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How Selena Gomez’s Decision To Let Her Natural Curls Loose During Quarantine Is The Ultimate Form Of Self-Care

Even while in quarantine, singer, actress, and soon-to-be makeup mogul Selena Gomez is managing to promote her new cosmetics brand, Rare Beauty. Before quarantine, Gomez would have followed the go-to-recipe for media promotion of her beauty products while in public: flaunting them on red carpets and rocking them on the street for paparazzi to capture and post on celebrity blogs.

Today, the producer/ businesswoman is promoting her new brand by proving the comfort it brings to her in her own home. Which makes for some pretty smart marketing if you ask me.

In a recent post to her Instagram page, Gomez shared a series of selfies wearing her natural curls and makeup from Rare Beauty.

“I had an urge to put my make up on,” Gomez wrote in the post’s caption. “My papa noticed then proceeded to ask “why do you look like that?” He whistled as he walked away. So there’s that. Wearing all @rarebeauty.”

In the picture, Gomez appears to be wearing a creamy nude lip product, winged liner, foundation, and concealer (which we know are meant to come in quite a few shades).

Gomez’s beauty launch might be impacted by the current pandemic but the singer is clearly unruffled.

The global pandemic has led many brands to put a pause on production to comply with necessary health measures.

Still, much to our delight, Rare Beauty seems to be trucking along with their plans for a summer on rarebeauty.com and Sephora. This gesture is something that we are particularly grateful for considering the fact that makeup has proven time and again to give us a sense of empowerment and confidence that we can all need in this time filled with so much doubt. From the looks of it, Gomez is using her own Rare Beauty products to help with her own self-care and we really can’t wait to do the same!

12 Make Up Tips For Darker Skin Tones To Make Sure You Get The Most Out Of Your Makeup Money

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12 Make Up Tips For Darker Skin Tones To Make Sure You Get The Most Out Of Your Makeup Money

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Whether you are just starting to experiment with makeup or have already picked up plenty of looks from your favorite tía, telenovela star or singer, here are a few tips for working with makeup with darker skin tones.

1. Don’t Skip UV Protection:

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Your skin is beautiful with or without a tan. However, it is important to use UV protection even if you are dark. When planning for a day in the sun, add a bit of sunscreen, or at least a foundation and lip balm that offer UV protection to your look. Not only will a little sunscreen protect you from dangerous skin cancer, but it will also keep your skin looking younger as you age.

2. Develop A Solid Routine:

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Dark skin has plenty of variety and reacts differently to various climates. Whether you need to moisturize on a regular basis or deal with excess oil, a good routine can help you avoid breakouts. And, of course, always remember to take your makeup off before going to bed no matter how tired you feel. Your skin will thank you.

3. Mind the Undertones:

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Your skin may have yellow, olive, or even reddish undertones. Understanding your undertones can help you select colors to either bring these out or keep them hidden.

4. Moisturizer Is Key:

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Dark skin can get ashy when it’s dry. This can be embarrassing especially if you live in a climate that you’re your skin doesn’t like because everyone will know when you need to moisturize.

5. Match Your Makeup To Your Personal Style:

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Makeup can definitely be used to express your style and your individuality. If you love bright colors, you can certainly translate that into your night time, and even daytime, look.

6. Find the Right Shades:

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Finding the shades of foundation and even eyeshadow that compliment your skin tone can be a bit of a journey. Fortunately, once you find what works, you can use that as your framework for future looks.

7. Play With Foundation:

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If you are blessed with clear skin, you may skimp on, or even skip foundation all together for certain daytime looks. On the other hand, you can also use foundation and powder to play up different parts of your face. Most experts recommend using a foundation that is two shades lighter than your natural skin tone.

8. Do Some Research:

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If you’re trying out something new, or if you’ve generally had trouble with matching makeup to your skin tone- you’re in luck; there are several YouTube and Instagram influencers who specifically work with darker skin tones and offer tutorials. You can also ask a friend for help.

9. Make The Most Out Of Your Concealer:

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While concealer is traditionally used to hide skin blemishes, it can also help make your eyes pop. Simply apply your favorite concealer under your eyes and to your eyebrows in a triangle

10. Makeup After Contact Lenses:

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This tip is universal but worth noting regardless of whether you are using contact lenses to help correct your vision or are opting for color contacts to make your eyes pop for a special occasion. Putting on your contacts last minute will inevitably lead to running makeup- and possibly even mascara smudged contact lenses.

11. Balance Your Eyes And Lips:

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Having both eye and lips pop can be overwhelming, which is why makeup artists focusing on one or the other. That doesn’t mean that your eyes can’t look stunning if you’re wearing a red or purple lipstick, but having your eyes pink at the same time, can be a bit too much at best, and may leave you looking like a clown at worst. To make sure you aren’t overdoing it, stick to accentuating either your eyes or your lips- especially if you are a beginner.

Latina Beauty Brands Crushing The Makeup Game

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Latina Beauty Brands Crushing The Makeup Game

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It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics 

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. BeautyBlender

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Blend like a boss!

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If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

3. Nuance by Salma Hayek

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.

4. Reina Rebelde

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

5. Gaby Espino

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

6. Breakups to Makeup

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

7. Melt Cosmetics

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

8. Tata Harper

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.