For the first time in history, the Latinx community is the largest ethnic minority in the electorate for this November 2020 election. And Latina women, are leading the powerhouse.

Every 30 seconds, a Latino voter turns 18 in the U.S. A record 32 million Latinx will be eligible to vote for this election on November 3, 2020, which makes up about 13% of the electorate.

Across every race and ethnicity, women vote at higher rates than men.

This is no different in the Latinx community. In the 2016 general election, Latinas voted at 50% compared to Latino men who voted at 45%. This number increased in 2018 when 73% of Latina women voted for Democratic congressional candidates and Latino men cast the same vote at 63%.

A comprehensive research guide on Latina voters in 2020 studied by EquisResearch shows major gender gaps in the Latino vote, Latina women leading the charge. Stephanie Valencia, co-founder of EquisLabs said “The role that Latinas play in our communities and our families, they’re our matriarchs, they’re the glue that holds our families and our communities together,” and affirmed Latinas lead mobilization on key issues like immigration, politics, and social justice.

Here at FIERCE by mitú, we created a campaign using #FIERCEVoter to spotlight Latinas on why they are voting in this presidential election.

Some of the common issues driving Latinas to vote are immigration reform, voter suppression of BIPOC communities, Latina representation and healthcare. These mujeres are exercising their voices to remain Calladitas No More!

Amongst numerous #FIERCEVoters, here are 13 women who share why they vote!

“First-Time Voter” Pride For This Daughter of Immigrants

This mujer represents the legacy of being a daughter of immigrants and is exercising her right that her immigrant parents fought and migrated for.

Voting for Change and For Those Who Can’t, Butterfly-Style

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🗣 I am voting for those who can’t, for immigration reform, and for REAL change that’ll improve America and the lives of every single person in this country, not just the rich and powerful. I became a citizen last year, so this will be the first time I exercise my right to vote in a presidential election and I’m making my voice heard loud and clear!⁣ ⁣ 🗳 If you have the precious right to vote, go out and decide who gets to service us— don’t let someone else decide for you. We need to INCITE change this year by voting in LARGE numbers. Therefore, register to vote, have a plan of how you’ll submit your ballot, research the candidates on your ballot, and encourage 5 other people to vote as well. We’re making change happen! ⁣ ⁣ 🦋 Lastly, why are there monarch butterflies on my poster? Because butterflies symbolize change and growth (what America needs). The monarch butterfly represents migration and the thousands of immigrants who come to this country for a better life. #ProudImmigrant 🦋🗽⁣ ⁣ ⁣ #FIERCEVoter #LatinasWhoVote #CalladitasNoMore #Vote #Vota #Latina #Mexicana #Immigrant #SheSePuede #ImmigrantsMakeAmericaGreat #FIERCE #2020Election #STEMVote2020 #EGVote2020 #InciteChange #LatinoVote #Feminist #WomensRights #BLM #ClimateChangeisReal

A post shared by Eva Nohemi (@eva.nohemi) on

Butterflies symbolize migration, representing the millions of immigrants that make up the U.S. Butterflies also represent movement, progress, and change, all of which America needs.

Exercising the Privilege to Vote When There Are Others Who Cannot

The right to vote for presidential candidates and measures is a privilege millions of residents in this country do not have and wish they did.

To End Family Separation

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I came to this country 6 years ago. ✈️ As soon as 5 years passed (the time you need to wait to apply for citizenship when you are a permanent resident), I applied for my citizenship. 🇺🇸 Last year, I passed the exam and became a citizen 👩🏻‍🎓 THIS YEAR I AM VOTING BECAUSE……. It is a privilege to vote It is my right to vote family separation should end no human being should be treated badly because he is considered “ilegal” OUR LEADERS SHOULD TREAT HUMANS LIKE HUMANS!!!!! NO campaign should be based on hate Climate change IS real Taking care of the environment IS important Science IS important #fiercevoter #latinaswhovote #calladitasnomore #vote #vota #makechange #2020election #FIERCE #fiercef #shesepuede #latinas #latinxcommunity #latinosvoting

A post shared by Fernanda ♛ (@fernsulantay) on Oct 5, 2020 at 8:30am PDT

This vote hits close to home for many, especially when thinking of the 545 children at the border who still have not been reunited with their parents.

