How Selena Gomez’s Decision To Let Her Natural Curls Loose During Quarantine Is The Ultimate Form Of Self-Care

Even while in quarantine, singer, actress, and soon-to-be makeup mogul Selena Gomez is managing to promote her new cosmetics brand, Rare Beauty. Before quarantine, Gomez would have followed the go-to-recipe for media promotion of her beauty products while in public: flaunting them on red carpets and rocking them on the street for paparazzi to capture and post on celebrity blogs.

Today, the producer/ businesswoman is promoting her new brand by proving the comfort it brings to her in her own home. Which makes for some pretty smart marketing if you ask me.

In a recent post to her Instagram page, Gomez shared a series of selfies wearing her natural curls and makeup from Rare Beauty.

“I had an urge to put my make up on,” Gomez wrote in the post’s caption. “My papa noticed then proceeded to ask “why do you look like that?” He whistled as he walked away. So there’s that. Wearing all @rarebeauty.”

In the picture, Gomez appears to be wearing a creamy nude lip product, winged liner, foundation, and concealer (which we know are meant to come in quite a few shades).

Gomez’s beauty launch might be impacted by the current pandemic but the singer is clearly unruffled.

The global pandemic has led many brands to put a pause on production to comply with necessary health measures.

Still, much to our delight, Rare Beauty seems to be trucking along with their plans for a summer on rarebeauty.com and Sephora. This gesture is something that we are particularly grateful for considering the fact that makeup has proven time and again to give us a sense of empowerment and confidence that we can all need in this time filled with so much doubt. From the looks of it, Gomez is using her own Rare Beauty products to help with her own self-care and we really can’t wait to do the same!