Things That Matter

Mexico’s Popocatépetl Volcano Erupted And Now People Think The World Is Coming To An End

Three weeks into the New Year, and it feels like the end of times. Need proof? Australia is on fire, Puerto Rico won’t stop shaking, there’s flash flooding going on in various parts of the world, including here in the U.S., there are tornadoes in the southit’s snowing in Texas — and that’s just listing natural disasters. We haven’t gotten into the conflict with Iran that President Donald Trump started or the Ukrainian plane that was shot down during a missile strike. Now Mexico is dealing with another issue, and it has nothing to do with immigration. 

On Jan. 7, Mexico’s Popocatépetl volcano, which is located  40 miles southeast of Mexico City, erupted. Thankfully no one was hurt.

Credit: @actionnewsnow / Twitter

The stunning images of Popocatépetl were impressive, to say the least, but people in the surrounding cities of Puebla and Mexico were warned to proceed with caution as the volcano is still active. Officials told people to remain cautious and keep their windows closed as ash continues to infiltrate the air. When the volcano erupted on Jan. 7 at around 6:30 a.m. local time, the mountain ejected ash and rock 20,000 feet into the sky. News outlets report that lava could also be seen from Popocatépetl. 

The name of the volcano — Popocatépetl — is an indigenous word that translates to “it smokes.” Locals call it El Popo. Since the Spanish acquisition, Popocatépetl has erupted at least 15 times, including last year.

Credit: @nwstampabay / Twitter

People in the surrounding areas were given a Yellow Alert advisory, which alerts them that “Volcano is exhibiting signs of elevated unrest above known background activity.” That alert is a bit vague. However, it is one of the least frightening volcano alerts. If they had been given an Orange Alert, which is a level above Yellow, then it would have certainly caused a bit more worry in the area. An Orange alert means, “Volcano is exhibiting heightened, or escalating unrest with increased potential of eruption, timeframe uncertain OR an eruption is underway that poses limited hazards including no or minor volcanic-ash emissions.” Everything after that level would basically mean, run for your life. 

Last month in New Zealand, the eruption of the Whakaari on White Island resulted in 19 deaths.

Credit: @qz / Twitter

At the time of the eruption, only 47 people were on the small island, and many of them were tourists. Aside from the 19 casualties, 25 people were injured. 

Paramedic Russell Clark told CBS News that everything in sight was covered in ash. “I can only imagine what it was like for the people that were there at the time — they had nowhere to go and an absolutely terrible experience for them,” Clark said.

The Popocatépetl volcano isn’t the only active volcano currently.

Credit: @volcanodiscover / Twitter

Volcano Discovery reports that there are several active volcanos right now all over the world from Latin America to Japan. Clive Oppenheimer, professor of volcanology at the University of Cambridge, told the Telegraph in an interview that all of these eruptions are actually quite normal, and people should not be freaked out.  

“There have been quite a few eruptions in the news lately, so people question whether there’s an increase in rates of volcanism that we’re seeing just now, and this isn’t really the case,” Oppenheimer said. “Eruptions are happening all the time; some make the news headlines, and others don’t. He added, “If we look at the statistics back in time, the main thing we see is a reporting bias. There are not many eruptions during World War Two, for example, when people had other things to really worry about. So, of course, things will flare up in one place or another place, and then it will be very much how those eruptions affect people and whereabouts in the world [as to] whether that then becomes newsworthy.”

These eruptions may be typical, but with all the chaos going on in the world, people are still freaking out that it’s the end of the world.

Credit: @dominiquedawk4 / Twitter

How much more can we expect?

It’s all too much and it’s not a coincidence.

Credit: @bellav0725 / Twitter

There’s no way to prepare for a natural disaster.

Let’s just pretend everything is okay.

Credit: @kylathecreative / Twitter

Denial never killed anyone. Right?

READ: Check Out The Image Of Mexico’s Volcano Popocatépetl Erupting 14 Times In One Night

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards