LOS WAVEMAKERS
LOS WAVEMAKERS is crema by mitú’s Hispanic Heritage Month series, spotlighting the underground creatives shaping culture’s future. From DJs and designers to photographers and community builders, they’re setting the vibe before it hits the mainstream. This is The Next Wave, a celebration of Latino talent rewriting what culture looks and feels like today.
MEET OUR HONOREES
Seen
The power players behind the curtain who make culture visible on the biggest stages, weaving Latino creativity into global campaigns, brand moments, and music history.
Worn
The innovators dressing the next generation, merging heritage with streetwear, luxury, and everyday style.
Grown
The curators who create the spaces where culture thrives IRL. From massive reggaetón raves to markets celebrating identity, they’re reimagining what community looks like.
Tuned
The DJs, producers, and organizers who are redefining the sonic landscape and bringing sounds to the people.
Fed
Chefs, bakers, and creators reinventing Latin flavors and introducing new audiences to our cocina.