Fierce

Kat Von D Just Announced That She’s Totally Cut Ties With Her Makeup Line Effective Immediately

Kat Von D has become a titan in the beauty industry due to her eponymous makeup line’s ultra long-wear highly pigmented products that also happen to be vegan and cruelty free. 

And although fans have long looked to the Queen of Ink because of her unconventional aesthetic and beauty expertise, the Von D recently announced she has decided to permanently step back from her successful business to focus on other projects as well as her new family.

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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On Thursday via Instagram, Kat Von D announced the unexpected news that she was selling her shares in Kat Von D Beauty in order to focus on other projects.

@thekatvonD/Instagram

In the lengthy statement, Von D explained that 2019 had been a year of “great change” due to the birth of her baby boy as well as her expansion into music. She went on to explain that, while she tried to balance all of her projects to the best of her ability, she wasn’t able to fully contribute to each of her projects at “maximum capacity.” Therefore, she would be officially stepping down from Kat Von D Beauty.

“I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years,” she said. “This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”

Von D went on to reveal that the beauty line would be re-branded as KvD Vegan Beauty in order to “avoid any confusion” for the brand’s customers.

@kvdveganbeauty/Instagram

Although the Sephora-based Kat Von D Beauty came out of the gate strong–even being named Sephora’s fastest-growing brand in 2018–the brand subsequently suffered from a highly-publicized dip in sales after Von D herself was embroiled in multiple controversies. Among the controversies was Von D declaring that she would not be vaccinating her child. Additionally, Von D had long been plagued by accusations of antisemitism throughout her career. 

The line will in all likelihood be in good hands with the LVMH beauty incubator Kendo, which also produces other popular brands like Fenty Beauty and Marc Jacobs. The former Kat Von D Beauty website has already been updated with the name change along with a statement from the CEO of Kendo. “I want to thank Kat for helping to change the beauty industry with us,” the statement reads. “We are fully positioned to continue the brand’s growth and development in both product and marketing…The same KENDO team that made history with KVD Vegan Beauty is ready to do it again.”

Since its inception, Von D has been extremely hands-on with her makeup line, involved in every aspect of the business from product inception to packaging.

@thekatvonD/Instagram 

“I name every shade, design every piece of packaging, help choose the colors and textures, the finishes and formulations,” she told HELLO! magazine in 2016. “There isn’t a font used on my packaging – I personally design and draw every letter on it. I even curate the content for our Instagram. I poured myself 100 per cent into this and I know that my customers appreciate that.”

And the tattoo artist and television personality obviously hit a chord with customers who felt connected to her through her products. In addition, Kat Von D’s products were truly high-quality at an affordable price-point. You could say that Von D was a trailblazer in the media personality-turned-businesswoman model that so many celebrities have since tried to replicate.

As for fans of Kat Von D, they took the news with a mixture of admiration, disappointment, and acceptance. 

Kat Von D has such a devoted fan base that many of them would follow her to the ends of the earth.

This person expressed undying devotion to Von D, no matter what she decides to do next:

Some Kat Von D supporters are ride-or-die.

This person thanked Kat for all she’s done for the beauty community.

Part of Kat Von D’s appeal is that she’s always marched to the beat of her own drum. For her, makeup was a means of artistic expression, not a means of blending in with everyone else.

This person shared a touching story about how Von D’s past generosity changed her life.

This kind of personal touch is hard to replicate once a brand becomes super corporate. 

This person was 100% supportive of Von D’s decision to step back.

It’s especially hard to juggle so many products as a new mom.

This person was just excited to hear Kat’s new album.

Not many people go from being a makeup mogul to being a rock-star. Talk about a pivot.

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This TikTok Hack Shows A Pretty Cool Way To Grow Your Own Avocados At Home

Fierce

This TikTok Hack Shows A Pretty Cool Way To Grow Your Own Avocados At Home

@BradCanning/ TikTok

As the pandemic continues to carry us into the infinite unknown the only thing that we can be certain of is that keeping ourselves entertained, busy, and happy is essential. Of course, any plant lover knows that one of the most simple pleasures in life is having some homegrown vegetables in the kitchen. If you’re quarantining and doing all that you can to avoid public spaces like grocery stores this truth goes double.

Recently, a TikTok user uploaded a quick tutorial on how to make your very own avocado plant using supplies you probably have around the house as well as that avocado seed you most definitely toss out way too often. We broke down the steps for you below and they’re pretty easy!

Check them out below.

Here’s what you’ll need

  • Avocado seed
  • Water 
  • Paper towels
  • Ziploc bags
  • A vase or glass

1. Once you’ve cut the avocado hold on to the seed

@BradCanning/ TikTok

As TikTok user @BradCanning points out save the seed! As you’re preparing your avocado for a feast, be sure to avoid cutting into the seed.

2. Remove the outer layer of the seed by peeling it off

@BradCanning/ TikTok

Run the seed underwater then dry it. Once it’s dried up, peel off the skin with your fingers to make sure the seed doesn’t go moldy.

3. Allow the seed to sprout and grow a root by wrapping it in a paper towel and putting it in a Ziplock bag

@BradCanning/ TikTok

After the seed has been in the bag for two to three weeks, it’s time to pull it out and crack it open.