Voting “Por Mis Padres y Por Mi Gente!”

Making her gente proud!

Voting for the Voiceless

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“I vote for my those who are marginalized, underrepresented, unheard, and unseen. I vote for the future of a clean, humane, and sustainable earth. I vote for equality, equity, justice, and peace. The weight of responsibility is one I do not take lightly. The right to vote is my birthright. I will not waiver to fear or intimidation. This country is tearing at the seams from being in constant war. If we believe ourselves to be soldiers in this battle, then we must take up the only arm that matters = OUR VOTE. So, please, continue to encourage your friends and family to show up at the polls or mail in their ballot.” —@la_vanedosa✨🗳⁠ ⁠ No nos vamos a quedar con los brazos cruzados. We’re VOTING.✊🏽 Keep spreading that voting encouragement, mujeres. #CalladitasNoMore⁠ ⁠ ⁠ ⁠ // @la_vanedosa⁠ #Vote #Vota #FIERCEVoter #LatinasWhoVote #2020Election #FIERCE #fiercef

A post shared by Fierce by mitú (@fiercebymitu) on Oct 17, 2020 at 5:01pm PDT

Not everyone has the privilege to vote, such as those who are undocumented, those with a criminal record, and those who have been affected by systematic tactics of voter suppression.

Showing LOVE to our Latinas in STEM

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On Wednesdays we wear pink! Also, don’t forget to VOTE! 🗳 Early voting starts in Texas on Tuesday, October 13th and goes through Friday, October 30th. Election Day is Tuesday, November 3! I’m voting for those who can’t and because I believe in equal rights, science, and making a difference to name a few. Please make your voice heard and exercise your right to vote! Check out my bio link for more info on when/where to vote in your area. #STEMVote2020 #LatinxVote #GOTV #YourVoiceMatters #ImmigrantsMakeAmericaGreat #WomensRights #LGTBQIArightsarehumanrights #BLM #ClimateChangeisReal #vote2020 #voteforchange #latinavote #voteready #voteearly #fiercevoter —————————————————————— Want your hands on the sweatshirt? These #STEMinist sweatshirts are sold by @TechTogether_. All proceeds from the STEMinist store go towards tackling the hacker gender gap. “ #STEMinism is by definition an advocate for increasing the presence of Women in #Science, #technology, #engineering, and #math. TechTogether is a nonprofit organization that works to elevate the access, exposure, and inclusion of gender-marginalized individuals in interdisciplinary fields of technology. In 2019, TechTogether served 1000+ women and non-binary hackers.” #WomenInSTEM #WomenInScience #WomenInTechnology #WomenInEngineering #WomenInMath #STEMinistsSupportSTEMinists #wednesdayswewearpink #nonbinaryrepresentation

A post shared by Cintia Guerrero (@cinchachu) on Oct 7, 2020 at 6:02am PDT

This real-life Steminist is using her passion to vote in the name of science, representation, and equal rights.

Voting to Change the Climate, In Every Way Possible

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𝑾𝒉𝒚 𝑰 𝒗𝒐𝒕𝒆.. Because I believe in climate change! . 🌎 . As an Environmental Health and Safety engineer, finding ways to save our environment is my passion! . 👩🏻‍🔬 . I vote because it’s important to speak up and start making a difference in reducing greenhouse gas emissions in order to avoid the worst consequences of climate change! . 👷🏻‍♀️ . I vote because I want to save our planet 🌎 🌍 🌏 and work on go green and sustainability projects whether it be at work or on my free time! . 🌱 ♻️ . Also 🐶votes to save our 🌎🌍🌏♻️🌱he loves our beautiful parks and beautiful Mother Nature 🌳 . But I also vote because I believe in women’s right! . I believe love is love 🏳️‍🌈 . I vote because immigrants make America great! . I vote because social justice is important and racism is not acceptable! . I vote because children do not belong in cages and should not be separated from there family ! . I vote because I am a women, a Latina / chicana in STEM and all of this above and MORE affect who I’am! . . Need help on how to register to vote please follow….. 🗳 @whenweallvote @latinavote @votesaveamerica @votelikeawomen2020 @she_sepuede . . #stemvote2020 #egvote2020 #latinaswhovote #womeninstem #mujeresfuertes #vote2020 #climatechangeisreal #womensrightsarehumanrights #immgrantsmakeamericagreat #abolishice #blacklivesmatter #fuckracism #loveislove #voteforchange #saveourplanet #fiercevoter #calladitasnomore

