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Kat Von D Just Announced That She’s Totally Cut Ties With Her Makeup Line Effective Immediately

Kat Von D has become a titan in the beauty industry due to her eponymous makeup line’s ultra long-wear highly pigmented products that also happen to be vegan and cruelty free. 

And although fans have long looked to the Queen of Ink because of her unconventional aesthetic and beauty expertise, the Von D recently announced she has decided to permanently step back from her successful business to focus on other projects as well as her new family.

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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On Thursday via Instagram, Kat Von D announced the unexpected news that she was selling her shares in Kat Von D Beauty in order to focus on other projects.

@thekatvonD/Instagram

In the lengthy statement, Von D explained that 2019 had been a year of “great change” due to the birth of her baby boy as well as her expansion into music. She went on to explain that, while she tried to balance all of her projects to the best of her ability, she wasn’t able to fully contribute to each of her projects at “maximum capacity.” Therefore, she would be officially stepping down from Kat Von D Beauty.

“I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years,” she said. “This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”

Von D went on to reveal that the beauty line would be re-branded as KvD Vegan Beauty in order to “avoid any confusion” for the brand’s customers.

@kvdveganbeauty/Instagram

Although the Sephora-based Kat Von D Beauty came out of the gate strong–even being named Sephora’s fastest-growing brand in 2018–the brand subsequently suffered from a highly-publicized dip in sales after Von D herself was embroiled in multiple controversies. Among the controversies was Von D declaring that she would not be vaccinating her child. Additionally, Von D had long been plagued by accusations of antisemitism throughout her career. 

The line will in all likelihood be in good hands with the LVMH beauty incubator Kendo, which also produces other popular brands like Fenty Beauty and Marc Jacobs. The former Kat Von D Beauty website has already been updated with the name change along with a statement from the CEO of Kendo. “I want to thank Kat for helping to change the beauty industry with us,” the statement reads. “We are fully positioned to continue the brand’s growth and development in both product and marketing…The same KENDO team that made history with KVD Vegan Beauty is ready to do it again.”

Since its inception, Von D has been extremely hands-on with her makeup line, involved in every aspect of the business from product inception to packaging.

@thekatvonD/Instagram 

“I name every shade, design every piece of packaging, help choose the colors and textures, the finishes and formulations,” she told HELLO! magazine in 2016. “There isn’t a font used on my packaging – I personally design and draw every letter on it. I even curate the content for our Instagram. I poured myself 100 per cent into this and I know that my customers appreciate that.”

And the tattoo artist and television personality obviously hit a chord with customers who felt connected to her through her products. In addition, Kat Von D’s products were truly high-quality at an affordable price-point. You could say that Von D was a trailblazer in the media personality-turned-businesswoman model that so many celebrities have since tried to replicate.

As for fans of Kat Von D, they took the news with a mixture of admiration, disappointment, and acceptance. 

Kat Von D has such a devoted fan base that many of them would follow her to the ends of the earth.

This person expressed undying devotion to Von D, no matter what she decides to do next:

Some Kat Von D supporters are ride-or-die.

This person thanked Kat for all she’s done for the beauty community.

Part of Kat Von D’s appeal is that she’s always marched to the beat of her own drum. For her, makeup was a means of artistic expression, not a means of blending in with everyone else.

This person shared a touching story about how Von D’s past generosity changed her life.

This kind of personal touch is hard to replicate once a brand becomes super corporate. 

This person was 100% supportive of Von D’s decision to step back.

It’s especially hard to juggle so many products as a new mom.

This person was just excited to hear Kat’s new album.

Not many people go from being a makeup mogul to being a rock-star. Talk about a pivot.

All Of The Latina Beauty Brands To Support During The Coronavirus Crisis

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All Of The Latina Beauty Brands To Support During The Coronavirus Crisis

Reina Rebelde / Instagram

There’s no denying that we love beauty. Some of us learned early on to take good care of our skin, and to have fun with our makeup. So it’s not surprising that so many beauty brands are Latinx-owned.

From natural skincare brands to bold and edgy makeup lines, there’s a variety of Latinx-owned beauty brands to support. There’s a mix between indie, under-the-radar brands to celeb-approved ones. So whether you love wearing a bold red lip, or would rather focus on skincare, then there’s a little something for everyone.

