Christian Herrera, known to many as Chris Carrera, builds worlds where culture feels alive. As the founder of Reggaetonlandia, he has transformed the Los Angeles nightlife scene into a celebration of Latin identity, rhythm, and community. His events don’t just entertain; they create belonging.

Herrera’s creative reach extends beyond the stage. Through his agency Need Pastel, he has helped shape some of the most influential cultural moments of the decade, including Bésame Mucho, When We Were Young, and Lovers & Friends. Each project carries the same DNA: storytelling, energy, and a deep respect for the people who make the culture move.

“My wave is rooted in culture,” he says. “I like to build experiences that feel true and memorable, spaces where our people feel seen and celebrated.”

For Herrera, success isn’t about trends or metrics; it’s about trust. “Stay true to yourself,” he advises. “Trust your gut, work hard, and keep your essence intact. ¡Échale ganas!”

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