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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

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Madonna’s Daughter Lourdes Embraces Natural Body Hair In Beautiful Selfie With Mom

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Madonna’s Daughter Lourdes Embraces Natural Body Hair In Beautiful Selfie With Mom

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Grooming habits should be a matter of personal choice, but thanks to generations of the patriarchy telling women how they should look, what they should wear, and how they should take care of their bodies, that isn’t always the case. Thankfully, more and more brave women are embracing their natural beauty and that includes their own body hair.

Lourdes Leon showing off her natural arm pit hair is the normalization of body hair we all need.

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Whether it’s on the red carpet or in a photo with her mom, Madonna, Lourdes Leon has a relationship with her body hair we can all admire. For instance, he two posed for a rare selfie on April 10, and Leon’s natural look moved us another step closer to normalizing visible body hair.

The sweet image is captioned: “Like Pieces of your Heart Walking around outside of you #lola.”

‘Lola’ is the nickname of Madonna’s eldest child, whom she shares with Cuban personal trainer-actor Carlos Leon.

The fashion icon’s post has received more than 440,000 ‘likes’ with many fans praising her daughter’s decision to embrace her natural body hair – with comments including “two beautiful, strong women” and “beautiful mother with her gorgeous daughter.”

Leon has never been shy about embracing her natural beauty.

Her mother has pushed beauty boundaries for decades, so it makes sense the 24-year-old model would choose to do the same. In November 2018, Lourdes generated headlines when she showed off her unshaved armpits and legs on the red carpet at the CFDA/Vogue Fashion Fund Gala, just weeks after she turned heads for the same reason on the catwalk at New York Fashion Week.

Earlier this year, in February, she also showed off a glimpse of armpit hair in a new fashion campaign for Marc Jacobs. 

It seems that Lourdes may even have been inspired by her famous mom when it comes to ditching the razor. Speaking to Harper’s Bazaar in 2010, the singer said: “Going to high school, I saw how popular girls had to behave to get the boys. I knew I couldn’t fit into that.

“So I decided to do the opposite. I refused to wear makeup, to have a hairstyle. I refused to shave. I had hairy armpits.”

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Kid Cudi Wore A Dress To Pay Tribute To Kurt Cobain During SNL Appearance

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Kid Cudi Wore A Dress To Pay Tribute To Kurt Cobain During SNL Appearance

SNL

There’s no doubt that SNL has been the stage of some pretty groundbreaking performances and fashion moments. This past weekend was no different. While appearing as the late-night show’s musical guest the 37-year-old rapper of Mexican-American descent wore outfits a la late Nirvana rocker, Kurt Cobain.

Kid Cudi’s made a pretty big retro fashion statement for his Saturday Night Live musical performances this weekend.

For his first performance, which featured his song “Tequila Shots,” Cudi wore a t-shirt featuring the image of a late SNL cast member Chris Farley. Farley died in 1997 at age 33 from an overdose of cocaine and morphine. Over the shirt, Cudi wore a green cardigan, which many Twitter users were quick to note resembled one Kurt Cobain wore.

Cobain died by suicide in 1994.

During his performance of “Sad People,” Kid Cudi changed into a floral dress, which he confirmed in a tweet was in honor of Cobain.

Cudi’s took place on the same week of the anniversary of Cobain’s death, which occured on April 5.

“Virgil [Abloh] designed the dress for me,” Kid Cudi explained about the dress. “I told him I wanted to show love to Kurt w a floral print sundress and this man-made a masterpiece.”

Cudi also shared that he intends to collaborate with Abloh on his fashion label Off-White. The dress will be included.

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