A post shared by Paulina Castrellon (@paulinacastrellon) on Oct 5, 2020 at 6:48am PDT

This woman votes to make a difference in climate change and the social climate which is currently impacted by racial tension, and the struggle to grant equal rights to all.

And Of Course We Have a #FIERCEVoter T-Shirt!

Embrace your #FIERCEVoter pride by purchasing our T-Shirt here.

Shedding Light on Voter Suppression

Swipe through this post to read about how millions of people across the U.S. (including Native Americans, Puerto Rico, and disenfranchised poor communities) do not have the right or means to vote.

In Honor Of The Millions Of Women Who Didn’t Have The Right To Vote

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⁣⁣⁣⁣Why I vote:⠀ ⠀ 🌟 Because it is my constitutional right. I am forever grateful for my family having the courage for deciding part of my future by making me a citizen. (US born, MEX raised)⠀ ⠀ 🌟 Because more than 100 years ago, women were not allowed to vote. I have the honor to exercise the 19th amendment thanks to many influential women and leaders.⠀ ⠀ 🌟 For my family, for those who can’t, for those who are part of our country and deserve a better future; a better life, liberty and their own pursuit of happiness. Everyone deserves this, right?⠀ ⠀ 🌟 Because my voice should be heard. Because I belong. Because I matter. Because I am a proud Latina. Because I am an immigrant.⠀ ⠀ 🗳 TODAY is the last day to register in Texas. If you are able to vote, register today and PLEASE GO VOTE.⠀ ⠀ ⠀ Also, loved making this poster with my abuela 🤩

A post shared by trailblazing the STEM needle (@aileenaime) on Oct 5, 2020 at 2:56pm PDT

As well as the millions who still are denied the right to vote.

Because Latina Representation In All Entities MATTERS

Speaking of voting for candidates who will represent us, how about this FIERCE lady who is a doctor? Representation in all sectors and platforms matter.

Because Every Election Has Consequences

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“Here is why I vote:⁠ ⭐️ Elections have consequences- Local and federal, so research what you are voting for.⁠ ⁠ 🌟 Not voting is giving up your Voice- So make sure you are heard!⁠ ⁠ 💫 Voting is an opportunity for change- Change does not happen overnight.⁠ ⁠ ⭐️ The Community Depends on You- As a Latinx woman, I always take into account my community and our rights. Immigration has always been an issue that is very personal to me, so I vote for candidates that will help reform the system!⁠ ⁠ 🌟 Vote for Science 👩🏽‍🔬 #LatinaInSTEM⁠ ⁠ 💫 I believe in Women’s Rights, LGBTQA+ Rights, Black Lives Matter, Term Limits, Tax Reform, Equality, Climate-Change, Pro-Choice, and that families should NEVER be separated⁠.⁠ ⁠ Most importantly… JUST VOTE 🗳”⁠ —@yourfemaleengineer⁠ ⁠ ⁠ 👇🏽Tell us why you are voting.👇🏽⁠ ⁠ ⁠ ⁠ // @yourfemaleengineer⁠ #NationalVoteEarlyDay #VoteEarlyDay #FIERCEVoter #LatinasWhoVote #CalladitasNoMore #Vote #Vota #MakeChange #2020Election #FIERCE #fiercef⁠

A post shared by Fierce by mitú (@fiercebymitu) on Oct 24, 2020 at 6:01am PDT

So make sure to do your research before voting. You can use Ballotpedia for great non-biased sources and information. Have conversations with friends or familia, reach out to local activism groups, most are happy to share their voter guides.

Your voice is important and much-needed. Thank you so much for uniting and participating in our social activation and the elections. Please continue tagging us. Together we are louder. Calladitas No More!