Digital Media Powerhouse mitú Expands Industry-Leading Reach of 40 Million US Latinos with New Platforms and Products
As Third-Party Cookies Die, mitú Brings Array of Advertising and Content Development Solutions for Brands Looking to Reach Millions of US Latinos
February 26, 2021, Los Angeles, CA—Today mitú, the leading digital publisher for Latino Millennials, announces its expanded portfolio of branded content and marketing solutions for brands looking to engage with diverse U.S. Latino audiences. The new offerings include media and sponsorship on connected television (CTV) and enhanced programmatic solutions with multiplatform audience targeting.
mitú famously built its eight-year reputation on developing and publishing in-culture content for U.S. Latinos, the largest racial and ethnic demographic in the country. Their audience has grown to include 11 million followers across social platforms, 8 million monthly engagements, and 53 million monthly views on video channels. Following its acquisition by Latido Networks in early 2020, the digital media platform began offering deeper brand engagement with thanks to outstanding branded content development, increased marketing solutions, data analytic and measurement capabilities, and an expanded audience distribution footprint for brands.
Advertisers can now reach multicultural audiences on mitúTV, a connected TV experience on web, mobile app, Roku and FireTV featuring nearly 100 hours of original content for and by Latinos. Also available is Latido Music, a 24-hour CTV channel 100% dedicated to Latin Music.
“mitú has always embodied the voice of the 200% – 100% American, and 100% Latino,” said Stephen Brooks, president of Latido Networks and mitú. “Plugging mitú into Latido Networks’ operational architecture has allowed the brand to focus on what it does best- captivating audiences with culturally relevant content – and simply expand into the newest frontiers of engagement and measurement. I don’t think any other Latin-focused digital media company can match the context, the breadth of distribution, and the audience engagement we have.”
By 2022, third-party cookies, ubiquitous online data capturing technology used by brands and advertisers to gather audience traffic and user insights, are projected to be obsolete. Brands and publishers alike are scrambling for scalable marketing insights and advertising solutions that can reach multicultural audience segments across digital platforms. mitú is able to meet this challenge in two ways: first, mitú is a contextual publisher producing daily original editorial, social, and video content that culturally engages millions of US-born Latinos; and second, mitú is able to target its audience through proprietary cookieless data solutions.
Brands have noticed. Fortune 500 brands have turned to mitú to create impactful, inclusive marketing campaigns and content to connect with US Latinos, as only mitú can. The new services have enabled mitú to expand a wide array of industries including but not limited to QSR, beauty, retail, entertainment, political and automotive. To date, mitú has created over 1,000 pieces of branded content for major brands on top of its core editorial and social content function.
mitú will be introducing new channel and market products, including a relaunch of its e-commerce storefront, that will impact the Latino media landscape over the next few weeks. For more information, please visit www.wearemitú.com and follow on Facebook, Instagram, TikTok, Twitter, and YouTube.
mitú is the leading digital media company representing the Latino point of view among consumers 18-44. Through our multiple touchpoints in video, editorial, social media, and commerce, we connect brands, content buyers, and creators to the massive community of Latino consumers in America.
Our audience is the 200% -100% American and 100% Latino – who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience across a variety of social and O&O platforms.
mitú is a proud GoDigital Media Group company headquartered in Los Angeles, CA with operations in New York, Miami, Chicago, Dallas, Mexico, Colombia, Belarus, Sri Lanka, and South Korea.
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