1. Reina Rebelde

Credit: Instagram / @reinarebelde

Created by Texas native, Regina Merson, Reina Rebelde was made for unapologetic babes. With playful shade names like La Doña and Coqueta, this bold brand speaks to Latinx’s who are not only fearless but fierce AF.

2. Sigma Beauty

Credit: Instagram / @sigmabeauty

Aside from its dazzling makeup products, Sigma Beauty creates the best beauty tools on the market. All of their tools are genius, too. For example, its Dry’n Shape brush cleaner deep cleans, dries, and reshapes your brushes, while the Titanium brush set is literally indestructible; its made so your brushes will NEVER fall apart. But when you learn about Sigma’s founders, Simone Xavier and Rene Xavier Filho, it’s easy to see why their products are made with a purpose. Brazil natives, Rene has a background in civil engineering and business administration, while Simone has a Ph.D. in Molecular Biology and a Masters in veterinary science. Talk about a power couple.

3. Lunar Beauty

Credit: Instagram / @lunarbeauty

Founded by one of the biggest YouTube and Instagram beauty influencers, Manny Gutierrez (aka Manny MUA), this brand is all about celebrating your most authentic self. The San Diego native made sure to create a line that’s not only fun but one that’s inclusive.

4. Gaby Espino

Credit: Instagram / @gabyespinostore

Venezuelan telenovela star, Gaby Espino, launched a line of super pigmented lipsticks. From bright pinks to sultry purples to deep reds, there’s a little something for everyone. The best part? There’s not one type of lipsticks. There’s a range of mattes, extreme mattes, glosses, creams, velvets, and more.

5. Tata Harper Skincare

Credit: Instagram / @tataharperskincare

Founded by Colombiana, Tata Harper, this 100% natural skincare line has become a cult-fave among celebs and beauty lovers alike. The brand was created after Tata couldn’t find high-quality, natural products in the beauty market. Thanks to her, that void has now been filled. People don’t have to risk their health in order to get great skincare results.

6. Besame Cosmetics

Credit: Instagram / @besamecosmetics

Cosmetics historian, artist, and designer, Gabriela Hernandez, created Besame Cosmetics after a life-long love for vintage makeup. Aside from its retro packaging and products (the lipsticks are replicas of shades from the past and the cake mascara is a product stars from the Golden Age of cinema used), Besame will make you feel special and glamorous.

7. Melt Cosmetics

Credit: Instagram / @meltcosmetics

Latina makeup artist Lora Arellano co-founded Melt Cosmetics with her bestie Dana Bomer. Together, they’ve built a beauty empire with their vibrant eyeshadows, bold lipstick shades, pigmented blushes, and dazzling highlighters. Lora’s background in beauty is just as amazing as the products she helps create. She started working the makeup counter at Nordstrom to doing Rihanna’s makeup on tour to creating a successful makeup empire.

8. Joanna Vargas Skincare

Credit: Instagram / @jvskincare

Similar to Tata Harper, Joanna Vargas’ eponymous skincare brand is dedicated to plant-based ingredients that work. Not only is Joanna one of the most sought-after facialists in Hollywood—celebs flock to her before major events—but her luxury products are worth every penny. The New York-based Latina has been in the skincare business for over a decade, so she knows a thing or two about beauty.

9. KL Polish

Credit: Instagram / @klpolish

KL Polish was created by one of YouTube’s most popular beauty gurus, Kathleen Fuentes (aka Kathleen Lights). After having successful beauty collaborations with ColourPop and Morphe, the Cubana branched out to launch her own nail polishes. The shades in each collection are bright, bold, and vibrant just like Kathleen herself.

10. Dominique Cosmetics

Credit: Instagram / @dominiquecosmetics

Another successful beauty YouTuber, Christen Dominique, launched an eponymous makeup brand called Dominique Cosmetics. From her first coffee-themed palette to her latest lemonade-inspired one, all of her products will make you want to have fun with your looks.

11. Chaos Makeup

Credit: Instagram / @chaosmakeup

The brand’s founder, Megan Martinez, has created one of the most exciting makeup brands on the market. Their color-changing shadows are truly one-of-a-kind. And once beauty lovers discovered the mesmerizing rainbow highlighter, they pretty much broke the internet. While Martinez’s unique brand is quickly becoming a cult-fave among pros, her story is what really makes us admire her. She went from being homeless at the age of 14 to building a beauty empire.

