Entertainment

Meet Lora Arellano, the Latina Makeup Artist Rihanna Swears By

Lora Arellano is a certified Latina #girlboss. She inspires one million followers on Instagram with her rockabilly and edgy glam looks, is la jefa of her own makeup line and she’s also the makeup artist to Rihanna. Here’s how Arellano made her mark, lipstick and all, in the cosmetics world.

She started following her passion early on.

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CREDIT: Melt Cosmetics/ YouTube

During high school, Arellano figured out she was a natural at transforming her friends with makeup. She begged her dad to let her go to makeup school. When he granted her wish, this go-getter maximized her skills by learning studio effects and photography while taking makeup classes.

She went from behind the counter to front and center.

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CREDIT: Melt Cosmetics/YouTube

After she started working the makeup counter at Nordstrom, Arellano started to gain leadership experience as a manager — but her dreams were much bigger than a makeup counter could hold.

She made friends with business benefits.

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CREDIT: Melt Cosmetics/ YouTube

Arellano met her future makeup line co-partner Dana Bomar while working at Nordstrom. Both women wanted to start a makeup line and decided to launch one together after speaking over brunch.

READ: 7 Days, 7 Lipsticks with YouTube Star Diana Saldana 

She put her artistry in a ‘gram…

And that’s how she became homies with RiRi.

That's a wrap! Glam team & the boss lady. @yusefhairnyc @badgalriri I love you so much? #brooklyn #NY

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Her makeup line looks good enough to eat.

She still makes time for her fans.

Come meet myself , @danabomar & the team at @phame_xpo today ! Booth #425!! So amazing to meet you guys!!! Xoxo

A photo posted by Lora Arellano (@lora_arellano) on

She gives lots of credit to her muse, Gwen Stefani.

?? Bun-ny hairs ?

A photo posted by Lora Arellano (@lora_arellano) on

She’s proud of her Latina roots.

Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

katvond / Instagram

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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🖤

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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🖤 📸: @marianovivanco

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

Rihanna Posted A Selfie With No Makeup On, And The Internet Thinks It Means She’s Dropping A Skincare Line—And It Might Be True

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Rihanna Posted A Selfie With No Makeup On, And The Internet Thinks It Means She’s Dropping A Skincare Line—And It Might Be True

badgalriri/ Instagram

Rihanna is entering 2020 makeup-free. The Fenty Beauty founder, posted her “first selfie of the year” on Monday night on Instagram, showing off her fresh face and new cornrow braids. Some speculated that the barefaced look is a sign that Rihanna might be entering the skincare game; and there might be some truth behind the rumor. 

Rihanna’s fans are hungry for a new album. But instead of new music, the star blessed social media with a different kind of teaser today

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first selfie of the year doe. #2020

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Or at least that’s what fans think about her latest post. The Fenty Beauty founder took to Instagram earlier today to post a makeup-free selfie with what appears to be a blemish on her chin. “First selfie of the year doe. #2020,” she wrote. A casual Instagram is always a mysterious move her most passionate fans live to analyze. Does Rihanna’s choice of a casual hoodie mean she’s currently and cozily curating the next Fenty collection drop? Does the subtle sliver of metallic gloss lining her lips foreshadow a new psychedelic Fenty Beauty lip liner? 

Fans began speculating on Twitter

Users began theorizing that RiRi’s choice to showcase herself sans makeup—and even proudly promoting an imperfect blemish, meant that she’s teasing trial products for a Fenty-branded skin line. This is Rihanna, people, the hustle never stops.

In typical Rihanna form, when one commenter pointed out the pimple on her cheek, the star replied: “Let her have her shine, PLEASE.”

justjared.com

Some speculated that the barefaced look is a sign that Rihanna might be entering the skincare game. 

Some followers were more fascinated with her complexion and began to theorize that a Fenty Beauty skin-care line could soon be on the horizon. 

“Rihanna’s putting this pic with a pimple and some months later she will release Fenty Skin and prove how it cleared this pimple. A smart businesswoman, I stan,” one user wrote.

And the rumors might not be as farfetched as you think…

Rihanna wanted us to glow so she gave us Fenty Beauty. She wanted us to look our best while sleeping or lounging around, so she gave us Savage X. Now, Rihanna is making sure we’re all taking care of bodies and skin underneath it all with a “Fenty Skin” line.

Riri trademarked ‘Fenty Skin’ last year.

According to a trademark application submitted to the US Patent and Trademark Office’s on March 29, 2019, Rihanna registered “Fenty Skin,” which will cover “medicated and non-medicated skincare, soap, body care, and personal care products (excluding color cosmetics, perfume, and other fragrance-only products), and related accessories such as kits, tools, and applicators.

The new launch could be top of mind for Rihanna; the United States Patent and Trademark Office sent her a notice to re-up the application on December 3.

Who wouldn’t love a Fenty Skin moisturizer to use before applying the Pro Filt’r Foundation and concealer? Page Six reported that the Fenty Skin trademark application has already been approved and will be sent to an attorney for further review, which can take up to three months to complete. But trust, Rihanna has a very patient fanbase.

Rumors about Rihanna’s skincare line surfaced as early as 2017.

A few years back, a fan found a trademark registration for a brand named “House of Fenty.” According to that application, House of Fenty would produce “cosmetics, non medicated skincare preparations, namely creams, lotions, gels, toners, and cleansers.”

We’re still waiting for that album though…

Still, rabid fans seemed more concerned about the album the singer previously confirmed for 2019. One person even lamented, “The fact that the pimple heard the album and we didn’t.”

So, Rihanna’s answer to the post, is confirmation that she knows that popping pimples (though hard to avoid) is a no-no. It’s also a reminder that zits happen to just about everyone. As for a line of Fenty Beauty skin care? Only time will tell.