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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

A post shared by 𝐊𝐀𝐓 𝐕𝐎𝐍 𝐃 (@thekatvond) on

The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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🖤

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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🖤 📸: @marianovivanco

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

25 Witchy Tattoos To Wear Your Magia On Your Skin

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25 Witchy Tattoos To Wear Your Magia On Your Skin

@thehoodwitch / Instagram

If you’re a mystical mami looking for some ink inspo, we got you covered. From tiny crystal balls and Amethyst to sage and potions, these bruja-inspired tats will always remind you of the intuitive goddess you are.

Whether you’re a spell-casting badass, a tarot reader or simply a spiritual boss, these are the perfect designs to adorn your skin with magia.

1. This brujita soldadera, though.

(Instagram: @themexicanwitch)

2. We only see beauty in this witch’s hands.

(Instagram: thehoodwitch)

3. Explore your vision.

(Instagram: @charlie_crayons)

4. It’s in the cards.

(Instagram: @witchpoison)

5. Instill a sober mind with Amethyst.

(Instagram: @lethal.red)

6. Gaze into the crystal ball.

(Instagram: @anahiroart)

7. Femme brujita aesthetics.

(Image: @authenticarttatoo)

8. Cleanse the air of impurities.

(Instagram: @ebtattooing)

9. Heartbreak is inevitable, but you will heal.

(Instagram: @katiecaintattoos)

10. Eye of Horus

(Instagram: @l.lia.i)

11. Sage and Amethyst, what a lovely combination.

(Instagram: @sammiestattoostudio)

12. Magia is beautiful.

(Instagram: @cosmicjourneytarot)

13. Good ol’ Liquid Luck

(Instagram: alexiscraneart)

14. Amantes

(Instagram: hanahelizabethtattoo)

15. Grow every single day.

(Instagram: @twiglingss)

16. Bruja de nopales

(Instagram: @harmony805)

17. Complexities of the heart.

(Instagram: @gabrilandia)

18. Light your velas.

(Instagram: @dannibeebooth)

19. That tarot is sacred.

(Instagram: @alejo_artt)

20. Cleanse your aura and clear your space .

(Instagram: @billiejean_tattoos)

21. Look into your future and see choice.

(Instagram: @lamalart)

22. Floral witch.

(Instagram: @blacklanterntattoo)

23. Charmed for life.

(Instagram: @catsandlotls)

24. Last quarter.

(Instagram: @wwzacaria)

25. Peace and balance is ahead of you.

(Instagram: @kiarnatattoos)

Read: These Brujas Will Turn Your Instagram Feed Into A Space For Healing And Spiritual Guidance

Show us a photo of your bruja tat in the comments!

In A World Where Everything Is Catered To White People, Selena Quintanilla Has Long Been The Splash Of Color My Latina Soul Needed

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In A World Where Everything Is Catered To White People, Selena Quintanilla Has Long Been The Splash Of Color My Latina Soul Needed

selenaspizzas/ Instagram

Long before shops the likes of Urban Outfitters and Forever 21 began to bank on her image to sell $54 shirts to non-Latinx hipsters, Selena Quintanilla-Pérez was an icon and legend for young Latinas living across the globe. Ask a Latina and no doubt she has some sort of connection the Tejano singer whether its coordinating sons to “Baila Esta Cumbia” with her primas or playing her VHS biopic on repeat until the tape ran thin. The queen of Latinx music will always be an influential personality in Latino culture in the United States. Her music and the tragic circumstances of her death made her a pop culture phenomenon that escaped the niche Hispanic market. After her death, Hollywood studios furiously vied for the rights to adapt her incredible rags-to-riches story to the big screen. Selena is a fundamental Latino icon even 23 years after her death in 1995, at the tender age of 23.

