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Meet Lora Arellano, the Latina Makeup Artist Rihanna Swears By

@lora_arellano / Instagram

Lora Arellano is a certified Latina #girlboss. She inspires one million followers on Instagram with her rockabilly and edgy glam looks, is la jefa of her own makeup line and she’s also the makeup artist to Rihanna. Here’s how Arellano made her mark, lipstick and all, in the cosmetics world.

She started following her passion early on.

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CREDIT: Melt Cosmetics/ YouTube

During high school, Arellano figured out she was a natural at transforming her friends with makeup. She begged her dad to let her go to makeup school. When he granted her wish, this go-getter maximized her skills by learning studio effects and photography while taking makeup classes.

She went from behind the counter to front and center.

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CREDIT: Melt Cosmetics/YouTube

After she started working the makeup counter at Nordstrom, Arellano started to gain leadership experience as a manager — but her dreams were much bigger than a makeup counter could hold.

She made friends with business benefits.

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CREDIT: Melt Cosmetics/ YouTube

Arellano met her future makeup line co-partner Dana Bomar while working at Nordstrom. Both women wanted to start a makeup line and decided to launch one together after speaking over brunch.

READ: 7 Days, 7 Lipsticks with YouTube Star Diana Saldana 

She put her artistry in a ‘gram…

While working as a makeup artist, Arellano started uploading her makeup looks on her personal Instagram page to the delight of her ever-growing fan base.

And that’s how she became homies with RiRi.

That's a wrap! Glam team & the boss lady. @yusefhairnyc @badgalriri I love you so much? #brooklyn #NY

A photo posted by Lora Arellano (@lora_arellano) on

Soon enough, one of Arellano’s biggest #fangirls on Instagram was Rihanna. RiRi was such a fan that she reached out to Arellano personally. Now Arellano has put eyeshadow and lipstick on Rihanna for everything from her global tours, to music videos, and more. She also has clients that include supermodels and artists such as Ciara.

Her makeup line looks good enough to eat.

It could be the name (melt) or the marketing ideas of lipstick cupcakes, but Arellano’s lipsticks and eyeshadows look delicious enough to sink our teeth into. Sorry wallet, but makeup is #bae. ??

READ: This Makeup Artist Loves Takis So Much, His Makeup Was Inspired By It

She still makes time for her fans.

Come meet myself , @danabomar & the team at @phame_xpo today ! Booth #425!! So amazing to meet you guys!!! Xoxo

A photo posted by Lora Arellano (@lora_arellano) on

Whether its #BadGirlRiRi or the girl next door, Arellano is always willing to take time to meet and greet her fans. She even writes cards for her customers’ makeup boxes! ? ?

She gives lots of credit to her muse, Gwen Stefani.

?? Bun-ny hairs ?

A photo posted by Lora Arellano (@lora_arellano) on

Arellano has said in interviews she digs Stefani’s fearless makeup look and we can see her channeling the cool girl vibe. Don’t you need to do a double take for this photo? Is it Stefani or Arellano?!

READ: Relive Mexican Beauty Trends of the Last 100 Years

She’s proud of her Latina roots.

Even with all the fame from being Rihanna’s personal makeup artist to the business of her makeup line, Arellano makes time to show off her Latina pride, whether it’s channeling Frida Kahlo or making an Insta collage of her fave drink, a Michelada. Our kind of lady.

Want to tell someone about Lorena Arellano’s makeup looks? Click on the share button below to send to your friends!

Here’s How A Goth Makeup Company Is Helping Rebuild Puerto Rico’s Economy After Hurricane Maria

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Here’s How A Goth Makeup Company Is Helping Rebuild Puerto Rico’s Economy After Hurricane Maria

necromancycosmetica / Instagram

In the aftermath of Hurricane Maria, businesses all over the island were devastated by the destruction. Some were able to reopen months, to a year later, while others had to close for good. While more established businesses such as resorts and restaurants had backing to get back on their feet, it was the independent companies that struggled to reopen. Necromancy Cosmetica, however, is thriving after resuming business as usual.

Puerto Rico-based Necromancy Cosmetica a gothic makeup company was closed for four months after Hurricane Maria.

Instagram/@necromancycosmetica

In an interview with Remezcla, Necromancy Cosmetica owners Desiree Rodríguez and Salvador Pérez talked about their joint venture which has a large social media following. The couple launched the brand four years ago but they said they almost had to shut down their store after the hurricane.

“The store was full of mold. It was total chaos,” Rodríguez told the publication. She adds that they had “like two free days. We got to work before we even knew how our families were doing. My family is from the west side of the island, and I didn’t hear from them for almost three weeks.”

The couple said that they had help locally, and abroad during the rebuilding process. They were able to sell their product online while they continued to work on reopening.

Instagram/@hex_des

Like many local businesses after the hurricane, Necromancy Cosmetica has survived because of loyal and proud Puerto Rican customers. While many people might think of colorful and tropical scenes when they think of Puerto Rico but the goth community needs representation. Just because you live on an island doesn’t mean you will look like you live on an island.

Puerto Rico’s economy is struggling as the island continues to recover from a storm that devastated everything and everyone. As the Puerto Rican economy tries to build up, it is the local stores like Necromancy Cosmetica that are giving the island the support it needs. The company might not be donating money to the recovery effort but pumping their money into the local economy creating a stream of tax revenue that the government relies on.