12. Orlando Pita Play

Credit: Instagram / @orlandopita

Cuban hairstylist Orlando Pita has worked with the biggest stars, including Beyoncé, Anne Hathway, Kate Moss, and Bella and Gigi Hadid. So it’s not surprising that after years of working as a celeb hairstylist that he wouldn’t create his own eponymous hair care line. And luckily for us, we can achieve that same celebrity-approved hair with his line of amazing products.

13. Vive Cosmetics

Credit: Instagram / @vivecosmetics

Vive is a makeup brand created by Latinxs for Latinxs — and its two founders, Joanna Rosario and Leslie Valdivia, stand by that. With vibrant lipstick shades to choose from, like hot pinks, oranges, and reds, these are the colors you’ll want to wear all summer long. Each lipstick has a cheeky name, too, like Pan Dulce, Luchadora, and Cumbia. There’s even a sultry purple liquid lip inspired by Selena Quintanilla.

14. Loquita Bath and Body

Credit: Instagram / @loquitabathandbody

Known for making novelty products like the always sold out mangoneada, elote, and bidi bidi bath bombs, Mira Perez’s beauty brand is unlike any other. Aside from its playful bath bombs, the brand makes the most heavenly face masks, scrubs, and lip balms.

15. Rizos Curls

Credit: Instagram / @rizoscurls

Julissa Prado created Rizos Curls after struggling to find products that worked for her curly hair. She not only perfected her products to work for all curl types, but she set out to make formulas that were made with high-quality ingredients. Now, curly-haired babes can enjoy and celebrate their hair in all its glory.

16. Brujita Skincare

Credit: Instagram / @brujitaskincare

Founded by Leah Guerrero, Brujita Skincare literally brings the magia to your beauty routine. The holistic beauty brand is enriched with mineral earth powders and clays sourced from the mercados of Mexico. Not only will these products heal your skin naturally, but you’ll feel Mother Nature’s enchanting powers.

17. No B.S. Skincare

Credit: Instagram / @livenobs

Like the cheeky name suggests, this skincare brand doesn’t mess around. Its skincare is made with effective plant-based, natural ingredients. Basically, they stripped away all of the bullshit. The products don’t have anything on their “shit list” like sulfates, parabens, artificial fragrances, etc. Even better? They even got rid of b.s. marketing. The brand’s Instagram feed and website are filled with daily affirmations that will make you want to live your best life. For example, they have a postcard that reads: “severely allergic to the b.s.” Agreed.

18. Mia Del Mar

Credit: Instagram / @miadelmarbeauty

While Mia Del Mar hasn’t debuted all of its products just yet, this Latinx-owned brand is all about celebrating your roots. And with ingredients that have been passed down through generations, this line will mainly focus on skin care that’s both trendy and traditional.

19. Gabriel Cosmetics

Credit: Instagram / @gabrielcosmetics

Gabriel Cosmetics, founded by Gabriel De Santino, has been around since 1992. Inspired by his own personal experience with botanical skincare, the cosmetics line creates some of the best natural products.

20. Alamar Cosmetics

Credit: Instagram / @alamarcosmetics

Gabriella Trujillo went from Boxycharm’s in-house makeup artist to launching her own brand, Alamar Cosmetics. The makeup line is a celebration of the Cubana’s heritage, and its first product, the Reina del Caribe Vol. 1 eyeshadow palette, is proof.

Selena Gomez @ed her Ex In A List Of Self-Quarantine-Worthy Movie, Music, and TV Show Recommendations

Entertainment

Selena Gomez @ed her Ex In A List Of Self-Quarantine-Worthy Movie, Music, and TV Show Recommendations

selenagomez / Instagram

As we all continue to take support each other on how to handle the COVID-19 outbreak, many are doing so by sharing advice about mental health, self- care and how to kill boredom. Recently, Selena Gomez (Master of Self-care) shared her own advice on what to binge and consume during the outbreak and wowee does she have some great advice.

Gomez shared the bits of binge-worthy content in a recent post to her Instagram account.

selenagomez/Instagram

For movies, Selena recommends oldies and newies.

selenagomez/Instagram

And for TV, SNL tops the list!

selenagomez/Instagram

You’ll love the books she recommends.

selenagomez/Instagram

And love her podcast recs even more.

selenagomez/Instagram

And for music Gomez even recommended an ex.

selenagomez/Instagram

She also offered up some good Instagram account content to follow.

selenagomez/Instagram

Which like yes, but also let’s see more of that puppy.