Peloton’s latest advertisement for it’s $2,245 stationary bikes is sparking both outrage and satirical videos that mock the unlikely journey of a wife being happily surprised to receive exercise equipment from her husband for Christmas. “Ok, you ready,” the husband asks his wife, with one hand holding the hand of a young toddler and the other covering her eyes. “A Peloton!” she happily exclaims when she sees the exercise equipment. What ensues is a 25-second supercut of her ‘journey’ of waking up at 6 a.m. to leave her sleeping husband in bed while she rides her bike and ends with her telling the camera, “A year ago, I didn’t realize how much this would change me. Thank you.” Later, we find out that the supercut video is one of her own making, meant to be a thank you gift to her husband for buying the elite stationary bike. When the video cuts, she turns to her husband on the couch, seeking his approval, as he rubs her back and laughs.
The Internet is breaking down every problematic aspect of the advertisement, down to the worried look on the 116-pound protagonist’s face as she says, “I’m a little nervous,” to the point that Peloton’s stock has actually fallen by 10 percent. The video has been viewed on YouTube 1.1 million times, liked just 978 times and disliked 7,200 times.
Problem #1: Misogyny. All the misogyny.
Peloton marketed their campaign as “The Gift That Keeps On Giving.” The montage of this thin woman telling her husband, “Alright, first ride. I’m a little nervous, but excited. Let’s do this,” has elicited a wide range of reactions. Some people are concerned about her performance of gratitude for a husband who, let us repeat, bought her a piece of exercise equipment for Christmas. Given that the woman’s gift to her husband the next year is a montage of her fitness journey, some are concerned that “the gift that keeps on giving,” is marketed toward husbands who want their wives to get fit for them. Last year, Peloton created a similar advert that depicts a husband buying his rail-thin wife a Peloton and called it “Get What You Give – Hers.”
Problem #2: Would there really be no emotional complexity to being surprised to receive exercise equipment from your life partner?
“Nothing says ‘maybe you should lose a few pounds’ like gifting your already rail-thin life partner a Peloton,” tweeted Siraj Hashmi (@SirajHashmi). “My husband got me a Peloton bike for Christmas! Nothing weird about that. You get me.” Twitter personality Eva Victor jokingly says in her own satirical remake of the advert. Victor hushes, “It’s 6 in the morning and my husband is still sleeping,” only to scream with rage about what kind of person buys their wife a stationary bike for Christmas. Eventually, she delivers the same line as the Peloton wife about how much the last year has changed her. “I didn’t realize how much this would change me. I want a divorce,” she smiles at the camera and offers her husband divorce papers. This is the far more likely response to that kind of gift.
Problem #3: Countless professionals signed off on this advertisement.
Twitter user Tobias Hirano (@tobihirano) works in advertising, which is what “makes the Peloton ad even funnier when you realize how much goes into this stupid shit. Like rounds of approvals on concept, script, storyboard, edit, color, graphics. Late nights, millions of dollars, entire jobs created for this ad!” he tweeted.
Problem #4: The demographics of Peloton’s upper management.
“The Peloton ad sucks, all Peloton ads suck…,” tweeted Mike Sington (@MikeSington), “but here’s my question: is there a single person of color than owns a Peloton bike? The whole company smacks of white privilege (skinny white privilege). I’ve got an idea- let’s take a peek at Peloton’s senior management team.” It’s no wonder why the company’s stock has fallen by nearly 10% percent today alone. “We all need to treasure the things that bring us together as a nation, as a people. Collectively hating on this Peloton ad is that thing,” tweeted Renee Klahr (@reneeklahr).
Meanwhile, Twitter user Vanessa Contreras (@VanessaL_Castro) is asking the question on all our minds: “Am I the only Latina that looks at the word #peloton and just thinks of the word pelota? ???????????? every. time.” Nope. No, you are not the only Latina, Vanessa. ????????♀️
Just when you thought misogynists of the world couldn’t get any more perverted, T.I. had to go open his mouth about his obsession with keeping his daughter’s virginity “intact.”
