Fierce

Latina Beauty Brands Crushing The Makeup Game

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics 

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. BeautyBlender

View this post on Instagram

Blend like a boss!

A post shared by beautyblender (@beautyblender) on

If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

3. Nuance by Salma Hayek

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.

4. Reina Rebelde

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

5. Gaby Espino

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

6. Breakups to Makeup

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

7. Melt Cosmetics

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

8. Tata Harper

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.

Notice any needed corrections? Please email us at corrections@wearemitu.com

El Pollo Loco Creates Hispanic Heritage Month Grant To Support Latina Small Businesses

Fierce

El Pollo Loco Creates Hispanic Heritage Month Grant To Support Latina Small Businesses

Ethan Miller / Getty Images

Covid-19 has devastated millions of Americans with job loss. Unemployment skyrocketed as the federal government failed to create and execute a plan to combat the pandemic. El Pollo Loco is stepping up and giving our community a chance to keep business doors open and community members employed.

El Pollo Loco is giving Latina business owners in the greater Los Angeles area a lifeline in these uncertain times.

The Latino community is the fastest-growing group of entrepreneurs and business owners in the U.S. According to a Stanford University study, Latino business owners grew 34 percent while every other demographic grew 1 percent over the last ten years.

However, Covid has changed things. Latina-owned business are some of the hardest hit and the sudden loss is impacting our community. According to the Pew Research Center, Latinas experienced a -21 percent change in small business ownership and jobs since the Covid downturn.

El Pollo Loco is offering $100,000 in grants to different Latina-owned businesses because of the pandemic.

The fast food chain has started a GoFundMe to keep the donations going. El Pollo Loco has already pledged $100,000 to help Latina small businesses and the GoFundMe promises to keep the donations flowing. For every $10,000 raised in the GoFundMe, El Pollo Loco will donate it to a Latina small business. The GoFundMe has raised over $100,000 at the time of this post.

#WeAllGrow Latina partnered with El Pollo Loco to give Latina business owners this lifeline.

#WeAllGrow Latina and El Pollo Loco are asking the Latino community to help find Latina small businesses that deserve the grants. Instead of making the decision themselves, #WeAllGrow Latina and El Pollo Loco want you to nominate your favorite Latina small business for the grant.

“This year has been unlike any other, leaving Latina-owned businesses disproportionately impacted,” Bernard Acoca, President and Chief Executive Officer of El Pollo Loco, said in a statement. “Given the critical role brands are expected to play during the pandemic and on the heels of Hispanic Heritage Month, we felt compelled to find a way to support the people and city we call home.”

In order to nominate a business, here is what you have to do.

Credit: weallgrowlatina.com/fundlatinafoodjefas

Using social media, nominate your favorite LA-based Latina small business and tag @elpolloloco and @weallgrowlatina while using #grantcontest and #FundLatinaFoodJefas. You can nominate the business up to five times.

People are already nominating their favorite food places in LA.

You have until Sept. 15 to nominate your favorite Latina small business. You can help them win $10,000 and mentorship from El Pollo Loco to help Latina business owners in LA keep their doors open. You can learn more here.

READ: California Is Poised To Become The First State To Offer Unemployment To Undocumented Workers

Notice any needed corrections? Please email us at corrections@wearemitu.com

Split End Serums That Will Help Hair Growth And Keep Your Ends From Splitting

Fierce

Split End Serums That Will Help Hair Growth And Keep Your Ends From Splitting

Astrid Stawiarz / Stringer

Sure, there might be more things peskier than split ends but there’s no doubt they’re a universal issue that haunts us all.

Thanks to dryness, age, heat styling, and even just existing, split ends are a real issue that people around the globe have to deal with and manage every day. As the oldest part of our hair strands, ends need a very particular type of special care. Particularly if you ever want to avoid having those splits ends work their way up the entire shaft of your hair and wreak even more havoc. While snipping off those ends are a surefire way to fix a split end problem, if you’re trying to grow your hair out there are ways to attempt to keep your ends from splitting in the first place.

We scoured the internet for top reviewed split ends. Check out what we found below!

Oribe’s Split End Seal

“My stylist gave me a sample of this to use on my thick, fine, curly, highlighted hair after a particularly strenuous bleach session. I was so impressed, I bought this when the sample ran out.

Any good stylist will tell you, it’s pretty much impossible to actually seal an end once it’s split (beyond making it appear to be sealed for a short period). But it is possible to return moisture and other nutrients to hair that is damaged or close to splitting. And this product is very good at doing that. It seals the hair to keep the good stuff in and protect against future damage from the environment. A little goes a long way if you apply it to wet hair, before applying any other styling products. Seriously, I got six uses out of the sample. It’ll take me a while to run out of the full size bottle.

This stuff really does work miracles on dry hair. The only way I’d ever be able to get rid of all my split ends would be to just shave my head. But that doesn’t mean my hair isn’t healthy. More than one stylist has pointed that out to me. That wouldn’t be the case if I didn’t use quality products like this one.” – Amazon review

Rita HazanTriple Threat Split End Remedy

“My hair deals with a lot of heat styling and hairspray so the ends get a little worse for wear. I’m growing my hair out for my wedding next year and I’m a law student, so I can’t afford to be getting regular haircuts at this point. I got a sample of this product and can’t believe what a difference it made in my hair. I can no longer see the split ends and my hairstyles pretty effortlessly now. I just ordered the full size.”- Sephora review

Moroccanoil Mending Infusion

“LOVE LOVE LOVE Moroccanoil Mending Infusion! This product works great on the ends of my hair that definitely need to be trimmed! It fuses the tips of my hair after styling so I can go longer w out a trim. It makes the ends look healthy & the smell is terrific! I use all of the Moroccanoil products & so far they are working great for me! The only negative thing I can say is that the bottle is made of thick glass which the actual quantity of the product is less than it actually appears to be. However, it takes very little product for the ends of the hair! The product still deserves 5 stars! IF for any reason these products don’t work for you, it has to be that they have been returned “as no longer needed” & possibly tampered with by a dishonest consumer. Amazon will always make things right from my experience. From reviews I’ve read in the past, I felt I needed to add this comment as I have very difficult hair, coarse, frizzy, & unmanageable unless I use an excellent product like ‘Moroccanoil products’!!”- Amazon Review

PATTERN Jojoba Oil Hair Serum

“Love it! Smells like lavender, ahhhh. I love that you can use this on your scalp and hair. It locks in the moisture from the Pattern leave-in so well for super soft and hydrated hair. I’m so happy with everything from this line. I do believe this jojoba oil is a stand out product as well. You can use it in so many ways. I will continue to purchase this and pretty much everything else from this line. Thank you, Ms. Tracee Ellis Ross, you hit the nail on the head!! Can’t wait to see what else is in store for this line.” – Sephora review

Design Essentials Silk Essentials Thermal Strengthening Serum

“My hair is natural and I usually go to a salon when I occasionally want to have it flat ironed. I decided to order Silk Essentials Thermal Strengthening Serum to do it myself and I already had the Bamboo & silk HCO leave in conditioner that I used to detangle. Wow, these 2 pair together left my hair silky and as straight as if my stylist had dRead more about review stating Love this strengthening serum!” – Site review

Notice any needed corrections? Please email us at corrections@wearemitu.com