Culture

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

Frito-Lay has declared the cheesy residue left on your fingertips after eating Cheetos is called “cheetle.” Don Cheadle might be feeling some type of way right now. The press release has caused some confusion on social media with many Twitter users refusing to accept that this is the correct terminology and questioning its origins.  

To blow matters perhaps even more out of proportion, actor Ed Helms claims a comedian came up with the word “cheedle” in the 1980s. Some users even pointed out that the term was added to Urban Dictionary in 2005. 

Frito-Lay declares Cheetos dust “Cheetle” in official press release.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing, Frito-Lay North America said in a press release. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

The move to bring Cheetle into the popular lexicon comes as Frito-Lay announces new Cheetos popcorn. The snack is popcorn with Cheetle as a topping in two flavors including Cheddar and Flamin’ Hot. 

“Snacking on Cheetos has become a special experience for many fans, including the experience of having the iconic cheese dust left on your fingers,” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, told TODAY. “We (Frito-Lay executives) have long called that red and orange cheese dust ‘Cheetle,’ but it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”

Where did the term “Cheetle” come from? What is the truth? 

Ferdinando claims that Frito-Lay trademarked the term in 2005. An earlier form of the word was spelled “cheedle.” A 2005 entry in Urban Dictionary defines cheetle as, “the orange, powdery residue left on your fingers after eating Cheetos.” Perhaps, a Frito-Lay employee submitted it? 

“Frito-Lay officially trademarked ‘Cheetle’ in 2005, but the company hasn’t used (it) externally in much capacity until now and haven’t told consumers about it,” Ferdinando said. 

However, the Hangover actor Ed Helms believes the term was invented by Saturday Night Live alumni Rich Hall, who coined “cheedle” in his book sniglets

“An earlier form of Cheetle, spelled cheedle, was found to be one of the sniglets (fun coinages) of comedian Rich Hall in the 1980s, which he defined as ‘the residue left on one’s fingertips after consuming a bag of Cheetos.’ The first known proper use of Cheetle, as such, was found in a finger-painting online computer game as early as 2004 and 2005, after which the name was first popularly defined on Urban Dictionary,” according to Dictionary.com.

Many Twitter users did not know how to feel about Cheetle. 

As can only be expected there were many Don Cheadle jokes, but perhaps the best was the one that differentiated between Don Cheetle (the orange-tanned Donald Trump) and Don Cheadle (the Golden Globe-winning actor). 

Some on Twitter wanted to keep things simple.

Other users were just not feeling the name. Why call Cheetos dust “cheetle” when you can call it “Cheetos dust”?

“I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, WTF,” one user wrote. 

Helms wasn’t the only one on social media upset that Rich Hall wasn’t getting his due credit. 

“So @Cheetos thinks they have come up with the perfect name of the dusty cheesy residue left on your fingers… Sorry, the name Cheetle was used by Rich Hall on NNTN as one of his @SnigletsOFC back in the ’80s,” another user wrote. 

The future is still unwritten, who knows if the term “cheetle” will ever catch on? Personally, I don’t converse about Cheetos enough for it to ever come up casually. Nevertheless, Frito-Lay’s branding effort clearly worked: we’re all talking about cheetle today.

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Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

Entertainment

Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

@javarionwest / Twitter

Just last week, Bad Bunny was spotted on the streets of Boyle Heights (a predominately Latino neighborhood east of Los Angeles) with a bag of Hot Cheetos in his hand and a camera crew in tow. Obviously, his mere presence in the neighborhood caused a stir and fans were snapping as many photos as they were allowed to. He even got #BoyleHeights trending on Twitter.

Despite the chaos, none of us knew exactly what was going on. Sure, with the Hot Cheetos bag in his hands, many of us assumed there must be some sort of collaboration taking place – but what about?

Bad Bunny remained silent on the matter and so did Cheetos – until now.

Bad Bunny is partnering with Cheetos to launch the campaign ‘Deja Tu Huella’ – or ‘Leave Your Mark.’

Credit: Cheetos / Frito Lay

It’s been a ridiculously busy year for Bad Bunny. He’s given us two albums, performed a series of concerts (despite a pandemic), been featured on several magazine covers, dropped surprise tracks, given us a limited-edition Crocs collection, and he’s not done yet.

Now, the Puerto Rican artist is joining forces with Cheetos for its “Deja Tu Huella” campaign – a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” Bad Bunny says. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Though the artist told Billboard that the campaign would become public so fast. Over the past weekend, he was spotted shooting scenes for the upcoming Cheetos commercial, and the secret was out. “I wasn’t expecting that. The word got around and it was like a sold-out concert,” he jokes.

