Culture

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

Frito-Lay has declared the cheesy residue left on your fingertips after eating Cheetos is called “cheetle.” Don Cheadle might be feeling some type of way right now. The press release has caused some confusion on social media with many Twitter users refusing to accept that this is the correct terminology and questioning its origins.  

To blow matters perhaps even more out of proportion, actor Ed Helms claims a comedian came up with the word “cheedle” in the 1980s. Some users even pointed out that the term was added to Urban Dictionary in 2005. 

Frito-Lay declares Cheetos dust “Cheetle” in official press release.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing, Frito-Lay North America said in a press release. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

The move to bring Cheetle into the popular lexicon comes as Frito-Lay announces new Cheetos popcorn. The snack is popcorn with Cheetle as a topping in two flavors including Cheddar and Flamin’ Hot. 

“Snacking on Cheetos has become a special experience for many fans, including the experience of having the iconic cheese dust left on your fingers,” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, told TODAY. “We (Frito-Lay executives) have long called that red and orange cheese dust ‘Cheetle,’ but it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”

Where did the term “Cheetle” come from? What is the truth? 

Ferdinando claims that Frito-Lay trademarked the term in 2005. An earlier form of the word was spelled “cheedle.” A 2005 entry in Urban Dictionary defines cheetle as, “the orange, powdery residue left on your fingers after eating Cheetos.” Perhaps, a Frito-Lay employee submitted it? 

“Frito-Lay officially trademarked ‘Cheetle’ in 2005, but the company hasn’t used (it) externally in much capacity until now and haven’t told consumers about it,” Ferdinando said. 

However, the Hangover actor Ed Helms believes the term was invented by Saturday Night Live alumni Rich Hall, who coined “cheedle” in his book sniglets

“An earlier form of Cheetle, spelled cheedle, was found to be one of the sniglets (fun coinages) of comedian Rich Hall in the 1980s, which he defined as ‘the residue left on one’s fingertips after consuming a bag of Cheetos.’ The first known proper use of Cheetle, as such, was found in a finger-painting online computer game as early as 2004 and 2005, after which the name was first popularly defined on Urban Dictionary,” according to Dictionary.com.

Many Twitter users did not know how to feel about Cheetle. 

As can only be expected there were many Don Cheadle jokes, but perhaps the best was the one that differentiated between Don Cheetle (the orange-tanned Donald Trump) and Don Cheadle (the Golden Globe-winning actor). 

Some on Twitter wanted to keep things simple.

Other users were just not feeling the name. Why call Cheetos dust “cheetle” when you can call it “Cheetos dust”?

“I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, WTF,” one user wrote. 

Helms wasn’t the only one on social media upset that Rich Hall wasn’t getting his due credit. 

“So @Cheetos thinks they have come up with the perfect name of the dusty cheesy residue left on your fingers… Sorry, the name Cheetle was used by Rich Hall on NNTN as one of his @SnigletsOFC back in the ’80s,” another user wrote. 

The future is still unwritten, who knows if the term “cheetle” will ever catch on? Personally, I don’t converse about Cheetos enough for it to ever come up casually. Nevertheless, Frito-Lay’s branding effort clearly worked: we’re all talking about cheetle today.

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Cardi B And Sister Sued Over Video Claiming To Show ‘Racist MAGA Supporters’

Entertainment

Cardi B And Sister Sued Over Video Claiming To Show ‘Racist MAGA Supporters’

iamcardib / Instagram / @iamcardib / Twitter

Cardi B and her sister are being sued for defamation of character after a viral video taken by Hennessy Carolina Almánzar. The video shows two men, one wearing a MAGA hat, and one woman telling Hennessy to move her car, which is parked on the beach.

Earlier this month, Cardi B shared a video taken by her sister showing a confrontation over where a car was parked.

Cardi B, who is notorious for having widely broadcast Twitter feuds with people, posted the video in response to a tweet from Candace Owens. Owens is a controversial conservative figure whose brand is all about shock and awe. Owens famously said she thinks it would be okay if “Hitler just wanted to make Germany great and have things run well.”

