This Latina Is Making COVID Piñatas So People Can Take Their Pandemic Anger Out In a Fun Way
Photo via the_pinata_shop/Instagram
Like many people, Carolina Tolladay Vidal’s COVID-19 hit her business hard. Tolladay Vidal runs a piñata business in Anchorage, Alaska, and with so many fiestas being canceled, her piñata sales were plummeting.
For fun, Carolina Tolladay Vidal created some COVID-virus-shaped piñatas to post to her social media page. And suddenly, orders for the quirky piñatas began to pile up.
Around July 4th of last year, Tolladay Vidal posted the following: “We’ve had it with you COVID19! This mama is tired of social distancing, postponing parties, canceling trips, juggling with kids 24/7, and this whole new lifestyle (I won’t lie, love the lazy days too!! So…prepare to die!! [laughing emoji] Want a chance to win this FILLED corona virus piñata? Stay tuned for details tomorrow!”
Her followers, dying to have a chance to unleash their pandemic-related anger in a fun way, immediately connected with her new product. “You are a creative genius!” wrote one of her followers. Another wrote: “Ja jajjajaja buenísima!!! [clapping hands emojis]”.
Soon, Carolina Tolladay Vidal was filling tons of COVID piñata orders. Her popularity soon got her featured in local Anchorage news.
Carolina Tolladay Vidal said that her inspiration for the COVID piñatas came from her own frustration at the way COVID has negatively impacted her life. “Many of the projects I had were moved to other dates,” she told Alaska Public Media. “Many were canceled.”
Tolladay Vidal explained that hitting the COVID piñatas was both fun and cathartic. “I think you really smash them and break them and hit them with meaning because it has been tough for everybody,” she said.
She also acknowledged how smashing the COVID piñatas was “bittersweet”–the sweetness from the piñata, of course. The bitterness from, well…being in a pandemic for over a year.
Carolina Tolladay Vidal learned the craft of piñata-making from her abuela when she was growing up in Mexico.
“I have a memory of my grandma setting up all the grandchildren and helping her make a couple star pinatas with the seven points,” she told Alaska Public Media.
She created her own business, The Piñata Shop, when her daughter requested a very specific piñata for her birthday that CTV couldn’t find in stores. ““I had looked in the stores in town. I looked online, and I didn’t find anything,” she said. “And I thought, ‘Well, you know, it shouldn’t be so hard to make up a piñata.’”
A true jefa, Carolina Tolladay Vidal also runs an artisanal online jewelry store designing and selling Talavera jewelry called Folksy Bonitas. Creative genius, indeed!
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