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These Online Botanicas Are The Best Places To Support And Find Fulfilment For The Bruja In You

Updated April 15, 2020

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

7. Haus of Hoodoo

In this Haus, it’s all about folk magic, which can be felt deeply just by looking at the gorgeous, conjure fixed candles that have made this shop a bruja favorite. However, take note that these candles sell out ridiculously fast. So set a reminder for Saturdays at 6 p.m., when the restock happens. We’re here by declaring that the new witching hour.

8. Moon Mother Apothecary

If you’re una bruja verde, then Moon Mother Apothecary is the herbal oasis of your dreams. Stocked with herbs, tinctures and salves, this botanica puts the magic in Mama Earth’s medicine. Take the “La Luna” tincture, intended for use during ceremonies and rituals, or the “Goodnight Kiss’ tea blend, which is powered by a Sagittarius moon and is also described as being “wrapped in a grandmother’s hug.” We’ll take two of those, please.

9. Mujeres De La Luna

For all the brujas that like to use a more elevated type of herb for some mota magic, we have Mujeres De La Luna. This “botanica for the far-out babe” has you covered on everything, from crystals and rolling papers to smudge sticks and vintage books. The crystal pipes might be our favorite item, though, especially the corazon-shaped, rose quartz pipe. You will surely call in some serious self-love with this piece!

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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Sistahs!! ColourPop x Hocus Pocus Is Coming Just In Time for Halloween And I Suggest We Form A Calming Circle

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Sistahs!! ColourPop x Hocus Pocus Is Coming Just In Time for Halloween And I Suggest We Form A Calming Circle

Disney

If you were around in the immediate years following the 1993 release of the Halloween classic Hocus Pocus you know how much power the movie has. The Disney film starring Bette Midler, Kathy Najimy, and Sarah Jessica Parker gave just about every child watching thrills and chills and followed a trio of evil and hilarious witches who are accidentally raised from the dead by a teenage virgin on the night of Halloween.

Over the years Hocus Pocus has proven to be more than just a movie obsession but also a lifestyle. After all, what is Halloween if you haven’t binged the movie more than once during the month of October?

ColourPop knows the story and that’s likely why they’ve come up with a Hocus Pocus makeup collection that will haunt your dreams until you get your hands on it.

Get ready for some tricks for your at-home Halloween treats this year because ColourPop x Hocus Pocus is almost officially here.

The brand’s latest Halloween collection is inspired by the classic 1993 movie and launches at 10 AM PST on September 30. The limited-edition collection line is made up of false lashes, and an eyeshadow palette with 15 bronze hues. It also comes outfitted with a glitter creme gel eyeliner!

What’s more, the makeup kit comes complete with eyecatching packaging that serves as a shoutout to the three Sanderson sisters and the beloved noble black cat called Thackery Binx.

Perhaps the best part of it all is that the make-up kit includes products with names that heavily reference the best lines in the movie including “Amok! Amok! Amok” and “Gather Round Sisters.”

The new line also includes very Sanderson Sister-chic shades of red lipstick.

The best part? The collection is pretty dang cute AND affordable.

The palette retails at $22, the lipsticks go for $16 each, and at $130, the entire bundle is quite a steal!

Sure, you might be stuck at home this Halloween but there’s no doubt this new collection will enchant the little children in your lives and make you the ball of your COVID-friendly Halloween bash!

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Twitter’s AIs Prefer Ted Cruz With Boobs And White Skin Over Black

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Twitter’s AIs Prefer Ted Cruz With Boobs And White Skin Over Black

Ever notice how on some social platforms like Twitter or Instagram that you yourself are mysteriously unable to crop your display images on your own? That’s because Twitter prefers to let their algorithms make the decision. Over the weekend users on Twitter discovered the surprising dangers of letting algorithms crop your own images.

Education tech researcher Colin Madland drew attention to the issue while speaking out about how the video-calling program Zoom, often crops the head out of his black person coworker while on calls.

It didn’t take long for Madland and other users to discover that Twitter’s AIs use discriminatory equations to prioritize certain faces as well. In short, the social platform’s AIs prefer white faces over Black ones.

In response to the discoveries, a Twitter spokesperson acknowledged that the company was looking into the issue “Our team did test for bias before shipping the model and did not find evidence of racial or gender bias in our testing. But it’s clear from these examples that we’ve got more analysis to do. We’re looking into this and will continue to share what we learn and what actions we take,” they stated.

Of course, Madland’s discovery is nothing new. In 2019, test results from the National Institute of Standards and Technology revealed that some of the strongest algorithms online were much more likely to confuse the faces of Black women than those of white women, or Black or white men. “The NIST test challenged algorithms to verify that two photos showed the same face, similar to how a border agent would check passports,” Wired points out. “At sensitivity settings where Idemia’s algorithms falsely matched different white women’s faces at a rate of one in 10,000, it falsely matched black women’s faces about once in 1,000—10 times more frequently. A one in 10,000 false match rate is often used to evaluate facial recognition systems.”

Still, it didn’t take long for users on the platform to ask what other physical preferences Twitter has.

Turns out the AIs prefer Ted Cruz with large anime breasts over a normal-looking Ted Cruz.

(To better understand this Tweet, click the link above)

The user who tested the image of Cruz, found that Twitter’s algorithm on the back end selected what part of the picture it would showcase in the preview and ultimately chose both images of Cruz with a large anime chest.

It’s nothing new that Twitter has its massive problems.

For a platform that so controls and oversees so much of what we consume and how we now operate, it’s scary to know how Twitter chooses to display people with different skin tones. The round of jokes and Twitter experiments by users has only revived concerns on how “learning” computer algorithms fuel real-world biases like racism and sexism.

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