Gorilla Glue Girl Launched A Hairspray Brand ‘Forever Hold’
Updated June 21, 2021.
What is it that Beyoncé said? When life gives you lemons make lemonaid?
Tessica Brown became notorious this year after Gorilla Glue gave her a permanent hairstyle that wouldn’t quit. Brown’s hair went viral earlier this year after she mistook Gorilla Glue adhesive for a regular hairspray. When the glue spray wouldn’t come out, Brown traveled to Los Angeles to endure a four-hour surgical procedure to have it removed.
Now she’s making that glue story and all the notoriety that it gave her and making it into an actual haircare brand.
Eager to ensure that no one will ever have to endure the same trials of such a mistake, Brown has launched her own line of hair care products including a hairspray.
In a post shared on her Instagram, Brown explained that has been at work collaborating “with professionals” to create a promising hair growth oil. “I needed this oil to heal my scalp, grow my hair back, stimulate my hair folicles, and on top of all that, I needed it to be all natural.”
Brown also announced that she dropped Gorilla Glue Girl merchandise which includes hoodies and shirts with pictures from Brown’s viral video. They humorously include the line ‘Bonded for Life’.
We can all appreciate the diversity and spring backness of Black hair. Typically curly or kinky in texture, Black hair allows women and men alike the ability to style their hair in just about every which rich way. From sporting a thick and out there afro to tresses that are layed and slayed, Black hair can do it all. So much so that some consider Black hair to be a superpower.
However, Black hair isn’t all-powerful. When it comes to glue in particular, TikToker Tessica Brown figured this out earlier this year.
TikTok user im_d_ollady, real name is Tessica Brown, explained that she got herself into a pretty sticky situation thanks to Gorilla Glue.
In early February, Brown posted a video to her TikTok page and revealed that her hair has been stuck in the same slicked-back style for a month now. Explaining the situation, Brown started off sharing that she often turns to a glue spray product called göt2b when styling her hair “just to keep it in place.”
But when she ran out of göt2b glue spray she turned to a can of Gorilla Glue spray adhesive.
The Gorilla Glue company advises that the product is “heavy-duty.” According to the Gorilla Glue’s website, “Gorilla Spray Adhesive forms a clear, permanent bond that is moisture resistant and can be used on projects both indoors and out. This spray adhesive is also photo safe. Its wide pad nozzle and controlled, fine mist spray provide an even application on the project you are working on.”
Soon after the events with Gorilla Glue Spray, Brown had clearly figured that the worst was behind her. Until her doctor revealed that he’d found lumps in her breasts.
According to New York Post, “Brown’s manager, Gina Rodriguez, told TMZ that Dr. Michael Obeng, the same plastic surgeon who took the glue out of her hair, found evidence of lumps in both her breasts during a pre-surgical exam for a mommy makeover.”
Soon after receiving treatment for her scalp, Brown had a mammogram to confirm the masses found in her breasts then had surgery to remove them,
Gorilla Glue’s FAQ advises “wiping adhesive with a dry cloth and then washing the area with soap and water,” to remove the product if it gets on your skin or body while still wet. “Once cured, rinse well with water.”
No doubt the commentary on her hair has been overwhelming for Brown. Recently her attorney sent a cease and desist letter to a blogger who is described as having gone “way too far” in an online campaign that accuses Brown of being a “liar.”
Brown says what has been particularly difficult to deal with however are the comments by Black women who she once admired, including Wendy Williams and LisaRaye McCoy. Recently, her hair incident inspired a sketch for Saturday Night Live.
In her “Hot Topics” segment of the Feb. 8 episode of The Wendy Williams Show, Williams suggested Brown “might have something wrong with her, like mentally.”
“The thing is, I used to like Wendy,” Brown told Buzzfeed news. “We just had a whole watch party to watch her Lifetime movie. I mean, I really liked it, but, I mean, then it made me very angry.”
The Louisiana woman recently got her first new hairstyle since having her hair fixed.
