Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards

Diego Luna Talks The Importance Of The Storytelling In ‘Narcos: Mexico’ And Why Mexico City Will Always Be His Home

Entertainment

Diego Luna Talks The Importance Of The Storytelling In ‘Narcos: Mexico’ And Why Mexico City Will Always Be His Home

Courtesy of Netflix

Netflix’s “Narcos: Mexico” Season 2 comes back to continue the story of enigmatic drug lord Miguel Ángel Félix Gallardo and the subsequent rise and fall of the Guadalajara cartel he founded in the 1970s, with Diego Luna reprising his role as the mysterious Félix Gallardo.

The show depicts how Félix Gallardo’s eloquence and strategic thinking helped him attain a swift rise to the apex of the Mexican drug cartels. 

For a man of which not much is widely known about, Luna reveals in this exclusive interview with mitú how he was able to dive into his character.

When preparing for this role, Luna said there wasn’t as much research material about El Padrino (Félix Gallardo’s alias) compared to the personal stories of other real-life personalities, such as El Chapo. 

“The good thing for me in playing this role is this man was a very discreet person, he understood the power of discretion,” Luna says.

It was important to see what people said about him—what people say or feel when they were around this character, this perception of him helps a lot. I had to do research and see what was a common answer—people talk about how intelligent and precise and strategic he was, and that’s how I wanted to portray and build this character,” Luna told mitú over the phone. 

Season 2 picks up after the murder of DEA agent Kiki Camarena, with Félix Gallardo enjoying political protection at his palatial home in Mexico.

It’s evident in the beginning scenes of this second season that his rags-to-riches story is starting to unravel and a bit of paranoia is starting to set in that he may have a knife (or gun) at his back at any moment. 

A running allegory used by the characters’ dialogues of the Roman Empire’s eventual collapse and Julius Caesar’s ultimate end foreshadows what we all know will happen to Félix Gallardo—his drug empire will eventually collapse in a smoke of cocaine dust. 

From crooked Mexican politicians and cops to ranch hands trying to make extra money delivering cocaine across the border, the show demonstrates the complicity among the cartels and how far the cartels’ reach.

“Narcos: Mexico” attempts to show that good and evil isn’t always black and white. The story highlights the gray area where even those committing corrupt acts are victims, Luna explained. 

“Some of the characters that take action are victims of the whole system,” Luna said in Spanish. 

The side of Mexico shown in “Narcos: Mexico” has been criticized by some as a side of Mexico stereotypically seen in the media.

However, Luna sees it as a side of the country that is real and must be discussed in order to move forward.

“When this season ends, I was 10 to 11 years old [at the time.] That decade was actually ending. It’s interesting to revisit that decade as an adult and research that Mexico my father was trying to hide from me [as a child],” Luna explained.

Luna says that this type of storytelling is important to understanding the fuller picture of Mexico.

The need for this type of storytelling—the stories that put a mirror up to a country to see the darkest side of itself—is vital, regardless of how complex it is to write scripts about all the facets of a country marred by political and judicial corruption. 

“In this case the story is very complex, it’s talking about a corrupt system that allows these stories to happen. We don’t tell stories like that—we simply everything. With this, I had a chance to understand that complexity. The journey of this character is a presentable journey. Power has a downside, and he gets there and he thinks he’s indispensable and clearly he is not,” Luna said. 

Outside of his role on “Narcos,” Luna is a vocal activist and is constantly working to put Mexico’s art and talent on an international stage through his work, vigilantly reminding his audience that Mexico has culture waiting to be explored past the resort walls of Cancún and Cabo. 

“The beauty of Mexico is that there are many Mexicos—it’s a very diverse country. You have the Pacific Coast that is beautiful and vibrant and really cool. By far my favorite beach spots in Mexico are in Oaxaca, and all the region of Baja California. You also have the desert and jungle and Veracruz and you have all the Caribbean coast and the city is to me a place I can’t really escape. Home is Mexico City, and it will always be where most of my love stories are and where I belong,” Luna said in a sort of love note aside to his home country. 

As much as Luna can talk endlessly about his favorite tacos in Mexico City (Tacos El Güero for any inquiring minds) and the gastronomic wonders of its pocket neighborhoods such as la Condesa, he also wants the dialogue around Mexico’s violence to be shown under a spotlight, as searing as it may be. 

“We can’t avoid talking about violence because if we stop, we normalize something that has to change,” Luna said. 

Perhaps “Narcos: Mexico” can bring some introspection and change after all. Let’s hope the politicians are watching.

READ: ‘Narcos: Mexico’ Season 2 Picks Up Where We Left Off With Félix Gallardo And The Guadalajara Cartel

McDonald’s Now Has Quarter Pounder Scented Candles That You Definitely Didn’t Ask For

Culture

McDonald’s Now Has Quarter Pounder Scented Candles That You Definitely Didn’t Ask For

Celin/ Pinterest

You know that friend whose car always smells like the food they ate the night before? You know the one, it’s the same friend who also has a collection of takeout Wendy’s, Taco Bell and McDonald bags shoved into the pocket of their backseats. Well now, you too can be that friend. Thanks to McDonald’s you can make literally anywhere smell like oily takeout.

McDonald’s announced this week that it will make a six-pack of scented candles that will smell like your favorite Quarter Pounder ingredients.

McDonald's six candles come in all the scents you'd expect.

Anyone familiar with the key ingredients in the beloved QP knows these scents include bun, ketchup, pickles, cheese, beef, and ooh baby onions. In honor of the Quarter Pounder’s 50th birthday, McDonald’s is also releasing a line of merchandise that includes calendars, lockets, mittens, shirts, and pins.

Draw up a romantic bath for you and yours that smells like an oily stove and pickles by getting the items here on the McDonald’s fan club website.