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

Bad Bunny wants the world to know how proud he is of his Latino identity and he hopes to inspires others to feel the same way.

“I’m leaving my mark in many ways,” Benito told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world,” he added.

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

All the speculation started when Bad Bunny was spotted in an LA neighborhood sporting a bag of Hot Cheetos.

Just a week after his incredible performance at the Billboard Music Awards, the reggaetonero was spotted on the streets of Boyle Heights. Given the awards had taken place in LA, this wasn’t totally out of the norm.

But what really grabbed people’s attention were the camera crew – and the bright orange and red bag of Flamin’ Hot Cheetos in his hands.

Of course, rumors started swirling almost immediately that the “Yo Perreo Sola” singer was working on a collaboration with the popular chip brand but neither San Benito nor Cheetos had anything more to say on the matter.

And of course, fans in the area reacted the exact same why I would of if I saw Bad Bunny in mi barrio.

This woman walking her dog in the middle of the street and twerking her nalgas right at Bad Bunny, is the exact reaction I would of had too. And it seemed to have worked since you can very clearly see a reaction on his face.

How would you have reacted if Bad Bunny was filming a commercial on your street? While you were out walking your dog? Try and tell me you wouldn’t have done the same… I dare you.

The Bad Bunny and Cheetos collaboration will be unveiled on Nov. 22 during the 2020 American Music Awards, where he’s nominated for four awards. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

Oh and one more thing…we now know the reggaetonero’s favorite Cheetos flavor.

Credit: Cheetos / Frito Lay

Get them while you can…because I’ll be buying up the entire supply so Benito has to place orders with me personally.

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A Hairstylist Defended Her Latina Assistant From An Angry Customer And The Video Has Gone Viral

Things That Matter

A Hairstylist Defended Her Latina Assistant From An Angry Customer And The Video Has Gone Viral

SHARON / YouTube

A Los Angeles hairstylist named Sharon is getting a lot of love for how she handled an upset client. According to Sharon’s account, the client was being racist and she was not going to let the woman get away with it. Here is what we know so far.

A TikTok video is going viral showing a hairstylist reprimanding an upset client.

@sharon.simplyinsane

Y’all ROBIN IS THE NEW KAREN!!! This literally had me shaking!!!! Beware of this behavior people!!! #fyp #xyzbca #karen

♬ original sound – SHARON👑

The brief video shows the client, Robin, telling Sharon that she didn’t want the assistant working on her hair. The video is brief and shows the interaction after Robin is already in the chair and having her hair done. However, Sharon claims that Robin has been racist in the past and that the actions on this day just further exacerbated that sentiment.

Sharon has been working on Robin’s hair for about two years and she feels she understands her.

In an Instagram Live video, Sharon talks about how she has experienced Robin’s racism growing throughout the years of working together.

“She’s always coming into the salon and was really proud of doing derogatory things. That’s why I say I connected the dots like 30 minutes after everything happened cause I started to think about the way she spoke in every appointment and she was always very derogatory towards Mexicans. She’d be like, ‘Oh yeah, and guess what. They were Mexican,’” Sharon says in the IG Live. “So, I’m like thinking, I’m putting the pieces together. I look at Alex and I go, ‘Alex, you let me know what feeling. Is it just me or did you feel from the jump that there was some racism off the f***ing bat?’ She’s like, ‘Oh my god! I’m so happy you said that because I didn’t want to say anything but I 1000 percent felt that way.”

Sharon claims to have the beginning of the experience on camera and has promised to share it.

During her IG Live, Sharon says that Robin entered and immediately started treating her assistant, Alex, with disrespect. According to Sharon, Robin didn’t address Alex directly and checked her out with an up and down glance.

“For all of you people saying your own opinions saying like, ‘There was no racism,’” Sharon tells the IG Live audience. “First of all, you only got a three-minute and 15-second post so let’s relax. Second of all, Alex and I were the only ones in the room and if we felt like there was racism happening then there was racism happening. Point blank. Period.”

Some people are celebrating Sharon and her handling of Robin in the video.

“Mind you, you guys, her own granddaughter reached out to me,” Sharon says in the video. “Her own granddaughter reaches out to me and she basically said we don’t condone Robin’s behavior, we don’t have a relationship with her, we are so sorry this happened. We want to pay you. I was like, ‘No. Honestly, you coming to me and having the energy and the balls basically to come to me and say, ‘Hey. I’m her granddaughter and I’m so sorry.’ I was like, ‘You win. Hands down to you.’”

Here’s a longer version of the interaction that Sharon posted to YouTube.

READ: Cardi B And Sister Sued Over Video Claiming To Show ‘Racist MAGA Supporters’

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