The owners take pride that their makeup line is vegan and cruelty-free.

Instagram/@necromancycosmetica

If you need more reason to check out the company, how about their stance for animals?

“These and all other Necromancy Cosmetica brand lipsticks are made with 100% vegan materials that have never been tested on animals, that means you can rest easy knowing that your wicked lips will always be on the up-and-up if you decide to join the Necromancy cult,” reads the Necromancy Cosmetica website. “Des and Zal work hard from their crypt in Puerto Rico to fulfill all the orders themselves and have high hopes for their independently owned, produced, and distributed non-liquid lipsticks. So take a look at their witchy works and get inspired.”

Necromancy Cosmetica is located at 59 Calle Arzuaga Local #3 Rio Piedras, San Juan, Puerto Rico. Click here for more information on the products.

READ: Here Are 13 Latino Innovators That Prove Latinos Can Do Anything They Put Their Minds To

Support Women Of Color Businesses By Buying From These Fire Brands

Things That Matter

Support Women Of Color Businesses By Buying From These Fire Brands

There are a million reasons to love the summertime. Not only is it the season of ice cream and minimal clothing, but it’s also the time of year when our favorite brands release exciting collections in time for the hot months. And there’s arguably no collections we look forward to more than summertime makeup collections.

But like most major brands, many makeup collections are predominantly owned-and-operated by rich white men, which can be problematic if you’re trying to be more conscious about using your dollars to support women of color entrepreneurs. That’s why we’ve compiled a list of new summer makeup collections in which women of color are the ones who are calling the shots. Check out the collections below and be sure to have your wallet ready!

1. Beauty Blender’s Limited Edition Yellow Sponge for Pride

@beautyblender/Instagram

On June 1st, Latina-founded makeup company BeautyBlender launched a limited-edition lemon-yellow blending sponge called “Joy” in honor of Pride Month. Hurry and buy it before it runs out!

2. Vive Cosmetics Cremosa Matte Lipstick in “Rosita”

@vivecosmetics/Instagram

Latina owned-and-operated company Vive cosmetics is releasing a new “muted rose pink” shade of their Cremosa Matte lipstick called “Rosita”. It currently retails of $17. Hurry up and snatch a tube before it sells out!

3. Melt Cosmetics “Impulsive” Pressed Pigment Palette

@meltcosmetics/Instagram

Co-founded by Latina businesswoman Lora Arellano, Melt Cosmetics just released its Impulsive Eye Shadow Palette for Summer. It is described as a “18-shade palette” that “features two sides that tells the story of Melt Cosmetics and the customers who made this dream a reality”. Buy it here for $65.

4. Rizos Curls “Refresh and Detangle Spray”

@rizoscurls/Instagram

This Latina owned-and-operated natural hair line recently released an award-winning curl-refreshing spray just in time for the Summer heat. Buy it here for $19.99.

5. Reina Rebelde’s “The Perfect Labios Kit” by @Viva_Glam_Kay

@reinarebelde/Instagram

The “Makeup for Today’s Latina” brand is owned-and-operated by Latina businesswoman Regina Merson. Recently, she collaborated with Puerto Rican vlogger and makeup artist Kay-Lani Martinez to release an exciting makeup collection called “The Perfect Labios”. Buy it here.

6. Fenty

@fentybeauty/Instagram

On May 10th, Rihanna-owned beauty line Fenty launched a Summertime collection that included Satin Lipstick, Vivid Liquid Eyeliner, Lip Balm and a Lip-Loving Scrubstick. You can browse the new collection here or buy them at any Sephora location.

7. Lipmatic “Lipshines” Collection

@lipmatic/Instagram

Black-owned cosmetic line Lipmatic is releasing their LipShines collection on June 15th. Buy the collection here.

8. Juvia’s Place “I Am Magic Foundation”

@juviasplace/Instagram

Black-owned cosmetic company Juvia’s Place will be launching their “I Am Magic” foundation line. The product will be available in 42 shades and four undertones. Buy it here.

9. Ella’s Eve

@ellasevecosmetics/Instagram

Latina-owned indie makeup startup Ella’s Eve Cosmetics is releasing new lipstick shades “Forever”, “Sweet”, “Melissa”, and “Naked” in time for the summer. Buy them here.

10. Huda Beauty “Neon Obsessions” Palette

@hudabeauty/Instagram

Not only is Iraqi-American makeup mogul Huda Kattan constantly pushing the envelope when it comes to new ideas and new products, but she’s an incredible example of what a WOC is capable of when it comes to business. Most recently, the makeup world is abuzz with her newly-released “Neon Obsessions ” eye shadow palette. You can buy the collection here.

11. Pat McGrath Blitztrance Lipstick in “Full Fantasy”

@patmcgrathreal/Instagram

Pat McGrath is a legend in the beauty industry. In 2015, she officially launched her makeup brand, Pat McGrath Labs which is now the premiere makeup line owned by a black woman in the US. Her most recent Blitztrance lipstick shade, “Full Fantasy” is a “mid-tone nude rose lit up with a golden sheen”. Buy here.

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