Fierce

These Online Botanicas Are The Best Places To Support And Find Fulfilment For The Bruja In You

Updated April 15, 2020

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

7. Haus of Hoodoo

In this Haus, it’s all about folk magic, which can be felt deeply just by looking at the gorgeous, conjure fixed candles that have made this shop a bruja favorite. However, take note that these candles sell out ridiculously fast. So set a reminder for Saturdays at 6 p.m., when the restock happens. We’re here by declaring that the new witching hour.

8. Moon Mother Apothecary

If you’re una bruja verde, then Moon Mother Apothecary is the herbal oasis of your dreams. Stocked with herbs, tinctures and salves, this botanica puts the magic in Mama Earth’s medicine. Take the “La Luna” tincture, intended for use during ceremonies and rituals, or the “Goodnight Kiss’ tea blend, which is powered by a Sagittarius moon and is also described as being “wrapped in a grandmother’s hug.” We’ll take two of those, please.

9. Mujeres De La Luna

For all the brujas that like to use a more elevated type of herb for some mota magic, we have Mujeres De La Luna. This “botanica for the far-out babe” has you covered on everything, from crystals and rolling papers to smudge sticks and vintage books. The crystal pipes might be our favorite item, though, especially the corazon-shaped, rose quartz pipe. You will surely call in some serious self-love with this piece!

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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Latinas talk “Imposter Syndrome”

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Latinas talk “Imposter Syndrome”

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Imposter syndrome. It may happen when you finally got accepted to college and have found yourself overwhelmed by the student body, or when you accepted that dream job, or even while doing your job. It can happen in relationships, in friendships. Basically anywhere and amongst us Latinas too. Even despite our hard work and much-earned credentials.

We wanted to talk about Imposter’s Syndrome and how to deal with it, so we reached out to our FIERCE audience on Instagram for their thoughts.

Latinas got real with their responses about feeling as if they were undeserving.

Check them out below!

Remind yourself that you’ve worked hard and are deserving.

“Thank you for posting this! I actually just got hired on as a school counselor and I’m feeling this intensely right now. I have to keep reminding myself that I worked so hard for this and that I AM WORTH IT!” – adelitafamania

Understand that anything can trigger it.

“It happens to me every single day on so many levels. It’s been holding me back my whole life and I keep pushing against it, some days it gets the better of me but I won’t give up on myself even when I really feel I’m not capable. I get so stressed all the time thinking someone is going to discover that I’m not smart, or fun, or whatever it is at that moment that I shut down. It’s so good to openly discuss it with friends or even professional help.” – pinatapink

And it can lead to social anxiety.

“This is so hard, I feel like this nearly every day. Lately, it’s been getting in the way of my entire purpose and whether or not I want to work hard at all. I tend to think, “Like for what? I don’t deserve to have the things I want because I didn’t work hard enough.” Yet, I did. Probably more than anyone else in my programs, jobs, teams, even my friend group. This is so tough and often it leads to my social anxiety which affects a whole multitude of behavioral patterns like procrastination and chronic lateness.” –curlsofroses

But you can battle it by not shrugging off your achievements.

“Happens to me all the time. And when people give me praise I tend to say “oh it’s not a big deal.” But I’m trying to remember that I’m enough and hell yeah I’m a big deal.” – erika_kiks18

Because it can happen to brain surgeons and Fortune 500 CEOs too.

“Our country and our community has been through a lot since the middle of March. Now more than ever is the time to nourish our goals and inspirations. In my podcast, I bring together some of the highest achieving Latinos that our country has to offer: Dr. Quinoñes-Hinojosa: who went from migrant farm worker to a world-renowned brain surgeon
Hector Ruiz: one of the very few Latinos to be a Fortune 500 CEO of an American Company Louis Barajas: the #1 financial Latino expert in the USA. (He is most likely your favorite Reggaeton artist’s to-go financial guy.)
Cesar Garcia: an actor who has seen. dozens of times in music videos, shows, and movies. He’s known for his roles in Fast and Furious and Breaking Bad. Chef Aarón Sánchez: The most well-known Latin Chef in the country. Find an episode that catches your attention or share an episode to a friend of loved one that would like to hear from other Latinos on how they achieved their dreams and goals.” – trailblazinglatinospodcast

And you can cure it by not reminding yourself to not give weight to other people’s thoughts.

“I cured mine by not giving a fck! The enemy is a LIEEEE.” –stephaniesaraii

And last but not least, know that it can be hard to defeat but you ARE worthy.

“This was me on the first day after I transferred to University. The feeling still follows me sometimes. It hard to defeat.” – dianalajandre

Whippd Cosmetics Is Launching Nude Glosses for Black Women

Fierce

Whippd Cosmetics Is Launching Nude Glosses for Black Women

Remember the terrible days when “nude” shoes were on-trend and Black women everywhere were forced to take part in something that was meant for white women? Welp, the nude lip trend has done quite a bit of not so great favors for women of color as well. Fortunately, the black-owned beauty shop Whippd Cosmetics is blessing Black women with nude glosses that work for all of our skin tones.

On June 27, Rachel Robins the entrepreneur behind the Whippd brand announced that she’d be launching a line of nude glosses for Black women.

“I created 6 nude lip glosses made with black women in mind and I just want them to go viral! Twitter do your thing,” Robins wrote in a tweet that featured a video displaying the line with meltaonin-rich shades.

Soon enough, Twitter did do its thing and her post wrangled in over 50,000 likes and 26,000 retweets. Speaking to Teen Vogue Robins says she was “extremely shocked but also humbled” by the support she received from Twitter. “So many people messaged me about how the collection made them feel seen. It warmed my heart and was the extra boost I needed to keep going.”

Whippd Cosmetics’ first launch, called the Coco Collection, will include six different nude shades.

The glosses are rich with pigments that cater to Black women who are so often overlooked by beauty brands that still use words like “nude” to cover only a portion of the beauty market. After all, what big brands call “nude” typically works for white women only.

Speaking about her own personal experiences, Robins says she wanted to create nude lip glosses that cater specifically for Black women.

“My experience of trying to find the perfect nude lip color to match me was always unsuccessful,” Robins explained. “The colors I would use would either be too light, too dark or have a blaring red undertone. I would often have to mix together my own shades and I knew other black women have encountered the same issue while shopping for the perfect nude lip.”

The gloss shades launched on July 1st and are available on WhippdCosmetics.com.

The Coco Collection promises to “compliment your complexion” with colors that as sweet-sounding as their names are. From latte, amaretto, butterscotch to brown sugar, ebony, and truffle these shades will sweeten your heart. While the entire collection costs $48, each gloss goes for $10.

If Whippd’s new gloss line isn’t exciting enough, you’ll likely fall in love with their line of body butters and scrubs which are infused with essential oils.