Things That Matter

Big Brands Drop Ads From Facebook To Demand The Platform To Join Fight Against Hate Speech

Update June 29, 2020: The boycott on Facebook ads is growing faster than ever and reaching a global level. The growing demand for Facebook to target and handle hate speech and extremism on its platform has led to a far-reaching boycott of ads on the social media site.

The boycott of Facebook ads is going global.

Since the boycott was announced earlier this month, 160 companies have joined the #StopHateforProfit boycott targeting Facebook. Two major companies, Coca-Cola and Starbucks, say they are not part of the boycott. However, the two companies have announced that they will be pausing all ads on social media platforms for the month of July.

Starbucks is not officially part of the #StopHateforProfit movement but the decision is being praised by advocates.

The boycott is having a very real impact on Facebook’s business. Facebook stock lost more than $60 billion in value as more and more businesses cut advertising ties with the social media platform. The 9 percent drop in Facebook’s market prices prompted Facebook executives to begin tweaking some policies to go after hate speech.

Original: Facebook is in trouble as several major brands pull their ads from the social media platform. The coordinated move from the brands was in response to Facebook’s intentional inaction in curbing hate speech on the platform.

Facebook is facing financial troubles as major brands pull ads over the platform’s stance on hate speech.

The NAACP teamed up with other organizations to create the Stop Hate for Profit campaign. The campaign is aimed at Facebook and is calling on brands to separate from the social media platform for at least one month, July. The point of the campaign is to call out Facebook for their willingness to profit off of organizations that disseminate and amplify white nationalist rhetoric. Some of the rhetoric has been racist, anti-Semitic, xenophobic, and violent in nature.

“For five years, Color Of Change has called on Facebook to do the right thing and make their platform safer for the millions of Black people that use it,” reads a statement on the Color Of Change website. “From the monetization of hate speech to discrimination in their algorithms to the proliferation of voter suppression to the silencing of Black voices, Facebook has refused to take responsibility for hate, bias, and discrimination growing on their platforms.”

Brands are responding and pulling their ads from Facebook.

Recently, Verizon and Unilever joined the growing list of businesses pulling ads to stand up to Facebook’s monetization of hate speech. People have been demanding that Facebook do something to control the hate speech that has incited violence in recent years. Yet, Mark Zuckerberg, the creator of Facebook, refuses to curb the violent speech on the platform.

The Anti-Defamation League laid out the reasons they are calling for the boycott.

The ADL is calling on brands to drop Facebook ads to combat what is considered as a long history of amplifying hate speech. According to the league, the social media platform routinely recommends extremist pages to users, created a loophole to allow for climate change deniers to push anti-science conspriacy theories further, and, in one example, Facebook refused to take down Holocaust denial content.

The social media platform has long been criticized for allowing misinformation to manipulate elections around the world.

Cambridge Analytica is one of the most famous cases of this happening. In the Netflix documentary “The Great Hack,” dives deep into how the firm was able to use Facebook to spread intentional misinformation to sway elections around the world. People who worked for the tech firm testified that they were able to use Facebook to target individuals who could be swayed with false information to illicit a vote for their client. It happened in several countries, including the U.S. in the 2016 elections and the U.K. during the Brexit vote.

Facebook has so far decided to remain defiant in the face of calls to do better.

According to The Wall Street Journal, Facebook is not going to be changing their policies. Instead, the company is going to keep pushing forward with its current strategy of monetizing and helping to spread the extremist and dangerous rhetoric.

According to The Wall Street Journal, Carolyn Everson, the vice president of Global Business Group at Facebook, said, “We do not make policy changes tied to revenue pressure.” She continued: “We set our policies based on principles rather than business interests.”

READ: ICE Is Using Fake Facebook Accounts To Entrap Migrants Even Though Facebook Has Warned The Government To Stop

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A TikToker Raised $12K For An 89-Year-Old Pizza Delivery Driver And Our Hearts Are Full

Things That Matter

A TikToker Raised $12K For An 89-Year-Old Pizza Delivery Driver And Our Hearts Are Full

@vendingheads / TikTok

Carlos Valdez is a TikTok sensation with 63,000 followers. The TikToker decided to do something nice with his presence and raised money to help an 89-year-old pizza delivery man he knows. The TikToker shared the video on social media and it is so sweet.

Carlos Valdez first met the pizza delivery man when he delivered pizza to his home.

