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Dollar Tree Is Raising Their Prices, but at Least We Have These Twitter Jokes To Ease Our Pain

We can’t believe it, but Dollar Tree is officially raising their prices from their trusty, age-old $1 standard to $1.25 and up.

As explained by CNN, their 25% price increase is just the tip of the iceberg, since it also plans to add $3 and $5 items to stores starting in 2022. While we have a telenovela-style meltdown over the disappointing news, we need answers stat.

Dollar Tree, how could you do us like that? 

While you might have a Sunday tradition that involves heading to Dollar Tree with your primas or abuela and buying everything from your favorite shampoo, to canela-scented velas, to midnight-craving dulcecitos at $1, everything is changing.

So what’s with the change? Detailed by Dollar Tree themselves in a quarterly earnings report obtained by CNN, hiking up prices is “not a reaction to short-term or transitory market conditions.” In fact, the move is intended to bring more of the products we know and love to the retailer.

As per Complex, Dollar Tree President and CEO Michael Witynski said that while “customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar” for years, “many are telling us that they also want a broader product assortment when they come to shop.” Yes, apparently some people want to buy things above $1 (who are you?!). Witynski continued, “[the price increase] will enable us over time to expand our assortments” and “introduce new products.”

The decision is also an effect of “historically high merchandise cost increases,” plus logistics costs and escalating employee salaries. So, it’s kind of to bring you higher-quality hair brushes and Christmas decor, but also because the company is one of the last dollar stores to actually sell items for a dollar. 

As expected, Twitter se está volviendo un arroz con mango.

One Twitter user recently posted a Dollar Tree receipt that showed toothpaste, nail clippers, and pumice stones are all $1.25 now (ya volvemos, we need a good cry).

One user jokes, “not Dollar Tree renaming itself into Tree Fiddy” (LOL).

One account enacted a hilarious skit acting out their take on Dollar Tree customer reactions after hearing the news.

Another Twitter user predicts “Dollar Tree will be changing their name to $5 Dollar Tree by 2024” (no pongas eso en el universo!).

While yet another has un consejo for the chain: “Dollar Tree just need to add that S at the end of Dollar and act like it has been there all along.” People are demanding a name change to “$1.25 Tree,” and all we can say? At least we have Twitter jokes to ease our pain.

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