Fierce

12 Latinas Who Absolutely Crushed It In 2020

Photos via Getty Images

2020 has been a helluva year. Not only did the entire globe suffer through the coronavirus pandemic, but Americans had to deal with an endless campaign, a nail-biting election, and its exasperating aftermath.

But throughout this grueling year, women (as usual) stepped up to the plate. In 2020, we were once again reminded how strong and resilient Latinas are. Despite its challenges, 2020 was a year of that Latinas proved they are innovators, activists, and artists.

Because of this, FIERCE by mitú has compiled a list of 12 Latinas who absolutely crushed 2020. Take a look at our picks below!

1. Congresswoman Alexandria Ocasio-Cortez

Credit: Getty Images

Alexandria Ocasio-Cortez continued to crush the political game this year. Not only was she reelected to office, but she expertly fundraised for the Democratic party and started much-needed conversations. Ocasio-Cortez may be controversial, but she’s also powerful.

2. Vanessa Bryant

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Vanessa Bryant went through a year that is many people’s worst nightmare. But throughout her personal tragedy, Bryant exhibited an endless amount of strength and grace. She truly is an inspiration to women everywhere.

3. Nanette Cocero

via LinkedIn

Nanette Cocero may not be a household name (yet), but she is shaping up to be one of the most powerful Latinas in the world. This Puerto-Rican-born jefa is the Global President of Pfizer Vaccines. That means she’s in charge of the development and delivery of vaccines throughout the world. Cocero had her work cut out for her in 2020, and sis delivered.

4. Jennifer Lopez

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Jennifer Lopez is 51-years-old and she continues to turn everything she touches into gold. Not only did she perform at the Super Bowl’s halftime show this year (remember that?), but she also launched a much-anticipated skincare line.

5. Elizabeth Acevedo

Credit: acevedowrites/Instagram

Award-winning Dominicana author Elizabeth Acevedo published her first Young Adult novel, Clap When You Land, that tells the story of two half-sisters who discover they have the same father after he tragically dies in a plane crash. Recently, outlets reported that Clap When You Land will be adapted into a TV series. So it’s safe to say that Acevedo is having a good year.

6. Anya Taylor Joy

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Even in the middle of a pandemic, when most movie stars have had a tough year, Argentinian actress Anya Taylor Joy managed to have a breakthrough year. Not only did she star in the streaming phenomenon of the year, The Queens Gambit, but she headlined a movie adaptation of Jane Austen’s Emma in February.

7. Shakira

Credit: shakira/Instagram

2020 was a fantastic year for Shakira. The Colombian singer started off the year by headlining the Super Bowl with JLo and she ended it by being the most-Googled artist of the year. Oh, and she also took the time to slam the Trump Administration for its “unimaginably cruel immigration policies” of separating children from their families at the U.S.-Mexico border.

8. Cardi B

Credit: Getty Images

Love her or hate her, Cardi B undoubtedly had a good year. Not only did the Cardi released the multi-platinum hit single “W.A.P.”, but she used her platform to educate her fans about the 2020 presidential election. She was also voted Billboard’s Woman of the Year.

9. Annie Segarra

Credit: annieelainey/Instagram

For years accessibility activist Annie Segarra has used her large platform (20,000 YouTube subscribers and 25,000 Twitter followers) to advocate for rights for disabled people, and in 2020 she had her work cut out for her. This year, Segarra tirelessly spoke up on behalf of disabled people who are being disproportionately impacted by the pandemic.

10. Victoria Volkova

Credit: vicovolkov/Instagram

Victoria Volkova made headlines this year when she became the first trans model on cover of Playboy Mexico. She is also an outspoken advocate for trans and queer rights. She wrote a lovely tribute on her Instagram page in which she expressed hope that her cover would spark a conversation about the “different ways of being a woman.”

11. Sara Mora

Credit: misssaramora/Instagram

Back in 2017, Sara Mora publicly shared that she was undocumented, and her life snowballed ever since. This year, the Costa-Rican born immigrants rights activist used her platform and her non-profit, Population Mic, to spotlight civil rights issues like voter suppression and the migrant crisis.