4. Fill a jar with water and suspend the seed

@BradCanning/ TikTok

According to Canning’s TikTok “Put the root in water and it will start to sprout … be careful though, this is a total addiction.”

Make sure to place only the roots or half of the seed in water. To do this, Canning used a vase with an opening that fits around the diameter of the seed. Note: others often insert wooden pegs into the seed to suspend it above the water. The root will slowly grow into the water below which means you’ve got a healthy growing plant on your hands.

5. Once the plant gets to a good size pot it in soil.

@BradCanning/ TikTok

Once the plant gets to a good size you can pot it in soil or in a bigger vase to ensure that it keeps growing. According to SF Gate, “After that, the plant takes 10 to 15 years to grow large enough to fruit, which it only does in suitable growing conditions. In U.S. Department of Agriculture plant hardiness zones 10 through 12, it’s safe to grow avocado plants outside. In colder zones, they make attractive houseplants but are unlikely to bear fruit.”

For the full video check it out here.

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From Castor Oil To Fermented Rice Water, Latinas Are Sharing Their Hair Growth Secrets

Entertainment

From Castor Oil To Fermented Rice Water, Latinas Are Sharing Their Hair Growth Secrets

Ken Harding / Getty

When it comes to growing the hair on our head quickly, some of us take all kinds of desperate measures. From hanging our heads upside down to avoiding trimming our hair altogether, we often go to some pretty weird and extreme lengths for some length. We asked Latinas on FIERCE what tricks actually work for them and the answers pretty eye-opening.

Check out the tips below!

Castor oil

“Jamaican Castor oil. But it really did help with my alopecia.” – corazondemelon

Ashwagandha

“Take Ashwagandha as a supplement! I started taking for anxiety but a nice side effect is more healthy hair.” –iamsunshine78

Regular trims when it’s a full moon

“Trim/cut ends during full moon, ideally at midnight (I can’t stay up that late so as close as I can get).” – daleitzy

Coconut oil

“Jamaican castor/coconut oil when your hair is super dirty and a couple of hours before you wash it. Then argan oil after you have washed your hair and it’s still wet or damp.” –angiemhrndz

Rice water

“Fermented rice water.” – butterflydreams__

Prenatals

“Shampoo de ajo and prenatals.”- cynth.iaaa_

Collagen powder

“Collagen powder (unflavored) in my coffee every morning!” – pandacandee

Onions

“Rosemary water and onion hair mask.” –daniela.sp

Wild growth hair oil

“Wild growth hair oil you can find this oil at any beauty supply store.” –bonita_mantiago

Biotin

“Taking biotin pills daily.” – officialdarlin

Mayonaise

“Mayo in my deep conditioner i make my own makes my hair so soft.” –erika_kane__

Monat products

“Great hair care! Good for your scalp and hair and it’s already what you do. Monat has great shampoos, conditioners, styling products that are nontoxic, cruelty free, vegan. Would love to help anyone interested with recommendations.” – claudia__moreno__

Avocados

“My mamá always said that eating lots of avocados would promote hair and nail growth. Tbh I think it definitely helps!” – mandamonqiue

Rosemary

“A blended hair serum with Olive oil, Rosemary, Thyme, Sage, Oregano, Tea Tree Oil, Peppermint oil.” – thekittylounge

Spinach

“Spinach helps my hair grow.” – natalidamasphoto

Apple cider

“I have to add that garlic works magic and apple cider after washing your hair. And not washing your hair everyday with hot water.” – bonita_mantiago

Mamey oil

“I highly recommended castor oil, mamey oil, and ginger and onion 🧅 in the shampoo. They all work magic if you consistently apply them to your hair.” – bonita_mantiago

Olive oil

“Olive oil in your hair for shine and growth & mayonnaise mask to help with hydration and shine!” – d_amoree

Braids

“Braiding your hair before bed.” – veixaley

Cold-pressed oils

“Both my parents have thin hair my dad is bald! I have thin hair it’s in my genes. But these are the things I have tried that didn’t work cold-pressed castor oil, prenatal pills, not washing daily, biotin, collagen, mane and tail, tio nacho shampoo and I’m sure there is more. I started using Monat about 4 months ago and my hair has thickened and grown yes it’s super expensive I use the black shampoo and conditioner the mousse and hair spray and occasionally the root lifter if I want more volume!! NO I don’t sell it!! And I already have a person I buy it from!!! Again it’s hella expensive but it is working for me! Also when you first get it be patient cause I was like this stuff sucks I want my money back but the agent just keep saying give it time cause at first the shampoo didn’t even sud up now it does and if you are still using other products with them it won’t sud up as much either cause it is trying to remove the toxins from your hair!!!” – cindy_adame_cervantes

Fewer shampoo days

“Stop over-washing your hair. This quarantine has allowed the to go longer days without washing it. Now I only was my hair once a week and my hair has stopped falling in chunks and grown so much in length in a year. Ohhh I also have so much new baby hair! Waiiiit and my hair is less oily. Dry shampoo will be your new bestie.” –

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