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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

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Split End Serums That Will Help Hair Growth And Keep Your Ends From Splitting

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Split End Serums That Will Help Hair Growth And Keep Your Ends From Splitting

Astrid Stawiarz / Stringer

Sure, there might be more things peskier than split ends but there’s no doubt they’re a universal issue that haunts us all.

Thanks to dryness, age, heat styling, and even just existing, split ends are a real issue that people around the globe have to deal with and manage every day. As the oldest part of our hair strands, ends need a very particular type of special care. Particularly if you ever want to avoid having those splits ends work their way up the entire shaft of your hair and wreak even more havoc. While snipping off those ends are a surefire way to fix a split end problem, if you’re trying to grow your hair out there are ways to attempt to keep your ends from splitting in the first place.

We scoured the internet for top reviewed split ends. Check out what we found below!

Oribe’s Split End Seal

“My stylist gave me a sample of this to use on my thick, fine, curly, highlighted hair after a particularly strenuous bleach session. I was so impressed, I bought this when the sample ran out.

Any good stylist will tell you, it’s pretty much impossible to actually seal an end once it’s split (beyond making it appear to be sealed for a short period). But it is possible to return moisture and other nutrients to hair that is damaged or close to splitting. And this product is very good at doing that. It seals the hair to keep the good stuff in and protect against future damage from the environment. A little goes a long way if you apply it to wet hair, before applying any other styling products. Seriously, I got six uses out of the sample. It’ll take me a while to run out of the full size bottle.

This stuff really does work miracles on dry hair. The only way I’d ever be able to get rid of all my split ends would be to just shave my head. But that doesn’t mean my hair isn’t healthy. More than one stylist has pointed that out to me. That wouldn’t be the case if I didn’t use quality products like this one.” – Amazon review

Rita HazanTriple Threat Split End Remedy

“My hair deals with a lot of heat styling and hairspray so the ends get a little worse for wear. I’m growing my hair out for my wedding next year and I’m a law student, so I can’t afford to be getting regular haircuts at this point. I got a sample of this product and can’t believe what a difference it made in my hair. I can no longer see the split ends and my hairstyles pretty effortlessly now. I just ordered the full size.”- Sephora review

Moroccanoil Mending Infusion

“LOVE LOVE LOVE Moroccanoil Mending Infusion! This product works great on the ends of my hair that definitely need to be trimmed! It fuses the tips of my hair after styling so I can go longer w out a trim. It makes the ends look healthy & the smell is terrific! I use all of the Moroccanoil products & so far they are working great for me! The only negative thing I can say is that the bottle is made of thick glass which the actual quantity of the product is less than it actually appears to be. However, it takes very little product for the ends of the hair! The product still deserves 5 stars! IF for any reason these products don’t work for you, it has to be that they have been returned “as no longer needed” & possibly tampered with by a dishonest consumer. Amazon will always make things right from my experience. From reviews I’ve read in the past, I felt I needed to add this comment as I have very difficult hair, coarse, frizzy, & unmanageable unless I use an excellent product like ‘Moroccanoil products’!!”- Amazon Review

PATTERN Jojoba Oil Hair Serum

“Love it! Smells like lavender, ahhhh. I love that you can use this on your scalp and hair. It locks in the moisture from the Pattern leave-in so well for super soft and hydrated hair. I’m so happy with everything from this line. I do believe this jojoba oil is a stand out product as well. You can use it in so many ways. I will continue to purchase this and pretty much everything else from this line. Thank you, Ms. Tracee Ellis Ross, you hit the nail on the head!! Can’t wait to see what else is in store for this line.” – Sephora review

Design Essentials Silk Essentials Thermal Strengthening Serum

“My hair is natural and I usually go to a salon when I occasionally want to have it flat ironed. I decided to order Silk Essentials Thermal Strengthening Serum to do it myself and I already had the Bamboo & silk HCO leave in conditioner that I used to detangle. Wow, these 2 pair together left my hair silky and as straight as if my stylist had dRead more about review stating Love this strengthening serum!” – Site review

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All The Things You’ll Need To Celebrate Hispanic Heritage Month While You Gear Up To Vote

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All The Things You’ll Need To Celebrate Hispanic Heritage Month While You Gear Up To Vote

mitu

Hispanic Heritage Month. The time of year that kicks off on the 15th of September and lasts all of way to mid-October is coming up. Right on time for our presidential election year. As we all prepare to either cast our votes or support those in our lives who can, it’s important to think about the contributions and influence Latin Americans have had on to the historical and cultural successes of the United States. 

From art and military accomplishments to changes in our country’s legislation all Latinos should be proud of their heritage and should use their pride in their culture and story as a drive to vote and continue to ensure that our legacy lives on in the United States.

Make a statement this Hispanic Heritage Month with these special pieces of attire that mitú designed just for you.

Check them out below!

This Country Food Truck Tee

This crew neck, short sleeve shirt is a perfect way to wear your love for your culture on your chest. Perfect for every foodie, mitú’s classic food truck shirt features your favorite dishes from your beloved home whether that’s Costa Rica, El Salvador, and Guatemala.

But it here for $27.99

Proud To Be Chapina Tank

This loose scoop neck tank top is the perfect transition top for summer to fall season. Sideseamed and combined with a retail fit, it will look adorable tucked into your favorite hightop paired with a blazer or worn on laundry day. Extra points if you tag your I Voted sticker on top!

Comes in Athletic Heather and Black Heather.

But it here for $24.99

Pura Vida Tee

Fill your day with pure light and life with this crew neck top that serves an ode to the 70s. This short-sleeved T comes in a standard fit made of solid colors that are 100% Airlume combed and ring-spun cotton.

But it here for $27.99

Raised By Immigrants Tee

Pay homage to your loved ones with this crew neck, short sleeve that lovingly shows off your pride for your roots.

But it here for $27.99

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