Of course, when it comes to fashion we firmly believe that nothing looks better than sustainability and thrifty spending. That’s why vintage stores and brands like Rent The Runway get us so excited. Recently, when we learned that fashion brands Ganni and Levi’s teamed up to create a “rental style capsule collection” we were pretty excited. And yet… also confused Especially considering the well-known fact that denim only gets better with time.
The two brands revealed earlier this week that they had joined forces to style an ode to denim in a three-piece classic denim collection that works to further drive sustainability.
The new line called “Love Letter” features the classic 501® jeans, a button-down shirt, and a t-shirt dress all made of the “upcycled vintage Levi’s® and repurposed denim.”
“The beauty of good denim is it just gets better over time. This partnership is all about sharing that love for great denim and passing it on. We handpicked each pair of vintage 501®s with Levi’s for the project to upcycle and give them new life. It’s been such a special and personal process,” Ditte Reffstrup, Ganni’s creative director explained in a statement announcing the new collection.
The new line is meant to be a “low-impact, rental-only” collection meant to be “a love letter to great denim.”
“Ganni was the perfect partner to bring this upcycled rental collection to life. Our mutual love for denim and desire to creatively reconstruct vintage 501’s was an incredible jumping-off point,” Levi’s chief product officer, Karyn Hillman, explained. “We infused Ganni’s signature, beautiful spin into our repurposed denim icons, creating something completely new, and something timeless to be shared.”
“Love Letter” is set to be released on Ganni’s rental platform: Ganni Repeat, According to Teen Vogue “Prices for pieces in the collection start at $55 for a week-long rental and go up to $145 for a maximum three-week rental. Prices vary depending on the rented piece.”
Essentially the new jeans feel like a brand’s take on the Sisterhood of The Traveling Pants?
Which is pretty cool considering how much we loved the premise of the series but also leaves up quite a bit of questions… such as is it financially feasible to spend $55 a week on a pair of jeans? And would abuela approve? Especially considering that studies have shown that there’s about “one-tenth of a gram of poop in the average pair of ‘clean’ underwear.” And we all know some of us go commando on wash days so… what do you think? is it worth it? Tell us in the comments below.
In recent years, ’sustainability’ has become much more than a buzzword. The fashion industry —and the world— has been waking up to its impact on the planet and its communities. A new study, found, however, that fashion brands and retail stores are not doing too well when it comes to improving their sustainability processes and policies. While some retailers are putting in the work to make their businesses more sustainable and environmentally conscious, others still have a lot to do.
There may be no such thing as a ‘fully sustainable’ brand yet, but the fashion industry should start investing on fixing that.
Credit Twitter @fash_rev
What many consumers don’t know is that fashion is as much about the process as it is about the end result —in fact, fully sustainable fashion doesn’t exist yet. There are many ways in which the fashion industry impacts the environment and communities, from the sourcing of the fabrics, to manufacturing, transport and right down to selling and recycling.
‘I don’t like to use the word sustainable, because I find people are scared of it and don’t understand it,’ says Orsola de Castro, Founder and Creative Director of Fashion Revolution, an organization which educates brands on how to produce clothes than don’t exploit the planet or people. ‘There is no fully sustainable brand at this point in time. There are certainly brands that are embedding sustainability in the way they design and think,’ Orsola says.
‘Sustainable’ should not just be a buzzword added to a marketing campaign to attract buyers —but rather a total change in policies and processes.
credit Twitter @hmconscious
In recent years we’ve heard fashion brands and retailers mention ‘sustainability’ a lot more. Huge high-street giants like H&M which came up with ‘H&M Conscious’ a range of sustainable clothing and fashion, have made entire ranges and campaigns around the trendy buzzword. Brands like Reformation and Everlane make a point of sharing their sustainable practices such as sourcing recycled materials. But are brands really walking the walk, or just talking the talk?
A new report by environmental group Stand.earth, has found that a lot of fashion brands and retail stores aren’t doing too well at making their businesses more sustainable.
credit Twitter @standearth
The group recently released their Filthy Fashion Climate Scorecard, which ranks the “climate commitments of 45 top fashion companies” including everything from high street favorites like American Eagle and Levi’s to top luxury labels such as the ones managed by luxury giant LVMH, sports brands like Nike, as well as infamous mass-fashion brands like Zara.
And —tbh— Stand.earth’s findings were not all that shocking.
According to the report, the many “efforts” that companies have made public to change their manufacturing processes for the betterment of the climate, have fallen short. The report found that “nearly all of the companies (except two) have failed to reach the level of emissions reduction needed to align with the UN Paris Agreement’s pathway to 1.5°C degrees of warming and avert the worst consequences of climate change,” according to a press release from the organization.
Participating fashion brands and retailers were measured on a few different commitments and given scores up to 50 points for each category, including commitment to reductions in direct emissions from owned and controlled operations and the energy used to power them, use of renewable energy, commitment to reductions in global supply chain emissions, and long-term global supply chain emissions reductions. Companies were also rewarded five bonus points each for positive changes in their processes; like supplier incentive programs and low carbon textile sourcing. Their scores were then added up and ranked in order.
Mid-market and high street brands came out on top, whereas luxury brands didn’t do too well.
credit Twitter @standearth
This year, Levi’s came out on top, with American Eagle at a close second and English luxury brand, Burberry at number three. Brands like Target, Ganni, and Adidas landed in the middle. Upper-market department store giant, Nordstrom, scored zero points. LVMH, the luxury conglomerate which owns everything from Dior to Fendi to Pucci and Louis Vuitton, scored a 14; they earned points for emissions reductions and renewable energy.