In a recent interview, the rapper boasted about his desire to keep his 18-year-old daughter “pure” and said that he does so by accompanying her to her yearly gynecologist appoints. As if the whole interview couldn’t have gotten worse, T.I. proved his ignorance by saying that, despite all of the doctors in the world that says that the absence of a hymen does not provide viable of proof a woman’s sexual activity, he makes the doctor report on its status.
In an interview with Nazanin Mandi and Nadia Moham for their podcast Ladies Like Us, TI gave the most bizarre and nasty response to a question about whether or not he had the “sex talk” with his daughter yet.
“Have I? This is the thing: Deyjah’s 18, just graduated high school now and she’s attending her first year of college, figuring it out for herself,” he replied. “And yes, not only have we had the conversation, we have yearly trips to the gynecologist to check her hymen.”
His response promoted laughter from the two hosts of the podcast, but T.I. made it clear that he was as serious as the heart attack that I had when I heard this.
“This is what we do. Right after the birthday, we celebrate,” T.I. continued “Usually like the day after the party she’s enjoying her gifts. I put a sticky note on the door: ‘Gyno. Tomorrow. 9:30.'”
There’s no easy way to prepare you for what disgusting thing rapper T.I. just said about his daughter, her hymen, and her virginity, so just get ready for what you’re about to read. According to the rapper, he accompanies her to every appointment with her so that he can hear the doctor’s prognosis on her hymen himself. He even pressures his daughter into signing a released statement that will allow him to obtain this information.
“We’ll go and sit down and the doctor will come and talk, and the doctor is maintaining a high level of professionalism,” he explained. “He’s like, ‘You know sir, I have to… in order for me to share information…'”
“I’m like, ‘Deyjah they want you to sign this. They want you to sign this so we can share information. Is there anything you wouldn’t want me to know? Okay. See doc? No problem.'”
As most of us know, there are many ways for a hymen to be broken that don’t include sex.
According to one Psychology Today article most young girls experience a wearing away of the hymenal tissue that surrounds their vaginal openings. “Most hymenal tissue wears away as a result of washing, walking, athletics, self-exploration, and masturbation, though little bits may remain around the vaginal opening, particularly in the area closest to the anus (hymenal tags).” But these facts aren’t enough to keep T.I. from thinking about his daughter’s private parts.
“I say, ‘Look doc, she don’t ride no horses, she don’t ride no bike, she don’t play no sports, man. Just check the hymen please and give me back my results, expeditiously.'”
As if all of this information about his prying interest in his daughter’s private life isn’t humiliating, T.I. claimed in his interview that he knows 100% his daughter’s hymen is still intact.
“I will say as of her 18th birthday, her hymen is still intact,” T.I. declared on the podcast.
And just when we thought the conversation couldn’t have gotten worse, T.I. went onto shame his daughter and virgins further when the hosts replied suggested that his decision to “keep her a virgin” would put his teenager at risks for “vultures.”
Not so, claimed T.I. “They’re no fun. Who wants a virgin?” he insisted. “Like really? All that work.”
The rapper is the father of six children with three different women.
Of course, it didn’t take long for T.I.’s bizarre interview went viral.
Women and men were quick to slam the rapper for his behavior and violation of his daughter’s privacy.
“This is disgusting and horrible. Rapper T.I. says that he takes his daughter to the gynecologist to make sure her hymen is still intact!” New York Magazine writer Yashar Ali wrote. “Even after her 18th birthday (not that it makes it ok before her 18th birthday). Twitter user and essayist Candice Marie Benbow wrote: “This is absolutely disgusting and perverted and vile and ignorant and just plain wrong. TI is a sick, controlling narcissist and there is absolutely NO way Deyjah, her mother or any woman in TI’s life should be okay with this.”