Things That Matter

Legendary Mexican Wrestler La Parka Has Died And Social Media Is Mourning A Lucha Libre Icon

Wresting or lucha libre is a cornerstone of Mexican popular culture. The ring is a symbolic battlefield where issues such as morals (good vs evil, rudos contra tecnicos!), gender identity, sexuality and class are solved through punches, kicks, voladoras and plenty of melodrama. Legends such as El Santo, Blue Demon and Tinieblas have become important icons in Mexico and overseas, and lucha libre remains a multi-million dollar business. Luchadores come out of every corner of Mexico and often travel as far as Japan to showcase their athletic prowess and histrionic skills.

So when a beloved luchador passes away thousands, if not millions, of fans mourn him or her, remembering all the high drama that they gifted us. So when news broke that popular wrestler La Parka passed away, many were left brokenhearted. 

La Parka, aged only 54, died as a result of injuries sustained in the ring.

His real name was Jesús Alfonso Huerta Escoboza and he was a force of nature full of charisma. He adopted a ring persona that resonates with millions of Mexicans: he personified Death itself, with whom Mexicans have a peculiar relationship that verges on the religious. La Parka reminded us of the religious figure of La Santa Muerte, patron saint of many in the most vulnerable sectors of the population.

La Parka sustained injuries in the ring back in October 2019 and these injuries ultimately led to his untimely death. The fall was horrific, as TMZ reminds us: “La Parka — aka Jesus Alfonso Escoboza Huerta — did a leaping dive through the ropes at an opponent in Monterey, Mexico … but tragically hit his head on a guard rail before falling to the ground.”

La Parka was born in the northern city of Hermosillo in the state of Sonora. He had a long and successful career, as CNN reports: “He won titles including the Triplemanía Cup and Antonio Peña Cup. He was also the top winner of King of Kings, an annual tournament produced by Lucha Libre AAA Worldwide.” Rest in peace, legend! 

There needs to be a serious discussion about combat sports and potentially deadly injuries.

Credit: Wrestler Deaths

His kidneys failed. He was put on assisted breathing when he started presenting issues, and he died the next day when his lungs and kidneys failed. The wrestling association for which he worked, Lucha Libre, AAA said on Twitter.  “We are very sad to report that our friend and idol of Mexican wrestling Jesús Alfonso Escoboza Huerta ‘LA PARKA’ has passed away. We extend our support and condolences to his whole family and raise our prayers so that they may soon heal from this.”

There are some who think that wrestling is not dangerous, but fighters often end up disabled in their old age or, as in the case of La Parka, die as a result of injuries sustained in the ring. There has to be some serious debate around the risks involved in professional wrestling and in other contact sports such as boxing. It is a long, difficult conversation that needs to be had sooner rather than later.

Wrestler Latin Lover, who retired while still in good health, released a social media message lamenting his friend’s passing and saying that he left wrestling to avoid a similar fate: “They don’t know how it hits me that this happened, so I retired, so I wouldn’t end up dead. I quit that job because the only way I could be home was to be hurt.” Professional luchadores often fight well into their 50s even though reflexes deteriorate, which can lead to fatal injuries. Lucha libre is like a well-coordinated dance with the only difference that a misstep can leave you disabled for life or even dead. 

People are sharing their memories of him.

Thousands of fans enjoyed his work inside the ring for more than three decades, so whole generations saw his evil antics and funny moves unfold. He was one of those luchadores that people love to hate. 

And even pictures of his actual face, which was hidden under the now iconic mask.

Wow, he looked totally badass even without his mask on. He was a sort of rock and roll cowboy biker dude kinda guy! This photo was released by his family by mistake, but now fans are using it to honor the man who dared to become Death.

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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@granexpoventa @lalalaladyboss701 @tulum

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards