Culture

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

Frito-Lay has declared the cheesy residue left on your fingertips after eating Cheetos is called “cheetle.” Don Cheadle might be feeling some type of way right now. The press release has caused some confusion on social media with many Twitter users refusing to accept that this is the correct terminology and questioning its origins.  

To blow matters perhaps even more out of proportion, actor Ed Helms claims a comedian came up with the word “cheedle” in the 1980s. Some users even pointed out that the term was added to Urban Dictionary in 2005. 

Frito-Lay declares Cheetos dust “Cheetle” in official press release.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing, Frito-Lay North America said in a press release. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

The move to bring Cheetle into the popular lexicon comes as Frito-Lay announces new Cheetos popcorn. The snack is popcorn with Cheetle as a topping in two flavors including Cheddar and Flamin’ Hot. 

“Snacking on Cheetos has become a special experience for many fans, including the experience of having the iconic cheese dust left on your fingers,” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, told TODAY. “We (Frito-Lay executives) have long called that red and orange cheese dust ‘Cheetle,’ but it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”

Where did the term “Cheetle” come from? What is the truth? 

Ferdinando claims that Frito-Lay trademarked the term in 2005. An earlier form of the word was spelled “cheedle.” A 2005 entry in Urban Dictionary defines cheetle as, “the orange, powdery residue left on your fingers after eating Cheetos.” Perhaps, a Frito-Lay employee submitted it? 

“Frito-Lay officially trademarked ‘Cheetle’ in 2005, but the company hasn’t used (it) externally in much capacity until now and haven’t told consumers about it,” Ferdinando said. 

However, the Hangover actor Ed Helms believes the term was invented by Saturday Night Live alumni Rich Hall, who coined “cheedle” in his book sniglets

“An earlier form of Cheetle, spelled cheedle, was found to be one of the sniglets (fun coinages) of comedian Rich Hall in the 1980s, which he defined as ‘the residue left on one’s fingertips after consuming a bag of Cheetos.’ The first known proper use of Cheetle, as such, was found in a finger-painting online computer game as early as 2004 and 2005, after which the name was first popularly defined on Urban Dictionary,” according to Dictionary.com.

Many Twitter users did not know how to feel about Cheetle. 

As can only be expected there were many Don Cheadle jokes, but perhaps the best was the one that differentiated between Don Cheetle (the orange-tanned Donald Trump) and Don Cheadle (the Golden Globe-winning actor). 

Some on Twitter wanted to keep things simple.

Other users were just not feeling the name. Why call Cheetos dust “cheetle” when you can call it “Cheetos dust”?

“I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, WTF,” one user wrote. 

Helms wasn’t the only one on social media upset that Rich Hall wasn’t getting his due credit. 

“So @Cheetos thinks they have come up with the perfect name of the dusty cheesy residue left on your fingers… Sorry, the name Cheetle was used by Rich Hall on NNTN as one of his @SnigletsOFC back in the ’80s,” another user wrote. 

The future is still unwritten, who knows if the term “cheetle” will ever catch on? Personally, I don’t converse about Cheetos enough for it to ever come up casually. Nevertheless, Frito-Lay’s branding effort clearly worked: we’re all talking about cheetle today.

This Laundry Detergent Cap Hack Will Blow Your Mind

Things That Matter

This Laundry Detergent Cap Hack Will Blow Your Mind

Joe Raedle / Getty

Moms have blessed us with an amazing laundry fact that has apparently been around forever. Turns out that plastic lid cup that comes with your washing detergent is so much than for measuring liquid.

A little known fact was shared in the private Facebook group Mums Who Clean and the tip-off has reeled in millions of comments and views.

While all of us probably use the lids of our detergent bottles for measuring out the soup it turns out you’re meant to put the plastic lid or cup into the wash with your load. That way all of the detergent soap can be rinsed from it. This means that not only do your clothes get the exact amount of detergent it needs but it also means that this method will keep you from getting that messy soap up in your cup.

When the load is finished you scoop out the squeaky clean cup and use it for next time!

Don’t forget to be careful!

This hack doesn’t apply to all caps. Some brands will specify that the cup can’t be added i to your wash. According to news.com.au “There could be a risk of damaging parts and components, within the bowl itself, in relation to the agitator…It could get caught or trapped under the agitator or damage the fins of the agitator. Also it could damage the plastic cup you put in, resulting in bits of plastic going through your clothes.”

This Coronavirus-Themed Lotería Is The Perfect Kind Of Humor I Needed Right Now And It’s Even Available To Buy

Culture

This Coronavirus-Themed Lotería Is The Perfect Kind Of Humor I Needed Right Now And It’s Even Available To Buy

PINCHE_RAF_ART / Instagram

Coronavirus. Covid-19. Pandemic. Social-distancing. This is all the news we hear these days and as important as it is to stay up to date on what’s happening with the virus and how to stay safe and healthy, forgive me if I don’t want a tiny break from all the seriousness.

So, you can imagine my delight when I was scrolling my Twitter feed and saw tweet after tweet about a Coronavirus-themed lotería. La lotería is a tradition soooo many of us grew up playing so it’s interesting to see it get a 2020 interpretation.

Could this be real? What could the cards for el mano or la botella look like in this Covid-19 reality we’re currently living in? I had to find out.

So I sat down with an artist who’s created his own Coronavirus-themed lotería set to find out more about his inspiration.

Credit: PINCHE_RAF_ART / Instagram

Artist Rafael Gonzales Jr. (on Instagram as @PINCHE_RAF_ART) has created a series of incredibly unique lotería cards that can really thank the current Coronavirus pandemic for their existence: from face masks and hand sanitizer to toilet paper roll, these cards are emblematic of the times we’re living in.

The modern take on the traditional game is called ‘Pandemia Lotería’ and each card (he’s made 31 so far) features a name and image inspired by our new normal of social-distancing, self-isolation, extreme hand-washing, and even the stimulus checks.

What message were you hoping to send about the Coronavirus and our current climate by creating these new cards?

“You know originally this was a very selfish endeavor. I needed a creative outlet for the new experiences we are all going through. It became a project that helped me to connect to others through humor and a childhood game.  Now, I think my message has become one of bringing a lightness to the heaviness of the pandemic. It is a serious global problem, but laughing at our shared experiences is what being human is all about.”

Have you created new interpretations of all 54 cards – or if not, do you plan to create all 54?

Credit: PINCHE_RAF_ART / Instagram

“I have about 31 cards completed and 2 additional specialty cards that won’t be in the game I am putting out soon. My plan for the project is to get as many cards in an art print as possible. I have been a little sidetracked creatively with some of the business side of launching an e-commerce [site] for the game. It has been a whirlwind, but people have responded really well to the cards and my goal from the onset of all this was to try and paint the situation in a light form. To sort of change the heaviness of the news cycle and remind people that better days are coming and those better days often include a game of lotería.”

Are there specific reasons you chose these images to illustrate these titles or what’s your thinking behind them?

Credit: PINCHE_RAF_ART / Instagram

“Visually la Chalupa seems so sincere and serene. I feel it is one of the more complex original illustrations of lotería, so I thought it would be a humorous twist to associate her with fake news and the dolphins in the canals of Venice that were virally shared. The quaran15 was a simple, self-deprecating joke that ran through my head after my wife started to bake more. From banana bread to cookies, I knew I was putting on weight and gonna be built like a barril after all this. I used to see my grandmother’s use Armour manteca all the time to make tortillas and so the coloring became a play on that.”

Are you taking any suggestions? I know people who would love to see Susana Distancia and Los Amuletos (thanks, AMLO!)

“I’ve received a ton of suggestions and I think it has been great. I think part of the reason the cards have been popular is because they are relatable. I sometimes sit with a suggestion and see if it is something I can put my own twist on, while also staying true to my own vision for the project. Some ideas I don’t think I can do justice to or put in the right context so that is why I haven’t taken them on.”

Will it be possible to purchase these loteria cards? Or if it’s already possible, can you point our readers in the right direction?

“The game itself will be printed in a few weeks. Preorders went on April 23 and people can reserve theirs here and other merch like t-shirts can be found on my online store.”

And Rafael isn’t the only one getting in on the game – even Mexico City has its own Coronavirus-themed lotería game.

Credit: @dondeir / Twitter

Like so many other cities around the world, Mexico City is still under a strict stay-at-home order to help flatten the curve. With so many people stuck at home, what’s better than playing a game of an old favorite but with a relevant twist? And as the game’s creators point out – while being reminded of the measures we should all be taking to combat this pandemic.

The Coronavirus Lotería is available as a download to use as a background, you can share it on social media, or you can even play remotely with friends.

And last December, Google commemorated the game with its very own Google Doodle.

Credit: Google

Last December, Google had an online version of the game that replaced some cards for modern talks. The El ApacheEl borrachoEl diablitoEl gorritoLa muerteEl negritoEl soldado, and El valiente cards were replaced with El ajolote (“the axolotl“), El buscador, La conchaEl eloteEl emojiEl gorroEl guacamole, and El xoloitzcuintle (or the Mexican hairless dog.)