Netflix is making a massive bet on Mexico’s film and television industry. The streaming giant announced a $1 billion investment over the next four years to produce movies and series in the country. Netflix co-CEO Ted Sarandos and Mexico’s President Claudia Sheinbaum made the pledge during a press conference on February 20, 2025.

According to Deadline, Sarandos emphasized the streamer’s long-standing relationship with the country, stating, “President Sheinbaum, at Netflix, we share your vision of a vibrant, prosperous Mexico full of growth and opportunity. And we want to play our part in making it a reality.”

The investment will significantly boost Mexico’s audiovisual industry, creating jobs, supporting local production companies, and strengthening the country’s role as a major hub for Latin American entertainment.

Netflix Mexico Will Fund 20 Productions Annually

Netflix’s investment means that at least 20 films and series will be produced in Mexico every year through 2028, as reported by Reuters. The commitment extends beyond just content creation—it also aims to support local filmmakers, production companies, and technical crews.

President Sheinbaum praised the initiative, highlighting its potential to stimulate economic growth across various sectors, including hospitality, fashion, and tourism. “It’s an industry that gives a lot of mileage to the economy,” she stated during the press conference.

Sarandos reinforced the company’s dedication to local talent, explaining, “Being local is very important to us. That’s why all of our series and films in Mexico are made in partnership with local production companies and local partners. Every single one.”

Netflix Mexico to Expand Production Facilities at Churubusco Studios

As part of the billion-dollar pledge, Netflix will also invest $2 million to upgrade Mexico City’s historic Churubusco Studios. The facility, one of the largest in Latin America, has been a key player in the country’s film industry since the 1940s.

According to The Hollywood Reporter, Netflix also plans to continue funding programs that provide career opportunities for emerging Mexican filmmakers and production professionals. In 2024, the company unveiled a $1 million fund to support talent behind the camera, which will continue into 2025.

Netflix’s Longstanding Relationship with Mexico

Netflix has a deep history with Mexico. The streamer first launched in the country in 2011, and by 2015, it had produced its first-ever series outside the U.S., Club de Cuervos. Since then, Mexico has become a major hub for Netflix’s Latin American content.

Sarandos highlighted the impact of Netflix’s past Mexican productions, citing Roma, Bardo, and Guillermo del Toro’s Pinocchio as standout successes. He also pointed to the economic benefits of local productions, noting that filming Pedro Páramo in Mexico contributed over 375 million MXN ($18.4 million) to the country’s economy, according to Deadline.

What This Means for the Future of Netflix Mexico

This investment solidifies Netflix’s commitment to Mexico as a central hub for its Latin American content strategy. With this pledge, audiences can expect a surge of locally produced films and series that highlight the country’s cultural and creative richness.

Netflix’s presence in Mexico has also grown significantly on a corporate level. The company opened its first Mexican office in 2019 and established its Latin American headquarters in Mexico City in 2020. In just six years, its local staff has expanded from 30 employees to nearly 400.

Looking ahead, Sarandos expressed his enthusiasm for upcoming Mexican projects, including a new documentary on the life and art of legendary singer Juan Gabriel. “Over the years, we’ve worked with Mexican creators on hundreds of series and films that have captured the hearts of Mexican audiences,” he stated.

With this billion-dollar commitment, Netflix Mexico is set to play an even bigger role in shaping the country’s entertainment landscape while providing a global platform for Mexican talent.

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