Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards

Prisoner Starts His Own Cooking Show On TikTok And, Like, How

Culture

Prisoner Starts His Own Cooking Show On TikTok And, Like, How

@blockboyjmomey / TikTok

Another day, another prisoner blowing up on TikTok. Jeron Combs, 31, is the latest TikTok prisoner sensation with his cooking show. You read that right. The man is creating foods in his prison cell and broadcasting it to the rest of the world via TikTok.

Jeron Combs, aka @blockboyjmomey on TikTok, is a cooking sensations.

Credit: @blockboyjmomey / TikTok

One of his most popular videos is the burrito that he was able to put together in his prison cell. The 31-year-old, who is in prison for first-degree murder and attempted murder, took his 1.3 million TikTok followers through a step-by-step guide to create the burritos.

We can’t be sure but it does seems like he cooks for all of those around him.

Credit: @blockboyjmomey / TikTok

We don’t know how many burritos he made but it is clear he is cooking for more than just he and his cellmate. Unless he and his cellmate are hungry enough to eat all of those burritos.

He has managed to use his metal bed frame to double as a griddle to cook the food.

Credit: @blockboyjmomey / TikTok

His bed frame is literally used to heat up his food and to make those burritos hot and fresh. Not going to lie, they look pretty delicious.

He even shows how he is able to heat up his bed frame to create the griddle: a hot plate.

Credit: @blockboyjmomey / TikTok

Genius, tbh. However, how was he able to get everything that he needed in order to create his griddle bed? Also, how did he set up a TikTok account and manage to post regularly? His burrito video has more than 4 million views alone.

For some, this is what the Internet is for.

Social media has a way of always outdoing itself with wild content. Like, this is not the first nor will it be the last prisoner to use TikTok or any other social media platform to flex. Who can forget the prisoner who posted to Instagram about the Popeye’s chicken sandwich?

For others, this is some wholesome content.

Sure, the video itself is pretty fine. However, do not forget that the man is in prison for murder. So, while the prison burrito might be a fun gimmick, it is still odd to celebrate.

A whole other group of people is just made their boy got exposed.

What do you think about the prison burrito video?

READ: The Internet Wants To Know How A Prisoner Got A Popeyes Sandwich And Posted It To His IG Story

Chuck E Cheese Is Advertising As Pasqually’s Pizza And Thank You

Culture

Chuck E Cheese Is Advertising As Pasqually’s Pizza And Thank You

chuckecheese / Instagram

The pandemic is forcing everyone to find new ways to survive financially, especially with businesses that have a lot of unexpected contacts. Chuck E Cheese is one of those businesses and their way of staying afloat right now has people lol’ing with respect.

Chuck E Cheese is thriving in this new economy.

That’s right. Chuck E Cheese is still selling its pizza but under a different name. You won’t find Chuck E Cheese in your Grubhub but you might find Pasqually’s Pizza. Some think it was so people wouldn’t know that it was Chuck E Cheese while some think the idea is clever and loveable.

You see, Pasqually is the chef who plays in Chuck E Cheese’s band.

That’s right. You might have thought that Chuck E Cheese was trying to hide that they were selling their pizza on the sly but that ain’t it. Chuck E Cheese is just giving the man behind the pizza his chance to shine. Chuck E isn’t about taking the credit away from the true pizza talent.

The revelation did bring up Chuck E Cheese’s past, that people didn’t know.

There’s a lot it seems we didn’t know about Chuck E Cheese. First, he was an orphan who never knew his birthday. Who knew that? Since he never knew his birthday, he has decided to celebrate the birthdays of the children. Also, street walker? What could that possibly mean?

It’s a pretty smart move for the chain that is a logistical nightmare when it comes to reopening.

It’s literally a place for children to run around sweating and touching everything. Imagine having to come up with the protocol to properly sanitize a Chuck E Cheese to keep the virus under control. Selling Pasqually’s pizzas seems like a solid plan for now.

Some people are not at all upset about this.

Legit, it isn’t that bad. Any kid’s party at Chuck E Cheese is always made right when you dig into that pizza. This is really a win for all of us adults who just want to taste our childhood once more.

So, who is ordering some Pasqually’s Pizza?

Go ahead and treat yourself. You won’t be disappointed.

READ: Latino Food Trucks Are Serving Up Some Of The Most Delicious Foods From Coast To Coast