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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

Sports Illustrated Featured Valentina Sampaio As Their First Trans Model And The Images Are Stunning

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Sports Illustrated Featured Valentina Sampaio As Their First Trans Model And The Images Are Stunning

She might be listed as part of Sports Illustrated’s 2020 “rookies, but Brazilian model Valentina Sampaio is hardly one herself. In 2017, the model made waves when she became the first trans woman to appear on the cover of Vogue Paris. With appearances on the catwalks of Victoria Secret and appearances for L’Oréal, she’s been breaking barriers ever since.

Now, three years after making her first big splash, the Brazilian model is making waves for Sports Illustrated.

Joining the likes of models such as Tyra Banks, Christie Brinkley and Heidi Klum, Sampaio’s feature on Sports Illustrated makes for another first. As a transwoman, she became the first trans model to appear in its pages and spoke out in an open essay on what it means to be part of the brand.

“Being trans usually means facing closed doors to peoples’ hearts and minds. We face snickers, insults, fearful reactions and physical violations just for existing. Our options for growing up in a loving and accepting family, having a fruitful experience at school or finding dignified work are unimaginably limited and challenging,” Sampaio wrote. “I recognize that I am one of the fortunate ones, and my intention is to honor that as best I can.”

Reflecting on her humble beginnings in a fishing village in northern Brazil, Sampaio explained that she intends to use her growing platform to fight for trans rights.

Writing about the beauty of her home country, Sampaio explained that its lovely visuals are darkened by a backdrop of brutal crimes against the transgender community. “I was born trans in a remote, humble fishing village in northern Brazil. Brazil is a beautiful country, but it also hosts the highest number of violent crimes and murders against the trans community in the world—three times that of the U.S,” she wrote. In a previous interview with Vogue, Sampaio highlighted that in 2019, 129 transgender people had been murdered in Brazil.

“What unites us as humans is that we all share the common desire to be accepted and loved for who we are,” Sampaio wrote in the essay. “Thank you SI for seeing and respecting me as I truly am. For understanding that more than anything, I am human. Thank you for supporting me in continuing to spread a message of love, compassion, and unity for ALL.”

Whippd Cosmetics Is Launching Nude Glosses for Black Women

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Whippd Cosmetics Is Launching Nude Glosses for Black Women

Remember the terrible days when “nude” shoes were on-trend and Black women everywhere were forced to take part in something that was meant for white women? Welp, the nude lip trend has done quite a bit of not so great favors for women of color as well. Fortunately, the black-owned beauty shop Whippd Cosmetics is blessing Black women with nude glosses that work for all of our skin tones.

On June 27, Rachel Robins the entrepreneur behind the Whippd brand announced that she’d be launching a line of nude glosses for Black women.

“I created 6 nude lip glosses made with black women in mind and I just want them to go viral! Twitter do your thing,” Robins wrote in a tweet that featured a video displaying the line with meltaonin-rich shades.

Soon enough, Twitter did do its thing and her post wrangled in over 50,000 likes and 26,000 retweets. Speaking to Teen Vogue Robins says she was “extremely shocked but also humbled” by the support she received from Twitter. “So many people messaged me about how the collection made them feel seen. It warmed my heart and was the extra boost I needed to keep going.”

Whippd Cosmetics’ first launch, called the Coco Collection, will include six different nude shades.

The glosses are rich with pigments that cater to Black women who are so often overlooked by beauty brands that still use words like “nude” to cover only a portion of the beauty market. After all, what big brands call “nude” typically works for white women only.

Speaking about her own personal experiences, Robins says she wanted to create nude lip glosses that cater specifically for Black women.

“My experience of trying to find the perfect nude lip color to match me was always unsuccessful,” Robins explained. “The colors I would use would either be too light, too dark or have a blaring red undertone. I would often have to mix together my own shades and I knew other black women have encountered the same issue while shopping for the perfect nude lip.”

The gloss shades launched on July 1st and are available on WhippdCosmetics.com.

The Coco Collection promises to “compliment your complexion” with colors that as sweet-sounding as their names are. From latte, amaretto, butterscotch to brown sugar, ebony, and truffle these shades will sweeten your heart. While the entire collection costs $48, each gloss goes for $10.

If Whippd’s new gloss line isn’t exciting enough, you’ll likely fall in love with their line of body butters and scrubs which are infused with essential oils.