Tito Double P doesn’t waste words. Whether he’s writing hits for his cousin Peso Pluma or delivering raw, heart-wrenching lyrics in his own voice, he does it “con el corazón.” The rising star from Culiacán, Sinaloa, is currently headlining his first U.S. tour—the AY MAMÁ tour—and packing out venues with the kind of energy that signals something bigger than music. As he told CREMA, this moment is a whole movement.
1 Growing up in Culiacán gave Tito a deep understanding of what music means to his people. “Music isn’t just entertainment—it’s a way to tell our stories, to honor where we come from, and to celebrate who we are,” he told us. Raised in a home where music flowed at every family gathering, Tito learned early on that expression comes from the soul. “When I write, sing, or perform, I do it with that same energy. Con el corazón, because that’s what my hometown and my people taught me.”
Before fans screamed his name, Tito was behind the pen. He started off writing for artists like Peso Pluma, content to stay in the shadows. “I never planned on being an artist,” he explains. “I was happy writing.” But Peso saw something in him that Tito didn’t yet recognize. “Peso was the one who kept saying, ‘You need to do this too.’” Out of loyalty and trust, Tito finally recorded “DEMBOW BÉLICO”—a track that quickly went viral. That’s when it hit him: Peso was right. With time, his name became more than a catchy brand. To Tito, “Double P” is a declaration. “Everyone always called me Tito, but Double P represents the movement we’re building,” he explains. “It’s about staying true to the people who believed in you from day one.” If it carries the Double P name, he says, it means family, loyalty, and hard work.
2 With two of the hottest acts in música mexicana coming from the same family, it would be easy to imagine rivalry. But Tito shuts that down immediately. “This isn’t just about two artists coming up, it’s about family winning together,” he says. “There’s no jealousy, no competition—just love and respect.” The two cousins are building what Tito calls the “Laija Dynasty,” and he hints that something special is on the horizon for fans. For now, however, he’s delivering hits with the genre’s best. The AY MAMÁ tour, for example, has been a parade of star power. Peso Pluma, Santa Fe Klan, Chino Pacas, and others have joined Tito on stage. For him, these collaborations are more than just crowd-pleasers. “When we support one another and create music together, we are uplifting our entire culture,” he says. “When you surround yourself with the right people, you never lose.”
3 Tito sees this wave of regional Mexican music as a cultural shift. “Música Mexicana is stronger than ever because we move as a unit, as a family,” he explains. As part of Double P Records, he wants to take this sound global without losing its roots. “It’s about representing where we come from.” And he is doing so from the stage. The AY MAMÁ tour kicked off with a bang, selling out 90% of its tickets within the first week. But for Tito, it became real the moment he hit the stage in Atlanta. “The second I heard that crowd, felt their energy, and saw thousands of people screaming every lyric with their hearts out, I knew that this is history in the making,” he says. “And I’m just getting started.”
4 Tito is clear about his vision: “Five years from now, I see música Mexicana dominating on a whole new level.” That includes global festivals, award shows, and fans singing in Spanish worldwide. “I want to drop more albums, create more music, keep innovating my sound and my shows, and keep holding our flag up high in everything I do.” And he’s not far from achieving it. Tito currently holds the number one spot in Mexico with “Tattoo,” and his collab “7 Días” with Gabito Ballesteros is also charting high. According to him, it all comes down to emotion. “Maybe someone hears Tattoo and it reminds them of a love they lost, or they hear 7 Días and it takes them back to a time they can’t forget,” he says. “When you write from the heart, people connect with it like it’s their own story.”
Despite all the viral moments and packed arenas, there’s one thing that never stops feeling surreal for Tito. “When they sing my songs back to me, word for word,” he says. “When it’s so loud in the arena I don’t even need to sing because they are singing for me…that’s surreal.” However, the AY MAMÁ tour is bigger than a concert. It’s a statement. “I want people to leave these shows feeling like they were part of something bigger,” Tito says. “That they didn’t just watch a concert, they lived an experience.” He wants fans to feel the strength of música Mexicana and know that it’s here to stay.
