Beauty Brands Are Generously Donating Makeup And Beauty Tools To Help Healthcare Workers And Nurses Cope With The Hardships Of Coronavirus
In the wake of the spread of coronavirus and COVID-19, beauty brands stepped and made quite an effort to help. The homes of our favorite beauty products have converted their output, making hand sanitizer for medical and essential workers amid shortages– even face masks. As you know, there’s no stopping a trend when it comes to beauty.
Recently leaders of more than over 40 beauty brands are banding together to support those on the front lines of the pandemic.
Moj Mahdara, the founder and CEO of Beautycon has launched a new organization called BeautyUnited.
The new coalition is making a two-part effort according to Allure. “First, it will support the Frontline Responders Fund, which transports medical supplies like personal protective equipment (PPE) to where those items are needed most by front-line responders, by encouraging small donations that will add up to at least $10 million; second, the brands involved are donating personal-care supplies to front-line health-care workers.”
For the new project, Mahdara has rounded up big names like Drew Barrymore and Bobbi Brown.
Joining Mahdara in her new effort are some of the most recognizable names in the industry. From actresses Gwyneth Paltrow and Drew Barrymore (founders of GOOP and Flower Beauty) Bobbi Brown, Victoria Beckham, Rosie Huntington-Whiteley (Rose Inc.), Huda Kattan and Mona Kattan (Huda Beauty and Wishful), Charlotte Tilbury, Barbara Sturm, and Shani Darden.
Founders and leaders from other brands include Violet Grey, Costa Brazil, Summer Fridays, Milk Makeup, the Honey Pot Company, First Aid Beauty, Pursoma, Harry’s, Versed, Follain, Unilever, Beautyblender, Supergoop, Youth to the People, Beautycounter, Uoma Beauty, Urban Skin Rx, Arfa, Hiki, Dr. Nigma, Kopari, Ancient Nutrition, Amla Beauty, Too Faced, Lime Crime, Revlon, Vital Proteins, and the U Beauty.
“I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses, and all the health care workers on the front lines of this pandemic,” Mahdara explained in a statement. “We are resolved to support in collective actions that can have a big global impact. Now is the time to be united.”
According to Allure, BeautyUnited has aimed to raise at least $10 million in small donations.
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