Brown headed to Below Zero Salon in Violet Louisiana for her Valentine’s Day hair appointment and left with a shorter, cuter look. Not only does it look good on her, but it also pairs well with her new level of clout. Along with a new merchandise line, Brown also recently partnered with manager Gina Rodriguez of Gitoni, an agency that represents celebrities like Blac Chyna, Lamar Odom and Tommy Lee.
Brown headed to L.A. earlier last week to have procedure to remove the hair operation by a plastic surgeon.
Dr. Michael Obeng successfully removed all of the “Gorilla Glue out of her hair” with the help of a special formula he created.
Video taken at Dr. Obeng’s office show’s Tessica sitting on an operating table after the procedure running her hands through her liberated tresses and tearing up with relief. Dr. Obeng used a custom mix of chemicals and natural products to dissolve the glue.
Speaking to TMZ., Dr. Obeng said that he “looked up the compound, the main active ingredient in Gorilla Glue: polyurethane” before figuring out the science of how to break it down.
Brown’s circumstance highlights the lack of general understanding of Black hair care and the extremes Black women go through to obtain even just sufficient products.
Many users have questioned and criticized Brown’s use of Gorilla Glue asking how she could do this to herself.
“Gorilla Glue isn’t even on the hair aisle in the hair store or the grocery store. Gorilla Glue is located in the hardware section. She knew better,” one user commented about the situationTwitter. But in reality, Black women are often forced to search outside of the hair care aisles to get products for their hair. Black women, and other women too, use products like avocados, olive oil, honey, eggs and even mayonnaise to make their hair healthy.
As one Twitter user pointed out often times hair products are packaged to purposefully resemble food products.
The truth is , as user @_knotURfrend_, pointes out if Brown’s Gorilla Glue use had actually worked, it likely would have gone viral as a new product go-to. “So many are being dismissive of #gorillagluegirl. Given the history of how black women are targeted and still battle the pervasive belief that our natural hair is unprofessional, unkempt, or in some way ‘a statement’ pls show her some grace and understanding,” The View’s Sunny Hostin tweeted.
Brow’s hair looks amazing in the video but it’s clear it was heavily sprayed and shows no sign of letting up.
“Bad, bad, bad idea,” Brown says in the video..
“My hair don’t move,” Brown goes on to share while she scratching at her hair and noting that she washed her hair 15 times to no avail.
Brown finishes her video saying “So if you ever run out of Göt2B glue spray, don’t ever, ever use this,” she says, holding up the Gorilla Glue can, “unless you want your hair to be like that.”
Brown’s video has garnered over 2 million views on her TikTok page.
Many users were quick to point out that the old trusty Moco de Gorila could have been confused for Gorilla Glue. The woman did make a point of noting that she’d run out of Göt2b Glued Blasting Freeze Hairspray before opting for the Gorilla Glue.
In a follow-up video posted to her account on Thursday morning, Brown shows herself attempting to wash her hair with shampoo while fighting back tears. So far TikTokkers, Twitter users, and Instagram users are attempting to help give Brown solutions.
The official Gorilla Glue Twitter page even chimed in “Hi there, we are sorry to learn about your experience! We do not recommend using our products in hair as they are considered permanent. You can try soaking the affected area in warm, soapy water or applying rubbing alcohol to the area.”
On Feb. 6, Brown posted photos of herself seeking medical treatment for the glue on her head.
In one image Brown can be seen lying on a hospital bed. The other image shows an emergency room entrance to St. Bernard Parish Hospital, in Chalmette, Louisiana. The final image to the post is a video of a friend applying a treatment provided by the hospital to Brown’s scalp who clearly appears to be in pain.
Now Brown might be considering a lawsuit according to the New York Post.
According to New York Post “Brown hired an attorney and is weighing litigation against Gorilla Glue, because while the product’s label warns against using on eyes, skin or clothing – it does not mention hair – the outlet reports.”
Gorilla Glue tweeted a statement in response to suggestions of a lawsuit saying “We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair. We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best.”
In response to Brown’s story, a Gorilla Glue spokesperson told Newsweek in an interview that “We saw the video as well, and we do not recommend using our products in hair, as they are considered permanent” and recommended, “soaking the affected area in warm, soapy water or applying rubbing alcohol to the area.”