Credit: @vendingheads / TikTok

The TikTok user realized that the pizza delivery man was a good candidate for some help so he decided to do something to help him out. According to CNN, the octogenarian works 30 hours a week delivering pizzas for Papa Johns. The old man delivers the pizzas because he recently came to the realization that he cannot survive solely on his social security wages.

Valdez immediately turned to his followers to help raise the money needed to help the pizza man out.

Credit: @vendingheads / TikTok

Valdez knew that he had the kind of followers who would help him makes this man’s life a little easier. So, he turned to his followers and asked them to participate in a Venmo challenge to raise enough month to give this man some help.

And came through they did.

Credit: @vendingheads / TikTok

Valdez was able to raise more than $12,000 for the viejito to make sure that he had an easier life. After all, a man in his 80s should not have to work. This is the time that he is supposed to be enjoying his golden years doing what he wants when he wants.

They even included some merch in the gifts.

The shirt is a drawing of the pizza man holding open a pizza box. The words “Hellooo are you looking for some pizza?” are written inside the box. The shirt really excited him because, tbh, we all love to be seen in a drawing. It is so nice and personal.

But that check got him right in the feels.

Credit: @vendingheads / TikTok

That amount of money is life changing for anyone, but especially for someone on a very fixed income. Seeing his face when he realizes that the social media star brought him some serious money will make your heart melt. It is one of the most sincere moments on social media. Grab the tissues because you are going to cry.

Valdez is keeping his followers updated and it seems the pizza man is happy, beloved, and super into his shirt.

Credit: @vendingheads / TikTok

“This couldn’t have gone any better,” Valdez told KSL about the whole experience. “He needed this. I’m just glad we could help him. We just need to treat people with kindness and respect the way he does. He stole our hearts.”

READ: This TikTok User Went Viral For Making a Video About What a Latino Character in the Harry Potter Universe Would Look Like

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People Have Taken To The Streets Across The Country In Breonna Taylor Protests

Things That Matter

People Have Taken To The Streets Across The Country In Breonna Taylor Protests

@KRISTENCLARKEJD / TWITTER

Cities across the U.S. are seeing a new wave of unrest following the grand jury’s finding on the Breonna Taylor case. Emotions are high as people protest against the lack of charges against the officers who were involved in Taylor’s death.

Protesters are raising their voices after the decision not to charge all of the officers involved in Breonna Taylor’s death.

Breonna Taylor was shot and killed on March 13 when police raided her apartment. The 26-year-old ER technician was sleeping when the police executed a “no-knock” warrant. However, police had the wrong address and Taylor’s boyfriend, believe their lives were in danger, fired at the police. Taylor was shot and killed in her apartment that night.

Major cities across the country saw major demonstrations spurred by the anger against the justice system.

A grand jury found one officer responsible for wanton endangerment after firing his weapon into neighboring apartments. There were no charges tied directly to Taylor’s death. The lack of charges has angered activists and advocates who are seeking significant police reform to prevent tragedies like this from happening again.

People have become hyper-aware of the issue and are paying attention to the outcomes.

Protest signs in different crowds show that the American people are paying attention. The Black Lives Matter movement became the cause at the forefront of American mentality since George Floyd’s death in Minneapolis. Floyd’s death sparked national outrage and renewed energy into fighting to stop the disproportionate violence Black men, women, and children face at the hands of police.

Some motorists have turned violent against the protesters.

Video captured in both Denver and Los Angeles show vehicles driving through crowds of protesters. In Denver, the driver claims to have acted in self-defense after protesters surrounded his car. The driver claims that he did not intend to hurt anyone but reacted when protesters shattered his windshield.

In Louisville, police arrested the only Black woman in the Kentucky state legislature for protesting.

State Rep. Attica Scott was arrested for first-degree rioting, which is a class-D felony. The Louisville Metropolitan Police Department arrested 24 people Thursday night while protesting the decision not to charge the officers. Rep. Scott was arrested with other and charged with first-degree rioting and two misdemeanors for unlawful assembly and failure to disperse.

“Our call to action is to continue to make sure that the city of Louisville understands that we will not go away, that we will continue to demand the defunding of police and the dismantling of this police department because it’s corrupt from the inside out, from the bottom to the top,” Scott told NPR before the grand jury decision. “And it cannot continue to function in the way that it does.”

Taylor’s death has mobilized the nation with celebrities and politicians calling for justice.

The fight for racial justice and a systemic change to our justice and policing systems is ongoing. The people are tired of being scared and are taking a stand with their protests.

If you are out there protesting, send us your videos and photos so we can see your activism in action!

READ: Oprah Winfrey Honors Breonna Taylor With Historic O Magazine Cover

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