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Kat Von D Just Announced That She’s Totally Cut Ties With Her Makeup Line Effective Immediately

Kat Von D has become a titan in the beauty industry due to her eponymous makeup line’s ultra long-wear highly pigmented products that also happen to be vegan and cruelty free. 

And although fans have long looked to the Queen of Ink because of her unconventional aesthetic and beauty expertise, the Von D recently announced she has decided to permanently step back from her successful business to focus on other projects as well as her new family.

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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On Thursday via Instagram, Kat Von D announced the unexpected news that she was selling her shares in Kat Von D Beauty in order to focus on other projects.

@thekatvonD/Instagram

In the lengthy statement, Von D explained that 2019 had been a year of “great change” due to the birth of her baby boy as well as her expansion into music. She went on to explain that, while she tried to balance all of her projects to the best of her ability, she wasn’t able to fully contribute to each of her projects at “maximum capacity.” Therefore, she would be officially stepping down from Kat Von D Beauty.

“I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years,” she said. “This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”

Von D went on to reveal that the beauty line would be re-branded as KvD Vegan Beauty in order to “avoid any confusion” for the brand’s customers.

@kvdveganbeauty/Instagram

Although the Sephora-based Kat Von D Beauty came out of the gate strong–even being named Sephora’s fastest-growing brand in 2018–the brand subsequently suffered from a highly-publicized dip in sales after Von D herself was embroiled in multiple controversies. Among the controversies was Von D declaring that she would not be vaccinating her child. Additionally, Von D had long been plagued by accusations of antisemitism throughout her career. 

The line will in all likelihood be in good hands with the LVMH beauty incubator Kendo, which also produces other popular brands like Fenty Beauty and Marc Jacobs. The former Kat Von D Beauty website has already been updated with the name change along with a statement from the CEO of Kendo. “I want to thank Kat for helping to change the beauty industry with us,” the statement reads. “We are fully positioned to continue the brand’s growth and development in both product and marketing…The same KENDO team that made history with KVD Vegan Beauty is ready to do it again.”

Since its inception, Von D has been extremely hands-on with her makeup line, involved in every aspect of the business from product inception to packaging.

@thekatvonD/Instagram 

“I name every shade, design every piece of packaging, help choose the colors and textures, the finishes and formulations,” she told HELLO! magazine in 2016. “There isn’t a font used on my packaging – I personally design and draw every letter on it. I even curate the content for our Instagram. I poured myself 100 per cent into this and I know that my customers appreciate that.”

And the tattoo artist and television personality obviously hit a chord with customers who felt connected to her through her products. In addition, Kat Von D’s products were truly high-quality at an affordable price-point. You could say that Von D was a trailblazer in the media personality-turned-businesswoman model that so many celebrities have since tried to replicate.

As for fans of Kat Von D, they took the news with a mixture of admiration, disappointment, and acceptance. 

Kat Von D has such a devoted fan base that many of them would follow her to the ends of the earth.

This person expressed undying devotion to Von D, no matter what she decides to do next:

Some Kat Von D supporters are ride-or-die.

This person thanked Kat for all she’s done for the beauty community.

Part of Kat Von D’s appeal is that she’s always marched to the beat of her own drum. For her, makeup was a means of artistic expression, not a means of blending in with everyone else.

This person shared a touching story about how Von D’s past generosity changed her life.

This kind of personal touch is hard to replicate once a brand becomes super corporate. 

This person was 100% supportive of Von D’s decision to step back.

It’s especially hard to juggle so many products as a new mom.

This person was just excited to hear Kat’s new album.

Not many people go from being a makeup mogul to being a rock-star. Talk about a pivot.

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Sweet And Sexy Lingerie To Buy Just For You This Valentine’s Day

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Sweet And Sexy Lingerie To Buy Just For You This Valentine’s Day

Michael Loccisano / Getty

One of the greatest falsehoods of our time is that lingerie is to be bought for others. Sure, lingerie can be fun to share with others but often times we underestimate the fun of wearing something sexy just for ourselves. That’s why we rounded up some of the sweetest and sexiest itty bitty pieces to wear for yourself this Valentine’s Day.

If you invite someone to come see it then lucky them and happy Valentine’s Day!

Fenty Embroidered Lace Corset

 But it here: Regular:$99.95

Draped Back Jacquard Cami Set

Victoria’s Secret

Buy it here: $49.50

VS Wicked Unlined Balconette Satin Bow Teddy

Victoria’s Secret

Buy it here: $119.50

Love Stories Lacy satin-trimmed stretch-lace soft-cup triangle bra

Net-a-Porter

Buy it here for: $70

VS Chiffon Pleated Babydoll

Victoria’s Secret

Buy it here for: Price$59.50 Current Price$49.50

Linking Hearts Embroidery G-String

savagex.com

But it here: $22.95

On the Rocks Pasties 3-Pack

savagexfenty.com

But it here: $32.950 Reviews

Notice any needed corrections? Please email us at corrections@wearemitu.com

Kellyanne Conway Is Under Police Investigation After Video Of Her Abusing Her Daughter Goes Viral

Things That Matter

Kellyanne Conway Is Under Police Investigation After Video Of Her Abusing Her Daughter Goes Viral

Chip Somodevilla / Getty

Last summer Claudia Conway, Kellyanne Conway’s daughter, gained national attention when she began to express her anti-Trump views on the social platform TikTok. At the start, it became clear that despite her parents’ high profile political positions Claudia was going to speak her mind and be honest about her thoughts on the now-former- American president. In her videos, Claudia criticized Trump for his policies and divisive nature, slammed her mother for her part in supporting him and spoke openly about the toxic nature of her own home.

Now, Claudia is coming to the surface again, this time to lambast her mother for her apparent abuse.

Kellyanne Conway is now currently under police investigation after Claudia claimed she was being abused by the former campaign manager to Donald Trump.

According to OK!, a member of the Alpine Police Department claimed that officers responded to the Conway’s household lat Wednesday, January 20, in response to a “juvenile matter.” The issue is apparently now under investigation after a third party (not Claudia) reported an incident.

In a video posted to TikTok last week, Claudia could be seen telling officers that she felt unsafe. Last week, Claudia quickly went viral after posting videos of a woman she claimed to be her mother verbally and physically abusing her.

At one point, the person off-camera purported to be Kellyanne Conway screams calls Claudia an “ungrateful b**tch” and later says “You’re lucky your mom’s pro-life.”

Claudia’s TikTok profile led her parents to attempt to ban her from social media.

Claudia’s hiatus from social media did not last long. Claudia is famous for trolling her parents on social media. Her level of trolling her parents, Kellyanne and George, outraged Kellyanne to the point of forcibly taking Claudia’s phone in a video.

In July, the daughter of Donald Trump’s right-hand man and personal “alternative fact-checker” (Kellyanne Conway) made headlines when journalists caught wind of her anti-Trump and pro-BLM TikTok videos. Now, Kellyanne’s daughter, Claudia, is speaking up again this time about her parents.

Claudia’s decision to speak out once again comes at the hands of her father’s latest tweet.

Only July 3, Conway’s father George spoke out in response to recent interviews with his daughter writing: “To journalists: @kellyannepolls and I do not consent to any communications between you and any of our minor children, including our daughter Claudia. So desist. Thank you.”

In a series of tweets that have now been deleted Claudia responded to her father “You’re just mad that I’m finally getting my voice heard. Sorry your marriage failed” according to Complex.

Claudia reportedly posted a series of tweets in response to accusations that she was angry. “Bahah I’m not angry, I’m chillin, I’m just over both of my parents trying to silence me” Claudia wrote in one of the now-deleted tweets and continuing by saying “my parents, particularly my mother, are trying to silence me by getting me to delete my social media. haha.”

At the time Claudia opened up about her decision to speak against Trump to Insider, explaining that despite the family’s polarizing political dynamics, she respects her parents. “They are the most generous, most well-educated people I have ever met,” Claudia said. “I look up to them and want nothing but success and good fortune for them. They are my parents and that trumps all — no pun intended.”

Clearly, when it comes to Kellyanne Conway, it turns out her apples are falling far from the tree.

Over the summervideos and posts shared from Claudia’s TikTok and Instagram posts revealed at least one out of four of Conway’s children isn’t a fan of her mother’s political party.

New York Times reporter Taylor Lorenz thrust Claudia into the spotlight earlier this week when she shared a string of videos taken and posed by the teenager which feature her ribbing Trump supporters for their politics. In several posts, Claudia encouraged TikTok followers, which the Times has said clocks in at 16,000, to leave one-star reviews of the president’s businesses. She has also used her pages to make fun of the difficulty of having political opinions different from that of her politically polarized parents.

“Believe it or not you can have your own opinions simply by educating yourself,” Claudia said in one video.

In another TikTok post, Claudia wrote “why do people hate on trump supporters… like why can’t we just respect everyone’s opinions? SIKE nah block me pls and then educate yourself.”

Note: Ivanka Trump DOES follow Claudia on Instagram which means this teen has some cajones.

Claudia has also expressed support for Black Lives Matter protests.

In the bio section of her TikTok account, Claudia writes, “it’s a great day to arrest brett hankison, john mattingly, and myles cosgrove.” The post is a reference to the death of Breonna Taylor who was shot and killed by Louisville, Kentucky police in her own home. According to The Washington Post, Taylor’s family has filed a wrongful death lawsuit against the officers. As of today, only Brett Hankison has been fired from the Louisville Metro Police.

Claudia isn’t the first Conway with liberals to cause some trouble for Kellyanne.

https://twitter.com/realDonaldTrump/status/1108335293671845888?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1108335293671845888%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fpolitics%2Fhusband-from-hell-trump-escalates-feud-with-spouse-of-kellyanne-conway%2F2019%2F03%2F20%2F587a03d8-4b07-11e9-93d0-64dbcf38ba41_story.html

Conway’s husband George Conway, whom she married in April 2001, has been vocal about his negative opinions of Donald Trump. Throughout Trump’s presidency, Conway has questioned the president’s mental health, judgment, and intelligence. He has also drawn criticism from the president directly.

In 2019, Trump tweeted about Conway’s marriage to George Conway writing “George Conway, often referred to as Mr. Kellyanne Conway by those who know him, is VERY jealous of his wife’s success & angry that I, with her help, didn’t give him the job he so desperately wanted. I barely know him but just take a look, a stone cold LOSER & husband from hell!” 

In a comment to Claudia’s recent post about having different opinions than your parents, one follower wrote “Hello sis welcome to the left,” to which Claudia replied. “Hehe I’ve been here girly.”

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