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Goya CEO’s Trump Gaffe Might Be Costing The Brand More Than He Bargained For

Update August 12, 2020

It seems that Robert Unanue, the CEO of Goya, caused some real damage to the food brand. Unanue celebrating President Trump brought a lot of attention to the brand and most of it has been negative, according to a study.

Goya is still dealing with the CEO’s gaffe celebrating Trump.

According to a study, the tone-deaf statement from the CEO has cost the company millions in negative press. Apex Marketing Group told NBC News that the CEO’s comments praising the president led to $10 million in positive press and $47 million in negative press.

The Spanish-American CEO has refused to back down from celebrating President Trump who has attacked the Latino community. The administration is notorious for locking migrant children in cages and trying to end Deferred Action for Childhood Arrivals (DACA). Unanue’s praise of President Trump did not go unnoticed and a boycott ensued. Seems like the boycott has been serious because Unanue’s sisters had to save his job.

Original: Robert Unanue, the CEO of beloved Latino brand Goya Foods, is receiving relentless backlash after praising President Trump. #BoycottGoya is trending after Unanue’s comments praising President Trump for being the leader we are blessed to have.

Goya Foods CEO Robert Unanue wants you to know that you’re “blessed’ to have President Donald Trump as our leader.

“We’re all truly blessed at the same time to have a leader like President Trump who is a builder,” Unanue, a Spanish-American, said at the event. “That’s what my grandfather did. He came to this country to grow and prosper. And so we have an incredible builder and we pray. We pray for our leadership, our president, and we pray for our country. That we will continue to prosper and to grow.”

People are way more than shook by the baffling comments and his refusal to apologize.

Goya Foods is one of the most beloved brands by Latino households. President Trump has put migrant children from Latin America in caged in detention centers. President Trump started his campaign in 2015 calling Mexican immigrants rapists and murderers.

“So, you’re allowed to talk good or to praise one president, but you’re not allowed to aid in economic and educational prosperity? And you make a positive comment and all of a sudden, it is not acceptable,” Unanue told Fox News.

Social media was flooded by people who just don’t understand what the CEO of Goya was even thinking.

Julián Castro, a former candidate for president, was not shy to call out the CEO. President Trump has not been a friend to the Latino community when it comes to legislation and rhetoric.

People are offering recipes and alternatives to avoid having to use Goya products.

#GoyaAlternatives is filled with recipe after recipe and business after business to help you get over Goya. The boycott is getting a lot of attention on social media and people are getting excited to make their own adobo and sofrito.

Now, don’t go and just throw away your Goya products.

There are a lot of ways to make goo duse of the Goya you have at home. If you truly wish to never see the brand again, you can donate the food to food banks or anyone else who will take them. You can also simply choose to use the product until it is done and not buy anymore.

READ: A Latina Broke Down The Ingredients Of Sazón And Apparently It Can Trigger Anxiety And Brain Damage

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