When it comes to beauty products, there’s no denying that Black women contribute quite a bit to the market. In fact, according to Nielsen, Black women “outspend the total market on personal soap and bath needs by nearly 19%.” It’s no wonder why! The amount of money we spend on conditioners and beauty care in an effort to love our melanin backs it up. For this and so many reasons, it’s important we start to put our money behind Black-owned businesses.

Check out some of the most beloved Black-owned beauty brands!


Recommended! Bar mini palette

Brownie is another Black-owned beauty business that delivered up universal shades of contour, bronzer, and highlighter.

Price $18


Recommended! Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo.

Briogeo is a black-owned line whose shampoo boasts definition for waves and curls.

“First, I LOVE Briogeo products and have used many! I was using another line ( not Briogeo) for a while and noticed that my curls were beginning to ‘fall’ during the day. I realized that I still had some of the Briogeo Curl Charisma Rice and Amino + Avocado Hydrating Shampoo left in the bottle and so tried it and was delighted. Not only does my hair feel soft and silky, so very hydrated, but my curls are back to stay ! There is definitely no frizz and the curls are bouncy and lasting ! I have already ordered more and plan to remain faithful to this product. I also noticed improved shine!”- User review.

Price $24.00

Mielle Organics

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Mielle Organics debuted in 2014 as a unique blend of herbs, amino acids and minerals all that promise to support healthy hair, skin and nails, and immune system.

Recommended: Pomegranate & Honey Leave-In Conditioner

Price: $13.99

Sunday II Sunday

This brand for active women and features products made with active botanical ingredients. All of which work to remove sweat, balance moisture, and maintain the health of hair and scalp before and after workouts.

“Love the packaging the professional way they correspond with me via email step by step until product received”- user review.

Recommended: Root Refresh Micellar Rinse

Price: $31.00

Epara Skincare

Founded by Nigerian entrepreneur Ozohu Adoh, Epara is a line made for Black women in mind. The brand features organic and natural ingredients and are sustainably and ethically sourced from across Africa.

Recommended: Brightening Night Balm

Price: $130