12. Julie Chávez Rodriguez

Photo: Public Domain

You may know Julie Chávez Rodriguez as the granddaughter of César Chávez, but she also has her own claim to fame. The Biden administration just named her director of the White House Office of Intergovernmental Affairs. We can’t wait to see this powerful Latina in the White House.

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Vanessa Bryant Ends Relationship With Nike After They Reportedly Low-Balled Her and Slacked On Kobe Products

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Vanessa Bryant Ends Relationship With Nike After They Reportedly Low-Balled Her and Slacked On Kobe Products

Photo via Getty Images

On Tuesday, Kobe Bryant’s widow, Vanessa Bryant announced that she chose not to renew the Bryant estate’s contract with Nike. Nike will no longer release Kobe products. Vanessa Bryant took to Twitter to announce the news.

In a statement, Vanessa Bryant said that she had been “hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy.” But apparently, the brand didn’t want to play ball.

“Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe,” Vanessa said. “It seems fitting that more NBA players wear my husband’s product than any other signature shoe.”

She continued: “My hope will always be to allow Kobe’s fans to get and wear his products. I will continue to fight for that. Kobe’s products sell out in seconds. That says everything. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”

To some fans, Vanessa’s statement left them feeling like the Bryant estate and Nike ended on less-than-friendly terms.

https://twitter.com/NBAKicks/status/1381986843206373383?s=20

The specific language Vanessa used in the statement betrayed the fact that Nike didn’t offer the Bryant estate the contract that they had been hoping for. The fact that she said she had been “hoping to form a lifelong partnership” and she will “fight” for Kobe’s fans means that Nike fell short of her expectations.

Per ESPN, Nike presented Vanessa with a contract that “was not in line” with similar contracts they had offered comparable players, like Michael Jordan and LeBron James. So basically, Nike was trying to lowball Vanessa and the Bryant estate.

Insiders say that another reason that Vanessa declined to renew the partnership was because Nike was slacking on the Kobe line.

For a while now, customers have been struggling to find Kobe footwear products on the open market. Instead, they’ve been forced to buy the products at super-marked-up resell markets.

Also per ESPN: “Bryant and the estate had grown frustrated with Nike limiting the availability of Kobe products during his retirement and after his January 2020 death in a helicopter crash. There was also frustration with the lack of availability of Kobe footwear in kids’ sizes, according to sources.”

For the most part, Kobe fans rallied around Vanessa Bryant’s decision not to renew a partnership with Nike.

According to rumblings on Twitter, it appears that Nike was profiting off of Kobe Bryant’s death because of the large uptick in in sales after his death.

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Exclusive: Maluma Talks Sun Collab “Rumba,” Working with The Weeknd, J.Lo And More

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Exclusive: Maluma Talks Sun Collab “Rumba,” Working with The Weeknd, J.Lo And More

CESAR PIMIENTA

Maluma is teaming up with the biggest star in the solar system for his new single “Rumba (Puro Oro Anthem).” As part of an Earth Day campaign with Michelob ULTRA Pure Gold, the Colombian superstar joined forces with the sun. He’s also coming on a decade in the music industry. In an exclusive interview with Latido Music, Maluma talked about the inspiration behind “Rumba” and the hottest collaborations of his career.

“Rumba” is part of Maluma’s campaign with Michelob.

“Collaborating with the sun was great,” Maluma tells mitú. “Maybe I’m the only artist in the world who has the opportunity. It’s a big thing for me. I enjoyed the process. I also enjoyed working with Michelob ULTRA Pure Gold. They love the same things that I love like helping the world. I feel grateful.”

Maluma recorded “Rumba (Puro Oro Anthem)” for Michelob to celebrate the beer brand’s ULTRA Pure Gold lager that’s brewed with 100 percent renewable electricity from the sun. The warm reggaeton track was recorded featuring sounds from the actual sun. Maluma wrote it with Keityn and Edgar Berrera, who also composed “Hawái” with him.