Stand.earth found that 17 of the companies they studied for their report have made little to no effort to improve their manufacturing processes at all, and that could potentially “put the world on a path to climate catastrophe, with 3 or more degrees of warming.”
While some brands are making meaningful progress, others need to step up their game if we want to reverse climate change.
credit Twitter @virginiainwa
Liz McDowell, Filthy Fashion Campaign Director at Stand.earth said in a press release that; “A handful of companies, including Levi’s, Burberry, the Gap, H&M, and American Eagle are taking meaningful strides to shift their global supply chains off dirty fossil fuels. But many other companies are relying on false solutions to meet their climate commitments – easy measures that look good on paper but fail to tackle carbon pollution in the real world.”
“While the industry’s progress is encouraging, signing onto one of these initiatives doesn’t guarantee that a company will take climate action in line with the scale of emissions reductions needed to keep the world below a dangerous level of warming.” The group’s study also found that; “companies will not be able to adequately reduce emissions in line with the Paris Agreement’s 1.5°C ambition unless they transition their supply chains off of coal and on to renewable energy.”
The fashion industry has a disastrous impact on the environment. In fact, it’s the second-largest polluter in the world, just after the oil industry.
On top of the pollution caused by the manufacturing process, clothing has clearly become disposable. As a result, we generate more and more textile waste. A family in the western world throws away an average of 30 kg of clothing each year, according to Sustain Your Style. Of all that waste, only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated.
The fashion industry’s impact on the climate is a serious problem, and though it seems like many brands are aware of their role in these catastrophic processes, and are working to improve, we must hold them accountable.
credit Twitter @fash_rev
It’s important to keep brands accountable as they continue to push sustainable initiatives and recognize their impact on the environment. In August, luxury brands like Gucci, Chanel, and Prada announced their intention to join up with brands like H&M to help combat the industry’s negative impact on the environment, signing the “Fashion Pact” to ensure their partnership. And while it’s exciting that brands are putting in the work towards a more sustainable tomorrow, it’s important to mention that we, as consumers, should start making more conscious fashion choices too!
It’s no surprise that our queen Rihanna is an avid fan of The Weed. We’ve seen her smoking blunts on Instagram Stories and in paparazzi shots at music festivals more times than we can count, so we’re a bit surprised that she hasn’t launched her own Fenty weed or opened up dispensaries, tbh.
But that doesn’t stop her fans from getting a little creative with empty Fenty beauty containers.
Last week, Twitter user @cakefacecutie shared a photo of her empty Pro Filt’r Instant Retouch Setting Powder container being re-used as a place to store her weed.
“Rihduce Rihuse Rihcycle,” @cakefacedcutie wrote in her tweet. Quickly the tweet went viral and she even received some attention from the Fenty Beauty brand.
In @cakefacedcutie’s photos, you can see her empty setting powder container is full of a lot of weed, and she shared that this was the perfect storage place because the smell of her weed doesn’t leak out of the container.
And if you smoke, you know how strong the smell of weed can be especially if you’ve got a whole lot of weed-like @cakefacedcutie over here.
And not only is she creative for using the empty setting powder container to store her weed, but she’s being an eco-friendly and sustainable mami (we have no choice but to stan!)
When Fenty Beauty replied to her on Twitter, they were more shocked that she had run out of setting powder than about how she decided to use the empty container.
“This is genius,” they told her. But they also added, “how much setting powder are you using?” In another exchange, Fenty Beauty told the fan to DM them so they could send her a new setting powder. Must be nice!
As soon as Fenty Beauty slid into the fan’s mentions, everyone else had something to say about Rihanna getting in on the weed business.
One Twitter user said, “Can somebody ask Rih can we get some Fenty Rolling Trays and Grinders. We’ve already doubled the blotting papers as rolling papers. We halfway there now.”
Of course, you’ve probably heard of other Fenty Beauty fans using the Invisimatte Blotting Paper for rolling.
Rihanna damn well knew what she was doing when she created the packaging for all her products.
I mean, Rihanna herself allegedly said they could be used for rolling papers too!
Don’t tempt us, Rihanna. We’ll do whatever you tell us to, and you know it.
Others began cracking jokes about the Fenty Beauty fan’s use of the baking powder.
Get it? She’s baking with that setting powder, and she’s baking that weed…
Fans also suggested that Rihanna come out with Fenty Beauty “cigarette” holders.
They would be… *chef’s kiss*!
Maybe this what Rihanna is planning all along… she’s prepping us for the big reveal when she finally unveils her Fenty weed.
The people of Twitter have spoken Rihanna. They want Fenty weed to get Fenty lit.
Please, listen to our cries, Rihanna.
Fenty Beauty even reposted the fan’s tweet directly on their time, writing “When your PRO FILT’R SETTING POWDER is multipurpose.”
And just like that, a new hashtag was born with #RIHCYCLE. Honestly, that fan deserves more than a replacement setting powder, she needs y’all to write her a check because this is about to take Fenty Beauty marketing to a different level.
It’s time for us to have a #HotGirlSummer and #RIHCYCLE while we’re at it. Who’s with us?
At the end of the day, we’re definitely not surprised that a Fenty product would inspire this level of creativity. After all, Rihanna brings out the best in all of her fans. She’s innovative, she’s creative, she’s amazing, and she inspires her fan base to think outside the box as well as live their best most unapologetic lives.
Now, for all you smokers, go out and get yourself some PRO FILT’R SETTING POWDER and get ready to wake and bake (in the traditional sense and in the Fenty Beauty sense).
Has anyone else used any other empty Fenty Beauty product containers for weed-related purposes? Let us know in the comments below, we’d love to hear what you have to say!