Immediately, there was skepticism about the incident since the video starts during the confrontation.

Responding to nay-sayers, Cardi B shared a video of her sisters voice messages sent to her IG DMs. Hennessy claims in the messages that the white men were the aggressors against her and her girlfriend while they were on the beach.

The videos did not convince some people that her sister wasn’t in the wrong.

Cardi B’s tweet is filled with responses questioning the video and denying its authenticity. The argument immediately turned political because of the mention of Trump and Trump supporters. The conversation on Twitter is divided among people who believe Cardi B and her sister and those who don’t.

Now, Cardi B and Hennessy are being sued by the beachgoers in the video.

“These peaceful Suffolk County residents were quietly enjoying a Sunday at the Smith Point beach with their families, when rap celebrity Hennessy Carolina suddenly approached them, raging, spitting, insulting, assaulting, defaming and threatening them, all the while videotaping them because one of them wore a MAGA hat,” beachgoers’ Miller Place attorney John Ray said, according to ABC7NYC.

The lawsuit claims defamation of character because of the language used in the video against them.

According to Billboard, plaintiffs Peter Caliendo, Pauline Caliendo, and Manuel Alarcon claim that they had approached Hennessy and her girlfriend, Michelle Diaz, blocked them in with how she parked her car. The lawsuit states that the men asked for Diaz to move her car and that’s when Hennessy started to record the video and hurl names and insults at them.

This story is developing and mitú will be updating as the story unfolds.

READ: Cardi B Is, Once Again, Fed Up With Trolls Trying to Body Shame Her With Edited Photos

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Peeing On Escalators: The Curiously Gross Case Of Mexico City’s Subway System

Culture

Peeing On Escalators: The Curiously Gross Case Of Mexico City’s Subway System

ThatGayGringo / Instagram

Mexico City subway users often complain about malfunctioning escalators that keep breaking down continually. In any given CDMX metro station, you’ll find that escalators are out of order more often than they are functioning. And city officials have offered an explanation that shocked no one—people are peeing on them so much that escalators are corroding. Yup, you read that right.

Of the system’s 467 escalators, 22 are out of service on any given day.

Travelers on the Mexico City subway system often blame authorities for broken-down escalators at subway stops, but Metro officials have another explanation. Somehow, urine is penetrating and corroding the drive wheels and mechanisms of the escalators that carry riders up from underground stations.

One-quarter of escalator breakdowns on the Mexico City Metro are caused by people urinating on them, according to authorities.

The deputy manager of mechanical installations, Fermín Rafael Ramírez Alonso, said that Tacubaya and Chabacano are among the most affected stations.

Maybe—just maybe— stop peeing on escalators?

Ramírez urged users not to urinate on escalators or other Metro installations, because of the damage it causes. “When we open up escalators for maintenance, there is always urine,” Ramírez said.

But another issue is that there are no public bathroom facilities available.

Most stations have no public bathroom facilities, a fact Twitter users were quick to point out, noting there are not even any pay toilets. “More than this being an issue about ethics or manners, I think that this is happening because of a lack of free and accesible bathrooms in the city,” tweeted one user.

Ramirez also said that other causes for breakdowns include excessively heavy loads, running on the stairs, imbalance on the stairs and objects falling between them.

“There are even users who cut the stairs with knives or other sharp objects, of which we have examples in Tacubaya,” he said, surprising absolutely not one of Mexico City’s users. Many metro users know that vendors even sell knives on subway carriages, as was noted by this tweet.

The biggest problem, subway authorities admit, is that many escalators are old, or have been damaged by rough use.

The city plans to replace about 55 escalators over the next two years. With over 1.6bn rides per year, the Mexico City subway is considered the eighth largest in the world by some measures, and one of the cheapest: a 25¢ ticket will get you a single ride to any destination on the 140-mile (226km) system. Just remember to use the bathroom before setting out.

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