“These two guys are geniuses,” Maluma says. “When we work together we’re a dream team. When this campaign came to the table, I told them that I needed a big song. I recorded it in Turks and Caicos around three weeks ago. The song came out great. I love it.”

This year Maluma will be celebrating 10 years in the music industry.

This year, Maluma will be celebrating a decade in the industry since the release of his debut single “Farandulera.” After dropping his breakthrough album Pretty Boy, Dirty Boy in Oct. 2015, Maluma is one of the artists that helped globalize Latin music. He’s happy to be a part of the movement, but he also recognizes the stars that came before him.

“It’s not like we started this year or last year,” Maluma says. “This has been work that started with Ricky Martin’s ‘Livin’ La Vida Loca’ and Shakira like 15 or 20 years ago. I feel like I’m part of it. I feel proud of it. I feel like we still need to do more things, more big things.”

Next up, Maluma’s fans can see him on tour this fall.

As for what’s next, the “Rumba” music video will be released on Earth Day, April 22. Maluma is also hitting the road this fall for his Papi Juancho Tour in the U.S. The tour kicks off in September and runs through late October.

“Coming back to the stage is something that I really need,” Maluma says. “I miss being with my fans. I miss hugging them. I miss going on tour. I miss the whole lifestyle. I can’t wait to see you guys on tour and sing of course for the first time all my new songs that I released this year.”

Since Maluma is also celebrating 10 years in the industry, we had him break down some of the biggest collaborations in his career.

Jennifer Lopez

Maluma will make his big-screen debut in Marry Me with Jennifer Lopez in Feb. 2022. The movie was pushed back to that date due to the COVID-19 pandemic. The two singers also collaborated on songs for Marry Me like “Pa’ Ti” and “Lonely.”

“I always wanted to work on a big project,” Maluma says. “In a big movie. I had a couple of opportunities to work on other things, but I said ‘no’ because I was waiting for this big moment. Thanks to Jennifer Lopez and Owen Wilson and the whole team to make me part of the movie. I have a lot of beautiful moments. She’s great. She’s such a master for me. She taught me many things when we were working together. I would say from the beginning to the end, the whole experience was great.”

The Weeknd

Maluma teamed up with Canadian superstar The Weeknd for a Spanglish remix of “Hawái.” They pushed the song to No. 12 on the all-genre Billboard Hot 100 chart. Maluma helped The Weeknd with his Spanish in the remix.

“At the beginning, the first vocals he recorded, I had to tell him to change a little bit,” Maluma says. “The ‘Instagram’ part because he was saying it in the wrong way, like pretty bad Spanish. I sent him the vocals, like the way he had to say it, and then he changed it. He’s great. He’s super talented.”

Ziggy Marley

For his latest album 7 Días En Jamaica (#7DJ), Maluma teamed up with Jamaican star Ziggy Marley for the song “Tonika.” He performed the song for the first time with Bob Marley’s son at the Latin American Music Awards last week.

“That was great working with Ziggy,” Maluma says. “He’s one of my favorite artists too. I always wanted to work with him because I’m a huge fan of Bob Marley. It’s one of the best things I could’ve done in the album. He put the Marley DNA in my project and that was great.”

Shakira

Maluma and Colombian icon Shakira have teamed up on a number of collaborations, including the hit singles “Chantaje” and “Clandestino.” They also worked together on “Trap,” another cut from Shakira’s El Dorado album.

“I love working with Shakira, but I have to be honest, it’s not easy because she loves everything to be on-point,” Maluma says. “She’s super strict with everything that she does. I would love to work with her again. She’s a master for me too. She’s one of the first big stars that helped me and wanted to work with me. I’m forever grateful to her for giving me the chance to work with such a big artist.”

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Read: Exclusive: Maluma Talks “Amor En Coma” with Manuel Turizo and Supporting Colombian Artists

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