Things That Matter

ICE Had A Super Bowl Campaign But Immigrant Advocates Clapped Back With #TackleICE

U.S. Immigration and Customs Enforcement (ICE) first began promoting their agency during the Super Bowl last year in Houston. The tactic is a new one for ICE as they attempt to reach more people than ever in their recruitment efforts. Yet, people on social media had a different idea when they saw the ads and responded with a hashtag of their own: #TackleICE.

This is an example of how ICE used #ICEatSB52 during the Super Bowl to promote the agency.

They tweeted throughout the Super Bowl event, while promoting that they are hiring and looking for new agents to join the team.

ICE included their collaboration with the Super Bowl on their website.

https://www.ice.gov/features/superbowl

Who knows how much the government agency spent on pushing this narrative throughout the Super Bowl. But as we know, any kind of marketing ploy during the Super Bowl cost millions.

Civil rights organizations such as Mijente fought back against their messaging by implementing a new hashtag that showed what some think ICE is all about.

People used #TackleICE on Twitter in order to fight back against ICE’s narrative.

The hashtag turned into a virtual protest against the immigration authorities.

The #TackleICE hashtag ran from the start of the game till the very end. People were tweeting about the impact that ICE has had in their communities for the past few years.

People are calling ICE out for how they have separated families at sensitive sites, like churches and schools.

The American Civil Liberties Union is calling on Congress to change how ICE conducts raids and arrests. The same sentiment echoed in these tweets.

“In the past year, ICE has gone after parents dropping off their children at school; primary caregivers to family members with disabilities; domestic abuse survivors seeking legal protections; religious minorities who fear persecution; political activists; community leaders; and people who work everywhere from convenience stores to dairy farms,” By Brian Tashman, Political Researcher and Strategist at the American Civil Liberties Union writes. “Politicians who want to lead on immigration need to speak up and deal with the reality that ICE needs to be held to account for its abuses and lawlessness.”


READ: Bay Area Prepares For Possible Massive Raids of Undocumented Immigrants

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Mariah Carey Perfectly Shades the NFL By Calling Super Bowl Sunday ‘Colin Kaepernick Appreciation Day’

Entertainment

Mariah Carey Perfectly Shades the NFL By Calling Super Bowl Sunday ‘Colin Kaepernick Appreciation Day’

Credit: mariahcarey/Instagram

Mariah Carey continues to show us that it’s her world and we’re just living in it. The Songbird Supreme has never been shy about standing up for what she believes in, now matter how salty her critics can get.

On Sunday, when the rest of America was glued to their TV screens watching the Super Bowl, Mariah Carey tweeted out: “Happy Colin Kaepernick Appreciation Day!”

Man interpreted the tweet as shade directed at the NFL for airing a seemingly anti-racism commercial that simultaneously revealed that the organization would be committing $250 million to ending systematic racism.

The commercial consisted of an inspirational speech being played over footage of Black Lives Matter protests.

“Football is a microcosm of America. All races, religions, living, playing, competing, side by side,” said the commercial.

Many viewers pegged the ad and announcement as tone-deaf, considering the NFL’s containing failure to support Colin Kaepernick’s (and now other Black football players’) protests against police brutality.

“Just saw a commercial that the NFL is committing $250 Million to end systemic racism yet they can’t even commit a couple million to get Colin Kaepernick signed to a team…” wrote one skeptical Twitter user.

“The NFL creating a commercial that shows players kneeling, putting “Breonna Taylor” on the back of their helmets, and ends with the league committing $250 million to end systemic racism must have @Kaepernick7 feeling some type of way,” wrote another.

This isn’t the first time Mariah has publicly showed her support for the former quarterback for the 49ers.

In 2018, Carey posted a picture on her Instagram of herself and Kaepernick together in a photo-op that (most of) her fans were going crazy over. She captioned the picture: “Such an honor to meet @kaepernick7 today!”

Carey, who is of Afro-Venezuelan descent, has always been frank about her support of racial equality and the end to police violence. She notably postponed the release of her 30th anniversary album to not detract attention from the BLM movement.

“As we continue to fight for equality and justice within our broken systems, I thank you for using your platforms to educate, inform and invoke change. Together let’s bring on a change,” she wrote on her Instagram.

While she was at it, Mariah also used her Twitter account to bring attention to another grave injustice that took place at a previous Super Bowl: the blackballing of Janet Jackson.

When one fan replied to her “Colin Kapppp appreciation thread” with the tweet, “Don’t forget it’s also Janet Jackson appreciation day,” she responded with a sly: “Yes it is! *Heart emoji*”

Sigh. No one is able to shade like the Queen.

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Maluma on The Weeknd’s Super Bowl Halftime Show: ‘Hawái Remix Was Missing’

Latidomusic

Maluma on The Weeknd’s Super Bowl Halftime Show: ‘Hawái Remix Was Missing’

One of The Weeknd’s recent collaborators, Maluma, watched his Super Bowl halftime show performance from home instead of from the stage. Fans were sad that there was no surprise guest but the show went on. After The Weeknd ended up having zero special guests, the Colombian superstar offered a hilarious response.

Maluma joked about being left out of the Super Bowl Halftime show.

“Very strong [show], but the #HawáiRemix was missing,” Maluma wrote in Spanish with a crying face emoji.

Even though The Weeknd said days before that there would be “no special guests,” fans were still holding out hope that other artists would appear in some capacity. Maluma was rumored because The Weeknd scored a big hit with him late last year when they teamed up for the Spanglish remix of “Hawái.”

Rosalía was another rumored guest.

Fans were really hoping for Spanish pop star Rosalía to be a guest, but that did not happen. She joined The Weeknd last year for a Spanglish remix of his year-long Billboard Hot 100 top 10 hit “Blinding Lights.” She presumably watched his set from home too.

The Weeknd did the Super Bowl solo.

It seems that The Weeknd is the man of his words and made his solo show everything it could be. Not even French duo Daft Punk appeared onscreen during “Starboy” or “I Feel it Coming.” After putting in $7 million dollars of his own money into his set, The Weeknd did what he had to do in his red After Hours suit.

One of the moments going viral online is The Weeknd’s disorienting performance of “I Can’t Feel My Face.” He was caught up in a flurry of men running around in surgical bandages. That was a nod to his look at the start of his After Hours album era last year.

Another poignant moment was The Weeknd’s performance of “The Hills.” He was joined in the stadium’s bleachers with a choir of all Black men. The Weeknd also performed his latest single “Save Your Tears” in a stunning, stripped-back interlude.

Read: Surprise! Maluma’s baby is his new album ‘7 Days in Jamaica’ (Listen)

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