10 Times Latin Singers Gave Shoutouts To Their Fave Sneakers in Their Songs

From J Balvin’s history making Jordans, to Bad Bunny’s adidas collab, Myke Towers and more Latin singers give shoutouts to their fave sneakers in their songs.


Benito’s sneaker journey started off with shoutouts to the fact that he doesn’t need to even buy sneakers, he has the plugs and gets them for free. See example on “I Like It” featuring Cardi B and J Balvin:

Tú compras to’a las Jordan, bo’, a mí me las regalan

But Bad Bunny also gave a shoutout to the Jordan Brand and Nike again on “MIA” featuring Drake.

El capo que tenía to’ las Jordans y las Nike (Y las Nike; ¡wouh-wouh!)

However, he did take a turn on where he pledged allegiance to. Benito famously signed an exclusive partnership with adidas and reflected the deal in his lyrics for “YO VISTO ASI”.

Hey, boté toa’ la’ Nikes y firmé con Adidas (wuh)


J Balvin made history when he became the first Latino to collaborate with the Jordan brand and the release of the Air Balvin, which sold out in minutes. The Colombian singer made sure to reflect his historic achievement on “MA’ G”.

Mi nombre ya está escrito en los Jordan Retro High (Uh)


When Real Hasta La Muerte dropped, Anuel had to give a shoutout to the adidas Yeezy brand on trap anthem “Yeezy” with Ñengo Flow.

¡No hay excusa! Anuel AA isn’t shy to show off his kicks on the Gram, but he made sure to shoutout the biggest brands on “Medusa” with Jhay Cortez and J Balvin. BRRR!

Pero él ‘tá con Adida’ y yo con Nike (Nike), ah


One of the most solid bangers of 2020 was definitely “La Jeepeta Remix”. The summer anthem gave shoutouts to the iconic Nike Air Forces

Las Air Force son brand new

Y me compre una’ Air Force que ni en Foot Locker las tienen

Llevo to’ el día joseando en una Air Force One


El de la verdadera vuelta, knows a thing or two about color ways. Darell knows that to go to the Discotek looking fresh, you better have the belt match the Jordan Retro colors on “Se Supone Remix”.

Por eso la correa con las Retro las combiné


Let me take you back to 2016 with this track from Bryant Myers and Kevin Roldán. Bryant Myers gives a shoutout to what it seems is his favorite pair of Jordans: the Air Jordan 11.

Baby, yo tengo to’as las Retro 11


If he takes care of his shoes, he’ll take care of you. Don’t take my word for it, take Feid’s word on his song “NEA” from his album Bahía Ducati.

Yo te cuido como a las Retro


When “Estamo Arriba” from Bad Bunny and Myke Towers dropped in June 2019, it was in a way, a manifestation anthem. Both artists have grown tremendously since then: Bad Bunny becoming THE most streamed artist worldwide in 2020, and Myke has since cemented himself as one of the heavy hitters in Reggaeton.

Tratamo’ las Balenciaga como Adida’ (Uh-huh)


Michael Jordan revolutionized basketball and sneaker culture, and Cosculluela is aware of that. In “23” featuring Anuel AA, the Puerto Rican rapper wants to be buried next to his Jordan shoes. Now, that’s love.

Que me entierren con las Jordan.

READ MORE: Bad Bunny Teases Adidas Collection And Like Clock Work We’re All Losing It

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Bach Goes Reggaeton in Sebastián Yatra and Myke Tower’s “Pareja del Año” Duet


Bach Goes Reggaeton in Sebastián Yatra and Myke Tower’s “Pareja del Año” Duet


Colombian pop star Sebastián Yatra teams up with Puerto Rican rapper Myke Towers for “Pareja del Año.” The two artists interestingly blend classical music with reggaeton.

Sebastián is flying high off his latest hit “Chica Ideal.”

“Pareja del Año” is Yatra’s second new single this year following the ballad “Adiós.” He’s still riding high off the success of last year’s “Chica Ideal” with Boricua rapper Guaynaa. The two artists performed the global smash on The Late Show with Stephen Colbert last month.

Sebastián and Myke’s worlds collide in “Pareja del Año.”

“‘Pareja del Año’ represents where I am right now musically, blending pop and urban genres,” Yatra said in a statement. “Everything Myke Towers does is out of this world so I’m excited to collaborate with him on my new single.”

As a leader in the Latin pop scene, Yatra strives to keep the genre interesting. He does just that with “Pareja del Año.” Yatra wrote the song with Towers and the hit-making duo Mauricio Rengifo and Andrés Torres, the guys behind “Despacito.” The song opens with a beautiful string arrangement that’s reminiscent of Johann Sebastian Bach’s “Cello Suite No. 1: Prelude.”

Soon after the reggaeton beats hit as Yatra and Towers try to win back the loves of their lives in heartfelt performances. As per usual, Towers is a knockout, seamlessly working his versatile flow around the magical soundscape. This breathtaking duet is definitely a contender for song of the year.

The music video was shot with a full-string orchestra.

“On our new collaboration, we bring together the duo of the century,” Towers said. “This song brings together the best of both worlds. It’s a classic. It’s what music is all about.”

The “Pareja del Año” music video was filmed by famed director Daniel Duran. Yatra and Towers perform the song with a full-string orchestra at the Adrienne Arsht Center in Miami.

Yatra’s follow-up to 2019’s Fantasía album is a hotly anticipated release. Towers is set to drop his next album Lyke Myke later this year.

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Read: Sebastián Yatra Celebrates the “Chica Ideal” Remix with Thirst Trap

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J Balvin is Having a Baby with Valentina Ferrer


J Balvin is Having a Baby with Valentina Ferrer


J Balvin’s greatest hit is on the way. The Colombian reggaetonero’s girlfriend, Valentina Ferrer, revealed that she is pregnant with their baby. She talked about her pregnancy with Vogue México.

Valentina revealed the news in a beautiful photo spread with Vogue México.

Ferrer is on a digital cover of Vogue México proudly showing off her growing baby bump. J Balvin can be recognized standing directly behind her because of his tattooed hands that are holding her stomach. On Instagram, Balvin commented on the photo with a heart emoji.

The photos don’t just end with the cover. There are more stunning photos of Ferrer striking a pose and smiling in her pregnancy glory.

Ferrer revealed that the pregnancy was a shock to her at first. “I took the pregnancy test in the bathroom and I repeated it three more times because I couldn’t believe it,” Ferrer told Vogue México. “But what surprised me the most was when I felt the baby kick for the first time.”

Valentina and J Balvin first met in one of his music videos.

This will be J Balvin’s first child with Ferrer. The two first met on the set of his “Sigo Extrañándote” music video in 2017. The emotional visual was for Balvin’s hit single from his 2016 album Energía. In 2018, they debuted as a couple at New York Fashion Week.

J Balvin is having a busy 2021 so far. The dad-to-be has teased his next album with the singles “Ma’ G,” “Tu Veneno,” and “Otra Noche Sin Ti” featuring Khalid. A documentary about his life, The Boy From Medellín, will be released to streaming on Amazon Prime on May 6.

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Read: Khalid Goes Reggaeton in J Balvin’s “Otra Noche Sin Ti” Music Video

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