Presumptive Democratic presidential nominee Joe Biden has tapped Julie Chávez Rodriguez to head up his campaign’s Latino outreach attempts. Latinos are a key voting demographic in the 2020 elections and both parties are fighting for the important vote.

Former Vice President Joe Biden is expanding his campaign’s Latino outreach with a key hire.

The Biden campaign’s hire is an investment into the Latino vote the campaign hopes will pay off. Julie Chávez Rodriguez is the granddaughter of important civil rights figure César Chávez. César was one of the leaders of the Farmworkers Movement fighting for fair pay and working conditions for farmworkers. The movement began in California where undocumented people were being exploited on farms across the state.

Some people are very excited to see Julie work on the Biden campaign.

The Biden campaign has a lot of work to do to secure the Latino vote. A Latinos Decision poll from April showed that Latinos leaned towards his candidacy with 59 percent of the vote. Meanwhile, 22 percent of Latinos are ready to support President Donald Trump in 2020.

Part of Biden’s problem with the Latino vote stems from his time in the Obama administration. The immigration record for the Obama administration is something that haunts President Barack Obama and Biden. More people were deported under President Obama’s administration than any administration in history.

Chávez Rodriguez might serve as a bridge into the Latino vote.

Biden was running a low-budget campaign at the beginnings of the race and the lack of outreach shows. Biden trailed Sanders with young Latino voters in Texas and California by healthy margins. The exit polling from those states on primary night illustrated the clear lack of enthusiasm for Biden in the Latino community.

According to a report from Reuters, Puerto Ricans on the mainland want more from Biden. The community, who have been devastated by hurricanes, earthquakes, financial scandals, and, now, a health pandemic. The report shows that the Puerto Rican people want a stronger and bolder plan to fight for the island and the Americans living there.

Chávez Rodriguez worked for the Senator Kamala Harris campaign so she has experiencing work a presidential campaign.

Before serving as Sen. Harris’s co-national political director, Chávez Rodriguez also served as Sen. Harris’s California state director. Chávez Rodriguez also spent time working with the Obama administration before working for Sen. Harris. Chávez Rodriguez worked with the Obama administration working on engagement with LGBTQ, Latino, veteran, youth, education, labor, and progressive leaders.

Chávez Rodriguez joins former Latino Victory Funds President Cristóbal Alex who currently serves as senior advisor for issues impacting Latino voters. Chávez Rodriguez will also be joined on the campaign by Representative Alexandria Ocasio-Cortez. AOC is part of a unity task force put together by the Biden campaign to bring Senator Bernie Sanders supporters into the campaign.

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