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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

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Top Reviewed Brushes for Naturally Curly Hair

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Top Reviewed Brushes for Naturally Curly Hair

Arthur Elgort / Conde Nast / Getty

Every curly-haired girl knows that to ensure strength and growth in their tresses, staple items are needed. From a moisturizing deep conditioner to a perfect leave-in conditioner, these staples are vital for the care and keeping of our natural hair. With the right brush, curlies can stop breakage, put an end to split ends, and see growth if that’s what they’re seeking. We searched the internet for the best brush tools for Curly Hair and put them on a list for you.

Here’s a look at the top brushes you’ll want for detangling your natural hair.

Ouidad Double Detangler Comb

Curly Hair brush
Amazon.com

Users say Ouidad’s Double Detangler is perfect for those with curly, thicker hair. The brush features double rows of comb teeth and is perfect for tackling tangles without being too forceful or rough.

“This is the best comb that I’ve ever used for detangling my hair. It detangles with ease and with a speed that I’ve never experienced and I couldn’t be happier. I have a range of 3c, 4a and 4b hair and this comb handles all of it with ease.” Amazon.com user.

Denman Brush

Curly Hair brush

An absolute classic, the Denman Brush has long been touted as the fairy godmother of brushes. Loved by 3c to 4 hair types the Denman brush has been known to dentangle its way through curlier hair pattern with a stroke of the brush.

Ladies and Gents do yourself a favor and get you a brush! My boyfriend is so shocked at my curls too! Honestly, I had never thought I could have a consistent curl pattern. The pics are 6 weeks apart but my curls never were this defined as they are with the Denman brush. I had 3B but now I am full 3C hair curl type.

I didn’t remove any rows and combined my curls with Shea Moisture Hair smoothie and some eco gel to style. Watch some youtube videos to help see how to properly brush hair out. I sectioned it into layers and even tried out bangs for the first time since the curls are so tight and I am seeing consistent coils!” – Amazon user.

Remington Detangle Brush for Curly Hair

Curly Hair

According to reviews, this electric styling tool really lives up to its name. The brush’s description says the brush’s teeth rock back and forth to loosen knots and tangles from hair without snagging or breaking your hair, working to cause less shedding. Users say that while it takes longer, the process is worth it.

“Love this detangler. I’ve been natural on and off for almost 40 years and this is the best detangler I’ve come across. It takes me longer to detangle with the vs a wide tooth comb. However, there is less shedding and breakage. I used my on wet hair with conditioner in it. My hair is more elongated after styling using this brush. I will be buying 2 as gifts,” wrote on Amazon user.

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This Brazilian Mother And Daughter Share A Rare Beauty Mark In The Form Of White Locks

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This Brazilian Mother And Daughter Share A Rare Beauty Mark In The Form Of White Locks

talytayoussef / Instagram

It’s not every day that we get to see beauty this rare or so brightly celebrated.

Two-year-old Mayah and her daughter Talyta Youssef Aziz Vieira both share a rare genetic condition that means they have a white forelock that makes them look like X-men’s Rogue. Now, their unique traits are going viral and being celebrated on social media.

The mother and daughter pair both have white streaks in their hair due to a genetic condition called Piebaldism.

Talyta, who is from Jericoacoara, Brazil gave birth to daughter Mayah in 2018. According to Daily Mail, the mother was not at all surprised to find out that the two shared the rare trait that gives them two different hair colors. According to Talyta, the genetic condition was passed on to her grandfather, mother, aunt, and cousins, all of whom were born with piebaldism. The genetic condition is characterized by the absence of cells called melanocytes in particular regions of the skin and hair.

According to Talyta’s Instagram page, the young mother said that in her younger years she attempted to hide the white streaks in her hair.

Soon enough, and fortunately, Talyta came to appreciate the trait. Even better? The mother says her daughter has fully embraced her hair mark and enjoys dressing up as Disney character Cruella de Vil while the two watch 101 Dalmatians together.

According to Daily Mail, Talyta says “Piebaldism runs in our family so we knew there was a high probability that Mayah would also have it… From the moment she was born, Mayah had so many white hairs on the front of her head. My doula posted a picture on social media and days later, we were invited by a photographer to do a photo shoot.”

It didn’t take long for the pictures to go viral online.

“I tried to hide my white hair until my twenties. I’d hide it behind other strands – worried that people would bully me,” Taylta explained “I soon realized though that I was unique and special. I want to set that example for Mayah. People always stop us to say how special she is.”

Fortunately, Mayah will have a chance to see someone who looks like her on the big screen soon.

While Mayah’s features have been compared to Rogue from X-Men and Anna from Frozen, the little girl will get a chance to see Cruella in Disney’s soon to be released feature about the villain.

‘That’s when I thought it would be a lovely idea for us to dress up together as those characters. I want Mayah to have fun memories about the way she looks,” Taylta explained about her images of her daughter on Instagram “I want her to embrace being a superhero. Other people who are different have reached out to us thanking us for helping them accept themselves. It’s so sad that people have hid themselves away. We don’t need to be the same to be beautiful. Everyone has a heart inside to accept and love. We are living in a time of knowledge and transformation. Let’s embrace what makes us different.”

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