Spanish language cover. 

“Maybe they’ll switch me out for Pedro Pascal,” said el Conejo Malo.

Although many things may have caused the delay — including the surprising exit of Latina super executive Victoria Alonso from Marvel Studios — Bad Bunny talked with TIME Magazine about “losing opportunities” because he’s not fluent in English.  

“I didn’t care about [learning] English. But now, I think I care,” he said. 

The reality is that the release date for “El Muerto,” initially planned for early 2024, has been indefinitely postponed. 

One way or another, there is a huge opening in his schedule for 2023. What does Bad Bunny decide to do? Scrap the retirement plans.

Meet the Bad Bunny Mexicano

Benito even embraced a new mission to fill his time: introduce Mexican regional music to the world. According to people at Rimas Music, Bad Bunny’s management and recording company, it is part of the new plans for this year.

The first step was the collab with Grupo Frontera “un x100to”. There are rumors of another song, this time with breakthrough artist Peso Pluma. The time will tell.

In the meantime, we keep singing “Me queda 1%, y lo usaré solo para decirte lo mucho que lo siento” and hoping Bad Bunny sings it on his second show in Coachella this Friday.