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Latina Beauty Brands Crushing The Makeup Game

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics 

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. BeautyBlender

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Blend like a boss!

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If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

3. Nuance by Salma Hayek

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.

4. Reina Rebelde

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

5. Gaby Espino

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

6. Breakups to Makeup

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

7. Melt Cosmetics

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

8. Tata Harper

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.

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She Moved Up The Ranks From Janitor To Nurse Practitioner, Now She’s Viral

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She Moved Up The Ranks From Janitor To Nurse Practitioner, Now She’s Viral

Talk about a dream fulfilled.

For ten years, Jaines Andrades harbored her desire to move up from her custodial position at Baystate Medical Center in Springfield, Massachusetts to nurse. Now, ten years later, as an RN she’s excelled well past her drams.

Andrades worked her way through nursing school while working at Baystate Medical in Springfield, Massachusetts, as a janitor.

Ten years ago, Andrades accepted a position as a custodial staff member at Baystate Medical Center with big dreams of being a nurse. Born to Puerto Rican parents Andrades moved from her family home in Springfield, MA in 2005 when she was 14 years old. From there she and enrolled as a student at Putnam Technical-Vocational Academy with hopes of moving up the ranks as a nurse.

“As I got older and approached graduation I just didn’t see how a little girl like me could ever become a lawyer. I didn’t see it as something that was possible for me, so I got discouraged from the idea,” Andrades explained according to Masslive.com.

That all changed after she struck up a conversation with a nurse during a doctor’s visit for her mother. According to Andrades, the nurse tipped her off on the benefits of nursing. “He told me about the program to become a nurse, and, the more he talked, I just thought, ‘Yeah, I can do this.’ It’s a respectable profession, and I could provide for myself financially, so the idea grew from there.”

Soon after she enrolled at Holyoke Community College, ticked off all of her pre-requisites and a handful of introductory nursing classes. Then, in 2010, she transferred to Elms College.

The same year she transferred, Andrades applied for a job in Baystate’s Environmental Services Department and became a custodian at the hospital.

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“It’s tough to be the person that cleans. If I had to go back and do it again, I would. It’s so worth it,” Andrades explained in an interview with WBZ-TV.

In a Facebook post, Andrades wrote about her journey from hospital custodian to nurse practitioner and posted a picture of all three of her IDs.

Andrades’ story went viral after she shared her experience to Facebook.

Speaking about her journey from custodian to nurse practitioner, Andrades shared a picture of all three of her IDs.

“Even if it was cleaning, as long as I was near patient care I’d be able to observe things. I thought it was a good idea,” the RN explained in her interview before sharing that her favorite part of being a nurse has been her ability to provide patients with comfort. “I just really love the intimacy with people.”

“Nurses and providers, we get the credit more often but people in environmental and phlebotomy and dietary all of them have such a huge role. I couldn’t do my job without them,” she went onto explain. “I’m so appreciative and like in awe that my story can inspire people,” Andrades told WBZ-TV. “I’m so glad. If I can inspire anyone, that in itself made the journey worth it.”

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Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

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Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

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It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

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