Next time someone asks you at a party why you tear up listening to the late great Selena, be sure to serve them with these facts:

1. She brought Tejano music to mainstream America and proved women are capable of anything.

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She is amazing 😍 #selenaquintanilla#90s#fashion

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Before Selena Mexican-American music was considered an eccentricity and was definitely not played in non-Hispanic clubs and radio stations.  Speaking about the experience of being a Latinx signer, Selena once said “Tejano music was hard for us because I was a girl. My dad had a lot of problems while trying to set up shows for us or presentations because there are a lot of men who don’t think that women can get the attention of the public. But . . . wrong!” No doubt the Texas-born singer changed these harsh attitude during her life and after her untimely death.

2. She valued family

Selena might have gained worldwide notoriety in her own right, but long before she was just Selena she had a career as part of the Quintanilla family group Selena y Los Dinos, where her two older siblings also made pompas shake. Like the rest of us, familia was always important to Selena and she never forgot her origins and the role that her family had in her success. Speaking about the struggles she was grateful for enduring with her family, Selena said “We went through a hard time, and we had to turn to music as a means to putting food on the table. And we’ve been doing it ever since. No regrets either.”

3. She was proud of her heritage

Singing in Spanish when you’re not fluent can be a pretty challenging act in itself if you want to break into the mainstream, and Selena was unapologetic about her efforts to do so. “I feel very proud to be Mexican,” Selena once said in an interview about her culture. “I didn’t have the opportunity to learn Spanish when I was a girl, but . . . it’s never too late to get in touch with your roots.” Many singers and actors of Latino origin change their names for a more English-sounding or a more neutral one. But not our Selena. She didn’t look for a fancy name and good on her: Selena is such a powerful, defining name that shines on any billboard.

4. She knew that not all women are straight-sized and many have curves

Beauty is in the eye of the beholder, they say, but it has long been dictated by mass media which has, in so many cases, severely distorted our perceptions of women’s bodies. Selena was proud of her curves. Eso mija, eres una fregona.  “I’m very real, very sincere, and honest, and that’s how I’ll always be,” the star once said in an interview. 

5. She had a unique style

Amidst the customary images and selling points of whitewashed media and the current political turmoils of today, it can be hard for a Latina to feel confident in her identity. Selena did so with aplomb. Her wardrobe choices were interesting and daring in equal measure, which is probably one of the reasons behind her success as a pop culture brand.  She was criticized by more conservative audiences for “revealing too much”. We say al carajo con sus juicios.  Still, the Tejano singer stayed strong her opinions about her self, saying once, “Always believe that the impossible is always possible.”

6. Because she showed that Latinas can be captains of their fate as well as the fiercest activists.

“What I don’t like are arrogant people. We’re all equal. I don’t like it when a person assumes to be better,” Quintanilla once stated in an interview.  Her posthumous campaign with cosmetics giant MAC demonstrated that Latino women in particular and women of color, in general, could and should carry campaigns. She was beautiful and the world needed to see that.

7. She was active in her community “All I need to do is try and do the best that I can do”

As a minority, solidarity is key for the Latino community in the United States, particularly today. Selena embodied community values and never forgot her fellow Mexican-Americans. Certainly an example we should all follow. She grew up in Texas, where migratory patterns and backwards thinking about race make various segments of the Hispanic population feel vulnerable. Power to the people!

8. She urged children to stay en la escuela (don’t drop out, escuincles!)

“Music is not a very stable business. You know it comes and it goes, and so does money. But your education stays with you for the rest of your life.” Selena knew how important education is for minorities in the United States, and that hard work and academic development are the only way for the community to strive. She constantly visited schools and urged young chamacos not to drop out. Respect.

9. Because she was an independent self-made woman “If you have a dream, don’t let anybody take it away”

She was young but life taught her that all you have is yourself. We can’t believe she was just 23 when she died. Truly wise beyond her years.

Read: Mariah Carey Got Real About Being Biracial And Her Words Will Undoubtedly Have Afro-Latinas Feeling So Seen

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