Would You Rent This Pair Of Denim For $55 A Week?
Of course, when it comes to fashion we firmly believe that nothing looks better than sustainability and thrifty spending. That’s why vintage stores and brands like Rent The Runway get us so excited. Recently, when we learned that fashion brands Ganni and Levi’s teamed up to create a “rental style capsule collection” we were pretty excited. And yet… also confused Especially considering the well-known fact that denim only gets better with time.
The two brands revealed earlier this week that they had joined forces to style an ode to denim in a three-piece classic denim collection that works to further drive sustainability.
The new line called “Love Letter” features the classic 501® jeans, a button-down shirt, and a t-shirt dress all made of the “upcycled vintage Levi’s® and repurposed denim.”
“The beauty of good denim is it just gets better over time. This partnership is all about sharing that love for great denim and passing it on. We handpicked each pair of vintage 501®s with Levi’s for the project to upcycle and give them new life. It’s been such a special and personal process,” Ditte Reffstrup, Ganni’s creative director explained in a statement announcing the new collection.
The new line is meant to be a “low-impact, rental-only” collection meant to be “a love letter to great denim.”
“Ganni was the perfect partner to bring this upcycled rental collection to life. Our mutual love for denim and desire to creatively reconstruct vintage 501’s was an incredible jumping-off point,” Levi’s chief product officer, Karyn Hillman, explained. “We infused Ganni’s signature, beautiful spin into our repurposed denim icons, creating something completely new, and something timeless to be shared.”
“Love Letter” is set to be released on Ganni’s rental platform: Ganni Repeat, According to Teen Vogue “Prices for pieces in the collection start at $55 for a week-long rental and go up to $145 for a maximum three-week rental. Prices vary depending on the rented piece.”
Essentially the new jeans feel like a brand’s take on the Sisterhood of The Traveling Pants?
Which is pretty cool considering how much we loved the premise of the series but also leaves up quite a bit of questions… such as is it financially feasible to spend $55 a week on a pair of jeans? And would abuela approve? Especially considering that studies have shown that there’s about “one-tenth of a gram of poop in the average pair of ‘clean’ underwear.” And we all know some of us go commando on wash days so… what do you think? is it worth it? Tell us in the comments below.
